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How Doctors Can Use Social Media and Content To Outperform Their Competition https://ift.tt/2s7nAmz Every business in the twenty first century needs to understand the power of social media. While these platforms originated as a way of maintaining contact with pals, they have merged into vital marketing tools for almost every type of business, aiding in their advertising, commercial content and digital strategies. But doctors have been traditionally slow to adopt online strategies, especially social media. It might have been ego, or just old school traditions that kept them off the social platforms, but you can be certain that they have taken notice of it’s effectiveness now. If you’re considering becoming a doctor, or are already a doctor, and you’re curious about how much money doctors make, you’ll get some averages for the various physician specialties. But the big difference between doctors that make a lot of money and those that stay average is the amount of energy that a given doctor gives toward marketing. Doctors offices across the globe are now utilizing the power of Facebook, Twitter and Instagram to tap into the hidden opportunities of their target niche by using big data analytics to construct marketing campaigns with pinpoint accuracy. Practices are now able to see where their online traffic comes from, where their patients have originated from and they can plot the entire online journey of their patient. Chances are, this journey begins with a visit to a social media platform or other form of online content. Doctors Using Instagram
The power of Instagram is unique in the world of social media. It is a highly visual platform that aims to display an aspirational lifestyle with filters like Amaro and Rise helping to make images even more appealing. The grid of images that doctors create should harness the ethos of their culture. Alongside hashtags and content, images can reach a broader local market. A doctors life may not be that glamorous, but the smart physicians are figuring out a way to attract new patients by either using shocking photos or crafting useful content. Marketing has taken on a whole new facet, and doctors are no exception. What was once a press advertisement or a TV commercial is now an Instagram post. Millennials use these social media platforms to communicate with their friends and it’s likely that if they’re going to refer a physician to one of their friends, it’ll be through social media. Medical Marketing Content
Social media has introduced a new way of syndicating the content writing for a business. Physicians can create helpful content and then distribute it to their patients or potential patients via a social media post. Most people who are looking for a doctor will first look at a doctors online reviews and then check out their social media accounts. People want to know what kind of doctors they’re committing themselves to, and social media is a great way to get a glimpse into a doctors background. Social Media Managers For Doctors
For many doctors, the social media management of their content isn’t very important. They choose to outsource their social media requirements to an external expert. A business could have the most aesthetically pleasing website, and yet no one knows it is there if there are no social media channels linking to it. Social media managers link back to a business website seamlessly. They make content appear informative and engaging while still plugging a product or service. Business blogs can also be utilized and linked to social media platforms. Creating a complex web of content means that businesses are able to hit many different niches and many different demographics. This is where the digital marketing strategy comes in. Social media channels can post links to blog posts, external guest posts and third party reviews of a company product. They can be used to offer discounts, promote and launch new ideas. Social media content can be analyzed via a range of free online open source software or applications. This can help businesses decipher which style or tone or vocabulary connects with their customer base in the most effective way. For example, perhaps an engaging Facebook post that mentions discounts will direct more traffic to a website than a link to a blog post. Or maybe a set of Instagram posts that utilize a specific hashtag are more successful in generating sales than others. Having this insight empowers businesses to adapt their content writing and SEO for the benefit of their business. Knowledge is power and tech companies are trying to bring more sophisticated data analytics to the market for all entrepreneurs. Writing text isn’t content writing. Writing engaging words that appeal to a set demographic and harness search engine optimization goals is good content writing. Coupled with a clear social media strategy, doctors can link their marketing goals and objectives to enhance their online presence locally. The post How Doctors Can Use Social Media and Content To Outperform Their Competition appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog December 20, 2019 at 04:40PM
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The role of Social Media in the CBD oil advertising world https://ift.tt/35LoMdV Like any other product on the market today, one of, if not the most important getting the word out about CBD oil is social media. Social media is one of the biggest drivers of brand loyalty, brand awareness, and ROI in the marketing world. What makes social media marketing for CBD oil and other related products is that there are certain challenges and restrictions that these types of companies have to deal with that others do not. That said, there are still lots of CBD companies doing great and interesting work in social media marketing and advertising. Here is everything you need to know about the role of social media in the CBD oil advertising world. Challenges for CDB oil on social media There are two main challenges CBD oil companies face when using social media to advertise their products. The first is something that many companies deal with while the second, is unique to their industry. CBD oil companies are an exploding market that faces tons of competition with new companies popping up all the time. As Digital Authority Partners explains, the CBD space is on its way to being a $20 billion industry so it is no surprise there are a lot of entities that want to get involved. Getting your message heard above the noise on social media can be difficult in this type of marketplace. The other issue, that is unique to CBD, is the legal gray area that it exists in and the rules and regulations placed on it by social media platforms because of this. While it is legal nationally to produce hemp plants (which can produce CBD – Daily CBD Mag explains the similarities and differences between CBD and hemp here) it is not fully legal in all states. Because of this, certain types of social media advertising is restricted or outlawed. Here