Why You Need To Do A Social Media Audit To Help Save Your Job https://ift.tt/2Gtd3pO In the race to hire the best and brightest talent, recruiters and hiring managers have a new tool at their disposal: social media. These days, hiring managers are specifically banned from asking sensitive questions about your personal life during job interviews, but there is one area where recruiters can learn a lot about you, and that’s just by checking out your recent posts on Facebook, Twitter and Instagram. Employers are using social media during the hiring processFirst and foremost, recruiters are looking to avoid obvious hiring mistakes – such as people who are obnoxious trolls in their online lives. If you have a long track record of cyberbullying, for example, that’s going to raise a number of red flags for hiring managers. If someone is a bully online, aren’t they going to act the same way in the workplace? And if job candidates are routinely posting drunken photos of their latest weekend exploits, what does that mean for the way they will conduct themselves at the office or with clients? And, secondly, recruiters are performing stealth background checks to see if your online profile matches up with everything you’ve put on your resume. For example, if you are positioning yourself as a “thought leader,” but you haven’t posted anything on LinkedIn in quite some time, or if you are trying to convince someone that you are an “online influencer,” but you have only a few scattered followers across social media, that might also raise some red flags. Is social media exposing you in ways you never expected?Viewed from this perspective, of course, it seems as though corporations are just doing their own share of due diligence, to make sure that they catch all the mistakes before they have a chance to embarrass a company later. The New York Times, for example, is still dealing with the awkward situation where they hired an editorial board member, and then only later discovered a series of racist tweets from a few years ago. Checking out a person’s Twitter profile is one way to protect yourself from potential liability. However, what if you view it from another perspective – that companies and hiring managers are snooping around in your personal life, without your permission, and often without your knowledge? So let’s pose an interesting scenario: what if you are a young woman applying for a job and the person in charge of hiring happens to run across your Facebook posts talking about a new child you are expecting 9 months from now? In the purely offline world, an interviewer would never be able to discriminate you because of gender. And they would certainly never be able to ask whether or not you were pregnant. However, social media opens the door to a new type of “shadow banning,” where you are disqualified for a job before you even have a chance to show up at an interview. Presumably, a racist hiring manager would be able to eliminate prospects purely on the basis of ethnicity or race. Or, for example, what if you happen to be a passionate supporter of a certain politician or a certain political ideology – and your potential boss has very different ideas about politics? The fact that you have been tweeting or posting about politics might inadvertently disqualify you – or even lead to your dismissal on some other pretext. Clean up your social media profile nowIt’s clear that social media is now very much a minefield. The lesson is clear: the time to do a social media audit is now, rather than later. Take time to clean up any parts of your social media identity that you don’t want a future boss to know about – or at least make your profile as private as possible. In today’s digital world, you never really know who might be snooping around behind your back. The post Why You Need To Do A Social Media Audit To Help Save Your Job appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 11:16AM
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How to Create a Social Media Marketing Strategy https://ift.tt/32Pxx5F A social media marketing strategy will provide your brand with a sense of direction when attempting to grow its recognition, reach, and revenue. The more specific the plan, the more effective a campaign will be. To dominate the likes of Facebook, Instagram, and Twitter, you will need to develop a detailed plan for a successful execution. Find out how to create an effective social media marketing strategy. Determine Your Ideal Customer Every brand must aim to understand their target demographic so well that they can create a product, service, and marketing campaign that fits their customers’ exact needs and almost sells itself. While you might be more than happy for every Tom, Dick or Harry to buy from your brand, you must develop campaigns that specifically target your ideal customer, which could increase your reach and sales tenfold. Answer the following questions to create your dream buyer persona. What is your ideal customer’s:
Set a Marketing Budget While small businesses might have a shoestring budget to promote their campaign, larger organizations might be more than happy to invest thousands of dollars into boosting their brand awareness. While you don’t need to spend a substantial sum to grow your online presence, a marketing budget could help you to attract more customers and compete with bigger industry rivals. If you are unsure how you will fund paid social media campaigns, which can specifically target your ideal customers, you must look for ways to top up your budget. For example, you could reduce stationery expenses or compare business electricity suppliers to secure the best deal. The money saved could then be used to fund a successful paid advertisement on the likes of Facebook or Instagram. Create Clear Social Media Goals While you might want to secure one million Facebook followers within the next twelve months, it is almost an impossible feat. Instead, you must focus on more realistic goals, which can support your brand’s growth and profitability. For example, you could aim to:
Keep a strategy simple and clear to avoid being distracted by too many objectives, which could be reflected in your social media posts. Understand the Benefits of Each Platform Different social media platforms will serve different functions and attract different types of users. To enjoy great success online, you need to identify the benefits of each platform. For example, if you are looking for a prime spot to run ads, you should look no further than YouTube and Facebook. If, however, you want to connect with people under the age of 30, you should publish attractive content on Instagram. Women also outnumber men on Pinterest, while LinkedIn targets well-educated professionals who are looking for industry-specific, unique content. So, compare your ideal customer against the above platforms to kickstart your first social media marketing campaign. The post How to Create a Social Media Marketing Strategy appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 10:40AM
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How to Quickly Validate Your Product or Service Online https://ift.tt/2OrKRu2 Sometimes you need to make sure a particular product or service has potential to perform well in terms of sales before you invest any amount of time and money into it. While SEO is attractive because it can drive traffic around the clock and you aren’t paying per visitor/click to your website, it’s not going to allow you to get a large sample size of traffic instantly. When you want to validate an idea to see if it’s worth pursuing or has merit, then you need instant traffic that consists of targeted visitors that are likely to have an interest in whatever it is you are selling. Here are the three easiest and most effective ways to get targeted traffic to your offers right away and quickly learn if you have a winner or something worth abandoning before you sink too much time and money into something that realistically doesn’t stand a chance. Run a Google Ads PPC Campaign Down the road your pay per click campaigns can become more advanced, but in the initial test you want to target the most obvious keywords someone would search when looking to buy your product or service. Don’t worry about optimizing for click costs just yet. You want to first make sure your target market even has an interest in your offer. A lot of things come into play, like the price, for example. If your offer isn’t going to convert via the most obvious keywords it’s unlikely to convert via other keywords. Buy Banner Ads on Relevant Websites If you are selling a makeup brush kit for example, then a popular beauty blog would be a great place to attract potential buyers. Contact the blog and work out a deal for a banner spot. You can get banner created fairly cheap. See if you can secure a good position for a week. Make sure to track traffic in Google Analytics and set up goals to see how the source performs. A great ad creative will pull a higher click through rate, so make sure you don’t put up an ad that is boring. Launch Facebook and Instagram Ads Facebook and Instagram ads both operate from the same platform and it gives you access to the best targeting options. There isn’t a business that can’t target their ideal customer using these social media networks. Come up with creative ads that show the audience what problem and pain point your product or service solves. You can then set daily and weekly budgets to gather as much data as possible. This is really the most powerful testing option, because you have access to almost the entire world’s population. If something doesn’t sell or receive positive feedback from Facebook ads then it’s going to be a difficult road ahead. The post How to Quickly Validate Your Product or Service Online appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 08:17AM
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How Insurance Companies Can Use Social Media to Build Brand Awareness https://ift.tt/2Yn7GPe While most industries have been quick to jump on the social media bandwagon, insurance companies have been more reluctant to dive in. After all, social media can be a challenging platform for insurance companies and agents. Yes, there may be challenges, but the rewards make it worth the effort. Here’s how insurance companies can use social media to build brand awareness. Understand Your Audience In order to create compelling, quality content, you have to understand your audience. In truth, knowing your audience should be the foundation of your marketing strategy. How can you possibly appeal to your customers if you don’t know who they are? This concept is even important in the insurance industry because your products are so personalized. It’s important to understand: • Who you’re targeting: Males, females, age group? • Their location: Where does your audience live? • Their occupation: What are the most common professions of your audience? • Their lifestyle choices: Do they own homes? What are their hobbies? Do they have kids? The more you know about your audience, the easier it will be to create social media posts that appeal to them and their needs. Here’s the good news: insurance products generally have a very specific audience, so it should be relatively simple to study and understand your audience. Use a Variety of Media Forget posting plain text updates. Social media platforms are more visual than ever. Make sure that your posts include a variety of media, such as: • Videos • Images • Live feeds • Articles Visual media will capture the attention of your audience. They say that pictures are worth a thousand words, and this can absolutely be true. Instead of making your followers read about how to go about