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8 Tips for Marketing a Tech Product to Parents https://ift.tt/2YEEdDd Kids want the latest gadgets with all the newest features, and they could care less about the price. Parents are the ones who care about things like practicality, safety, and of course, their budget. How can social media marketers walk that tightrope? These eight tips can help you appeal to kids while still catering to the desires of their parents: 1. Lean on Testimonials When they see a product on social media, parents want to know: What do their friends with kids think about it? Would they buy it again? Word of mouth is particularly powerful when it comes to technology because not all parents are tech savvy. They worry about being misled by marketing spin, but a positive recommendation from another parent passes the sniff test. Don’t make parents go hunting for product reviews. Kids phone carrier Gabb Wireless posts them not only on its social media but also on its website, ensuring parents see them prior to purchase. Build trust by including the good and not-so-good testimonials. 2. Highlight Security Features For obvious reasons, parents are worried about their kids’ safety online. When posting about your product on social media, lead with its security features. Social media companies know this strategy works because they do it themselves. Whenever Facebook rolls out a new security feature, it announces the tool in a banner ad or a user notification. If your kids tech product includes internet access, pin a post on your social media profiles. Point to specific features that keep kids safe, such as website blockers or timers that discourage excessive use. 3. Build a Community On social media, brand communities are a big deal. The trouble is, many marketers misunderstand what social media users want from them. Contrary to what many marketers have been taught, parents want product news. Don’t be afraid to be direct: What makes your kids’ technology a better choice than its competitors? 4. Demonstrate Diversity Every family is unique, but almost all of them use technology. Add some social proof to your tech product by pointing out that parents and kids from all walks of life enjoy it. To get this right, think back to your target audience: Are Millennial parents part of your mix? What about families from countries other than the U.S.? How about multiracial households? Here’s another piece of advice that runs counter to audience-targeting wisdom: Go broad in how you demonstrate diversity. With every tech product, there are almost always user demographics you aren’t thinking about. And when someone isn’t used to being represented in marketing content, simply seeing people like them in it can make all the difference. Speaking of breadth, make sure your diversity shows across all types of content. Not every social media user watches your videos. Are your images and written testimonials every bit as inclusive? 5. Be Brief Today’s parents don’t have a lot of time on their hands. Researchers estimate that being a stay-at-home mom is equivalent in time commitment to 2.5 full-time jobs. And remember, most modern moms work a traditional job on top of their responsibilities at home. If you want to capture their attention, you have to do it quickly. Get-in-get-out tactics include:
Every social media marketer’s dream is to have their content go viral. But especially when you’re trying to reach parents, the best marketing campaigns aren’t always the ones that go viral; they’re the ones that show consistency. Parents don’t want to trust fly-by-night companies with their kids’ wellbeing. Data breaches, online predators, and phishing scams are all valid concerns. Consistent, buttoned-up campaigns demonstrate competence. Aside from security, parents have practical questions: If they need to file a warranty claim, will the company be around in six months? And if so, will the customer service staff be singing a different tune than the marketers? Parents don’t buy technologies for their kids on a whim. For every post you make, assume the parents you’re trying to reach have been watching since the start. 6. Focus on the Positive Blame their protective nature: Some parents automatically see the worst in technology. Many have taken horror stories about child predators leveraging software insecurities to heart. Others are simply sick of their electronics malfunctioning after a month. Whatever the reason, realize that many parents are skeptical. Make sure your social media content strategy emphasizes the positives. Use them to counter common objections you receive. For example, it’s true that kids can become addicted to technology. However, it’s also true that many kids use digital devices in responsible ways, such as studying or connecting with their friends. Encourage parents to see the upsides, and they will. 7. Don’t Forget the Kids At the end of the day, kids are the ones using your product. Parents may control the purse, but they won’t buy something that their kids don’t want. Take a minute to add some layers to your marketing that will spark interest in kids. Kids are often drawn to flashy, emotional appeals: How will your product make them feel? Does it look cool? What will their friends think? Can you blame kids for wanting the latest, greatest gadgets? No, but you also can’t blame parents for being careful with what they purchase for their children. Your marketing strategy has to cover both bases. Prove that your tech product is safe, entertaining, and helpful, and you’ll have hit a home run. The post 8 Tips for Marketing a Tech Product to Parents appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 27, 2020 at 01:22AM