is what the landscape currently looks like in top social media advertising platforms: Facebook. Allows ads for hemp-derived CBD products but not cannabis-derived ones. Twitter. They do not allow any sort of paid advertisement for CBD products. Instagram. Similar policy to twitter but users report they are less diligent about policing it. Google Ads. A gray area but they have recently begun working with CBD companies as a test. Social Media Strategies As you can see, paid ads can be tricky for CBD companies on social media. So, many companies are turning to different ways to get their message across and, like this article on Cool Things Chicago, tell people everything they need to know about CBD oil. Here are three of the best strategies companies are implementing. Influencer Strategy Influencers, or social media personalities who have a ton of followers, are quickly becoming an ROI goldmine for marketers. The stats show that around half of all consumers consider influencer recommendations for their purchases and that 70% of young people trust influencers more than traditional celebrity endorsers. Because of these reasons, coupled with the fact that influencer posts are a natural-feeling way to both get your message out and get around a social media platform’s CBD rules, influencer posts are what many of the top CBD marketers are spending the majority of the time and money on. Getting the product in the right influencer’s hand will get your brand message out to all their followers and give it more impact as well as inspire more brand loyalty because of the pre-established relationship between the influencer and his or her followers. SEO Strategy Another way to drive organic traffic to your website or product store when you are limited in paying for is by focusing on keywords and SEO to get your message and your marketing out there. Using a proper SEO strategy through blogging and getting your site to rank higher on search engines is a great way to drive traffic and is usually very cost-effective too. The other reason that CBD companies like it is because it also helps them establish themselves as expert thought leaders in an industry that is growing so fast that it is sometimes hard to know where to look for answers. Affiliate Marketing Why do your social media marketing yourself when you can have others do it for you? This is the question being asked by many top CBD companies and answered in the form of affiliate marketing programs. These programs basically work the same as having commission-based sales and marketing teams all over the world. The affiliate marketers set up their own sales funnels, landing pages, and social media posts and ads, and whatever comes from it, be it clicks, emails, or full-on sales, they get a cut of whatever the CBD company makes. It is a great system that benefits the CBD company and can be very lucrative for the affiliates. Beware Big Claims CBD oil is good for so many things as this CBDKyro article details. However, many of the claims about CBD, no matter how true they seem, are not fully backed by the appropriate scientific research yet. Because of this, companies on social media have to be very careful no matter how they choose to utilize social media marketing to not go overboard with the benefits claims. It is the quickest and easiest way to get kicked off a platform and, even more troubling, to get in hot water with the U.S. government and the FDA. Conclusion Just like the industry itself, the role of social media in the CBD oil advertising world is new, complex, crowded, and full of potential. There are so many players in the space it can seem overwhelming at times but there are also some companies doing amazing work. As the science, social mores and rules and regulations around CBD and its marketing evolve, so will the role social media plays in it. It is definitely something worth watching though because CBD companies need to be more innovative and creative than most which could lead to some helpful things coming about that could be of value across industries. The post The role of Social Media in the CBD oil advertising world appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog December 20, 2019 at 03:38PM
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Neuroscience and Marketing: How People Make Decisions https://ift.tt/2ZiT8Cl Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He’s also a feature and documentary filmmaker who’s worked in television for 30 years. Tracy explains six principles of persuasion marketers should understand and how they can use concepts such as mirroring and anchoring in their messaging. Understanding What Causes People to React or Take ActionTracy has spent over 30 years in the marketing world and has found that the big question is always how to create something that will cause an audience to take action. Like many of us, Tracy didn’t always realize that he was triggering people subconsciously. He just thought he was a great marketing guy who was able to hit on the right mix of pictures, copy, taglines, headlines, and other elements that caused the viewing audience to take notice. About 6 years ago, sparked by curiosity about why people reacted to different marketing materials and not others, Tracy began exploring the neuroscience behind those reactions. Tracy has always enjoyed talking to people, getting their stories, and really understanding what makes them tick. But it wasn’t until he entered the world of non-profit fundraising, where ROI is measured down to the penny, that he started thinking about how he could refine his skills to the point where he could understand what causes someone to give when they see one commercial versus another. Discover the best social media marketing strategies from the world's top experts! Don't miss this event! Tracy noticed that he’d put out an ad that worked well but when he tried to create something similar, things wouldn’t always work as well. That’s when he started studying why people do what they do, and what’s common to all of us that causes us to react or respond. Tracy says that we as marketers ought to pay attention to neuroscience because we’re using it all the time without even realizing it. When we have success, we pat ourselves on the back but then when we’re asked to recreate that success, we don’t really know what it was that worked. We need to get an understanding of why people do what they do, and what causes them to react or take action. If we can have that “recipe” when we’re creating our marketing materials, we can make sure that we’ve got those ingredients in there. Then we give ourselves the best possible chance of success. If we understand how our audience’s brains work, we can be better marketers. What Is Neuromarketing?Think of your brain as a hard drive and your subconscious mind as your operating system. Your brain is always writing files when you’re a young child. As you get older, sometimes you’ll have a visceral reaction to something that someone says or does and you don’t even know why. To visualize