dealing with something – show them. Use and Share Data to Send Your Message Home Data is your best friend, especially on social media. People love to read about and share statistics and any other type of data-driven content. Data can be used to create a range of content that’s easily sharable on social media, including: • Infographics • Charts • Graphs • Tables • Spreadsheets You can also create e-books and whitepapers, but the above-listed content is more easily digestible by social media users. Sharing real data can lead to more detailed conversations and questions from potential customers. Ultimately, the information you share may compel your audience to take action. Create Quality, Targeted Content The goal is to reach your audience, and the only real way to do that is to create quality, targeted content that they’ll enjoy. This all goes back to understanding your audience. Knowing who you’re speaking to will make it easier to create content they understand. For example, if your target audience is seniors, you would probably want to avoid using words and phrases millennials use. If you have a younger audience, you may prefer to take a more conversational, casual tone. The type of content you post is also important. An older audience may be more interested in reading lengthy articles or watching longer videos, whereas a younger audience may prefer short, quick videos and image content. It can be a challenge to master social media, but if you do it properly, you can build brand awareness without turning off customers in the process. The post How Insurance Companies Can Use Social Media to Build Brand Awareness appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 06:35AM
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Success Tips for 2019 From a Digital Marketing Agency in Melbourne https://ift.tt/2McJf4s When it comes to announcing your brand’s existence and identity online, it really is a rollercoaster of business tactics, trend prediction, divining the mood of your target public, and, if we are being 100% hones, sheer, dumb luck. With all of those, and many other, factors in play, staying on top of things can really be a challenge. So, right now as the year is halfway done might be a good time to evaluate your results so far and maybe make some adjustments to your battle strategies for the next six months period. We had a little chat with some of our friends over at ADV Marketing, and they gave us some expert tips for making it big in 2019. Read on and get crafty with it! Make the most out of local SEO We humans are creatures of routine, and if we can find what we need somewhere in the vicinity of our comfortable homes, we will always give priority to the closest option. Therefore, a surefire strategy is to target specific geographic areas as well as specific demographic elements. Pepper all of your website with keywords specific to the region. Make your business ID info (your company’s name, contact phone, and physical address) consistent and unvarying everywhere online. Tailor your landing pages to regional needs or trends and do some digging about local link building methods. Up your social media game The advent of social media platforms has seriously changed the marketing landscape, which you can read more about through this link. Whether this change was for the better or the worse is anyone’s guess: you get more reach and more potential customers, but also more flaming from trolls and more people who block your ads in sheer annoyance. Whatever the case, you need a strong presence on social media and there is no way around, so you might as well hop right to it. This is a great way to keep your audience informed, and the level of interaction really boosts loyalty to the brand. Keep in mind that it is a strategy game, though. Forget about covering all fields at once – not all media is actually a good channel for conveying your business and spreading your content. Instead, identify some half a handful of platforms and focus intensely on that small number. You can find some handy tips on how to make those choices at this link: https://www.relevance.com/the-ultimate-guide-to-choosing-social-media-platforms-for-your-business-infographic/ Aside from videos, images, and news regarding your own products and services, share content that will enable you to build a meaningful connection with your visitors. Keep them updated on the industry in general. Publish how-to’s and interesting facts. Let everybody know that the pages are run by actual humans. Focus on making your customer experience dazzling Customer experience is an idea that gets thrown around a lot, especially in strategic meetings, but it seems that still a lot of people have no idea how to work with it until the bad sides of the story come crashing down on their heads. Do not be among that lot of people. You have to make sure that people will be able to relate to your business, and that they will associate what you do with positive thoughts and good feelings. Respond to your customers as quickly as you can. Give them useful information instead of pre-rehearsed fluff (they will instantly recognize it as fake and will instantly hate your guts for it). Above all, be honest with your consumers at all times, so that they will come to trust you and your brand. On a technical side, make your web pages easy to navigate, well-organized, easy on the eyes and make them load fast. Great functionality across platforms and intuitive organization are your best weapons in the war for conversion. Have a strategy for managing your online reputation Seriously, the entire idea of “Please leave us a review!” has gotten beyond tatty nowadays, not to mention it is being increasingly reported as irritating – especially when these prompts are pop-ups within applications or take a similarly disruptive form. Moreover, it is quite pointless. People will