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Twitter restricts Donald Trump Jr.’s account for sharing COVID-19 misinformation https://ift.tt/30OT1PW Twitter has temporarily frozen Donald Trump Jr.’s account after the president’s son shared a video making false and potentially life-threatening claims about the coronavirus pandemic. The younger Trump’s account was restricted Tuesday morning after he shared a link to the viral video, tweeting “This is a much [sic] watch!!! So different from the narrative that everyone is running with.” “The Tweet referenced was in violation of our COVID-19 misinformation policy,” a Twitter spokesperson told TechCrunch. The company said that the tweet violated its rules against COVID-19 misinformation and must be deleted. Trump’s account was not suspended, but its functionality will be restricted for 12 hours.
The video was widely publicized by Breitbart News and features a number of people in lab coats who refer to themselves as “America’s Frontline Doctors.” In the video, the individuals push various false and dangerous claims, including the claim that masks don’t prevent the spread of the virus and yet another defense of the drug hydroxychloroquine, which hasn’t proven effective in treating the virus. President Trump shared the video multiple times on Monday night in tweets that now appear as “no longer available” on his timeline. The now-removed tweets are wedged in between a number of remaining retweets that defend hydroxychloroquine as a “gold standard” and a “game changer” and attack White House pandemic advisor Dr. Anthony Fauci’s credibility. Facebook and YouTube are also working to scrub instances of the video. On Facebook, the viral video collected more than 14 million views and became one of the platform’s most popular posts before being targeted for removal.
Social Media via Twitter – TechCrunch https://techcrunch.com July 28, 2020 at 10:01AM
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How to Get More User-Generated Content on Instagram https://ift.tt/3gdoYbi Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in their content? In this article, you’ll discover how to get more people to create content about your products or services on Instagram. #1: Encourage Your Instagram Followers to Contribute UGC UGC is a potential goldmine […] The post How to Get More User-Generated Content on Instagram appeared first on Social Media Examiner | Social Media Marketing. Social Media via Social Media Examiner | Social Media Marketing https://ift.tt/1LtH18p July 28, 2020 at 05:04AM
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Vicariously mimics another person’s Twitter feed using lists, but it violates Twitter rules https://ift.tt/302mtCK That Vicariously app you might have seen pop up in your twitter feed via a little viral growth hacking has run aground on Twitter’s automation rules. We reached out about it after it started spamming my feed with ‘so and so has added you to a list’ notifications and Twitter says that the app is not in compliance. To be fair, they did also say they ‘love’ it — but that it will have to find a different way to do what it does. “We love that Vicariously uses Lists to help people find new accounts to follow and get new perspectives. However, the way the app is currently doing this is in violation of Twitter’s automation rules,” Twitter said in a statement. “We’ve reached out to them to find a way to bring the app into compliance with our rules.” The app was made by Jake Harding, an entrepreneur who built it as a side project. The app, which you can find here, enumerates the followers of a target account and builds a list out of the accounts that it follows. This enables you to create lists that are snapshots of the exact (minus algorithmic tweak) feed that any given user sees when they open their app. Intriguing, right? Well, it turns out Twitter has done this themselves twice before. Once in 2011 and originally waaaay back in 2009. The product had a built in feature that allowed you to just click through and view someone’s follower graph as a feed with a tap. I was there in 2009 when it was a thing, and I can tell you that it was just flat out cool to see someone else’s graph going by. In the early growing days it was very interesting to see who was following who or what. It sort of taught you how to ‘do’ Twitter when everyone was learning it together. I can see why Harding wanted a duplicate of this in order to re-create this feeling of ‘snapshotting’ someone else’s info apparatus. Unfortunately, one of the big side effects of the way that Vicariously duplicates this feature using an automated ‘list builder’ is that it spams every person it adds to the list given that Twitter always notifies you when someone adds you to a list and there is no current way to alter that behavior. So you see a lot of ‘added to their list‘ tweets and notis. There are also other issues with the way that Vicariously works to build public lists of people’s follower graphs. There is potential for abuse here in that it could be used to target the people that a targeted account follows. One of the major reasons Twitter killed this feature twice is that the whole thing feels hyper personal. Your Twitter follower graph is something that you, theoretically, curate. Though a lot of people have become more performative with follows and instead, ironically, add the people they want to ‘follow’ to lists. Having your graph public is something that felt exciting and connective at one point in Twitter’s life. But the world may be too big and too nasty now for something like this to feel really comfortable if it ever spreads beyond the technorati/Twitter power user crowd. We’ll see I guess. Oh, and Twitter, it is about time you built in a ‘can not be added to lists’ feature. Otherwise, as someone reminded me via DM, you run the risk of making all of the same mistakes as Facebook. Social Media via Twitter – TechCrunch https://techcrunch.com July 27, 2020 at 09:26PM
