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How to Use Social Media to Engage Your Students? https://ift.tt/2ZsajDV Humanity has entered a new era; many important events, communication, and information gathering takes place primarily on the Internet. Today, a person avoiding social media is perceived as lagging behind the rest of society, or as someone with outdated views. Modern students use social networks not only for leisure and personal life, but also for activities related to studying, such as finding the necessary sources, discussing assignments with other students, paying for essay on services like EssayBulls, and using many other resources to create tables or translate from other languages. source: pexels.com Social media makes different tasks, communication, and hobbies much easier, more accessible, and more efficient, which is why they are such an important part of the life of modern students. A teacher who keeps up with the times also looks for different ways to integrate the use of social networks in their practice to make learning more fun, understandable, and simple. You can use different resources both directly in the classroom and in the form of homework, so here are several examples of how to do so and which social media can help you work with students. 1. YouTube as a new format of an encyclopedia Many students are now when trying to understand or repeat some material turn to the YouTube video platform, where many creators share educational content. Channels such as TED-ed and Crash Course share lessons on literature, world history, chemistry, and even art of film for free, making education more accessible than ever. You can share links to specific videos with students so that they can look from a different perspective on the topics you discussed in the class, or if you want to drop the topic out of class learning but want students to learn about it themselves, you can advise them instead of the chapter in the textbook watch the educational video on YouTube. After all, there is a higher chance that students will watch a video than that they will read the material in the textbook. 2. Google Earth for geography, history, and art Google has many different resources that make the learning process not only easier but also more fun. This media outlet allows a student to travel for free to any country without leaving home and can be used not only for assimilation of material but also as a basis for homework. 3. EdmodoDevelopers, like students and teachers, understand that in the modern era, social networks have a close connection with education, and that is why there are many social media outlets like Edmondo created specifically for classrooms. Such a resource simplifies out-of-school communication between students and a teacher, and also makes studying easier with the ability to create polls and calendars. 4. Dipity for projects and history teaching Many social media outlets work as an aid tool for training and project development. At Dipiti, students and teachers can create simple graphs of historical events, but there are many other ways to use this resource, such as developing a study case of a business project. The post How to Use Social Media to Engage Your Students? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 29, 2019 at 06:05AM
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4 Ways Marketing Blog Content Can Grow a Law Practice https://ift.tt/3420X0W Content marketing has been aggressively adopted in nearly every industry as a cost-effective way to increase brand awareness and develop new clientele. As is often the case with the legal industry, however, many firms have been hesitant to hop on board the content marketing train. It’s no surprise that many law firms have been slow to adopt it – after all, it wasn’t until around 40 years ago that law firms were allowed to advertise at all. “While legal content marketing does present its share of challenges, these challenges are nothing that can’t be addressed by a team of professional legal content writers who understand the law and the ethical issues that can arise,” said David Arato, JD, of Lexicon Legal Content, a content agency for law firms. For this reason, more and more firms have been turning to content marketing as a cost-effective way to connect with new clients and grow their businesses. 1. Good Content Can Establish Yourself as a Leader in Your Area of PracticeContent marketing involves the publication of informative blogs, practice area pages, white papers, and other formats of content that are valuable to your potential clients. For this reason, a consistent and professionally managed campaign can establish your firm as an authority in your area of practice, whether that’s personal injury, criminal defense, medical malpractice, consumer protection, bankruptcy, family law, business law, or anything else. As an attorney who has focused on a particular area of law, the public (and other lawyers) look to you as an expert in your field – even if your state bar prohibits you from explicitly calling yourself an “expert.” In this way, high-quality, compelling, and informative content can help bring in new clients and referral sources. 2. Carefully Created Content Can Increase Your Rankings in the SERPsGoogle has made it clear that it rewards websites that are regularly updated with fresh content in the search engine results pages (SERPs). As a result, engaging in on-site content marketing can have a positive impact on your site’s SEO and ranking for the keywords your potential clients are searching for. There are several tools you can use to determine keywords and keyword phrases you can target, including AnswerThePublic, Ahrefs, Google Ads, and Keyword Tool. Once you’ve identified some keywords you’d like to target, generate content incorporating those keywords – but be sure the keywords are integrated as natural language. Google’s algorithm is getting smarter every day, and the company has explicitly identified “keyword stuffing” to be in violation of its quality guidelines. 3. Content Can Create Connections with Potential ClientsWhen people are looking for a lawyer, they typically have an issue that needs to be resolved. In fact, in some cases, legal consumers are in crisis and are dealing with some of the most stressful and difficult situations they will ever face. Create content that directly answers the questions that your clients may be asking and that addresses their specific needs. It’s critical to remember that legal content marketing is not about talking to other lawyers or judges; it’s about connecting with the people who are looking to you for help. Take mental inventory of the questions you have heard over and over in your law practice and generate content that answers those questions directly. Not only is this a good practice for search engine optimization (SEO), it also can create an instant connection with the people who are looking for the services you offer. While the possibilities are endless, some examples of questions you may want to answer in the content you create include:
4. Sharable Content Can Expand Your ReachCreating a beautiful website, blogging, adding videos, and setting up professional social media accounts are all well and good, but it’s critical that you get people to visit your site and call your firm. Otherwise, you may as well have the best-looking billboard along the loneliest stretch of highway in the country. Engaging in SEO, adding content, using PPC, and engaging on social media are all great ways of getting traffic to your site, but where content marketing really shines is when you get your network to share your content for you – for free! If you create compelling, shareable content that people find useful, there’s a good chance that they will share it with their connections, putting your firm’s brand in front of thousands of potential clients. Now That You Understand the Benefits of Content Marketing for Law Firms, How Do You Get Started?The information above should make it fairly clear that any law practice can benefit tremendously from a comprehensive content marketing campaign. Creating and implementing such a campaign can present significant challenges, particularly if you are an attorney who is busy practicing law. Fortunately, there are legal content professionals out there who are qualified to help your firm get started and start reaping the benefits immediately. Here are seven content marketing tips for law firms to help you get started:
Now that you’re aware of how content marketing can benefit law firms and how to get started, don’t delay! As an attorney, you’re in a great position to share what you know, educate the public, and grow your law practice. The post 4 Ways Marketing Blog Content Can Grow a Law Practice appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 29, 2019 at 05:52AM 9GAG proves that fun is a global language https://ift.tt/2NDvUmA Transforming a little idea into an international platform that entertains millions of global netizens, 9GAG – founded by Hong Kong young people – encourages peers to be bold and walk their own ways. One evening in 2008, five young friends studying at three universities in Hong Kong were bored. Tired of email and texting, they wanted to find an easy way to share funny photos and videos with their friends. Shortly afterwards, 9GAG was born. “It was simple: press a button and get a laugh, “said Ray Chan, co-founder and CEO of 9GAG, a Hong Kong-based social media and content sharing platform where millennials around the world eagerly upload millions of memes, images and short videos every day. But 9GAG is more than a platform for sharing goofy videos or cat memes. Sharing content that matters to them connects users from all over the world and builds a global network of online friends. “What started as a website to share funny pictures is now changing how people have fun around the world,” Mr. Chan said. “Whether it’s at home, at school, or at work, 9GAG aims to give people a good laugh, how and when they want it.” The ever-changing weather, dramatic land and seascapes and the buzzing go-getting nature of Hong Kong naturally lend the city to imagery, giving rise to a number of talented homegrown photographers and of course, a world-leading film industry. Rooted in Hong Kong “Hong Kong is a very international city, filled with millions of ideas,” Mr. Chan said. “Ideas which can clash and that can be reborn and remixed easily. On a practical level, it’s also super easy to set up a company at a very low cost and the tax rate has attracted many local and overseas talents and businesses. “It’s a city with multi-lingual and multi-cultural people who are hardworking and generally smart,” he said.. 9GAG has grown to entertain 150 million users around the world across many different social media platforms. It has a hosting website and content is disseminated across Twitter, Instagram, Facebook and Pinterest. Synergies with these platforms help keep 9GAG buoyant. “As most popular social media platforms are from the United States, we need to maintain good relationship with our partners there,” Mr. Chan said. “With the help of our investors and technology, we can still do so easily in Hong Kong.” From epic sports “fails” to hilarious gaming memes, outfits of the day and adorable cats and dogs, 9GAG is a website which works on the eminently shareable nature of its content. Users in Japan will probably find the nature of the content as funny as users in Germany – where the second highest percentage of users come from – after Hong Kong. Another key market for 9GAG, unsurprisingly perhaps, is the US since switched on, information-hungry American users are eager to hear about news in other parts of the world. “We didn’t intentionally target the US,” said Mr. Chan. “But the market is definitely the leading force in entertainment and social media and that may explain why 9GAG grew quickly there, spreading news from around the world – it’s a bit like an international school! “When we have certain popularity in the US, people assume we are from there. When they learn we are from Hong Kong, they are generally surprised.” Keeping the firm’s head office firmly in Hong Kong has helped Mr. Chan and the co-founders stay true to their core business – and personal – values. “We only need a very small team of fewer than 30 people but the ideas generated from our community are phenomenal and we can reinvest more of our profits into product development,” he said. “All of the five co-founders were born and raised in Hong Kong and all of our friends and family are here, so we are Hong Kong through and through. Our strategy is, if it ain’t broke, don’t fix it – so why would we go anywhere else? Hong Kong is everything to us.” FUN as a global language Despite 9GAG’s humble roots and dedication to their beloved Hong Kong, Mr. Chan said they see themselves as a global company, instead of just a Hong Kong one. In Asia particularly, they have a dedicated following. “We hope to show that anyone can build a great company, regardless of the location. Fun is a common language and all people want to be happy. 