post their opinions of your business whether you ask them to or not. The idea is to get a handle on what they write and where they write it. So, when you are putting together your strategy for reputation management online, you have to at least have sensible review system guidelines. The most important bit (on your side of the interaction) is to decide who will respond to reviews, in what kind of tone or register, and to absolutely stay away from copy-paste answers. Whether the review is bad or good, you have to answer the living person behind the text. The benefits of good reviews are common knowledge, so consider ways to turn negative ones to your advantage. Use them as a foil to demonstrate your professionalism, cooperativeness, and overall friendliness. Respond quickly, courteously, and to the point. Show people that you can handle conflict and displeasure in a healthy, mature way. Maintain polite distance and never make it personal, even if the reviewer is being a drama llama. Build landing pages with specific audiences in mind You might still be wondering what is the exact distinction between a landing page and a homepage. Try comparing it to a book: the homepage is the aesthetic cover with the most basic info. The landing page is the place you open when you want a specific chapter. Ideally, you will make them 100% separate things. A landing page should be heavy on the relevant keywords. Fill it with phrases that people in a given industry or other target demographic will search for online – make their queries “land them” on your “runway” to increase your traffic. Make sure that the landing page will have genuinely informational content – finding the info they need at first click is what drives them to explore your brand and services. The post Success Tips for 2019 From a Digital Marketing Agency in Melbourne appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 06:31AM The 2 Biggest Marketing Challenges and How To Solve Them https://ift.tt/2LCW0Wo Newspapers classifieds. Radio commercials. Television ads. Preroll videos. Email campaigns and whatnot! Marketers in 2019 have a myriad of avenues for reaching their prospects. But, is that all? Even with cutting-edge technologies and hundreds of marketing platforms, brands often have a tough time reaching their marketing goals. The only way out is to find the growth-inhibiting challenges and overcome them with an air-tight implementation of spot-on solutions. Aiding to the same, here’s a list of common marketing challenges that most agencies and marketers have to deal with. Failing to keep up with the Digital Advancements The digital revolution influenced by technological advancements has changed every aspect of how marketing is done. The sudden change that came like a whirlwind of the storm has left marketers with very little time to adapt. Fast digitization seeks fast adaptation, and perfect execution becomes essential in situations like these, leaving you with only one go-to; a perfect action plan. So, get on it. Start off by following digital marketing blogs and social media channels. If you aren’t already using social media, this may be the time to actually delve in and test the airs. If you are in doubt about how this can be done, the following tips can guarantee you results.
Even the best online marketing agencies use these techniques. Not being able to know and satisfy the needs of your AudienceMarketing agencies now have all that they need for communication and engagement – the right tools and knowledge of marketing trends, but yet somehow they aren’t always able to understand the needs of their audience. Whether it’s their current followers/ clients or prospects – marketing agencies need to laser focus on satisfying their audience’s needs. To make sure your digital marketing agency doesn’t have to go through the same, have a look at the tips that follow.
Final WordsStrongly influenced by modern technological advancements, digitization has transformed the marketing world in unexpected ways, making a tremendous impact on how marketers operate. And to make the most of what this digital age has to offer, marketers have to act fast and adapt to the changes before the training wheels come off. To help you understand this better, in this post, we discussed 2 major challenges that most marketers get to face while working for their brand or clients. The post The 2 Biggest Marketing Challenges and How To Solve Them appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 06:09AM
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Beware of Facebook Groups. Long Live Communities! https://ift.tt/2Y4MXnG I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective here?” Today, I’d like to explore whether marketers, creators, or businesses should entrust their communities to Facebook. But first, a story. Back in the Day… Facebook Was for Us AllIn the early days, there were transformational opportunities for nearly any business that was involved with Facebook. By 2009, businesses were coming off of a major market crash. They were desperately seeking economical alternatives to promote their products and services. In those days, any business could rapidly grow a Facebook following and fans would see what the page posted. Comments were plentiful. People were REALLY engaged. And it was all free. Businesses Help Facebook GrowBy 2011, businesses were heavily promoting Facebook—from printing the Facebook logo on their products to mentioning the platform in their ads. How to Use Video Marketing to Increase Your Influence, Visibility, and Sales—Online Training! For instance, in 2011, brands like Pepsi, Budweiser, and Sketchers all ended their Super Bowl ads with a reference to Facebook. Here’s one from Brisk starring Eminem: Imagine paying $1 million to Eminem and another $3 million to Fox for the Super Bowl ad placement. And the main call to action was… you