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8 B2B Video Marketing Tactics You Should Be Using https://ift.tt/3hEr6sI If your target audience is other businesses, and you are looking for ways to upgrade your marketing strategy, then you should be creating more videos. As videos are expected to account for 82% of all traffic by 2022. People want to watch more video content. If you look around online you will find countless ways to create and use video. But your B2B video marketing strategy should include at least 8 tactics. I have listed them below. Screen recordings:If you run a Saas company that targets other businesses, you need to be creating screen recordings demonstrating how your product can be used. These videos should be a combination of promotional and problem solving videos. The promotional videos can be demo videos that provide an overview of what the tool does. While the problem solving videos can show a solution to a problem your audience is facing. And you solve this problem with your software like this video from SemRush. Also, if you are not a Saas company you can till create screen recordings that help your audience solve problems using other tools. This will not just help you nurture your audience, but also build a relationship with the Saas company (tool) you are promoting in your videos. They might return the favor. So get yourself a good video editor like Screencast-O-Matic with an inbuilt screen recording tool. And make some useful screen recordings. InterviewsInterviews are another great way to nurture your audience and build relationships at the same time. You can find out what types of questions your audience wants answers to and then invite experts on the topic and interview them. This can be a weekly thing. You can either ask the questions your viewers want answers to beforehand or you can make this a live video and get them to ask the questions live. Case studiesWritten case studies can help drive a lot of sales and build your brand. But there will also be some skeptics who will think the case studies are fake. This is why you should create more video case studies instead. In video case studies you invite people who purchased your product and/or used your service and interview them. You first start off by asking them about what their business and life were like before they used your product and then talk about how it got better after using your product. You should also share some real numbers that demonstrate the results. Here’s an example… You can either create short videos like this one or longer videos that go into more detail. WebinarsWebinars are one of the most popular forms of B2B marketing as they can generate both leads and sales. So, organize a live webinar every 2 weeks at least. People love attending webinars as they are live. Webinars can also achieve conversion rates of up to 20%. But make sure you have a well planned out webinar funnel to get the most out of it. This should include a lead generation and promotion phase, the webinar presentation itself and the email follow up phase. You can also add in an evergreen webinar phase where you edit the webinar, upload the recording, and then build a funnel around it. This can sound like a complicated process, but there are several webinar software platforms out there that can simplify building a webinar funnel. Video ads:Video ads can generate more clicks than regular ads. This is because something moving on the screen will generate more attention than a simple image or text ad. So, create a lot of video ads. But make sure you create a unique ad for each platform. What works on YouTube or Adwords might not work on a network like Facebook for example. Many platforms even let you retarget video views. So, you can take advantage of this and retarget video viewers with video ads. They like watching organic video content, so they might like your video ad too. Animated videos:If you want to create more entertaining videos, you might want to try out animated videos. Here you can explain complex things using easy to understand animated videos. An example of a company that got this right is Dropbox. You might remember their animated explainer video. It’s not exactly an animated video, but it clearly explained how cloud storage works when it wasn’t an everyday thing and as a result, a lot of people signed up to their service and helped the company grow quickly. Live social videos:As I mentioned live videos are great for interviews as your audience can ask questions, but they work well for other types of videos too. These could range from sales videos to other everyday videos you publish. Make sure you set aside a time every day/week for this as your audience will look forward to it. Also, promote it just like you would promote a webinar. More people will attend live videos than webinars as they don’t need to sign up for anything. And don’t worry about not having their email address to follow up with as you do with webinars. As you can retarget video views with ads. There are actually several webinar software that let your stream your live video on social media simultaneously. You can take advantage of this to reach more people. Online courses:Online courses are mainly used to generate passive income these days, but businesses can also use them to build up their email lists and nurture their audience. So, make sure you create online courses on topics that interest your audience the most. And make sure that they are as good as the courses they pay for. If your course is that good, they will be interested in your paid services/products more. It will show them that you are the real deal and they will be ready to pay for more advanced topics. Conclusion:These are the 8 B2B video marketing tactics you should be using. Use them today to generate more views, engagement, followers, and sales. The post 8 B2B Video Marketing Tactics You Should Be Using appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 27, 2020 at 08:41PM