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Daily Crunch: Spotify is testing virtual events https://ift.tt/2QoPkeW Spotify explores virtual concerts, Twitter tests a “quotes” count and Google’s Nest Hub becomes more hotel-friendly. This is your Daily Crunch for August 26, 2020. The big story: Spotify is testing virtual events We can’t have real-world concerts at the moment, so the popular music streaming service is exploring virtual alternatives. The feature isn’t live yet, but reverse-engineering scoopster Jane Manchun Wong tweeted out photos of an “Upcoming Virtual Events” section. Spotify already highlights upcoming concerts from artists you like through various ticketing partners, and the screenshots show Songkick as the ticketing partner. Presumably, Spotify would be able to support virtual events with only minor changes to its bargaining agreement. And how big can these events be? K-pop megastars BTS raised nearly $20 million for a single show — but it’s probably safe to assume that most events will fall far short of that. The tech giants Twitter experiments with adding a ‘Quotes’ count to tweets — This engagement metric would sit alongside the tweet’s existing retweets and likes counts. Instagram Guides may soon allow creators to recommended places, products and more — The feature, which launched in May, has allowed select organizations and experts to share resources related to managing your mental health. Google is pushing to get the Nest Hub in more hotel rooms — A new update is tailored for the hotel experience, with key features like wake-up calls, weather and local businesses. Startups, funding and venture capital SpaceX will launch Masten’s first lander to the moon in 2022 — Masten’s first lunar mission is set to take place in 2022 if all goes according to plan. Here are the 94 companies from Y Combinator’s Summer 2020 Demo Day 2 — So many companies! Course Hero, a profitable edtech unicorn, raises rare cash — A Series B extension of $70 million, to be more specific. Advice and analysis from Extra Crunch Synthetic biology startups are giving investors an appetite — Impossible Foods is only the most public face of a growing trend in bioengineering. Funding for mental health-focused startups rises in 2020 — As wellness startups drift generally, VC hotspots emerge. (Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.) Everything else GM teases two new all-electric Chevy Bolt models — Both vehicles will go into production in summer 2021, according to GM. Learn how to scale social impact startups at Disrupt with Phaedra Ellis-Lamkins and Jessica O. Matthews — Uttering the words “making the world a better place” isn’t the same as doing it, or doing it well. The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here. Social Media via Twitter – TechCrunch https://techcrunch.com August 26, 2020 at 07:53PM Helen Schifter on How to Grow Spiritually in a Social Media World https://ift.tt/31uExGj After decades of practice, Helen Lee Schifter has finally shared why growing with the Zen Buddist practice has shaped her to be the remarkable woman she is today. This well-respected practice has benefitted her in unimaginable ways. Helen is a calm, collected, and beloved woman who believes that everyone should find their Zen. Dating back to the Tang Dynasty, Zen Buddism is based on the idea that finding the meaning of life through one’s mind will cause enlightenment. Due to her immense knowledge of the subject, Helen Schifter has developed spiritually with Zen Buddism to compete with the stresses of working on Wall Street as she outline on her Crunchbase. She claims that it has many mental health benefits. Some of those include being able to let go of negative feelings, stressors, worries, a lot easier. The purpose of meditating is to decrease blood pressure and stable the mind so it can be progressive. Schifter has been the first to share her spiritual journey because of how it helped her overcome her own hardships. As beautiful as being fully Zen sounds, it’s a lot harder than it looks. Schifter states that being a student wasn’t easy at first. “Growing spiritually has been fulfilling but it takes years of practice. Becoming a fully peaceful person doesn’t happen overnight. You have to be dedicated and aware that challenges will be present during your journey.” – Helen Schifter There are many therapeutic aspects of Zen that have also contributed to Helen’s growth. With her sensei, Helen has gained an education on Tea Ceremonies. This benefits her physically because of the antioxidants found in teas, especially green tea. She attends the Urasenke Chanoyu Center in New York City to expand her knowledge in Chanoyu, Bon Ryaku Temae, Usucha Temae, Furo, and Ro Hirademae. These beautiful and elite ceremonies take a lot of practice to perfect, but in the end, help bring stability and calmness to anyone participating. With Helen’s spiritual growth skyrocketing, she decided to push herself to new limits. She enrolled to the NYU: School of Professional Studies. With such a limitless mindset, she decided to study Creative Writing and Poetry. If it wasn’t for her hours of mediating, finding inner peace, and philanthropic work she would’ve never had such an opportunity. With her success at NYU: SPS, she became an editor/writer for Vogue US, Mademoiselle, Self, Glamour, Homestyle, and so many more publishers. Just like anyone could imagine, working under such a spotlight for such major companies was stressful. The pressure of developing creative and enticing work was incredible. However, because she had the pillars of her spirituality always with her, she became unstoppable. It’s very easy to look over moments because of stress and anxiety. Sometimes, negative thoughts can be consuming, and feeling helpless comes naturally. However, with Zen Buddhism, that mentality slowly starts to change. Living in the present and accepting the beauty of the unknown is of utmost importance. Helen asks, “When was the last time you remember truly tasting your food? When did you let your mind enhance the flavors pulsing through your mouth?”. What she means by this is that as humans, we are constantly in a rush. Even during a pandemic, there is always something to accomplish or get to as soon as possible. That being said, we rarely take the time to appreciate the little things. Helen emphasizes that to be a successful person, slowing down to meditate or appreciate, even the taste of food is crucial. Moreover, as important as appreciating food is, the point is to appreciate as much as humanly possible. Schifter has always been so thankful for her upbringing and contributes to society in many positive ways. With Zen Buddism, she has grown to be more humble, selfless, and progressive. Her goals and aspirations are to help spread how her spirituality has impacted her, so in some way she can reach someone who is struggling. “If I can help at least one person find tranquility and merriment, I will feel entirely fulfilled. With the impact Zen Buddism has had on me, I hope to share my spirts with those searching to find themselves in a higher quality.” –Helen Schifter Her insights into finding calmness can especially be useful to those who are currently unemployed, seeking job opportunities, or financially struggling. With the uncertainty of our futures, it important to be grateful for what is already present in our lives. Becoming Zen can be the first step to stress relief and happiness. The post Helen Schifter on How to Grow Spiritually in a Social Media World appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 26, 2020 at 06:18PM