guessed it—to visit their Facebook page. That seems crazy today. Back then, it was what marketers did—point everyone to Facebook. Everyone, everywhere, was promoting Facebook. And it was good. Today, the Lipton Facebook page has more than 7.5 million fans, yet their average post gets about 100 likes, a tiny fragment of the audience they’ve developed. If we could peek into their Facebook Insights, we’d likely be shocked at how small their reach really is, given the size of their fan base. Your Facebook Page: A Deserted MetropolisThis is an important part of the story. In mid 2012, Facebook signaled that organic reach had been scaled back and that something bigger was to come when they introduced promoted posts, a way for pages to boost their reach. About 9 months later, Zuckerberg said, “The News Feed is one of the most important things we’ve built. How we’re all sharing is changing and the News Feed needs to evolve with those changes.” Facebook made a major change to its news feed, introducing bigger images and offering more control to users. Hidden beneath those graphical updates and Zuckerberg’s words was a different kind of change—an expected evolution. The change would be forced on pages. By the end of 2013, Facebook page reach plummeted by as much as 44%. “Facebook irked many marketers and page admins in that announcement by saying that they can make up the difference in reach by advertising or boosting posts,” explained AdWeek. It’s as if Zuckerberg said, “Pay us and we’ll give you back what you’ve built.” Marketers Divided By Algorithm ChangesAs the news feed changes started sinking in, a great divide began in the social media marketing industry. Two camps of marketers emerged. In one camp, the pragmatic marketer said, “We’re allowed to exist freely on this platform, so just smile and suck it up.” Their argument was that Facebook had done so much for business and we should embrace change and roll with the times. Essentially, Zuckerberg is our benevolent king and we don’t want to lose his trust. In the other camp, the skeptical marketer said, “Facebook is an investment that used to yield results and is no longer a sure thing.” To this camp, it was marketers who had helped quickly accelerate the success and fame of the platform, and now they were losing their free benefits. Businesses were beginning to question if they could trust Facebook with their future. Marketers who’ve been around for a while know the rest of the story. Facebook continued to reduce post reach. Today, it’s a tiny blip of what it once was. For example, for Social Media Examiner, a good post will reach about 20,000 of our 545,000 page fans (about 3.7%). We’ve added about 20,000 fans in the last year without any real effort. Are those 20,000 people part of the group that sees our posts? We have no idea. One thing we know for sure is this: Most of our fans will NEVER see any of our posts (unless we’re willing to pay for reach). Nowadays, brands no longer mention Facebook in their ads. The Facebook logo has been scrubbed from the labels of most products. Marketers were instrumental in helping Facebook become well-known. We played our part at Social Media Examiner by publishing hundreds of Facebook-centric articles over the last 10 years. Today, Facebook pages have turned out to be an investment that no longer yields much organic fruit. Should we have seen it coming? Were we temporarily blinded by the promise of attention? Could this cautionary tale repeat itself? Facebook Groups Declared as the FutureBack to Zuckerberg’s 2019 F8 speech. He said, “We’ve redesigned Facebook to make communities as central as friends.” There are 400 million people active in Facebook groups, he explained. So if that many people are active in groups, why the push for more people to be more active in groups? Get Video Marketing Training—Online!The Video Marketing Summit is ideal for any marketer who wants to increase their visibility, influence, and sales with video. Twelve of the world’s top video marketing experts will show you how to do this on Instagram, Facebook, YouTube, and LinkedIn. The Video Marketing Summit is a live online training event from your friends at Social Media Examiner. CLICK HERE TO LEARN MORELet’s explore some possibilities: #1: People are leaving Facebook.At least in America, people are leaving Facebook. The crew over at Edison Research (the same people who do election exit polls) recently found that 15 million fewer Americans were using Facebook than a few years ago. And the biggest drop is among 12- to 34-year-olds—the next generation. A 2018 study by Pew Research showed that only 51% of teens ages 13-17 are using Facebook, down from 71% in 2017. During F8, Zuckerberg coupled Facebook and Instagram when he spoke about the company. Perhaps because Instagram is the company’s only platform with growth opportunities. #2: Data is getting harder for Facebook to collect.Facebook is going to begin encrypting private communications, and Zuckerberg acknowledges that this will further reduce their targeting ability. In an interview with Wired magazine, Zuckerberg said, “It is true that if we have access to less information, then that makes a lot of our ranking in filtering systems, it makes them somewhat less effective. That’s something that we’re going to have to deal with across everything that we want to do, so not just on ads.” Facebook also announced it plans to make it easier for consumers to clear their offsite data collection. Additionally, popular web browsers like Firefox and Safari are also making it easier to block the Facebook pixel. #3: Groups allow Facebook to collect hyper-targeted data.If people have rich conversations inside of Facebook groups, this becomes fertile ground for Facebook to mine data. “The more people who come together to talk about their interests—whether they’re political, financial or religious—the