this, if you put a snake in a room and you bring three different people into that room and show them the snake, you’ll probably get three different reactions. One person may love the snake, another person may not really care about the snake, and another may freak out in terror. Same room, same snake; the difference is what each person believes about the snake on a subconscious level. The terrorized person may consciously realize it’s a common, harmless garden snake but the facts don’t matter. Their subconscious, visceral process takes over and that subconscious belief determines how they react. As adults, most of the decisions we make every day are based on what we believe, and most of those beliefs are based on things we were taught before we were 10 years old. Most of those decisions aren’t based on fact; rather, they’re based on what we subconsciously believe about something. We react versus respond. It’s important for marketers to understand this because it means our audience is going to react to our advertising materials more than they’re going to respond. So if we get an understanding of what’s common to most people in our audience and the things that regularly trigger people, we can write copy or make presentations designed to subconsciously cue people to react in the desired way. Neuromarketing is a term Tracy coined to describe the process of creating marketing materials around what neurologically affects people on the subconscious level. It’s marketing to their primal brain to trigger a subconscious reaction based on a belief. Emotions are responses to belief systems. Once you understand belief systems, you can tap into emotions. Common Belief Systems Marketers Can Leverage in NeuromarketingTracy uses several subconscious belief systems in neuromarketing, some of which he discovered while studying Robert Cialdini’s book, Influence, to help him better understand neuroscience. In the book, Cialdini covered six principles of persuasion, a few of which Tracy explains below. The first is reciprocity. Here in the U.S., we’ve been socially conditioned to respond with a feeling of obligation if somebody does something for us. It’s an inherent belief that anybody can tap into. For example, if Tracy was working with a veterans’ service organization, he might write, “Our veterans have done so much for us. We owe it to them to do something nice.” Get Expert Social Media Marketing Training!Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Friday, December 20th, 2019.CLICK HERE TO LEARN MOREYou can also use the principle of reciprocity with loss leaders. Sending people something for free now to get a sale later works because the recipient feels like they have an obligation to pay back a debt. A second persuasive belief system is that of authority. We’ve been conditioned to follow and listen to authority. That’s why celebrities, politicians, and actors are frequently used in marketing. Often, people who use those authority figures in their marketing don’t even understand why it works—they just know it does. If a figure who’s respected by your audience says they should do something, they’ll likely do it because they’re subconsciously conditioned to follow authority. Through his own work, Tracy has discovered the principle of unity: making people feel like they’re a part of something. People who have a favorite football team will often say, “Oh man, we lost last week,” or “We killed it last week.” Those people have nothing to do with the football game but they identify with the organization, so they view the outcome of each game through the lens of “us” or “we.” Put things in your marketing materials to make your target audience feel like they’re a part of your organization or a tribe, or to make them believe other people are so they don’t want to miss out. To illustrate, Tracy added the line, “Please call now; if operators are busy, please call again” to some copy for a fundraising client. While the client wanted people to think that they’d be able to get through with no trouble, Tracy wanted people to think everybody else was calling so they experienced a heightened sense of urgency not to be left out. How Chemical Reactions Impact NeuromarketingMarketers also need to understand the physiological side of neuromarketing. There are several types of hormones released in our bodies when we experience certain things; for example:
What does this mean for neuromarketing? You want your marketing to induce the release of the beneficial hormones. Tracy explains the effects of two of these hormones below. Oxytocin Your goal is to try to release oxytocin in the bodies of your prospect or target audience. Oxytocin is released by memories and when shared values are recognized. To activate those memories and values in your marketing, you need to go back to when your audience was younger than 10 years old and understand what life was like for them. Ask yourself:
Once a customer or client is using your product or service, your messaging should continually share reasons that support someone’s decision to do business with you. That’s where mirroring neurons and dopamine come into play. Mirroring and Dopamine Mirroring is a behavior in which we subconsciously imitate (or mirror) the gestures, speech patterns, and attitudes of another “safe” person or authority. For instance, the way a baby will instinctively imitate dad flexing his muscles. It’s why people walk, talk, and move a certain way. Your subconscious brain says, “Yes, this is the right behavior because this is what your authority figure or your leader is doing in the tribe.” And when you mirror someone, dopamine is released. To activate this in marketing, Tracy likes to show his potential client someone doing what he wants the prospect to do so the prospect mirrors the behavior. If he wants the prospect to go online and click on a button to buy a product or service, he’ll actually show a phone that displays the URL in the hand of a person performing the action. When the prospect mirrors the action, they get that dopamine hit. And once someone has made the decision to purchase your service or your goods, you can use mirroring to continually market to them—not by asking for more but by showing them what they did was the right thing to do. Listen to the show to hear Tracy explain the concept of anchoring. Key Takeaways From This Episode:Discover the latest tactics and master social media marketing in 2020! Don't miss this event! What do you think? What are your thoughts on how neuroscience can be applied to marketing? Please share your comments below. Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p December 20, 2019 at 05:04AM Neuroscience and Marketing: How People Make Decisions - 385 https://ift.tt/2ZiT8Cl Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts. Social Media via Social Media Marketing Podcast https://ift.tt/1LtH18p December 20, 2019 at 05:00AM