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Best (MDM) Mobile Device Management Software https://ift.tt/3hGxX54 In terms of security and compliance, mobile device management (MDM) has quickly become a top priority for businesses. With the rise of BYOD (bring your own device) in the workplace, smartphones pose a threat to the security of various organizations. Employees are using phones, tablets, and other mobile devices to access work-related business apps. But the practice of using personal devices at work poses a threat to corporate security. Enter MDM—mobile device management. MDM software allows IT teams to manage, monitor, and facilitate the use of personal devices in the workplace. Whether the smartphones and tablets were issued by the employer or purchased by the staff, MDM software can separate and secure personal data and sensitive work-related data on these devices. Any organization that allows employees to use mobile devices for business activity can benefit from MDM software. After researching and testing the best mobile device management services on the market today, we’ve narrowed down the top seven options that we can confidently recommend. The Top 7 Best Mobile Device Management Software
The reviews below contain the features, benefits, pricing, use cases, and potential drawbacks of each MDM solution in this guide. #1 – Scalefusion — Best Overall Mobile Device Management Software• Starts at $2 per device Scalefusion is the best MDM software on the market today. It’s trusted by 4,500+ businesses of all sizes across a wide range of industries. Industry leaders like Subway, Bose, and Yamaha rely on Scalfusion for mobile device management. The software allows your IT team to manage and secure various devices, including smartphones, tablets, desktops, laptops, POS, rugged devices, and custom devices. Scalefusion supports multiple operating systems. Android, iOS, macOS, and Windows 10 are all covered by this software. Getting started is easy. You can enroll devices via email, QR code, ROM, G Suite, Office 365, Android zero-touch, Apple DEP, and more. Some of the top security features of Scalefusion for MDM include:
Scalefusion offers location tracking, website blacklisting, role-based access, reporting, alerts, and so much more. For such a robust solution, Scalefusion is surprisingly affordable. There are three plans to choose from:
All plans are billed annually. Even the Starter plan covers all device types and operating systems. It also supports BYOD, location tracking, Android Enterprise, and Apple Business Manager. Try Scalefusion free for 14 days. #2 – IBM MaaS360 — Best For Unified Endpoint Management (UEM)• $4 per device IBM is a global leader in technology. So it’s no surprise to see IBM MaaS360 rank so high on our list of MDM software. The software takes a unique approach to mobile device management. IBM leverages AI technology and analytics to support unified endpoint management (UEM) with an open cloud approach. In addition to MDM, MaaS360 supports enterprise mobility management (EMM) and BYOD. The software gives your IT team complete visibility, security, and management for iOS, macOS, Android, and Windows devices in the workplace. MaaS360 allows you to implement OTA (over-the-air) enrollment for rapid deployment. Whether your organization is running on a specific operating system, mixed environment, or multiple devices, MaaS360 has everything you covered.
Depending on the plan you select, IBM charges you per device and per user, which isn’t convenient for all businesses. The pricing structure can add up quickly. Here’s a look at the monthly rates for MaaS360
The entry-level Essentials plan comes with basic features. In addition to MDM and mobile app management for all operating systems, you’ll benefit from identity management, expense management, a container app, and more. The Premier plan comes with features like browser gateways, document gateways, OS VPN, and business dashboards. Most organizations will likely lean towards the Premier solution, at a minimum. Try IBM Maas360 free for 30 days. #3 – Jamf Pro — Best MDM Software For Apple Devices• Starts at $3.33 Formerly Casper Suite, Jamf Pro is an enterprise mobility management tool designed specifically for Apple devices. The software supports iOS, tvOS, and macOS devices. Jamf Pro is an ideal solution for businesses and educational institutions that distribute Apple devices to employees or students. The tool helps automate device management while driving productivity and creativity on the user-end. Jamf Pro is extremely flexible and seamlessly works with other tools you’re using for asset management, network access, and IT services. The software integrates with:
You’ll also benefit from an active directory for user authentication and group memberships, conditional access for Mac, and a REST API for custom integrations. Jamf Pro is easy to deploy and helps your IT team with device management, app management, inventory, security, and more. Users will also benefit from self-service tools like the ability to install apps and maintain their own devices without help desk ticket support. The software costs $3.33 per iOS or tvOS device per month and $7.17 per macOS device. Jamf Pro is billed on an annual basis. Inquire about volume discounts or educational discounts if you fall into one of those two categories. Contact Jamf Pro to request a free trial. According to some customer reviews online, it could take up to one or two weeks to get your trial started. #4 – ManageEngine Mobile Device Manager Plus — Best MDM Software For Multiple Platforms at Scale• Free for 25 devices Mobile Device Manager Plus from ManageEngine is a complete MDM solution designed for enterprise workforces. The software allows you to boost employee productivity with BYOD without compromising corporate security. Unlike some of the other MDM tools on the market that only support one operating system, ManageEngine lets you manage iOS, macOS, Android, Windows, and Chrome OS. The software also supports a wide range of devices, including smartphones, tablets, laptops, and desktops. With Mobile Device Manager Plus, it’s easy to enroll and authenticate both BYOD and corporate devices. Configure user profiles to enact with your policies for wifi, VPN, and additional parameters. ManageEngine has an intuitive dashboard, which gives you a complete overview of your organization’s total device ecosystem. You can even troubleshoot devices in real-time with remote control capabilities. Other top features and benefits of ManageEngine’s Mobile Device Manager Plus include:
ManageEngine is available for cloud-based or on-premises deployment. Small businesses can benefit from a free plan for basic use, which includes up to 25 devices. The Standard Edition starts at $495 for 50 devices, and the Professional Edition starts at $895 for 50 devices. Try it free for 30 days. #5 – Miradore — Best For Simple Mobile Device Management (MDM)• Free for unlimited devices Miradore is trusted by 10,000+ businesses across 180+ countries, making it one of the most popular solutions on our list. What makes Miradore so popular? In a word—simplicity. Mobile device management can be a complicated topic, especially for non-IT experts. Even if you don’t have a complete IT team, you can use Miradore to easily deploy Miradore to manage mobile devices in the workplace. Use Miradore to manage smartphones, tablets, and laptops across operating systems like iOS, Android, macOS, and Windows. Here are some of the top highlights of using Miradore for mobile device management:
Miradore has a free plan for basic use that accommodates an unlimited number of devices. Business plans start at $2 per device per month, and Enterprise MDM starts at $2.75 per device. Try any paid Miradore MDM plan free for 14 days. #6 – SimpleMDM — Best Cheap Mobile Device Management Software• Starts at $2.50 As the name implies, SimpleMDM is another easy-to-use mobile device management solution. It’s used by organizations like FedEx, Discovery Channel, Rosetta Stone, Rip Curl, Deloitte, and more. The software can support companies of all shapes and sizes. Whether you need MDM tools for 10 devices, 10,000 devices, or 100,000 devices, you can count on SimpleMDM to accommodate your needs. While other MDM solutions offer low rates but force you to lock in annual contracts, SimpleMDM has cheap month-to-month pricing. Instead of confusing with you complicated plan options, SimpleMDM’s rates are transparent—$3 per device per month gives you access to all of its features. The price drops to $2.50 per month if you sign up for yearly billing. With that said, SimpleMDM only supports Apple devices. So it’’s not a viable option for organizations that need to manage Android or Windows devices. Compared side-by-side with Jamf Pro (the other Apple-exclusive MDM solution on our list), SimpleMDM saves you about $1 per device per month. But Jamf Pro doesn’t offer month-to-month billing. SimpleMDM has exceptional technical support as well. Expect a reply in 30 minutes or less during business hours—no extra charge. Try SimpleMDM free for 30 days. #7 – Baramundi — Best For Enterprise Mobility Management (EMM)• On-premesis deployment Baramundi is a German-based company that has been providing software solutions for 20 years to businesses worldwide. The Baramundi Management Suite accommodates a wide range of use cases—including enterprise mobility management (EMM). It’s easy to install, implement, and operate. Your IT team can reliably manage and protect all of the mobile devices within your organization at enterprise scale. Baramundi supports Apple, Android, and Windows. Through a single interface, you’ll be able to see a comprehensive overview of your total IT infrastructure. Some of the top EMM features and benefits of Baramundi include:
Pricing for Baramundi is not available online. But you can try the software free for 30 days with no obligation. How to Find the Best MDM Software For Your BusinessGenerally speaking, there is no “best for everyone” software for mobile device management. There are certain factors that must be taken into consideration as you’re evaluating prospective solutions. This is the methodology that we used to narrow down the winners above. You can use it as well to find the best MDM software for you. Device TypesMDM software can cover a broad stroke of potential devices. In addition to smartphones, there are tools out there to support tablets, laptops, desktops, TVs, rugged devices, IoT devices, and more. What types of devices are being used in the workplace? You need to answer this question before you choose a software. Otherwise, you might not be fully covered. Operating SystemsWhat OS are those devices running on? The best MDM software supports iOS, Android, Windows, Chrome, and more. There are certain solutions out there that only support Apple devices and the corresponding operating systems. But those are really only viable if your organization is distributing Apple-only devices to staff or students. Otherwise, the chances of every user working on an Apple device is slim. At least a few people will have Android or Windows devices mixed in there. EnrollmentOnce you find a solution, you need to make sure that the device enrollment process is easy. This can be a challenge at scale. If the onboarding process doesn’t go well, it could have long-term effects on the user experience and productivity—we don’t want that to happen. The best MDM software will offer a wide range of device enrollment capabilities, like email enrollment, QR codes, and more. Administrative ControlMake sure your IT team has the ability to lock, locate, or wipe a device that’s been lost or stolen. You should also look for software with role-based permissions and an easy-to-use dashboard. At the admin level, features like device monitoring, alerts, automation, kiosk mode, application management, sharing permissions, screen capture, and wifi configuration will go a long way. Integrations will also make your life much easier. So make sure you take a long look at the feature sets for any software