more data Facebook can collect. There’s nothing more delicious for Facebook than having people come into groups and talk,” said privacy expert Adam Levin to MarketWatch. #4: Facebook NEEDS us to create and nurture groups.If Facebook can make groups very robust for businesses, this could become a new way for businesses to evangelize Facebook. Facebook rolled out a LOT of new features for Groups in 2019, including connecting a group to a page. If it’s true that (1) fewer people are using Facebook, (2) that data will be harder to collect, and (3) that groups provide the perfect place for the company to collect better targeting data for advertisers, then… Facebook really needs groups for its long-term success. This might explain why Facebook recently launched its first major ad campaign. And guess what the main focus of those ads are? You guessed it, Groups! Check out this ad from Facebook: VIDEO I think the signals are clear: Facebook needs tens of thousands of people to create and nurture groups. It needs hundreds of millions of people to activate inside of groups. Marketer: Beware of Facebook GroupsIf Facebook cares so much about groups, why did it abandon the Facebook Group app in late 2017? Back in 2014 when the Groups app was spun off, “Groups already had 700 million monthly active users, it was the next logical target for ‘unbundling,'” declared this Mashable article. However, today, you must open the Facebook app and navigate to Groups. My guess is that most people likely see group posts ONLY as they scroll the news feed. That means your groups posts compete directly with ads and personal updates. We need to ask ourselves a few very important questions: Q1: Should we evangelize Facebook groups to our customers, prospects, and fans? It’s true that Facebook groups are becoming very robust and powerful for admins. A Facebook group is perhaps the best community development option for marketers today and groups are freely built on top of Facebook’s robust platform. But if we as marketers begin pointing our customers and prospects over to Facebook groups, is this any different than including Facebook in a TV commercial? Are we putting a stamp of approval on the platform and becoming unwitting evangelists for Facebook? Is it a smart business decision to build up a tribe on a platform that people are leaving? Is it wise to build our tribe on rented ground? Q2: Will Facebook do to groups what it did to Facebook pages? Think about your Facebook page. Now look into the future and ask yourself, “Will this also happen to Facebook groups?” We recently conducted a poll on Facebook shown below: Two-thirds of nearly 700 Facebook group admins said their group post reach is declining. Perhaps the change has already started. “In the not-so-distant future, group admins will not just be doing the hard work of keeping your groups active, you will have to pay Facebook for the privilege of running your group in ways that we can’t even imagine today,” predicts Gina Bianchini, founder of Mighty Networks. Q3: What are the alternatives to Facebook groups? If you’re concerned about Facebook groups, what other options do you have? Outside of Facebook, the only other major social platform that offers groups is LinkedIn. And frankly, those groups are a pale shadow of what they once were. Another option is to build your own solution using good old-fashioned forums. WordPress offers BBPress and there are many third-party options. You could also explore special platforms like Slack or Mighty Networks. We at Social Media Examiner are seriously exploring our options. So what will you do with your community? What do you think? Are you concerned about building your community on Facebook? Do you think Facebook will pull a “bait and switch” and eventually charge groups to get reach to their communities? What do you plan to change, if anything? Am I overreacting? Let’s talk. Leave a comment below. Get your 2020 tickets! There are 17 tracks of content available from the world's top marketing pros! Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p July 25, 2019 at 05:02AM
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New Marketing Ideas that Could Help your Cryotherapy Business Grow https://ift.tt/2GsJBjL The efficiency of Cryotherapy is backed by years of use in professional sports and today these therapy procedures are a trend among those who opt for a healthy lifestyle. If you are associated with Cryotherapy business and looking for new marketing ideas and strategies to expand your business, you are in the right direction. Here we have prepared new marketing ideas for you. Each cryotherapy business owner recognizes that he can do much more in terms of strategies to improve the marketing of his business to expand its momentum and become more visible, clearly to increase its value and sales. Strategies to improve the marketing of your Cryotherapy business for 2019: 1. Be in social networks: It is more than proven that having a presence in social networks is a great boost for strategies to improve marketing of Cryotherapy. But not knowing which social network to use can become your worst nightmare and absolute waste of time so social networks are effective for many reasons including direct communication with your customers. Although at first, it is a good thing to be everywhere because in many cases this is about trial and error, the truth is that the sooner you know which social network is the best for your business, it will be much better for strategies to improve marketing of your cryotherapy business. 