https://ift.tt/2wX0lxD
Brands getting their approach right to COVID-19 social communication https://ift.tt/2vrkifH It’s easy for any brand to send out a blanketed email talking about a crisis or trend. As the recipient of hundreds of brand emails and social messages, there’s been a clear distinction of those “getting it right” and those severely lacking in empathy and even others altogether tone deaf. The key attributes to brand social and digital messaging during times of crisis, like COVID-19 include the most basic of components:
Blanket, corporate-speak messaging do not resonate. There are two brands, in particular, who have done an exceptional job of doing the right thing amidst their COVID-19 messaging:
![]() It’s important to showcase brand best practices so that it gives other brands an opportunity to take notice and copy what works. While it should seem common sense, we will continue to see brands making mistakes in these changing times. If you’ve noticed brands getting it right, please share them here. The post Brands getting their approach right to COVID-19 social communication appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog March 16, 2020 at 05:00PM
0 Comments
Leave a Reply. |
Amazing WeightLossCategories
All
Archives
November 2020
|