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Ken Kurson on Music Changing During the Pandemic https://ift.tt/3jiYZQy Since the beginning of music, melodies and symphonies brought joy to many lives. Human culture greatly shifted as we evolved into more creative beings. Although the flute many have been the first instrument to date, there are now thousands of ways that people can express themselves through music. The best thing about music is that anyone can participate in creating it. Artists may write lyrics, but not be able to sing a tone note. Musicians may be experts on a certain instrument but never contribute vocally either. The point is that no matter who you are, or what your day job is, music can always find a way to make people happier. For Ken Kurson, a published author who has been covered by Huff Post and other outlets, music has always been an oasis. Since the start of COIVD-19, many people have written songs about quarantine. As expected, a variety of artists are also avoiding the subject in their songs because they don’t want to stress the audience out further. Kurson is in a group named Circle. They can be found on Ken Kurson’s Youtube where they create Jam Covers to their own music or popular songs. Since the start of this year, Kurson’s group has been releasing music as a way to relieve stress and just have a good time. Of course, everyone is being socially distant and safe. This group truly believes that music is taking a different direction because of the pandemic. Many other artists such as Luke Combs and Bon Jovi, have released songs about quarantine life. Their purpose was also to bring hope to their listeners. Combs, who wrote six feet apart, has had his song streaming in Top 10 Charts for over two months. Kurson believes that if artists don’t adapt their music to adjust to the current climate of social issues, they won’t receive as much media attention. Kurson is not only the proprietor of Book and Film Globe, but also a songwriter in his spare time. It’s important for him to be able to resonate with the lyrics. For many others, that’s also important. Music can be about anything, which is why it’s so powerful. On Spotify or Apple Music, the two leading streaming platforms, there are about one thousand categories of music. Ken Kurson sees nothing but a rise in genres because of how the pandemic affected everyone. With Ken’s longterm passion for music and literature, he has expressed on the Daily Stoic, how stressful life can be at moments. For many others, the arts are an escape from a harsh reality. Getting caught up on the melody of a song can help people feel calm. Collecting oneself and letting go of negative energy is important no matter who you are and what you do. Kurson makes a good point about how there were much worse situations before COVID-19. There was the black plague for god’s sake. There was just a sliver of medical knowledge back then and many history books contribute health to music. So much is evolving around this pandemic and many people are suffering because of it. Kurson recommends listening to music to help lower blood pressure or just ‘getaway’ for a few moments. On his Youtube, he has a playlist of some of his favorite tunes. For him, they are sings that haven’t changed. Most of them were produced long before the pandemic hit. That being said, he is staying open to upcoming musicians who create quarantine music. He believes that many current artists are struggling with releasing music because they want to make sure it is well received. Overall, music has been a variable of change since the start. It’s aided generations of people through hardships and affliction. Kurson says that he thinks that’s the point of it all; to find happiness and serenity with music. He will constantly be updating his channel with music he recommends and views as beneficial during such a challenging time. The post Ken Kurson on Music Changing During the Pandemic appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 26, 2020 at 06:14PM
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Twitter experiments with adding a ‘Quotes’ count to tweets https://ift.tt/3hrsVcR Twitter wants to make it easier to see the conversations taking place around a tweet. This May, the company rolled out a change to its user interface that allowed users who clicked on the “Retweets” metric beneath a tweet to view both those Retweets with comments and those without all on one screen. But a new feature may soon make those retweets where discussions are happening even more visible to the end user. Twitter confirmed it’s experimenting with a new “Quotes” count on tweets. This engagement metric would sit alongside the tweet’s existing retweets and likes counts, which today appear beneath the tweet itself. The feature has already shown up for some subset of Twitter users in recent days, where it has received mixed reviews. Some applauded the addition for helping to separate quotes from standard retweets, while others claimed the placement of the new metric was confusing because they’re used to seeing the Like count on the far right.
The social media news site Social Media Today first reported on the addition, citing social media consultant Matt Navarra’s tweet about the feature as a source.