2. Connect with a similar environment: This always works, since networking is too powerful a tool to put aside in your strategies to improve your company’s marketing. Good business owners have sought throughout history to create connections. Connections serve to boost your Cryotherapy business, but we are not talking about customers or suppliers, but about connections with an environment similar to that of your business. In this case, it helps to the sports field and medical field. It’s about generating collaborations and alliances that drive you to grow with your business. To network, there are some interesting actions such as events, publications, sharing comments on social networks, activities, meetings, conversations, etc.Find people like you and interact with them; you will discover that they can help you, support you and promote you. Also, get in touch with a good cryotherapy marketing company for a wider exposure of your business. 3. Make videos and share: The videos are and in the future will be even more, the most viewed and most requested and accepted content by people on the internet. Nowadays smartphones are an incredible tool in terms of actions to carry out strategies to improve the marketing of your business. You can make live videos of cryotherapy where you solve specific problems. You can also make a live video on social networks with questions and answers from customers or a live video explaining the benefits of this therapy. Make as many creative videos as you can. Show benefits, how to do it, where you can go for this therapy, its charges, and many other related things. And yes, do not miss to share it around social media platforms, among your friends, family, and relatives. 4. Corporate blog: A blog is a powerful tool to promote your company, tell the story about the experiences of clients after going through cryotherapy. The possibilities are endless concerning having a blog on your company’s website. If writing is not your thing, you will have to learn to develop that activity with practice, and why is it almost mandatory? Because nobody but you knows what your business is like, what its history is and what it contributes to the world. There is no one but you, who can better tell about this therapy. 5. Email Marketing: One of the most powerful tools has always been emailing marketing or email marketing. This strategy, although it is nothing new, continues to give highly valued results to companies and businesses. It is about direct communication with your clients. It is another way of networking although much more direct and focused on promoting products, services, offers, and benefits. Nowadays it is not complicated to have an email marketing strategy, but it does require basic knowledge and in some advanced cases. Email marketing distributes your Cryotherapy business message to all your customers and contacts in a massive and non-intrusive way. 6. Digital Tools: Nowadays the use of digital tools that help you in strategies to improve marketing is essential. The variety of tools, applications, and software allow you to save time on processes and actions. Again, every business needs a certain type of tools. Do not try to use them all but it is advisable to try several until you know which one is best suited for your company. There are design tools, programming, content sharing, planning, customer management and much more. But if you don’t follow a strategy or a plan, you may end up losing it instead of saving time. 7. Community: Having a community around your Cryotherapy business is one of the best strategies to improve marketing in 2019. This is very effective because it lets you connect directly with your customers and potential customers. To achieve this, it is necessary that you worry about knowing your customers, because that is the way to offer them contents, promotions and offers that they cannot refuse. To create a community you can use social networks, corporate blog, email marketing, a podcast, etc. There are many ways to create a community that follows your business. For example, Facebook groups are an excellent way to create a community that follows your cryotherapy and gradually become ambassadors of your products or services. An excellent strategy is to create a community little by little so that you can then offer them your therapy. Once that community knows about the benefits of cryotherapy, they will surely come to you. 8. Move like a company: There are still businesses that on Facebook are managed with a personal profile, big mistake. The same happens on Instagram. To improve, you will have to move like a real company. If you do not know how to do it, you can hire an online marketing consultant or search your competition for a company that you see as well-positioned and follow its best aspects. Well, here are these 8 strategies to grow your Cryotherapy business. We hope you can put them into practice. The post New Marketing Ideas that Could Help your Cryotherapy Business Grow appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 25, 2019 at 12:15AM
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Why Followers and Engagement Matter for Your Social Media Strategy https://ift.tt/2SzUXHu Sometimes, social media may seem like you’re shouting into the abyss without much true contact with others. Yet, having a social media strategy in place is vital for any business looking to succeed in their endeavors. No one wants to be shouting into the void, and that’s why gaining a following and getting engagement from your followers is important for your social media strategy. Without people to see and engage with what you’re saying, does it really matter? The Importance of Social Media FollowersYou did it – you made social media profiles on all of the ideal platforms for your business and its audience. But what about followers? Gaining followers to your social channels is key to reach your prospective audience. It is not enough to receive several followers and be satisfied – a successful social media profile continues to gain followers over time. Having a steady growth rate indicates that you continue to serve up relevant, engaging content and have influence in the space. Besides