9GAG is quite popular in many Asian countries, e.g., India, Indonesia, Thailand, Vietnam, and Singapore. So far Hong Kong is where our main operation is and New York serves as a sales office.” Tips for buddies For Hong Kong’s other young budding businesspeople and entrepreneurs, what advice would Mr. Chan give? “I found a lot of business advice is merely limited life experience plus overgeneralized statements,” he said. “I say, find your individual superpower – what drives you and what makes you tick – and leverage that as much as you can and be successful in your own way. Also, here’s one thing which drives me personally: always be 1% better than the day before.” To learn more about the latest trends, challenges and opportunities of doing business in Asia, and where to get started, be sure to register for the upcoming Think Asia, Think Hong Kong symposium in downtown Los Angeles on Friday, September 20. Learn more at www.thinkasiathinkhk.com/2019 The post 9GAG proves that fun is a global language appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 28, 2019 at 04:08PM
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How to Improve Your Business Image Online https://ift.tt/2LfdYLX How your business is perceived online is something that should be important to you. This is especially true as the internet is now where you can probably find the majority of your target audience. You want to know that prospective customers see you in a positive light and your brand is accurately portrayed. By taking a closer look at the information that you put out as well as your brand personality, you should be able to change your online presence positively. Here are a few tips on how to improve your business image online. Engage with Your Audience As a business trying to build a strong online presence, engagement is important. Brands that don’t engage with their audience and ignore comments, as well as questions, can end up with a bad reputation. Always engage with your audience, as this shows that your brand has a human side. One of the best things about social media is that it can be used as a platform to connect with customers and prospective customers on a more intimate level. Promote Positive Practices Another tip for improving your business image would be to promote positive practices. Think about what the best attributes of your business are and find a way to integrate them into your storytelling. Below, you’ll find a couple that you could consider. Sustainability: If your business is sustainable, social media is a good place to talk about it. If you aren’t a sustainable business or are looking for ways to become one, start with basics like recycling. Buy baling wire from balingwiredirect.com and use it to bundle your cardboard and plastic waste. Letting your followers know that you engage in sustainable practices could make them fonder of your brand. Work-Life Balance: Giving your followers a look at what goes on behind the scenes could help them see you in a positive light. Show them the interesting side of your business and how you balance hard work and fun, whether it be through playing games at lunch or interactive brainstorming sessions. Add Value There is already so much noise online, so make sure you’re adding value through your content. Think about your audience and what kind of content would solve their everyday problems, even if their problems include not getting enough laughter. To create valuable content, have a clear purpose for the content first and foremost. If you need inspiration, use hashtags to check what kind of content is trending among your target audience. You should also use your stats to see which content performs best. Be Authentic Authenticity is what helps make you relatable as a business. The easiest way to be authentic is by going back over your values and making sure that they’re reflected in your online activities. To be an authentic brand, always be honest and transparent. Keep sharing your core values and be sure that any other brands that you engage with also share similar values. Lastly, respect your audience by understanding what they value and creating content that aligns with that. The post How to Improve Your Business Image Online appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 28, 2019 at 06:16AM
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How to Create LinkedIn Articles That People Will Read and Share https://ift.tt/2Pf9eeH Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn. LinkedIn Articles vs. LinkedIn Posts: What Is the Difference?While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform. When someone viewing your LinkedIn profile scrolls past the About section, they’ll see an Articles & Activity box. In this box, the last article you wrote (whether recently or years ago) will take up half of the box. This prominent placement highlights content that’s central to you and your brand. If you haven’t published any LinkedIn articles, this box will simply show your last four activities, which may be sharing or liking other people’s content. Your brand doesn’t get the same exposure if you’ve only published posts and not articles. In fact, other people’s brands may get the attention. When you open a LinkedIn article to read it on desktop, an Articles link appears to the person’s byline. Clicking that link will display all of the LinkedIn articles they’ve written. If you’re viewing an article on the mobile app, simply swipe left to read the next article by that person. How to Deliver Better Results With Your Facebook Ads—Online Training! By consistently writing articles using LinkedIn’s Publishing platform, you’ll build up your content library and give users the opportunity to learn more about your business and build loyalty. How to Choose Topics for Your LinkedIn ArticleWhen you write articles on LinkedIn, you want to demonstrate your thought leadership, expertise, and industry knowledge. News and updates from your industry make good topics to write about. You could also answer a question your audience has. What are the frequently asked questions you get when you meet someone from your network? If you’re a member of a Facebook group that contains your ideal clients, keep an eye out for questions that get asked over and over again. I keep a list on the notes app on my computer with ideas for blog posts and articles. If one of your LinkedIn posts is getting a lot of engagement (comments and conversation) from your network, that might be a good topic for a long-form