Twitter confirmed to TechCrunch that what users are seeing now is still considered a test. In addition, the company isn’t yet set on using the word “Quotes” for the new feature, either. It’s also trying out language like “Quote Tweets,” they said. “A few months ago, we made Retweets with Comments more visible when you tap to see Retweets on a Tweet so everyone could see the entire conversation,” a Twitter spokesperson told TechCrunch. “This is available to everyone. Now, we’re testing making Retweets with Comments accessible directly on the Tweet and new language — Quotes, Quote Tweets — to see if this makes them easier to access and more understandable,” they added. Breaking out “Quotes” into its own section would make sense, given that referencing the Retweet count as “Retweets and comments” is a bit wordy. In addition, the feature plays hand-in-hand with another recent change to the Twitter user interface. As of this month, Twitter now lets everyone limit direct replies to tweets, if desired. That means some tweets on the platform won’t be open for public conversations in the traditional sense, where people can respond directly to the poster. Instead, Twitter users can now choose to limit replies to just the people they follow or only those mentioned in a tweet. However, these tweets with limited replies can still be engaged with in other ways — including by retweeting them or by retweeting the tweet with a comment. That will take the resulting conversation to a different part of Twitter’s network, where it can then be discussed among other users. The only way to truly limit the audience for a tweet is to run a private Twitter account, which few choose to do. Twitter’s confirmed tests with “Quotes” indicate the feature is moving forward with development. Before the feature entered public testing, it had been discovered by reverse engineer Jane Manchun Wong, who often finds new features within an app’s code before they go live. Twitter is always experimenting with interface changes in the hope of enabling better conversations. But fundamentally, its concept of a “online town square” may be at fault for the chaos and unhealthy engagement that can take place on its platform. Its users’ worldviews are too divergent and internet culture itself is too intertwined with trolling to make any social media platform a place for thoughtful discourse. Social Media via Twitter – TechCrunch https://techcrunch.com August 26, 2020 at 01:00PM
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Best Project Portfolio Management Software https://ift.tt/3gwM2AM Keeping track of various investment accounts can be challenging. From 401(k) plans to IRAs, HSAs, and taxable accounts, most investors are juggling more than just a few investments. For those of you with multiple accounts, it’s likely that your portfolio is spread across several platforms, institutions, and brokerages. Managing these different accounts can be confusing. To track the performance of your total portfolio, you’ll have to log in to all of your accounts and then aggregate the data manually. This isn’t practical for most people. Portfolio management software is the solution to this problem. By leveraging a portfolio management platform, all of your accounts can be tracked and viewed from a single dashboard. This makes it easier to manage asset allocation, retirement planning, and total wealth management. For any investor with multiple accounts in your portfolio, you need to get portfolio management software. The Top 7 Best Portfolio Management Software
After researching dozens of portfolio management solutions on the market today, we narrowed down our list to seven that we can confidently recommend. Use this guide to find the best portfolio management platform for you. #1 – Personal Capital — Best For Retirement Planning and Wealth Management• Free investment tools Personal Capital has a wide range of financial planning tools to help investors manage their portfolios. More than $13.3 billion in assets are managed under Personal Capital. It’s trusted by 24,000+ investment clients and 2.6+ million people using the financial planning features. For new investors and experienced investors alike, Personal Capital has a wide range of money management and long-term financial planning tools available for use. Personal Capital provides a real-time view of all accounts in a single place. The dashboard is easy to use, and you can access the software from iOS and Android mobile apps as well. Use this software to plan and forecast your retirement. You can also compare your current asset allocation to recommended allocations based on your investment goals. Personal Capital can even help you uncover hidden fees associated with mutual funds. Here’s a quick overview of the robust tools offered by Personal Capital:
Personal Capital also has licensed fiduciary advisors that can help manage your account. These advisory services are available for investment assets over $100k. You’ll get a personalized strategy, withdrawal plan, tips on building a tax-efficient portfolio, and more. But even if you don’t want to work directly with a Personal Capital advisor, you can still use the free tools for portfolio management. #2 – Mint— Best For Budgeting and Investment Tracking• Total portfolio management Mint is best known for its budget management tools. But the software also has portfolio tracking features so investors can manage all of their accounts in a single place. Whether you’re an active investor, a hands-off investor, or somewhere in between, Mint will be a top choice for you to consider. Mint helps you catch hidden fees so you can avoid paying unnecessary ones. This ensures that you’re getting the most out of your investments. The Mint investment tracker lets you compare your total portfolio to market benchmarks. You can also view your complete asset allocation from mutual funds, brokerage accounts, 401(k)s, IRAs, and more from a single dashboard. In addition to the investment management tools, Mint has exceptional resources for budget tracking. You can view all of your cash, savings, debt, and investments at a glance in real-time. Mint even sends you reminders when bills are due to ensure you never miss a payment. You’ll also benefit from extras like free unlimited credit scores, without hurting your credit. #3 – Stock Rover — Best Portfolio Performance Reports• Starts at $7.99 Stock Rover is an excellent tool for investors who want to plan for trades, screen stocks, and analyze the total performance of their portfolio. It’s one of the best investment research platforms on the market today. In addition to the portfolio management tools, Stock Rover has in-depth research reports, screening strategies, stock charting, ETF comparisons, and more. You can view the performance of your portfolio against various benchmarks in multiple visual dashboard views. Stock Rover integrates with 1,000+ of the world’s most popular brokerages, including Charles Schwab, Fidelity, Morgan Stanley, TD Ameritrade, E-Trade, Vanguard, and more. Use Stock Rover to request daily, weekly, or monthly reports on your portfolio and watchlists sent directly to your email. You’ll also benefit from real-time alerts via text and email as changes in the market occur. Customize those alerts based on pre-defined triggers for your investment strategy. Stock Rover does have a free plan for basic use. But you’ll definitely want to upgrade to a premium plan to get the most out of this platform.