working on growing your following organically, one way to ensure that you’ll never become stagnant or start to lose followers is by purchasing some of your following. You may want to buy Facebook likes from ibuyfans.com, so you can be confident that you have real people with real accounts following your profile. Pew Research Center reports that 68% of U.S. adults are on Facebook, so you are bound to be able to reach your target audience on this social channel and gain the followers that you need to promote your business. Getting Engagement With Your Social ProfilesBesides having active followers to your social media profiles, you want to know what you’re posting is effective and having an impact on your following. If you have tons of followers, but no engagement on your posts, there is a disconnect somewhere. Forms of engagement that you can see on your social profiles can consist of:
According to Sprout Social, “80% of social marketers said that their key strategy is to increase engagement across social channels.” When people are interacting with what you post, they are engaging with your content. These are the metrics that matter when you are determining success for your social channels and social media campaigns. Simply posting on social without interacting isn’t enough to keep your followers involved. When followers see that there is a sort of face and personality to the brand and the social profile, it makes that social presence much more real, relatable, and enticing to keep following and engaging with. Improve Your Social StrategyBy focusing and staying accountable to increase your followers and engagements on your social profiles, you will gain a more loyal following and receive better engagement that will help you to continue that upward trend. Your social profiles will not get stagnant or decrease as long as you follow this trajectory and keep improving your strategy. The post Why Followers and Engagement Matter for Your Social Media Strategy appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 24, 2019 at 05:16PM
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5 Ways that Screen Sharing Can Make Your Life Easier https://ift.tt/2JYMFVL Screen sharing has been around for a long time, but few people outside of businesses use it. With the explosion of this technology on web and mobile applications, the increased accessibility offers many opportunities. This technology can help improve your professional and private life. Improved Business Collaborations Image via Flickr by William Hook Whether you are a leader or junior staff in your organization, screen sharing can make your work easier through effective collaboration. Businesses deploy this technology to allow team members to review documents from different locations. You can also use it to deliver presentations, training, and virtual meetings. Not only does screen sharing reduce traveling expenses, it provides a platform for real-time feedback. Thus, team members can go through each other’s work, ask questions, make corrections and set new goals for the future from the comfort of their computer or mobile screen. It is also an excellent way to keep tabs on the office if you telecommute. Customer Support If you sell products or services that require extensive customer training and support, screen sharing can help improve client satisfaction. Unlike text-based manuals or emails, this technology allows you to show users how your products work in real-time. You can demonstrate the exact steps users need to follow to solve problems and get the best out of their investment. They ask questions and you provide actionable feedback, helping to enrich their experience and eliminate potential issues. Immersive Learning Experience Educational institutions use classroom screen sharing solutions to increase engagement between instructors and students. This technology allows teachers to deliver an individualized learning experience to students through one-on-one screen shares. The platform can also boost student teamwork during group assignments and projects. Screen sharing allows educators from different parts of the world to share notes, provide specialist knowledge, and collaborate more effectively to deliver a richer learning experience to students. From demonstrating lesson objectives, showcasing the work of exceptional students, and providing multi-sensory instructions, the educational sector has a lot to gain from the use of screen sharing technology. So whether you are a student or teacher, this technology can help improve how you learn or deliver knowledge. Tele-Health Services Screen sharing can help improve service delivery in the healthcare sector by bridging the gap between healthcare providers and patients. Doctors can use screen shares for patient consultations, education, training, and more. Healthcare professionals can also use the technology to perform long-distance clinical health care. This allows a doctor in another location to guide colleagues through medical procedures via digital screens. The potential of screen sharing in the health sector is limitless. But, the most important thing is that it makes quality healthcare more accessible when it matters most. Keeping in Touch In the age of instant entertainment, family and friends want to follow what their social circle is up to. Screen sharing allows you to share your favorite social media handles, movies, songs, and news with your loved ones. With this technology, keeping in touch has never been easier. Screen sharing provides myriads of benefits in your business and private life. It improves collaboration, service delivery, and helps you keep in touch with loved ones. The post 5 Ways that Screen Sharing Can Make Your Life Easier appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog July 24, 2019 at 03:38PM |
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