article. Once you know what you want to write about, here’s how to create your article on LinkedIn. #1: Write a New LinkedIn ArticleStart by going to the LinkedIn Home tab and clicking the Write an Article link at the top of the page. After you click this link, the LinkedIn Publishing tool opens. This is where you create your article. Choose Your HeadlineTo add a headline to your article, click the Headline field and type in a headline. Choose a headline that will grab users’ attention in the feed and make them want to click through to read the article. Also think about what terms your ideal audience is searching for. “How to” and number headlines (“7 Reasons to Start Writing LinkedIn Articles Today”) typically perform well on the platform. Format Your Article for Easy ReadingThe next step is to format your article in a way that makes the information easy to consume. Because we’re bombarded with information and text online, it’s best to use shorter text paragraphs interspersed with images. This approach makes your article easier to read, which is particularly important when people are consuming the content via the LinkedIn mobile app. Adding subheadings, bullet points, and bold type also improves readability, as you can see in the example below. The formatting toolbar at the top of the page lets you select Normal, Heading 1, and Heading 2 styles; apply bold, italics, and underline to text; create bulleted and numbered lists; and use a quote style. To link to an external source in the body of the article, first select the relevant text. Then click the Link icon (at the far right of the toolbar), enter the URL, and click Apply. Pro Tip: Always include a call to action in your article. To illustrate, ask people for their comments (a great way to spark conversation) or to get in touch with you. Links to your website, podcast, or social media will work here too. When someone leaves a comment, you can reply to them and increase engagement on your profile. #2: Include Images, Video, or Rich Media in Your LinkedIn ArticleAt the top of the article, you can add a cover image. To do this, click in the area above the headline and upload an image from your computer. LinkedIn recommends using a 744 x 400 pixel image for best results. After you add a cover image, two positioning options and a Delete button appear on the screen. Below these buttons is a field where you can add a caption and photo credit. If you don’t have a relevant cover image on hand, check out sites like Unsplash or Pixabay for royalty-free stock photos you can use. Choose an image that will capture your readers’ attention in the LinkedIn feed and make them want to click on the article to read it. Also make sure that you have permission to use that image. In addition to the cover image, you’ll also want to embed relevant images and video in the body of your article. To add an image or video, click the icon to the left of the article body. Get Facebook Ads Training—Online!The Facebook Ads Summit is ideal for any marketer who wants to better understand the latest Facebook ads strategies and improve their testing and analysis. The world’s top Facebook ads experts show you their proven techniques. The Facebook Ads Summit is a live online training event from your friends at Social Media Examiner. CLICK HERE TO LEARN MOREIn the pop-up window, you’ll see options for adding images, video, slides, links, or snippets of code. To embed an Instagram post, tweet, or another link in your article, click on the Links icon and paste your link into the pop-up box. #3: Publish and Share Your LinkedIn ArticleOnce you’ve written your article and added images and links, what’s next? Note that as you create your article, LinkedIn automatically saves it as a draft. When you’re ready to publish it, simply click Publish at the top right of the page. Pro Tip: To increase the visibility of your LinkedIn articles, go to your privacy settings and set your profile to public. To do this, click your profile photo, choose Settings & Privacy, and select the Edit Your Public Profile setting. On the right side of the next page, make sure Your Profile’s Public Visibility is set to On. Then scroll down to Articles and Activity and make sure it’s set to Show. Share Your ArticleOnce you’ve published your article, you’ll want to share it. Click the Share button at the bottom of your article to see the sharing options. Be sure to share to these places on LinkedIn:
When sharing articles to your personal LinkedIn feed, adding hashtags can help you get more views on the link. LinkedIn encourages the use of hashtags when you create posts and will suggest hashtags to use. However, LinkedIn doesn’t currently support hashtags inside articles. When sharing your article to the feed, tell your network why you’re sharing the article and add relevant hashtags to the post. Hashtags you use regularly show up first. When you start to type a new hashtag, LinkedIn will suggest the most relevant hashtags for you to use. You can also share your article to Facebook, Twitter, and other social platforms, and in your email newsletter. Why You Should Reshare Your LinkedIn ArticleArticles have a much longer lifespan than posts on LinkedIn. And while you can view the analytics for your posts for only 60 days, analytics for articles are available for 2 years. (Note: Once a post or article has received more than 10 views, you can access data on it.) You can give an article new life by resharing it via a LinkedIn post that directs users to that article. I have several LinkedIn articles that still get comments a year or 18 months after they were published. The how-to articles (“How to write a good headline profile for LinkedIn,” for instance) seem to perform best with my audience. When you reshare an article to the news feed, focus on one main point or angle from the article. Then a few days later, share your article to the news feed again, but this time, focus on a different point. To visualize this, if your article is about 10 reasons why someone should attend your live event, list one or two of those reasons the first time you reshare the article. When you reshare it a few days or even a week later, discuss some of the other reasons. You’ll see podcasters or bloggers using this tactic effectively on Facebook, Twitter, and Instagram. Simply adopt this same method to get more views and reads of your LinkedIn articles. #4: Analyze the Performance of Your LinkedIn ArticlesYour LinkedIn article receives a view when someone clicks on the article to read it. (A view for a post, on the other hand, is counted if someone scrolls past the post in the news feed.) To view the analytics for your articles, click your profile image and select View My Profile. Then scroll down to Articles and Activity. Click on See All Articles and choose the article for which you want to view the analytics. (Note that you can also view the analytics for your posts here too; simply choose Posts at the top of the feed.) Click on the bottom-right option in gray—”x views of your article.” The pop-up window that appears will show the analytics for your article. You can see the number of views, as well as whether anyone has reshared your article. You’ll also find information about the people who have viewed your article, including:
How can you use this data? Here are a few examples:
Keep in mind that you’re the only person who has access to this data. Someone else reading your article won’t be able to see this information. ConclusionLinkedIn is steadily increasing its reach. In the last few years, the landscape has been changing from a recruitment-focused platform to a content-rich platform. LinkedIn users are sharing content and updates and having conversations. Writing LinkedIn articles is a great way to stand out on the platform, demonstrate your expertise, and get visibility with your target audience. What do you think? Will you try writing LinkedIn articles? What topics do you think will resonate with your audience on LinkedIn? Share your thoughts in the comments below. More articles on LinkedIn marketing:Get your 2020 tickets! There are 17 tracks of content available from the world's top marketing pros! Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p August 28, 2019 at 05:04AM
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5 Unique Ways to Use Social Media To Attract Talent https://ift.tt/30QiRBG Today, more than 2.62 billion people use social media platforms. Facebook is the third most-visited website in the world, and every minute, Twitter users send out 473,400 tweets. We’ve gone from asking, “Can I get your number?” to “Can you add me on Facebook?” Social media has drastically changed the way we communicate, make purchases, market, and even the way we hire. In the past, recruiting meant using high-priced headhunting firms or relying on newspaper listings. Today you can do it all yourself, right from your computer, phone, or tablet. Social media is one of the most powerful recruitment tools at your disposal. Not only can social make recruitment faster and easier, but it can also be far more effective at helping you find the right candidates–even if they live on the other side of the world. Ready to put your social platform to work recruiting the best team members? Here are five unique ways to leverage your social platforms to attract top industry talent. 1. Establish Your Brand as an Industry Leader Through ContentIf you want to attract the best of the best, your company needs to be viewed as a leader in your industry. Or at least an up-and-coming startup producing great content. In addition to building trust with customers, being an industry leader also attracts talented workers who want to join a trusted, growing team. To do this, you need to publish great, high-quality content and share it on social media consistently. Now, what do we mean by ‘great’ content?
Great content is innovative, in-depth, relevant, and, above all, useful. Here is an example of truly great content that stands out. This article from Buzzsprout, a podcasting tool, focuses on solving pain points and being an industry leader on podcast tutorials: The post is more than 5,000 words long and covers literally everything a podcaster could want to know about Apple’s podcasting categories and how to choose the correct one. Longer doesn’t always mean better, though. Here are a few other ways to ensure your content stands out and builds your brand as a leader, not a follower:
When your content is ready, it’s time to share it to social with a hook that encourages users to click to read the post. This is a strategy that travel bloggers Adventure For Less use: Here is another example of high-quality content, from hair care company LUS Brands. Their all-in-one curly hair styling products have earned a bit of a cult following. Much of their content is in video format, showing the different techniques customers use to apply the product. But, they also create guides to answer some of the most-asked questions about curly hair. This post is about how to increase volume in curly hair. LUS shared the post to Facebook and used questions to increase engagement with the post. The blog post is in-depth and includes before and after photos, headings to break up content and make it easier to read, and even a video showing how to use the methods mentioned in the post. But, here is where LUS really stands out: they don’t just share the post to social media and carry on, they stick around in the comments to interact with their followers and answer questions. Beyond just comments, LUS also uses business texting strategies on Facebook Messenger to contact individuals who comment. Via more personalized text they can create deeper relationships that stick. Chris Brisson from SalesMsg, a two way business texting software used by CrossFit, Comcast, Ritz Carlton and many other brands puts it the following way:
Whatever it is, whether it’s LUS’s messages on social or through SMS texts they are helpful and thorough, which establishes their brand as a reliable resource for everything related to curly hair. As a result of the quality of the content LUS shares, as well as their dedication to engaging with their customer base, they have developed an incredibly devoted fan base who rave about their products. In fact, a good portion of their social media posts are reviews from happy customers who share their videos and photos. And this near-rabid brand dedication spills over into their recruitment efforts. When LUS is ready to hire a new team member, they go to their audience first. Check out this Facebook post about a recent job opening. They outline the type of work required, of course, and where the position is located. But they also mention their ideal candidate is someone who already understands their brand and is dedicated to helping people. Establishing who they are as a brand through content and social media engagement helps LUS attract candidates who fit into their culture–which is arguably more important than hiring anyone who happens to have the right degree or experience. 