You’ll get a better per-month rate if you sign-up for a one or two-year contract. Overall, Stock Rover is definitely built for advanced investors. If you’re a beginner lacking investment knowledge, you probably won’t be getting the most out of your subscription. The platform could be a bit confusing if you’re new to investing. #4 – eMoney Advisor — Best Software For Financial Advisors• Client portals eMoney Advisor is a bit unique compared to the other solutions on our list. This software is not made for individual investors. Instead, it’s designed specifically for financial advisors and money managers. Whether you’re an independent advisor or running an enterprise management firm, the integrated tools from eMoney Advisor will make it easier for you to manage client portfolios. The software has everything you need for foundational and advanced planning alike. It comes with a modular workflow, client goals, comprehensive tax calculations, “what-if” scenario planning, cash flow planning, and retirement income planning tools. You’ll also benefit from features like:
eMoney Advisor has tools to help you streamline your compliance efforts and manage your risk. The software provides advanced analytics so you can make data-driven decisions based on client portfolios. In addition to the portfolio management tools, eMoney Advisor makes it easier for you to capture new leads and market your investment firm. Start your free trial to see how eMoney Advisor can improve portfolio management for your clients. #5 – Quicken Premier — Best For Tax Planning• Starts at $67.49 Tax planning is a crucial component of tax management. Investors need to understand how certain trades, dividends, withdrawals, and more impact their tax liability. For those of you who need assistance in this category, Quicken Premier is our top recommendation. The software makes it easy for you to track your cost basis and estimate capital gains. You can even preview this information before you actually buy or sell any holdings. Quicken Premier sends you prepared reports during tax season to make sure you get the maximum possible tax benefits. In addition to the tax features, Quicken Premier also has great features like:
The software is safe, secure, and comes with a 30-day money-back guarantee. The Quicken Premier license costs $74.99 per year, but you can get it for the discounted price of $67.49 for your first year. #6 – eFront — Best For Private Equity and Alternative Investments• Real estate investments Most of the solutions on our list are made for managing stocks, mutual funds, ETFs, savings accounts, and traditional investments. But eFront stands out from the crowd with its support for other investment types. eFront is perfect for those of you involved with real estate investments, private equity, infrastructure, private debt, and other types of alternative investments. This platform is a popular choice for venture capitalists, limited partners, general partners, asset servicers, fund of funds managers. Overall, eFront has more than a dozen different products for you to choose from. They have front-office solutions, fund admin and accounting tools, data analytics software, and more. eFront also offers tools for things like:
Contact the eFront support team to request a demo to get started. #7 – Morningstar Portfolio Manager — Best Free Portfolio Management Software• Free investment tools Morningstar is best known for its investment research and ratings. But they offer exceptional investment management tools. If you’re looking for free software from a reputable provider, look no further than the Morningstar Portfolio Manager. For portfolio tracking, strategy evaluation, watchlists, and investment opportunities, the Morningstar Portfolio Manager has what you need to succeed. I like this tool because it’s a great option for beginners. If you’re new to investing and want to learn more information about markets, trends, terms, and more, Morningstar will give you the foundation you need for the long term. You can research mutual funds, stocks, ETFs, bonds, and other investments with this software. Morningstar can help you plan your investments for various financial goals, including retirement, college savings, taxes, and more. A basic Morningstar membership gives you free access to investing tools and financial expertise. You can try a premium membership free for 14 days. How to Find the Best Portfolio Management Software For YouGenerally speaking, there is no “best for everyone” portfolio management software. To find the best option for you, there are certain factors that you should be taking into consideration as you’re evaluating different solutions. Use the methodology described below to find the perfect portfolio management solution for your specific needs. Investment TypesWhat types of holdings are in your portfolio? What are your future investment plans? Investors holding stocks, mutual funds, and ETFs won’t have the same needs as private equity investors, real estate investors, and other alternative investments. So make sure the software you’re considering can accommodate the holdings in your portfolio. Brokerage AccountsWhere is your money currently invested? Ideally, you want to make sure that the software you get can easily integrate with brokerage firms you’re using. For example, let’s say you have a 401(k) with Fidelity, Roth IRA with TD Ameritrade, and a managed taxable account with an LPL Financial advisor. How will you get all of your accounts uploaded to the portfolio management dashboard? Entering all of your positions and accounts manually can be a pain, and it’s subject to human error. Always look for the simplest integration methods for your accounts. Portfolio AmountThere’s a big difference between a $5,000 portfolio and a $5 million portfolio. Some portfolio management solutions are definitely designed to accommodate larger portfolios and experienced investors. These platforms will help you with asset allocation, risk management, tax planning, and more. A new investor may not need software that’s so sophisticated. Beginners might be better off with a solution that just helps them view accounts in a single place while assisting with budget management. Investment GoalsAre you a day trader? Would you rather hold long positions? Are you saving for retirement or your children’s college fund? Do you want to be an active-trader or remain hands-off? These are the types of questions you want to ask yourself as you’re evaluating solutions. For example, a long-term investor won’t necessarily need real-time alerts for long positions. Short-term fluctuations in