you’re considering. The best way to get a feel for those administrative features is by testing the software with a free trial. Data SecurityThere are multiple approaches to data security. It all depends on the software provider in question. Some software simply provides secure file sharing and syncing functionalities. Others offer features like protecting copy and paste from information within a corporate application. You should also consider how the software separates business app data from personal app data. This is crucial from a BYOD standpoint. ConclusionWhat’s the best mobile device management software? Scalefusion is our top recommendation. But there are plenty of other great options to consider. Look into IBM MaaS360 for UEM (unified endpoint management) or Baramundi for EMM (enterprise mobility management). Jamf Pro and SimpleMDM are both excellent choices for Apple-only device management. ManageEngine Mobile Device Management Plus is perfect for multi-platform support at scale. Miradore is ideal for anyone seeking a simple MDM solution. Regardless of your unique circumstances, use this guide to find the best MDM software for you. Social Media via Quick Sprout https://ift.tt/UU7LJr July 27, 2020 at 11:01AM How to generate an app store QR code? Boost your app downloads and more! https://ift.tt/2P19Lhq App Store QR code is the new standard in every app marketing campaign this 2020! Did you know that 70% of American users are already annoyed and tiredof pop-ups that advertise apps with 20 to 30-second duration? Which means, that kind of app marketing simply doesn’t work! With that being said, a change in marketing approach is needed. But how can marketers advertise their apps without the use of pop-up prompts to sites and applications that offer in-app ads? (that only ends app annoying users!) The problem that resides with customers and marketers can be solved with the use of app store QR codes, and here are 5 simple steps on how to generate an app QR code. How to generate an App Store QR code 1. Open an online App Store QR code generator 2. Select the App Store icon on the menu and fill the required fields. 3.Generate and customize your app QR code 4.Download and test your QR code 5.Distribute your app QR code What is an App Store QR code? An app QR code is a dynamic “Quick Response” code that allows the storage of an application’s URL on different app stores, and when scanned, will redirect users for them to download a particular app. Users will be redirected depending on their device’s OS. The QR code will directly know what type of device you are using in scanning. In this way, the information embedded in the app QR code will automatically prompt download on either Google Play Store for Android or App Store for IOS. As the App Stores QR code is dynamic in nature, this kind of QR code allows developers and marketers to track important information such as the number of scans made, the location of the scans made, the type of device used in scanning, and the period when the number of scans is high. In this way, developers will have a reference on what OS will they focus on updating and the period when they will add additional features such as in-app giveaways and mystery hunts. Why is App Store QR code important in App Marketing? The main reason why there are different app stores is that technology giants such as Google and Apple have a different OS on their products, where the Google Play store works only on devices with Android OS and the App store works only on devices with IOS such as iphones and IPads. Therefore, it doubles the headaches app developers are experiencing since they need to develop and optimize their apps in these two large operating systems. And this is where App Stores QR code comes into the picture! How to generate an App Store QR code Here is the expounded version on how to generate an App QR code in 5 simple steps. 1. Open an online App store QR code generator like QRTiger. The first step in generating an app QR code is finding and opening a trusted and best App store QR code generator like QRTiger. By carefully considering the guidelines in selecting the best app store QR code generator in generating your app QR code, you are sure that your QR code journey starts in a safe path. 2. Select the App Stores icon on the menu and fill the required fields. After you have opened an app QR code generator, click the App store field in the menu and enter the necessary data. 3.Generate and customize your app QR code Generate your app stores QR code and customize it by choosing a set of patterns, eyes, and colors; add the app’s logo and a tag that can catch the user’s attention. 4.Download and test your QR code Download your app QR code in print format, either PNG or SVG; and test if it works even in print surfaces. Testing a QR code is an important step in generating since it reduces the risk of directing users to an error page. 5. Distribute your app QR code. Lastly, distribute your app QR code by printing and attaching it in your marketing materials like magazines, brochures, manuals, products, flyers, website, social media pages, etc. In printing your app QR codes, you should carefully follow printing guidelines as scanning is an important step in downloading and accessing the app. Benefits of an App store QR code 1. Automatically directs to the device’s default app store. As app developers are cramming to market their software in different app stores, problems such as marketing and software mismatch occur. Instead of marketing an app for android, the app used in marketing is for IOS. App store QR codes can be a remedy to marketers and app developers’ problems. For App Store, QR codes have a feature that automatically directs the app’s download prompt to the smartphone type used n scanning. In this way, the frustration of marketing apps minimizes. 