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Top 5 Social Media Hacks for a Locksmith Company https://ift.tt/35CBTxY By far as per convention, our interactions with Locksmith brands remain limited to only the real world. The virtual domain has only started being explored by Locksmiths. This is quite ironical as the locks themselves have been highly digitized over the past years with various security systems, anti-theft devices, intercoms, and even electronic keyless systems for various hotels, buildings, and schools. We have witnessed the onset of highly sophisticated locking systems that we can get installed easily by hiring professionals who are skilled at lock smithy. These professionals have traditionally relied on the local promotional methods to advertise their services. However, as with everything else, the social media platforms can really prove to be of great benefit for the Locksmith companies trying to get a hold of a dedicated audience in the market to promote their business. Here are the top 5 hacks or bonuses that you can harness to promote yourself as a Locksmith company on social media: 1. Strengthen RelationshipsThe first pro tip or hack is to believe in the impact a real relationship can have on marketing through social media platforms. Just because the platform is virtual doesn’t mean that the relationships you share shouldn’t be real. Engage in real conversations about safety issues and which locks can be best suited for the specific needs of the user. Having such a real relationship can help to market you as an authentic business with a sound knowledge of what they are doing. 2. Improve Customer ServiceCustomer service is a top priority, whether for virtual or traditional marketing. A marketing hack to keep a tab on your customer service online can be to use the automated message services on websites to be able to continually interact with your customers, which can be great until the while you can actually get to addressing their grievances. 3. Optimize Traffic to your WebsiteThis is something one can’t do with a real-time diversion into a physical shop. However, on a virtual platform, you can optimize greater traffic by bringing in people who were more likely to be interested in Locksmith’s brands. You do not need to entertain the needs of everyone but just those that have searched for keywords which indicate they might be potential clients. 4. Targeted promotionsWhile trying to promote your services such as https://www.cobralocksmiths.com/ you can streamline and identify your audience. This can be on the basis of a local radius or perhaps a certain age group of people that you want to target. This is a great hack to spend your money only to advertise to those that you really want to. Marketing for a streamlined group has statistically proven to be more beneficial than a broad audience. 5. Develop a Loyal Customer BaseOnce you have used these hacks to acquire a loyal customer base, your next hack is to mold your business as per their needs. If you can successfully cater to the needs of your clients, they are more likely to stay loyal customers for longer periods of time. Use these simple hacks to harness the power of social media marketing as a long term benefit for your Locksmith Company. It is amazing what wonders some regular interaction on social media can do to bring out the best features of your brand out to the consumers who are truly interested. Channelize your online presence through this medium to reap benefits all throughout your venture. The post Top 5 Social Media Hacks for a Locksmith Company appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog December 20, 2019 at 01:19AM
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How Coffee Companies Can Get More from Their Social Media Campaign https://ift.tt/2ZfefW4 Coffee companies might not be what many people consider ideal candidates for effective social media campaigns. After all, coffee is about smells, feelings, and that initial jolt in the morning as the caffeine winds its way into the bloodstream. But coffee can be a visual experience too. People love a beautiful head of foam, or crema, in their espresso. Just seeing one can set off endorphins and feeling of joy and happiness. That’s before the senses of smell or taste enter the picture. What does that mean for coffee companies seeking to make a bigger splash on social media? It means the sky is the limit for possibilities when it comes to social media and social media campaigns. Where can Coffee Companies Begin? Twitter and Facebook have been the reigning champions of social media advertising and marketing since the invention of social media as a means of advertising. While they continue to be powerhouses, for visual marketing efforts, there are other options that offer more effective results in the form of social media networks, like:
These venues allow social media campaigns to include video and still images alike in their marketing campaigns. This means that while coffee companies remain unable to appeal to the sense of taste or smell within their social media marketing campaigns, they may continue to address the sense of sight by offering visually appealing images and videos into the mix that are designed to grab the attention of coffee lovers and evoke memories of those tastes and scents. In the 1980s – and for more than a decade after – there was a television commercial for the Folger’s coffee brand that played during the holidays. While audiences couldn’t smell the rich aroma of the coffee or taste its delicious flavor, the commercial made those things real by intertwining them with the “feel good” message centered around what so many families did, or wished to do, every morning – sharing a cup of coffee with loved ones. The world has changed since then as has the preferences of people when it comes to drinking coffee. No one had any idea of social media back in 1985. We hadn’t even mastered the idea of a 24-hour news cycle at that time. Now, people have access to massive amounts of media distractions 24 x 7. It can be overwhelming, and it is infinitely easy for coffee companies to get lost in the noise of so many competitors. To launch effective social media campaigns, coffee companies must do the following:
With these strategies front and center in social media campaigns for coffee lovers, coffee companies of all shapes and sizes are sure to offer social media marketing messages that appeal to their audiences. The post How Coffee Companies Can Get More from Their Social Media Campaign appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog December 20, 2019 at 12:36AM