the market may not trigger a buy or sell opportunity. But short-term traders would definitely benefit from this type of feature. ConclusionThere are lots of great portfolio management solutions for you to consider. Which one is the best? It depends on what you’re looking for. We recommend Personal Capital for retirement planning and wealth management. Mint is perfect for those of you who need help with budgeting and investment tracking. Stock Rover is ideal for in-depth portfolio performance reports. Quicken Premier specializes in tax planning. If you’re a financial advisor, use eMoney Advisor. Beginners should try Morningstar Portfolio Manager. Investors with alternative holdings would be better off with eFront. Regardless of your portfolio type, portfolio size, or investment goals, this guide has everything you need to find the best portfolio management software. Note: This is not investment advice. Nothing contained in this guide should be construed as a recommendation for specific investments. Always consult with your financial advisor, accountant, or lawyer before making investment decisions. Social Media via Quick Sprout https://ift.tt/UU7LJr August 26, 2020 at 11:05AM
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How to Plan a Facebook Ad Campaign for the Holidays https://ift.tt/3lk9KUJ Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods. #1: Optimize Your Website for […] The post How to Plan a Facebook Ad Campaign for the Holidays appeared first on Social Media Examiner | Social Media Marketing. Social Media via Social Media Examiner | Social Media Marketing https://ift.tt/1LtH18p August 26, 2020 at 05:06AM El Europeo Leverages Social Media To Boost His Profile https://ift.tt/3aWU9p9 The music industry is changing quickly. Today, it is more global than ever before. In prior years, the music industry might have been limited by distance. Now, thanks to the internet and social media, people can listen to music from just about any part of the world at any time. As a result, more people are being exposed to international music. This is where El Europeo has made his niche. El Europeo was born in Cuba. He uses his experiences to inform his music. During the past few years, he has made his mark in a unique area of Spanish music called reggaeton. Specifically, he specializes in Cuban reggaeton. For more than 10 years, he has developed a strong reputation in the industry. In addition to working on his craft, he has been spending time working on himself. Currently, he is working on a big comeback project. While some artists might fade into the distance after so many years, that is not the case with El Europeo. His comeback project is titled “El Regreso” and is sure to be a hit. One of the biggest reasons why he has been so successful during his comeback is because of his ability to leverage social media. In the past, artists might have had to rely on an agent to generate some exposure for them. These agents would book local gigs, gradually raising the profile of an artist until he or she was big enough to make it on the big stage. Now, social media allows artists to reach an almost unlimited number of people with the push of a button. This is where El Europeo has been so successful. In just a few short years, he has generated massive following on Instagram and Facebook. Furthermore, he routinely puts out new videos on platforms such as YouTube. This allows additional people to be exposed to his music, raising his profile and providing him with the inspiration he needs to succeed during his comeback. El Europeo is a master at delivering for his followers. Even though his music career hasn’t always been easy sailing, he is never one to shy away from Hartford. He knows that he has put in the hours on his comeback project and his followers have inspired him every step of the way. Thanks to social media presence, has talent, and his hard work, his comeback project is almost ready to be released. With bated breath, audiences around the world are waiting to see what he has come up with. Without a doubt, it is sure to make its mark on the music industry. It will be exciting to see the results. The post El Europeo Leverages Social Media To Boost His Profile appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 25, 2020 at 11:32PM Decrypted: Uber’s former security chief charged, FBI’s ‘vishing’ warning https://ift.tt/2Qqq3kK A lot happened in cybersecurity over the past week. The University of Utah paid almost half a million dollars to stop hackers from leaking sensitive student data after a ransomware attack. Two major ATM makers patched flaws that could’ve allowed for fraudulent cash withdrawals from vulnerable ATMs. Grant Schneider, the U.S. federal chief information security officer, is leaving his post after more than three decades in government. And, a new peer-to-peer botnet is spreading like wildfire and infecting millions of machines around the world. In this week’s column, we look at how Uber’s handling of its 2016 data breach put the company’s former chief security officer in hot water with federal prosecutors. And, what is “vishing” and why should companies take note? THE BIG PICTUREUber’s former security chief charged with data breach cover-upJoe Sullivan, Uber’s former security chief, was indicted this week by federal prosecutors for allegedly trying to cover up a data breach in 2016 that saw 57 million rider and driver records stolen. Sullivan paid $100,000 in a “bug bounty” payment to the two hackers, who were also charged with the breach, in exchange for signing a nondisclosure agreement. It wasn’t until a year after the breach that former Uber chief executive Travis Kalanick was forced out and replaced with Dara Khosrowshahi, who fired Sullivan after learning of the cyberattack. Sullivan now serves as Cloudflare’s chief security officer. The payout itself isn’t the issue, as some had claimed. Prosecutors in San Francisco took issue with how Sullivan allegedly tried to bury the breach, which later resulted in a massive $148 million settlement with the Federal Trade Commission. Social Media via Twitter – TechCrunch https://techcrunch.com August 25, 2020 at 01:52PM