2.Provide data tracking for future research references Data gathering is important to technology and software companies as it provides future research references on releasing new technology to the public. The feature that App store QR codes provide is substantial and reliable. Thus, statistical support on pertinent components can be provided as app store QR codes are dynamic QR codes. 3. Create multi-platform marketing. App store QR codes allow marketers to market their apps in print and digital platforms. The creation of multi-platform marketing is realized as app store QR codes are can be printed or inserted in digital platforms. 4.Provide app optimization for smartphone users To give users an easier experience, app store QR codes can optimize the app to mobile users, the time of loading and downloading works smoothly. 5.Create a game-changing environment in your app marketing As normal app marketing resides in 20-30 second duration in-app pop-up ads, app store QR codes can lessen the time of advertising an app as it only needs 10 seconds for users to see your app and also they can screenshot it for later downloads. In this way, app store QR codes can create a game-changing environment in app marketing. Uses of App Stores QR codes Business and Marketing Since companies are slowly migrating from traditional to online schemes, the use of apps such as google docs, spreadsheets, and slides are useful in tracking and navigating their business transactions. In marketing, the use of QR codes is adopted and somehow created a greater impact on customers. But as the business industry correlates with modernization, the need for applying better solutions in marketing and operations increases. With the use of app stores QR codes, tech and software companies can integrate their software and application marketing campaigns. In this way, usage of app QR codes reduces the time used in advertising a demo of their software, and application. Thus, the irritation a user feels while using an application lessens and creates a new gateway in marketing the product. Promote Entertainment Apps Entertaining apps such as social media apps, video streaming, and gaming apps are crucial in keeping people entertained during their leisure time. Because of the community quarantine, people find ways to keep themselves happy and active while locked up in their homes. As they are busy playing their favorite games, pop-up ads’ annoyance becomes more substantial than the experience they get in their game. Due to this problem, app ratings and the chance of recommending this to other users lower. You can use app QR codes for promoting or launching gaming and video streaming apps. Promote Shopping Apps As online shopping becomes a mainstream scheme in the new normal society, shopping apps such as Amazon Shopping, Wish, Walmart, etc.; are finding new ways to increase the number of downloads and customer checkouts. With the app store QR code introduction, shopping companies can attract more customers without the need to instruct them to search their app names on Google play/App store. In this way, they can pioneer the automatic prompt of download without the need to navigate through the Google Play/App Store interface. Also, they can use QR codes in attaching their products link and unburdening their customer in searching for it the shop’s navigation. Education Learning and educational apps before were not given importance in society. But as the pandemic occurred in early 2020, these apps become a phenomenal hit as blended learning tools were needed in continuing classes. With the use of app QR codes, educators and students can easily relay the apps needed in their lessons without the need to search the app in the app store. Also, with its automated AI identification to the OS the device has, the scan, open, and downloads prompt works consequently. In this way, the burden of choosing and selecting the right app for the learning process lessens. Conclusion: Since in-app pop-up ads bother users while they are working with it, alternative solutions such as App store QR codes can be an alternative in app marketing. By displaying mysterious and unconventional marketing strategies, you can ignite the user’s curiosity about the ad moreover, if you are an aspiring app developer and want to start your app store QR code marketing journey using the best QR code generator online! The post How to generate an app store QR code? Boost your app downloads and more! appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 27, 2020 at 07:59AM Building Your Real Estate Business On Social Media: 4 Best Practices https://ift.tt/3hE1HiJ What fuels real estate industry success? While there was a time when the industry ran almost exclusively on word of mouth, today the field relies heavily on social media to present properties to an audience of buyers. Promoting properties for sale requires more than just posting some images on Facebook, though; it takes a clear understanding of industry trends, as well as extensive social media skills to succeed. If you’re a real estate agent working to build a social media presence, you’re in good company – and there’s plenty of knowledge out there for you to lean on. Let these 4 best practices guide your approach to social real estate marketing, and then innovate from there. You already have all the tools you need. Post Volume MattersFor the average business, posting once a day on social media is enough – unless there’s a special promotion going on, there’s not a lot to report. Real estate is different, though. You’re promoting a significant number of different properties, so you need social media volume to match. That means you should be posting to your social channels multiple times per day. Depending on the platform, how you post will vary. While Facebook can sustain multiple visual posts about different properties each day, Instagram is primarily designed around its stories feature. Take advantage of those snippets to highlight interesting characteristics of different homes, talk about the neighborhood, or promote a property that’s seen a price drop. Consistent, engaging posts are critical to catching buyers’ attention. Offer Industry