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Why Are Testimonial Ads Still So Effective? https://ift.tt/35AQgCZ Many of us don’t view as much television as we used to. We often forget how many ads there are in between small snippets of a television show or program. A lot of those ads are home to testimonials. Not only are there a lot of testimonials, but it’s often clear that they’re not real. In other words, there are clearly paid actors saying that they love a product and that you should love it, too. Sure, you might not be interested in that particular ad, but the reality is that huge companies pay millions of dollars to use testimonial ads. This is because they still work. We’re going to talk a little bit about using testimonial ads in SEO in this article, giving you a little insight into what they are and how you can use them. What’s the Deal with Testimonial Ads?It’s confusing, isn’t it? Clearly this person isn’t a real customer or patient of the company displaying the ad, but they’re on your screen, nonetheless. Millions of people will see this advertisement, and, for whatever reason, enough people will respond to the ad for the company to justify running it. Don’t worry, this isn’t just an article against testimonial ads. There is legitimate value to testimonials. That value should be made clear by the fact that people still support companies as a result of ads that blatantly use actors to herald the benefits of a product they have likely never taken. People want to know that other people have had success with something. It’s that simple, and it’s called social proof. Social ProofThe reason that testimonials work so well is something called social proof. This is essentially the idea that when there are a number of people that claim something to be good or useful, that’s enough proof for an individual to make the same judgment for themselves. Social proof can come in a lot of forms. It could be a group of community members shouting in unison that they “love McCormack’s Autobody Wonderworld because it’s THE BEST!” It could also be a calm, measured physician supporting a medical supplement of some kind. Ultimately, social proof, when used in advertising, is the use of a third party of some kind to support a product or service in order to sway potential customers. It seems manipulative, but it isn’t when you use actual people who have used the product. One very effective and honest use of social proof is the use of online business reviews. SEO and TestimonialsWhen it comes to the search engine algorithm, there is no direct social factor more powerful than business reviews. The search engine’s goal is to provide the most effective search results for its users. When the results become less relevant, the site loses ground and another search engine will start getting more customers. So, in order to know which sites should rank and which should not, search engines use an algorithm that sifts through the billions of sites on the web to find the most relevant pages. What’s most relevant is what the users find the most useful, and there is no better indication that a site is useful than a choir of business reviews that praise it for its value. This is why business reviews are such a sought-after ranking factor in the SEO world. Reviews are, of course, a very convincing form of social proof. While a positive review couldn’t quite be considered a testimonial ad, it can certainly be a testimony of someone’s opinion. Using Testimonials for Your SiteGenerating a bunch of business reviews will work well for your search rankings and potentially boost traffic to your site, but you’ll want to incorporate testimonial ads into your site if you’re looking to boost sales. It can be difficult to avoid the trap that so many corporations fall into and use fake actors or dishonest information in the search for more sales. Our recommendation is to find real people who can testify to the quality of your service. If you were a chiropractor, you could simply ask a customer that you’ve had success with to create a video or make a statement. They could testify to your services and give a recommendation that other customers come too. You could do this with any number of customers and amplify the value. One huge piece of the puzzle with SEO for chiropractors is testimonials because people don’t want to take chances with their bodies; patients want to know that others have had success, too. Whatever your practice, try reaching out to clientele who you’ve worked with and see if they’d be willing to testify to the quality of your business. Testimonial FormatThe type of testimonial that you choose to display is entirely up to you. That said, different methods speak to different demographics. For example, if most of your traffic comes from search engines, that means that people will be presented with your home page more often than they’re viewing your social media pages, for example. In that case, written testimonials displayed on your page could be very effective. People are already going to be scrolling through your page when they find your site, so why not give them a few testimonials to browse through as they get to your product pages? If social media is a huge draw for your business, it may be worth it to invest in a more visual testimonial. Videos tend to resonate strongly with individuals on social media. With that in mind, a video testimonial could be the final piece that sends some users to your page to engage with your product pages. Want to Learn More?Optimizing your site for success involves a lot more than incorporating testimonial ads. Digital marketing is a large, complex effort that can yield great results for your business if you know what you’re doing. It takes a little research to get off of your feet, though. explore our site if you’re interested in learning more about how to find success through digital marketing. The post Why Are Testimonial Ads Still So Effective? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog December 19, 2019 at 05:23PM
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Best Online Payroll Services https://ift.tt/2sOeAm8 Historically, payroll has been one of the most complex elements of running a business. Business owners need to make sure that everyone is paid with 100% accuracy, including calculations related to taxes, benefits, and more. How hard can it be? Well, about one-third of small businesses are fined by the IRS each year because of payroll mistakes. But modern payroll solutions are changing. The days of faxing wage information to a payroll company and then manually passing out live checks to your employees are fading away. Everyone wants direct deposit. More businesses are working with remote staff, freelancers, and independent contractors. That’s why so many companies are switching to online payroll services. The Value of a Payroll CompanyThe main value of an online payroll company is simplifying your payroll process. Whether it’s for new hires, contractors, or just weekly payments for full-time employees, online payroll makes things easier. With online payroll software, you don’t need to hire someone to manage payroll for you. The software takes care of everything, from tax filings to withholding deductions and more. Another top benefit of online payroll is flexibility. Some companies offer on-demand payments, so your staff isn’t tied to specified pay cycles. You’ll also have access to your entire payroll system from anywhere. The 6 Best Online Payroll ServicesIf you run a quick search for online payroll software, you’ll be overwhelmed with the dozens, if not hundreds of