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Best Electronic Signature Software https://ift.tt/32sETNf Signing documents with a pen has become obsolete. It’s not practical for business or personal use in the modern era. Getting a physical signature on documents requires in-person appointments, printing, scanning, faxing, or mailing paperwork. All of this is time-consuming, labor-intensive, and even unrealistic in certain scenarios. Electronic signature software allows multiple people in different corners of the globe to sign something instantaneously. There’s nothing to mail, nobody needs to hop on a plane, and the process is paperless. These signatures are just as valid as handwritten ink. In a time where people are working remotely more than ever before, electronic signature software has been in high demand. If you’re ready to improve your workflows and reduce the bottlenecks associated with physical signatures, it’s time for you to find an e-sign solution. The Top 9 Best Electronic Signature SoftwareAfter reviewing the best e-sign software on the market today, our team narrowed down the top nine options that we can confidently recommend. Use this guide to find the best e-sign software for your business. #1 – DocuSign — Best Multi-Purpose Electronic Signature Software• Safe and secure DocuSign is one of the world’s most popular electronic signature solutions. More than 500,000+ individuals and businesses across the globe trust this platform. As a pioneer in the e-sign industry, the software has facilitated millions of signatures over the years. DocuSign is one of the most versatile solutions in this category. It’s used in industries like financial services, real estate, government, education, healthcare, insurance, and more. The software is trusted by human resources departments, sales teams, and legal teams alike. With DocuSign, you’ll benefit from features like:
The software is safe and secure as well. Compliance certifications include GDPR, ISO 27001, PCI data security, CSA STAR, SSAE 16, FedRAMP, HIPAA, and more. DocuSign has solutions for individuals, small businesses, and global enterprises. Whether you need to collect signatures on a daily basis, or just need to sign the occasional one-off contract, DocuSign can accommodate your needs. They also have tools for complete contract lifecycle management, contract negotiation, and AI agreement analytics. Here’s an overview of the DocuSign plans and pricing:
Try DocuSign free for 30 days; no credit card required. #2 – HelloSign — Best For Legally Binding Business Documents• Unlimited signature requests If you need an iron-clad agreement signed electronically, HelloSign will be a top option for you to consider. The software makes it easy for anyone to add a legally binding signature to any document. From new employee onboarding to NDAs and loan terms, HelloSign can accommodate a wide range of needs. HelloSign is a feature-rich software that’s built for businesses. It gives you the ability to collect signatures from up to 20 people on a single document, in a specific order, or simultaneously. You can start signing and collecting signatures in minutes with bank-level security. You’ll also get business-class features like:
HelloSign has exceptional customer support, and you can use the API to build e-sign functionality into your own app. Here’s a closer look at the HelloSign plans and prices:
All of the paid plans come with unlimited signature requests. You can try it free for 30 days. #3 – Adobe Sign — Best E-Signature Software For Small Businesses• 30% off small business plan Adobe is a name that’s synonymous with high-quality software. Many of you have likely used Adobe Acrobat to view, create, print, and edit PDF files. So it’s no surprise to see Adobe Sign rank so high on our list. Adobe Sign is perfect for small businesses that need a simple, straightforward, and secure way to sign documents. The software comes with features and benefits like:
Adobe Sign integrates with platforms like Microsoft Teams, Word, Powerpoint, Dropbox, Salesforce, and more. Adobe Sign for Small Business starts at $29.99 per license, which supports up to 9 users. For a limited time, Adobe is offering 30% off to new customers. Try it free for 14 days. #4 – SignEasy — Best For Individual and Personal Use• Starts at $20 SignEasy is one of the quickest ways to sign documents online. It’s easy for anyone to figure out, and it’s not exclusively for business use. 110,000+ professionals and 30,000+ businesses rely on SignEasy for digital document signatures. For the occasional signature and infrequent signing, SignEasy will be a top choice to consider. Even for such a simple solution, nearly 22 million documents have been signed on this platform. So it’s definitely a software that you can trust. The SignEasy mobile app is available for iOS and Android devices. This allows you to send signature requests and sign documents from anywhere, directly from the palm of your hand. From basic NDAs to complex multi-person approvals, SignEasy can handle the requirements. The software even supports in-person signatures—no need to carry paperwork to meetings. Here’s a basic overview of the SignEasy plans and pricing:
The Plus and Professional plans are designed for single users, whereas Premium supports up to three users. You can save up to 50% if you lock in an annual contract. Try any SignEasy plan free for 14 days; no credit card required. #5 – KeepSolid Sign — Best For Offline Electronic Signatures• Starts at $9.99 KeepSolid Sign is a multiplatform e-sign solution. The software has a unique feature compared to other tools on our list—offline signatures. You can access documents and prepare everything, even when your device is offline. Everything will be sent automatically as soon as you get an Internet connection. The software allows you to create your own unique electronic signature and store it for future use. Draw it on the app, import it as a picture, or take a photo of your actual signature. Other top benefits of KeepSolid Sign include:
KeepSolid Sign is used by real estate businesses, HR departments, sales teams, and service industries. Pricing starts at $9.99 per month for single users. The software is always free for signers. You can save 25% with an annual contract. Try KeepSolid Sign free for 14 days. #6 – SignNow — Best For Embedded Electronic Signatures• Starts at $8 SignNow is a cross-platform e-sign software. It has a robust API, making it easy for businesses to embed electronic signature capability into their websites and apps. You can use this software to create complex e-sign workflows and facilitate online signature requests without writing a single line of code. There are other e-sign platforms on the market that offer similar functionality, but none are as straightforward as SignNow. SignNow also integrates with a wide range of third-party apps out of the box. Sync it with your CRM, accounting software, payroll system, ERP system, marketing automation software, and more. For such a powerful solution, SignNow is surprisingly affordable.