InsightsIn order to become a licensed real estate agent, you had to learn a lot about your industry, and while a lot of that information is technical and of little interest to the average person, some of it is engaging and valuable for those seeking an agent or who plan to buy or sell a home in the near future. Why not offer some insights into what makes the industry run, or share statistics about home sales? Such content shouldn’t be the bulk of your posts, but can lend your social streams added authority and bolster your brand. Take Charge Of The ToolsWhen we talk about social media strategy – in real estate or in any other industry – we tend to focus on the front end, or what your followers see. That’s a useful lens, but as a real estate agent, some of the most valuable social media tools are hiding in the background, and you need to learn to use them. Among the most valuable social media functions you should be taking advantage of are the demographic data provided by Facebook, along with Facebook’s ad function, and promoted posts on Instagram. The demographics data is critical because it allows you to get a sense of who your posts are reaching and whether they’re potential buyers; it can also help you retarget your advertisements to reach the right audience. Meanwhile, ads and promoted posts help keep key properties in the public eye. Add A Personal TouchThe last key element of successful social media use for real estate promotion is to add personal elements that help potential clients make a deeper connection with the work. That might mean sharing photos of families celebrating their closings, posting testimonials, and even telling your own story of becoming a homeowner. Buying a home is intimidating, and people need to see others successfully navigating the process as a way to support their own journey. Managing your real estate business’s social media presence can seem time consuming at first, but once you get the hang of it, you can easily schedule an array of posts and just let them run. Before you know it, you’ll have a robust digital presence and a following of potential buyers excited to work with you. The post Building Your Real Estate Business On Social Media: 4 Best Practices appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 27, 2020 at 07:35AM
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Landlords: 4 Creative Ways to Use Video to Market Your Properties https://ift.tt/3jM0pEc Whether you’re a full-time landlord or a property investor, you’ve probably been using video marketing for a while. Video marketing is essential, but are your techniques effective? If you don’t have any vacancies and you can’t keep up with the demand of qualified renters beating down your door, then everything you’re doing is enough. However, if you’d like to fill vacancies faster and start attracting better tenants, try incorporating the following elements into your video marketing efforts. 1. Appear in your marketing videosWhether you create a video tour, a special promotion, or a video designed specifically to help with SEO, make sure you appear in your videos. Otherwise, your videos will look a little too robotic and mechanical. Some potential buyers just want to see a video tour of potential properties, so don’t make yourself the star of the show. Keep each property the focus of your video tours, but add a quick introduction so people can see your face, hear your voice, and get a feel for your personality. Your personality has marketing power. Displaying an energetic, positive attitude to your potential leads will contribute to a positive perception of the properties you’re advertising. Studies on the art of persuasion show that you can influence people’s perception by‘priming’ them with positive experiences just prior to showing them the product. How it works is simple: whatever people are shown first influences the way they experience what they’re shown next. 2. Use video on your social media PPC ad landing pagesWhether you’re running PPC ads on Instagram, Facebook, or another social media platform, make sure you embed a video on your landing pages. Even if you’re directing traffic to a simple lead capture form, a video can help prospects on the fence make the decision to sign up. For example, property managers from Round Rock, Texas use video to capture attentionnext to their lead capture form. Leads who already know they want to sign up for a free property management analysis will sign up immediately. However, leads who need more information will play the video to learn more. The video itself is designed to “sell” the lead on hiring a property management company by explaining all the benefits. Remember, not all visitors are committed to signing up for your list or downloading your lead magnet. Some won’t be interested at all and others will need a little push to make the decision. A quick video will help. 3. Own property in a college town? Get testimonials from your student tenantsWhen you own rental property in a college town, you’ll need to get creative with your marketing strategies in a way that probably wouldn’t work with an older demographic. For example, even though some college students don’t pay their own rent, they’re the ones who will be looking for a place to live.Your marketing has to appeal to the students – not their parents. College students have a reputation for being big partiers, but many just want peace and quiet. They also want to have friends over when they’re not busy studying. If you can create videos that portray your student housing building as friend-and-study-friendly, you’ll attract more potential tenants. To make powerful videos that reach your target market, get testimonials from your student tenants and splice them into your property tour videos. That way, potential tenants will see and hear from actual tenants what it’s like living in your building. 