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How to Run a Successful Instagram Contest or Giveaway https://ift.tt/2UvaA4j Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest. Understand the Rules for Running an Instagram ContestInstagram contests are a great way to reach your audience, reward them for engaging with your content, and reach a whole new pool of followers. Chances are you’ve heard that running Facebook contests is complicated—and there are a lot of rules. Instagram contests are much easier but there are still a few rules you need to be aware of. Use Specific Release VerbiageFirst, you must use this release verbiage (or something similar) on your contest posts: Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13 plus years of age, release Instagram of responsibility, and agree to Instagram’s Terms of Use. You can find the terms for Instagram contests here. Don’t Ask Users to Tag People in Photos They’re Not inSecond, you can’t ask users to tag themselves or others in a photo in which they don’t appear. And you can’t tag people in a photo in which they don’t appear. However, you can tag them in a comment so saying, “Tag a friend below” is perfectly okay. They just can’t be physically tagged in the photo or video itself. Disclose All Terms and Conditions of the ContestThird, you must fully disclose the terms and conditions of the contest. This can include defining criteria like:
Make sure you’ve decided on these factors before you’re ready to launch your contest. The length of the contest will determine how many times you want to post about it. Other ConsiderationsAlso familiarize yourself with your local, state, provincial, and federal regulations when it comes to contests, giveaways, and sweepstakes. You don’t want to violate any of those laws either. Also be sure to use the right terminology when you run your contest:
For example, if you run a contest and say, “Post a photo to Instagram and we’ll pick our favorite as the winner,” that indicates some sort of judging is going into that determination. You want to make it clear that you’re running a contest. In your post promoting the contest, include the word contest or giveaway on the actual image. In the first sentence or even the first word of the caption, say “contest” or “giveaway” and use emojis and capital letters. Make it clear and obvious that this isn’t an ordinary post. To set up and run your own Instagram contest, read the article below for an easy walkthrough or watch this video:
#1: Choose an Appropriate Prize for Your Instagram ContestDetermining the type of Instagram contest you want to run will depend in part on the prize you have available. The prize should be commensurate with the type of effort people have to put forth to participate in your contest. A simple giveaway, for instance, could be a low-range swag giveaway (something that’s worth $25 or less) because the entry requirement is simply tagging a friend. It isn’t a huge commitment from participants. In contrast, when the contest involves entrants creating content on Instagram and tagging your business in it, that’s a big ask. You’ll need to offer a bigger prize such as a free consultation. Additionally, your prize should be relevant to your target audience. You don’t want to give away an iPad, a $100 Amazon gift card, or a vacation package because everybody wants those. You’d just end up getting a lot of followers who don’t really care about your product or service and would simply leave when the contest is over. Instead, pick a prize that potential new followers will be interested in that relates to your business such as your product or service. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! #2: Decide How People Will Participate in Your Instagram ContestThe easiest type of Instagram contest to run is where you have two to three simple criteria for entry such as “Follow this account, like this post, and tag a friend below.” This type of contest is super-easy to enter and manage. The advantage of simple contests is they’re great for growth and exposure. When you ask your existing Instagram audience to “tag a friend below,” that friend will receive a notification. If that person wants to join the contest, they have to follow your account, like the content, and tag somebody else. It becomes a reciprocal process. More complicated contests may involve your audience creating content for Instagram, be it as a story or a feed post. In these types of contests, you’ll want people to:
These types of contests aren’t only more complicated for people to participate in, but also more time-consuming for you to manage. You have to monitor the hashtag and mentions to track who’s submitting entries for that contest. #3: Select an Instagram Contest HashtagYou want to create a hashtag exclusively for your contest to make it easy to track entries and conversations about it. Because this will be a one-time-use hashtag, you can:
Make sure you include this hashtag in your contest post and consider adding it to your image as well. #4: Manage and Bring Your Instagram Contest to a CloseBefore you launch your Instagram contest, assign someone to monitor the content, comments, and questions surrounding your post and contest, and make sure everything is running smoothly. When the contest closes and it’s time to notify the winner, reach out to the winner privately first. Send them a DM on Instagram, let them know they’ve won, and make sure they accept the prize. Once that’s completed, share a public post announcing the winner or simply say the contest is over. Also edit the caption for the contest and write “Closed” on it. That way if somebody sees the contest post, they’ll know it’s no longer active and won’t try to submit another entry. A few days or a week after your contest has ended, consider archiving the post. This allows you to retain all of the insights from that post but no one can see the post publicly. This helps you avoid potential confusion about whether the contest is still active. #5: Analyze Your Instagram Contest ResultsAs you start to run Instagram contests, catalog all of that data to look for patterns and ways to improve performance of future contests. Look for things like:
Once you’ve run three to five contests, you’ll start to notice what resonates best with your audience on Instagram. Use what you’ve learned to help you get the best performance from future contests. ConclusionWhen you run a contest on Instagram, it’s important to comply with Instagram’s rules for contests. Also choose a prize that’s commensurate with the effort people will have to make to participate, and select a contest hashtag to use to monitor entries and conversations surrounding your contest. When the contest is over, make sure you write “closed” on your post so people know that it’s no longer active, and archive the post so it’s no longer public. And finally, analyze your results to inform future contests on Instagram. What do you think? What type of contest will you run on Instagram? Share your thoughts in the comments below. More articles on Instagram marketing:Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p March 23, 2020 at 05:00AM
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The 34 best Instagram accounts to capture your hearts https://ift.tt/39f8M4O Since everyone and their mother (and their dog) is on Instagram, it can be tough to separate the bland, average accounts from the truly great ones. But we're here to help! We've listed 34 absolute best instagram accounts — in no particular order, beyond being grouped with somewhat similar pages. To be clear, there are certainly plenty of fantastic Instagram pages we've left off. We can't rank them all! But this is what we really love, the best in our eyes. We also tried to feature a mix of accounts. Some will make you laugh, others are our favorite famous Instagrammers, and still others will help you appreciate beautiful photography. Here goes nothing. The best ubiquitous celebrity Instagram accountsIf you only followed celebs, Instagram would become a pretty boring place. But there are few accounts that are genuinely good — and several you kind of have to follow, because of the conversation they generate. Rihanna is stylish, funny, effortlessly cool, and imagine not following her? Did you think there was any way we would make this list and not include Beyoncé? Ariana Grande is genuinely good at Instagram, sharing short tidbits of her life alongside your typical celeb glamour shots. She's also one of the most famous people alive — with some 176 million followers — and dominates headlines. If you want to keep up with the times, you've got to follow her. Cardi is hilarious and her Instagram is full of intimate peeks into her life — like the time she downed chicken feet and decided to post it.
Cutest animal Instagram accountsThe internet is pretty much dominated by cute animals, and Instagram is no exception. Read on for some of our faves. The Dogist is one of the best-known accounts for quality dog snaps. The account also documents (often adorable) moments in the dog's life. The Instagram account for the UK's Caenhill Countryside Centre is just delightful. The charity works to teach young people the joys of farming and dealing with animals. There's also a good chance you've met Cuthbert, the Centre's world-famous goose who went viral on TikTok alongside farmer Chris Franklin. The posts from this animal rescue in San Diego is a gold mine for cute animal videos. Just a little toad, doing everyday tasks. Sometimes it takes a little bit of creativity to tote your pup around town. Bag Dogs chronicles all the ways we carry our dogs. It's amazing. If you need a steady diet of kitten pics, it seems pretty obvious that Hannah Shaw (aka Kitten Lady) is a must-follow. Prissy and Pop are adorable little pigs, and you'll love the cute adventures they get into. The *other* random celebritiesThese celebs might not be ubiquitous follows, but they're still great. Soccer is the world's most popular sport, OK? It doesn't hurt to follow perhaps the best player to ever lace up cleats. Also, you'll be treated to photos of Lionel Messi's adorable kids and his truly massive French mastiff named Señor Hulk. Mindy Kaling — of The Office and The Mindy Project — is everything you'd expect her to be on Instagram: witty, fashionable, and poignant. New York Rep. Alexandria Ocasio-Cortez is a prolific user of Instagram. The 30-year-old posts all kinds of updates and behind-the-scenes moments to her Instagram Story, making her perhaps the most powerful American political figure on the platform. Actress Amy Sedaris is weird and fun, and her Instagram is also weird and fun. Most delicious food Instagram accountsWe've all gotta eat, and food accounts will keep you fed well. Or, at the very least, they'll help you build up an appetite with their gorgeous photos. Bon Appétit’s test kitchen, somewhat improbably, has created some of the most beloved food personalities on YouTube. BA's Insta page is full of great video clips and pictures of plates that'll make your mouth water. And, not for nothing, Bon Appétit has consistently great recipes if you're actually stopping by their Instagram for kitchen inspiration. If you like Bon Appétit, then you'll probably like Meme Appétit. They make jokes about the BA test kitchen folks. It's funny, and it's good. It's tough to place Chrissy Teigen in any box, so we're going with the food section. You must know Teigen by now: You'll get funny posts, great food pictures, and adorable family snaps. Andrew Rea runs the uber-popular Binging With Babish YouTube channel that recreates food from popular culture. The corresponding Instagram page is great as well. Check out the massive cheese-pulls and gooey breakfast sandwiches. NYT Cooking, simply put, is a must-stop for amazing food photos. Alison Roman is a star at New York Times' Cooking. Her food posts are relatable, fun, and — if you want to make great, simple recipes — a great resource for cooking at home.