All plans come with unlimited templates and the SignNow mobile app. SignNow also offers enterprise-grade security. It’s GDPR compliant, OAuth 2.0, PCI DSS compliant, HIPAA compliant, and more. Try it free for 7 days. #7 – Docsketch — Best Free Electronic Signature Software• Free for 3 docs per month For those of you who only need the occasional document signed, Docsketch will be the perfect option for you. It’s safe, secure, and works on any device. Even as a free software, all Docsketch signatures are still legally binding. More than 9,500+ businesses rely on Docsketch for e-signatures. The software is simple but still comes with all of the features you need to sign documents and collect signatures.
The free Docsketch plan supports up to three documents per month for a single sender. For unlimited signatures, the Personal plan for a single user starts at $8 per month. Business plans start at $24 and include three users. If you only need a couple of documents signed, the Docsketch free plan is perfect for you. #8 – GetAccept — Best Electronic Signature Software For B2B Sales• All-in-one sales tool GetAccept is a bit unique compared to other solutions on our list. This electronic signature software is designed specifically for B2B sales. It’s an all in one solution for closing deals. In addition to e-sign capabilities, GetAccept has tools for live chat, video, proposal designs, contract management, and more. This is by far the best way to engage with your B2B clients remotely. Instead of just sending off a document to be signed, you can be there to offer support to your clients if they have questions or anything needs to be explained—all from a single platform. GetAccept integrates with Salesforce, HubSpot, Zapier, Microsoft Dynamics, Slack, and more. They also have an open API that allows for custom integrations. Here’s a closer look at the plans and pricing:
GetAccept also has an API plan for high-volume developers. You’ll need to contact their team for a custom quote, and it requires a minimum of 3,000 documents. It’s worth noting that the Starter plan is a bit limited. You won’t have access to the GetAccept mobile app unless you upgrade to the Business tier. But for B2B sales teams, this software will definitely be your best option. Try GetAccept free for 14 days. #9 – SignRequest — Best Simple Electronic Signature Software• Free for 10 docs per month More than 300,000 people across the globe trust SignRequest for e-sign. It’s not quite as feature-rich as some of the other platforms on our list. But if you’re looking for a simple and straightforward way to get a something signed online, you can upload a document and get started in minutes. Best of all? SignRequest is free. You can use it for up to 10 documents in a month at no charge. That’s more triple the amount of Docsketch (our top pick for free e-sign software). But Docsketch does come with better features. SignRequest has two paid plans—Professional and Business. Both of these support unlimited documents. They start at $7 and $12 per month per user, respectively. You can try any paid SignRequest plan free for 14 days. I also like how SignRequest has quick video tutorials on how to use the software. Examples include:
The list goes on and on. This makes it easy for anyone to get their questions answered quickly. How to Find the Best Electronic Signature Software For YouWhile it may seem like all electronic signature software does the same thing, each solution is unique. So it can be challenging to find the best option for your business if you don’t know what to look for. There are certain factors that must be taken into consideration as you’re shopping around for electronic signature software. Use the methodology below to help narrow your search. Cross-Platform SignaturesYou want to make sure that the software is compatible with as many platforms as possible. If you send a document from a Mac computer, can the recipient sign from their Android smartphone? It’s also important that your software supports a wide range of document types. Again, some document formats may not render properly on specific devices. But if the software supports multiple document types and platforms, you shouldn’t run into any problems. Legal and ComplianceGenerally speaking, most electronic signatures are legally binding. But with that said, you want to make sure the software you’re using is taking extra steps to protect you. If you ever had to go to court with an electronic signature, it helps to have things like audit trails, two-factor authentication, and other features to prove intent. You should also consider the compliance regulations required for your industry. For example, some solutions offer HIPAA compliance, GDPR compliance, PCI compliance, and more. Always protect yourself and your business when it comes to legally binding contracts. If you’re unsure about something, consult with your lawyer. Document VolumeHow often are you sending documents that need to be signed? If it’s just a handful of times per year, you shouldn’t be using the same software as a business that collects hundreds or thousands of signatures per week. Do you need to collect multiple signatures from different people on the same document? Does it matter which order those names are signed in? These are the types of questions you should be asking yourself as you’re evaluating options. There are plenty of unlimited plans on the market for high-volume users and even some free plans for infrequent use. API and IntegrationsLook for a solution that seamlessly integrates with third-party tools and software that you’re already using. For example, let’s say you’re using Salesforce or HubSpot as a CRM. It will make your life much easier if your e-sign software is compatible with those solutions. If you need to embed e-sign functionality on your website or applications, then the software must have an open API that you can customize. ConclusionWhat’s the best electronic signature software? DocuSign and HelloSign will likely be the best options for most people. But there are lots of other use-case specific choices to consider. For example, GetAccept is the best choice for B2B sales. We recommend Adobe Sign for small businesses. SignEasy, DocSketch, and SignRequest are all simple options for infrequent users. KeepSolid Sign works offline. SignNow makes it easy to embed e-sign functionality on your website. Regardless of your business type and needs, you can eliminate paper signatures and switch to e-sign by choosing a software in this guide. Social Media via Quick Sprout https://ift.tt/UU7LJr August 25, 2020 at 11:05AM |
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