4. Test different versions of your video walkthroughsYou’ve seen video walkthroughs with music playing in the background, but is that effective? Would it be better to narrate the walkthrough? Or hire a professional voice actor? You won’t know unless you test all of your options. Just because everyone seems to like using background music doesn’t mean that’s the best way to make your videos. Experiment with different options and find out what works best by looking at the data. Video marketing is continually evolvingFor the most part, marketing principles don’t change. However, execution strategies change frequently. Fads come and go, and you need to be ready to adapt your strategies when necessary. While it’s great to be creative, don’t forget to stick to the timeless principles of video marketing. If you’re new to video marketing, check outHubSpot’s ultimate guide to video marketing to brush up on the basics and pick up some helpful tips and tricks. The post Landlords: 4 Creative Ways to Use Video to Market Your Properties appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 27, 2020 at 05:43AM
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How to Use Facebook Asset Customization to Tailor Your Ad Placements https://ift.tt/32WPaTv Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You’ve come to the right place! In this article, you’ll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how […] The post How to Use Facebook Asset Customization to Tailor Your Ad Placements appeared first on Social Media Examiner | Social Media Marketing. Social Media via Social Media Examiner | Social Media Marketing https://ift.tt/1LtH18p July 27, 2020 at 05:04AM
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What You Should Know About Google Adsense https://ift.tt/39q43yS Who would not want to make extra cash online? We keep searching for ways to increase our income and one of the easiest ways is through the internet. If you have a good connection and time to spare, you can use that to your benefit. You have definitely heard about gaining money through advertisements, especially through Adsense. If you have never heard of it, we are here to give you the proper knowledge to build up the courage and go for it. How Does It Work?Adsense is a Google moderated way to earn money from the content you publish online. Basically, after creating your own website, Google will check it and post advertisements on it depending on the subject and kinds of visitors. When a certain number of people click on an ad generated on your website, you get paid. Furthermore, it is free to use and sign up for. Fortunately, you get to choose what kind of advertisements to be promoted and you can block future ones about topics that you don’t want to appear. Also, you can pick which area on your page they should be displayed. If you have more than one website, you don’t have to create multiple Adsense accounts, you can link the already existing one to all of them. DownsidesUnfortunately, everything has drawbacks because life isn’t ideal. If by mistake you violated their policies or clicked on one of the ads, your account will be terminated. In that case, you should be aware of different options to replace the one that you have been banned from. You can do your research and remind yourself that anything has a good alternative and you shouldn’t cry over the one you lost. Another downside is that when a visitor opens an ad, they will be directed away from your website so if there was any chance for them to buy what you offer, they will forget about it. So, sometimes it feels bad that after building your traffic, they leave yours for another link. Boosting Traffic to Your WebsiteTo have a proper number of clicks, you should have enough traffic on your website. So, you need to focus on your content’s growth to attract more people to check what you offer and on their way, they will view the ads.
Your website could be about a product you are selling, reviews, or content writing. It doesn’t matter as long as you are being original and unique. Also, your website design reflects who you are as a person, so you should be picky while decorating it.
After a long day at work, we tend to be lazy and unable to look at any more laptops’ screens. So, your website should be light and can be opened on mobile phones without lagging or being too slow. That will help you as well because you will be able to check your numbers regularly and post remotely too!
For starters, there should be a clear search bar on the top of the page so visitors would easily type their targeted keyword and reach it. Also, don’t expose all of your content on the first page because that way, visitors won’t dig deeper so they won’t reach the available ads on the rest of the pages. Moreover, squeeze in links here and there so people can jump from one page to another if they got bored of the topic they are reading about.
You need to constantly remind your visitors that you exist and that you post new content weekly or monthly. That can be done through notifications or emails if people decide to agree to be reminded every time you post. That will give them a second chance to click on the ads regularly. Types of AdvertisementsThey come in different kinds and forms, so you can choose the ones that best fit your website. Here are the most common ones.
It appears with an underlined title and a short description. They can be in the form of one unit or multiple units.
They are videos or a collection of photos displayed together to be eye-catching regardless of what they are offering.
They are graphics-based and come in different forms. For example, they can be horizontal, vertical, or in the form of a banner. It is easy and almost effort-free to sign up for Adsense. You are one click away from building a community and some more away from starting to make money online. You just need to stick to the rules and regulations of Google and if by any chance you violated one, there are always substitutes. The post What You Should Know About Google Adsense appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2020 at 06:37AM |
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