2. Create Social Graphics That Grab AttentionThe power of social media is undeniable. Eighty-one million people have Facebook accounts. Ninety-five million photos and videos are shared on Instagram every day. Social media is loud and getting more crowded by the day. So, how do you help your recruitment posts stand out in the ever-growing world of social media? In addition to creating in-depth, high-quality content, you also need to use images that beg a second glance. Images are incredibly powerful. In fact, posts that include images earn 650 percent higher engagement than text-only posts. If you want people to notice your recruitment posts, you need to use high-quality images. Luckily, there are plenty of tools that can help. For example, photo editing tools like Photoshop and Paint Shop Pro can help you create amazing photos that grab attention. Graphic design programs like Vectr and Snappa can help even beginners create high-quality graphics. Here are a few examples of brands using amazing graphics and photos to help their recruitment efforts. Bacancy Technology uses bright colors and icons to keep the content organized, while still covering all the requirements. XING uses a compelling picture of their offices to entice candidates to come work for them. Those big, beautiful images stand out, especially compared to text-only or link-only posts, like these: 3. Share Behind-the-Scenes Info to Attract Prospective HiresThe average worker often spends more time with their coworkers than they do with their own family. Workers are no longer content to work for companies that do not value them as people as well as employees. Think about the most popular companies in the world, such as Facebook and Google. These companies aren’t just known for their products; they are idolized for their working conditions. Google, for example, has 4.4 stars on Glassdoor and was ranked as one of the best places to work for the last 11 years running. The company offers perks like onsite medical care, generous parental leave, arcade games, free meals, onsite gyms, and even masseuses right on campus. Now, not every company makes billions of dollars like Google. However, you can share your unique culture and how you value your employees. Maybe you host a Halloween decorating contest, have a potluck, or throw a spectacular Christmas party. Sharing the culture of your company by posting behind-the-scenes peeks to social media establishes your company as a place where people want to work. Here is how Alden Tseng from Wayfindr a software company focused on streamlining the job application process puts it:
Lendio, a small business loan company, shared this post to LinkedIn, showcasing their newest hires. The new employees strike silly poses to celebrate their first full week on the job. Post like these help to establish their brand and show Lendio is a fun place to work, which is attractive for prospective hires. Thruline, a marketing agency for higher education institutions, shared this post of their employees after a game of “Live Healthy” bingo, where staff won prizes like company swag, healthy snacks, water bottles, and work out gear. Showcase your company at its best by sharing celebratory events, new hires, milestones reached, and charitable activities, such as fundraisers. This will give prospective candidates an idea of what it would be like to work for you, and get them excited to join your team. 4. Share Job Listings in Targeted Social CirclesIn marketing, targeting is used to reach specific groups of prospective customers who might be interested in your product. For example, when marketers create Facebook ads, they don’t just target every Facebook user. Instead, they use the Facebook ads manager to target users by age, location, gender, and a variety of other factors. You wouldn’t want to market your miracle baby product to teens who don’t have kids, right? You’d want to target people who have kids or who are thinking about having kids. This same strategy works on landing pages. For example, Housecall Pro, a software used by home service companies such as plumbers, HVAC technicians, and cleaning companies, uses targeting by creating custom landing pages for each customer segment. They use language directed specifically at plumbers and share reviews from actual plumbers. It is the same software used by every other customer, but this page focuses specifically on the benefits for plumbers. But, you ask, how can targeting help you with your recruitment efforts? Just like targeting makes marketing efforts more effective, it can also make your recruitment efforts more effective by reducing the amount of time spent filtering applications that don’t fit your needs. Instead of just sharing your posting to your LinkedIn profile, for example, look for groups where the people you want to hire might be gathered together. If you were a marketing company, instead of posting a copywriter job listing to your main LinkedIn profile, you might choose to post it to the Freelance Copywriting group, where more than 3,000 copywriters hang out. You are far more likely to find a copywriter who fits your needs in a group of copywriters, right? In LinkedIn, targeted groups are quite easy to find by searching a key term. On Facebook, however, finding the right group can be a bit more complex because group names might be less keyword-related. Instead of searching for the position you are hiring for, try searching for business groups related to your industry. For example, a search of marketing groups on facebook brings up a wide range of groups related to running a marketing business, including a group specifically for listing jobs. Just be sure to use the “Groups” search filter, as outlined in the image above. What about Twitter? Well, Twitter doesn’t have groups, of course, but they do have hashtags. Using tags like #hiring #copywriter can ensure people searching for jobs in that field can find your post. 5. Consider Creating Recruitment Profiles on Social MediaIf your company is large or growing fast, consider creating recruitment-only social profiles. If you only hire a few times a year, then this strategy might not be for you. However, these profiles can be used to share job listings and sneak peek into the lives of employees and the culture of your business, which can help attract the type of workers who appreciate the culture of your business. For example, Microsoft created a profile called Microsoft Life, where they share profiles of employees, updates to their campus, as well as articles and interviews with Microsoft employees. Creating a page just for your