options on the market. But most of these are pretty easy to eliminate. When it comes to something as important as payroll, you don’t want to take any chances with an inferior service. Depending on the size of your business, there only six online payroll services that I would recommend. I’ve reviewed all six of these in greater detail below. I’ll cover the essential features, pricing, pros, and cons of each to help you find the best one for your business. GustoGusto is a relatively new company. It launched back in 2012 as ZenPayroll and changed its name in 2015. Since that time, Gusto has grown fairly quickly and now serves more than 100,000 businesses across the country. The reason why so many companies are choosing Gusto for payroll is because of the platform’s simplicity. It’s easy for anyone to set up, manage, and pay workers. With Gusto, you can run payroll in minutes. You can even run it on autopilot, assuming things aren’t changing each pay cycle. Not only does Gusto calculate your taxes, but it files everything for you. Local, state, and federal taxes are automatically paid to the right government office each time you run payroll. This benefit is 100% free, while competitors charge extra for it. One of my favorite parts of Gusto is the onboarding process for each employee. Whether you have a new W-2 hire or 1099 contractor, they can onboard themselves. Your staff will have easy access to pay stubs, W-2s, and everything else they need online. Even former employees will still be able to view old payroll information. Gusto offers unlimited payroll cycles, meaning you can issue payments whenever you want. You’re not locked into weekly or bi-weekly cycles. Gusto helps you with compliance, time-tracking, PTO, employee benefits, and more, in addition to being a full-service online payroll company. Pricing for Gusto is as follows: Core — $39 per month
Complete — $39 per month
Concierge — $149 per month
The Core plan is perfect for small teams with basic payroll. As your team scales, you may want to upgrade to the Complete package. Gusto Concierge is designed for larger businesses as a full-service HR resource. Workers’ comp and health benefits are free to integrate with Gusto. They don’t charge any administrative fees, so you’ll only pay for the premiums. 401k plans, 529 college savings plans, HSAs, FSAs, and commuter benefits come with additional monthly base rates, as well as extra charges for each participating employee. Gusto has everything you need in an online payroll service. We use it here at Quick Sprout, and I think it’s exceptional. The only potential drawback is the price. It used to be one of the cheapest payroll options on the market, which is no longer the case. You can try Gusto free for one month. There is no charge for setting up an account, and you’ll only pay after you run your first payroll. QuickBooks PayrollQuickBooks is best known for its small business accounting solutions. But the company also has an outstanding online payroll service that ranks high on our list. QuickBooks Payroll is definitely something you should consider if you’re already using the company for bookkeeping software. You can easily add QuickBooks Payroll to your existing QuickBooks accounting plan. The result will be a seamless all-in-one solution for your accounting, payroll, and HR needs. All local, state, and federal taxes will be calculated and paid, automatically, each pay cycle. You can also run Auto Payroll after the initial set up to minimize the time spent running payroll each week. One of my favorite parts about QuickBooks Payroll is that the company stands behind their product. They are so confident that their calculations will be accurate, that they’ll pay penalty fees incurred from filing errors. As you would probably expect, the biggest benefit of using QuickBooks Payroll is its integration with QuickBooks accounting software. Your bookkeeping records and reports will be updated in real-time with each pay cycle. This also makes it easier for you to share payroll information with your accountant. More than 1.4 million businesses use QuickBooks for payroll, so you know it’s a company and solution that you can trust. Here’s a brief overview of the plans and pricing for QuickBooks Payroll: Core — $45 per month
Premium — $75 per month
Elite — $125 per month
Overall, QuickBooks Payroll is as solid as it gets. They offer exceptional customer support for such a large company. If you have any problems, questions, or need assistance, it’s easy to get things resolved. QuickBooks Payroll falls a bit short in terms of employee benefits and HR guidance with all plans. But it’s still a top choice to consider, especially if you’re already using QuickBooks Online for your accounting needs. PaychexPaychex has been in the payroll business for nearly 50 years. They currently service the payroll needs of about 650,000 companies. Over the years, Paychex has evolved to adapt with the growing trends in the payroll industry. That’s what makes them such an appealing option for online payroll services. While Paychex offers solutions for small business owners, I’d recommend this company to larger organizations seeking new payroll options. The reason why Paychex is better for large corporations is because of its flexibility. Paychex offers solutions that go far and beyond basic payroll processing. They also provide HR administration, employee onboarding, and background checks for new hires. Depending on the plan you choose, employees can be paid via direct deposit, paper checks, or prepaid debit cards. Paychex Go is the plan designed for small businesses. It starts at $59 per month plus $4 per employee. It’s easy to sign up and get started online by creating a free account. But overall the plan is pretty limited, and I’d look for other options as a small business owner. Paychex Flex is the complete payroll and HR solution designed for larger companies. Pricing is customized based on your needs. Added benefits of Paychex Flex include:
The Flex plan also comes with employee services like extra payment options, onboarding essentials, HR administration, employee screening, and a financial wellness program. I’d say the biggest downside of Paychex is that the sign up process isn’t as simple compared to some of the other options on our list. You’ll need to contact their sales team to request a quote, so it’s not something that you can do on your own without any assistance. OnPayOnPay was founded in 2007. The company scaled quickly over the years and now processes more than $50 billion in payroll each year. I like OnPay because it’s a simplified payroll process. There is just one plan to choose from, and it comes with everything you need all-inclusive. That’s why OnPay is my top recommendation for small business owners. The all-in-one payroll service has straightforward and transparent pricing. It’s $36 per month plus $4 per employee. This is a great value compared to some of the other options on our list, especially considering all of the features and benefits that you’ll get.