recruitment efforts makes it easy to share content in one place, instead of spreading it out over your brand profiles. Which platform should you use to create your recruitment profile? Go where your target hires are hanging out. If they use Instagram more than Facebook, then you will want to share information about your culture and positions on Instagram. ConclusionSocial media is a powerful marketing tool, but it can also be a powerful way to attract top talent in your industry. By sharing content that stands out, giving prospective employees insight into your culture, and sharing posts in targeted groups, you can reduce the amount of time it takes to recruit and pre-screen applicants that are more likely to bring the attitude, talent, and experience you need. How did you find your last hire? Would these strategies help you make your next recruitment efforts more efficient? The post 5 Unique Ways to Use Social Media To Attract Talent appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 27, 2019 at 08:28PM Online Marketing Strategies to Take Your Business to the Next Level https://ift.tt/2Zw039o Consider how many people pass by a physical storefront in every 10 minutes, even at the heart of a city’s downtown. Now, consider how many people worldwide are looking for a similar service online during the same 10-minute period. The volume of people searching online is exponentially larger than anything one could expect in real life. As a business owner, you should see each and every single one of those potential visitors as a customer that simply hasn’t decided on you yet. That means properly marketing yourself online and allowing for people to stumble upon your pages and learn more about you. Let’s get into some strategies that will cement you as a modern business. Start a question-and-answer blog. Chances are whatever industry you’re in has lots of different aspects to it. While the intricacies might seem obvious to you, to those on the outside, there are a lot of questions out there to be answered. When they search these questions, blogs are ready to offer them support and answers. If you have a question-and-answer blog tied to your business that focuses on answering customer questions, you’ll be able to educate your customers, and hopefully, they’ll choose you first since they’re already on your page. Lawyers answer common law questions right on their website and end the article with links to their services relating to that topic all the time. It’s quickly being seen as one of the greatest ways to organically bring customers to your site. Even dentists are getting on this kind of stuff now, with the page at https://serp.co/dental-marketing-ideas/ showing this very method. Know your way around SEO. Let’s say you have a tree-cutting business. If people can’t find you when they Google “tree cutters in [your city],” chances are they’ll find someone else. This is why you must become familiar with common SEO (Search Engine Optimization) strategies, so your website comes up first in any relevant online search. Just a few small tweaks to your website to make it more trustworthy in the eyes of Google can bring thousands of more people to your site on a daily basis. Create videos. Many people who browse the Internet read article upon article to the point where most websites begin to start feeling the same. If you choose to make a video, you won’t only be better able to articulate complex points about your service. People will also be much more engaged with your website, ultimately remembering it for longer periods of time, compared to a website that just has a never-ending barrage of text. Conclusion Underusing online resources is perhaps the biggest thing stopping most businesses today from growing. Your website is essentially a never-ending billboard that you can edit to look however you like. It’s simply a matter of making sure people can see it, and that when they do, they walk away impressed. If your business already has a website, consider upgrading just about every aspect of it until you have a sleek, modern website that’s practically begging to get used. The post Online Marketing Strategies to Take Your Business to the Next Level appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 27, 2019 at 04:58PM
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Why Twitter took action against parody Trump account @RealPressSecBot https://ift.tt/30AyX2m Twitter suspended developer platform access to a popular bot account poking fun at President Trump, leaving its creator wondering, “Why?”
“Well, it’s been a good run,” tweeted @RealPressSecBot creator Russel Neiss, announcing that the company had suspended the Twitter app he created which ran the account. (The account is still viewable and Neiss can still use it to manually send tweets, but the Twitter-connected app that automated the posts is no longer.) The @RealPressSecBot parody account would take tweets from the official @RealDonaldTrump account in real time and automatically present them as a screenshot in the format of a traditional presidential statement with “The White House Office of the Press Secretary” letterhead. The account currently has more than 120,000 followers. President Trump’s favorite social media website is far and away Twitter. Trump loves to tweet! The company has even advertised the fact. But it doesn’t appear that the action taken against the @RealPressSecBot account has anything to do with Trump. In fact, Neiss’ attempt to keep one of his previously suspended bot accounts alive via the @RealPressSecBot account appears to be the cause for suspension. “This account, as well as others from the same account owner, have repeatedly violated our rules related to automation,” said a Twitter spokesperson in a statement provided to Mashable. “As a result, we have suspended their access to the Twitter API, and have informed the account owner of the reasons for the suspension.” Contrary to Twitter's statement, Neiss says he was not provided with a reason for the suspension. It's unclear if Twitter will reactivate the app that automated @RealPressSecBot's tweets. Neiss has publicly cited problems with Twitter over his bot accounts allegedly running afoul of its rules. For example, according to Neiss, the company claimed his now-suspended @PunchHannity account, which autogenerated over-the-top descriptions of random pro wrestling moves being performed on Fox News host Sean Hannity, broke its “violent threats” policy. The @RealPressSecBot had been issued a warning from Twitter before, according to Neiss.
It looks like the shutdown of the popular Trump bot is due to Neiss continuing his recently suspended @thatsNotIsrael account, which called out users unintentionally tweeting another country’s flag thinking it’s Israel’s, using @RealPressSecBot as a workaround. The link to developer rules provided by Twitter in its statement explicitly state that posting automated mentions and replies “on an unsolicited basis is an abuse of the feature, and is not permitted.” The company provides a specific example — “replies to Tweets based on keyword searches” — of rule-breaking behavior. “Suspension of your app or account” is a consequence of breaking these rules, according to Twitter. Looking at one example tweet above, the quote tweeting of a Twitter account using an automated bot would seem to break Twitter’s rules. The company views those quote tweets as “mentions” and even shows accounts that link to a user’s tweets in that user’s “notifications” tab. To be completely fair to Neiss, Twitter’s rules are not entirely specific. The company’s policies have also changed quite a bit and been arbitrarily enforced over the years — even when it comes to Trump’s own rule-breaking. Since @RealPressSecBot was suspended this morning, Neiss has already moved on, creating an app to generate your very own (fake!) Trump statement ala @RealPressSecBot, presidential letterhead and all. Social Media via Mashable https://ift.tt/2DCFv97 August 27, 2019 at 02:37PM
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Study finds scammers make up 53 percent of social media login attempts https://ift.tt/2U7jYKZ Arkose Labs found that many scammers attempt to use social media to find users' personal data to hacking into their banking accounts, other info. Read more... More about Tech, Mashable Video, Cybersecurity, Social Media, and ScamSocial Media via Mashable https://ift.tt/2DCFv97 August 27, 2019 at 02:30PM How To Take Your Digital Marketing Approach To The Next Level With These Tips https://ift.tt/2Hue6Gv The need for digital marketing in today’s business landscape is extremely high. Consumers flock online to find out about customer reviews as well as learning more about a company. Search engine rankings are something that need to be worked on with a solid content marketing strategy. The ability to rank for related terms on the first page for a business can change the trajectory of the business immensely. Most consumers are not going to go to the 7th page of search results if they find what they are looking for on the first few pages. Utilizing Video, Animation, And InfographicsThe different types of content that a company can produce need to be investigated. Different niches have different forms of content that do very well in a certain industry. SVG or vector animation could spur the interest of a visitor while video tutorials could be better for another more complex industry. Take the time to create one form of each type of content to see which offers the most backlinks, traffic, and overall SEO benefits when compared to price. Video tutorials can become industry resources so continually update these to fit the current business market. A Podcast Can Be A Low-Cost Way To Produce Long Form ContentAs mentioned above different types of content besides written content must be produced. This will allow a company to reach their target demographic in a wider way. Not all people like to consume content by reading with many opting for podcasts as it can cover a topic in-depth. The cost for this is far less than it would be to produce 10,000 words especially if contracted to an expert copywriter. An agenda for a podcast can allow the hosts to have some form of structure while covering everything that they want to extensively. Create An Editorial Calendar That Keeps High Traffic Times In MindThe creation of an editorial calendar for both the company blog as well as relevant publications has to be done with care. Google Analytics can be a great tool for those that want to post content during the point in the day where the website traditionally has the most traffic. The social media accounts of the company should be focused on engaging with followers and others in the business niche. Use ideas from readers to create a few pieces of content per month as this is the perfect community to find article or video ideas. Readers might also want to expand their writing portfolio so open up some writing spots for these visitors. Do not sacrifice quality though when allowing those outside of the company to contribute. Gather As Much Data To Create The Best Strategies Possible In The FutureIn today’s digital marketing world data needs to be relied on heavily in order to minimize waste in terms of marketing budget. There are tools that can help with this and hiring a digital marketing expert can help a company decipher what the data means. You might not be finding a good ROI on a specific tactic so the money would be far more effective elsewhere. Even if you do not want to hire this expert in-house there are plenty of freelancers that provide quality work in the digital marketing niche. Having a few expert copywriters that can be used as needed can help immensely with email marketing, copywriting, and even things like writing sales materials. Take the time to evaluate where your company can start doing a better job when it comes to digital marketing. The odds are there are at least a few areas where you can start making immediate improvements. The post How To Take Your Digital Marketing Approach To The Next Level With These Tips appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog August 27, 2019 at 02:17PM |
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