OnPay also has specialized payroll solutions for businesses in specific industries with unique needs. Examples include restaurants, farming, nonprofits, and churches. Another top benefit of OnPay is the employee self-service functions. Your staff can onboard themselves, access their accounts even after leaving the company, and change their personal information at any time. Employees can also manage voluntary deductions like their 401k plans directly online. OnPay integrates with other software that you might be using to run your business, like QuickBooks, Xero, or TSheets. Overall, OnPay is about as simple as it gets. You’ll get everything you need to run payroll for your small business, including HR benefits. It’s easy to add on things like employee health and dental, workers’ comp, and retirement plans. Your first month using OnPay is free. They’ll also cover any migration costs from your old payroll provider. The only major drawback of OnPay is that there they don’t have a mobile app. While the site is optimized for mobile devices, apps seem to be pretty standard in today’s day and age. OnPay will charge you extra for any year-end forms that are mailed to your office or employees. But you could always print them out yourself to avoid those costs. SurePayrollSurePayroll has been around for about 20 years. In 2011, the company was acquired by Paychex. But it’s still run and sold as a separate payroll service, and it’s different from the Paychex plans that we reviewed earlier in this guide. This payroll service is more equipped to meet the needs of small business owners, compared to its Paychex parent company. All you need to do is enter the hours or salary for each employee, review the tax deductions, and approve the payroll to start processing. This is extremely easy for any small business owner to do online. Run unlimited payrolls each month for no additional charge. You also have the option to run one-day and same-day payrolls. If your business runs the same payroll each cycle, you can use Auto Payroll as a hands-off service. SurePayroll helps you manage 401ks, HSAs, FSAs, commuter benefits, and garnishment deductions as well. They also have exceptional customer support via phone, email, and live chat. However, this is limited to six days per week during normal business hours. In addition to small business owners, SurePayroll carves out a unique niche. They offer specific payroll solutions for nannys, caregivers, and other household employees. This service helps homeowners avoid IRS fines and ensures compliance. Like Paychex, you’ll need to request a quote from the sales team to learn more about your specific pricing options. So getting started isn’t necessarily a breeze. SurePayroll does offer two months free, which is one of the best promotions that I’ve seen in my research. Square PayrollSquare is best known for its POS software and credit card processing services. But Square Payroll is an excellent all-in-one payroll solution for any business. The biggest draw of using Square Payroll is its compatibility with other Square solutions. So if you’re using Square POS, you can sync those timecards with your payroll system. This is one of the best ways to digitally track employee hours without having to manually enter information for each pay cycle. Square will also help you calculate and split any employee credit card tips. Another top benefit of Square Payroll is the setup. You can get up and running in just a few quick steps, all done online. Simply input your company info, add your workers’ information, and run your payroll. Alternatively, you can invite your employees to enter their own information for self-service onboarding. Square Payroll has a great mobile app for managing payroll from anywhere. Pricing for Square Payroll is affordable and straightforward. It costs $29 per month plus $5 per person paid. Furthermore, Square Payroll offers a unique option for businesses paying contractors. It’s just $5 per contractor per month, with no base subscription fee. This is one of the most affordable pricing plans you’ll find. Overall, Square Payroll is perfect for businesses already using the Square POS system. It’s got everything you need to process payroll. With all of that said, I wouldn’t recommend it to larger businesses in need of more HR resources. Square Payroll is pretty limited in that sense. How to Find the Best Online Payroll ServicesThere are lots of different factors that need to be taken into consideration when you’re evaluating an online payroll service. This is the methodology that we used during our research to create this guide. Business SizeLarge and small business have different needs; payroll is no exception. A business with just five employees won’t be using the same payroll system as a company with 50 or 500 employees. Recognize which payroll solutions are the best for your business size. If you’re planning on growing and hiring new people in the coming months or years, make sure you choose an online payroll solution that can scale with you. Types of EmployeesWho are you paying? Most payroll services will accommodate businesses with full-time W-2 employees. However, there are better options if you have part-time staff or issue payments to independent contractors. AutomationYour online payroll solution is supposed to make your life easier. So I always recommend systems with automated options. If your payroll doesn’t change between each cycle, look for an option with an autopilot mode that allows you to just set it and forget it. The best online payroll services will automatically calculate and file taxes as well as other withholdings. Employee Self-ServiceIf you choose an online payroll service that is employee-friendly, it’s going to make your life much easier too. The best payroll software allows employees to edit their personal information, manage their benefits and taxes, as well as view old pay stubs. You can even find payroll services that offer self-onboarding for employees. Just invite them to join so they can enter personal details and bank information. Your W-2 and 1099 workers can use the self-service features to access tax documents each year, instead of you having to print and mail them on your own. BenefitsNot every payroll system has built-in options for you to set up and manage employee benefits. I’m referring to things like:
So if you’re offering these types of benefits to your employees, you need to find a payroll system that’s accommodating. Pay CyclesHow often do you want to run payroll? Lots of online payroll systems won’t restrict you to just once per week or twice per month. There are plenty of options out there that offer unlimited payroll each month. This is great for those of you who don’t want to be tied into a specific schedule. In some instances, you can even let your employees decide when and how they get paid. Maybe you want employees on salary to get paid automatically each week. But you want to manually pay independent contractors for specific amounts only once per month. There are online payroll services that let you do both with ease. PriceThe cost of your payroll service will obviously be a factor in your decision. In many cases, payroll plans are structured by a fixed monthly rate and an additional fee per employee. The monthly rates can range anywhere from $30 to $150. We’ve seen employee fees start as low as $4 per month and get as high as $12. The price you pay will also have an impact on the features of your plan. If you’re looking for a full-service HR solution in addition to traditional payroll, you can expect to pay on the higher end of this spectrum. ConclusionEvery business needs a payroll solution. But not every online payroll service is created equally. There are definitely options on the market that are better than others. What’s the best online payroll service? The answer is different for each business owner. Here’s a quick recap of the best choices based on our methodology:
Whether you have a small business, large corporation, or have unique payroll needs, there is definitely a solution for you in this guide. Social Media via Quick Sprout https://ift.tt/UU7LJr December 19, 2019 at 04:06PM How Will the Luxury Travel Market Hold Up in 2020? https://ift.tt/2S4uP9w If 2019 was the year that luxury became an experience, 2020 will be the year that those experiences become personalized, say experts on the $1.42 trillion luxury industry. For some years, traditional luxury brands have been characterized by standardization that has resulted in a kind of burnout among their target demographic. All that is about to change. And the Millennials and Generation Z cohort who are among the biggest luxury buyers could not be more pleased. Travel: The Ultimate Luxury In 2019, travel had the edge in luxury spending by category. First-class plane tickets, accommodations on private jets and similar expenditures accounted for 36 percent of all spending among individuals who regularly purchase luxury goods; and 30 percent of all spending among individuals who purchase luxury goods to celebrate special occasions. As social media sharing veers ever more sharply into personal branding, experiences have emerged as a prime differentiator, and travel to an exotic destination is the ultimate experience. In 2020, expect travel to expand its market share among luxury consumers. The Expansion of Ancillary Markets As travel solidifies its hold on the imaginations of luxury consumers, one can anticipate a spike in the demand for ancillary goods related to that market as well. Take the sale of private jets, for example. Notes Jeffrey Carrithers, CEO of GlobalAir.com, the internet’s largest and most comprehensive aviation resource, “Though it may look like a substantial decline in aircraft sales of private jets, the good news is that most market forecasts of private jet demand are steadily increasing each year. With more and more companies using charter, fractional, and jet card operators due to economics, shorter waits in security lines, airports that commercial aircraft can’t get into, lifestyles of the newer generation, or for the simple fact that pricing is comparable to a first-class airplane seat, who wouldn’t want to fly in a private jet?” The Top Luxury Travel Trends in 2020 What are some developments in the luxury travel market to watch for in 2020? • Unspoiled destinations: Luxury travelers no longer want to frequent the overcrowded beaches of Ibiza or the polluted waters off Phuket. Instead, they are flocking to places like Borneo, Oman and Greenland. • Local encounters: Increasingly, upscale travelers are trying to get to know the destinations they are visiting at a granular level. This often entails reaching out to locals whether that might be wine tastings curated by the owner of a local vineyard or a personal escort who will guide them through a bustling street market. • Minimizing stress: Personalized airport meet-and-greet services are a hot trend. They enable upscale travelers to avoid the stress associated with changing terminals and standing seemingly forever in long TSA lines. The luxury travel market is here to stay in 2020, and the best way for travel brands to get in on the action is to focus on personal experiences. The post How Will the Luxury Travel Market Hold Up in 2020? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog December 19, 2019 at 12:05PM |
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