Funniest Instagram accountsIt's butts in museums. Not too much else we need to explain. It's a real trip to see celebrities in odd outfits at the openings of random movies. A person favorite: this classic, denim Jason Alexander fit. Just look at this guy. That's what you'll get over at Fashion Dads. Apologies for being NYC-centric, but New Yorkers really do say wild things. Some good government accountsIt's not common that government accounts are savvy with social media, but here a couple that are actually pretty good. You wouldn't believe what people try to get onto planes. The Department of the Interior posts some truly stunning photographs of nature. Pretty Photo Instagram accountsSometimes you just want to take in the world in all its beauty. We've got accounts for that. National Geographic's photography is legendary, and for good reason. If you make your way over to its Instagram account, you can see its amazing work documenting the natural world. This account, belonging to Jacob Witzling and Sara Underwood, displays amazing cabins built in forests. Artists and creatives InstagrammersIf you're not supporting creatives on Insta, you should. It's a great forum for finding and appreciating those who do interesting work. We've got a few here. Thapp is a U.K.-based artist whose work has taken off on Instagram. By now you almost certainly know about Humans of New York. That doesn't mean you shouldn't follow it. The account tells amazing stories of everyday people, accompanied by stunning photos. If you're into make-up and cosplay, snitchery is a great follow. Strange Planet takes all the seemingly mundane things we do and morphs them into fun alien comics. Diet Prada shames rip-offs in fashion. So if you live for drama (or clothing), it's the account for you. Those should get you started, at least. Social Media via Mashable https://ift.tt/2DCFv97 March 22, 2020 at 06:04PM
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Twitter steps up enforcement in the face of coronavirus misinformation https://ift.tt/2WnWqEM Twitter is sick and tired of your coronavirus misinformation bullshit. Late Wednesday afternoon, the social media giant was forced to "expand" its already existing safety rules in the face of content that could directly put people's lives at risk from COVID-19, the disease caused by the coronavirus. An updated blog post laying out the new guidelines made clear that Twitter, at least in theory, will no longer tolerate this specific type of dangerous medical misinformation on its platform. "Update: we’re expanding our safety rules to include content that could place people at a higher risk of transmitting COVID-19," read the announcement. Notably, those changes include: "Denial of expert guidance," "Encouragement to use fake or ineffective treatments, preventions, and diagnostic techniques," and "Misleading content purporting to be from experts or authorities."
The ban on "Encouragement to use fake or ineffective treatments" is of particular note as it follows a tweet by Elon Musk, a prominent Twitter user with over 32 million followers as of the time of this writing, loosely suggesting treatments for COVID-19. Musk, of course, is neither a medical doctor nor an epidemiologist despite what his seemingly authoritative tweets on the coronavirus might suggest. Twitter, however, was kind enough to provide us with examples that don't involve Elon "let's keep the Tesla plant open during a shelter-in-place emergency" Musk. Under Twitter's updated rules, people posting versions of the following will be "required to remove" said tweets:
One would hope that during a pandemic such rules wouldn't be necessary in the first place, but we know that not to be the case. SEE ALSO: Zuckerberg tries to prevent Facebook server ‘melt down’ as WhatsApp call volume spikes If you happen to be looking for real, actual information about the coronavirus, try heading over to the World Health Organization's dedicated coronavirus page. Your health, and Twitter's content moderators, will thank you. Social Media via Mashable https://ift.tt/2DCFv97 March 22, 2020 at 06:04PM
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Want to share viral coronavirus content? Consider these expert tips first. https://ift.tt/33upfRA If you do a simple scroll through your social media feed, you're likely to see at least a few posts related to the coronavirus pandemic. The last week, in particular, has brought a deluge of stories, charts, graphs, and explainers on how to "flatten the curve" to prevent the spread of COVID-19, the official term for the disease caused by the virus. Social distancing and shelter-in-place orders, like the one issued to the Bay Area on Monday, are meant to dramatically reduce new infections so that the healthcare system can treat current patients without becoming dangerously overwhelmed. People who take this urgent task seriously have been logging on to share related content with their friends, family, and followers, hoping to convince them to stay home. There are pleas from professionals like physicians and engineers, a widely shared video that uses lit matches to demonstrate the effect of social distancing, and memes that pack a lot of information into a bite-size post. This is an emotional time; people feeling fear, anxiety, and grief are sharing information to educate others and gain some sense of control over what happens next. But, amidst those intense feelings, it's important to think twice about what you share. Saurabh Mehta, an associate professor of global health, epidemiology, and nutrition at Cornell University, said that it's ideal to start with information from recognized institutions and agencies, like the Centers for Disease Control and Prevention and the World Health Organization. Next, try to distinguish between official communications and anecdotes. While the latter can be more powerful and persuasive because they're grounded in people's lived experiences, it's best to reflect on whether they match what experts say. Finally, Mehta recommends trying to gauge the purpose of the content you'd like to share: "[A]sk yourself if the news/post aims to be informative or to alarm you and get your attention," he wrote in an email. If you see social media posts sharing information you know to be inaccurate or untrue, Mehta said to avoid sharing, clicking, or retweeting it. "If it prompts a question from within your friend network or family, refer them to one of the trusted sources [like the CDC or WHO]," Mehta wrote. Among the best coronavirus-related content Mehta's seen shared are the following: Source: Washington Post Why: "Easy-to-understand visual animations represent disease spread and the importance of isolation." Source: The New York Times Why: "This article describes in very simple words and with cartoons how the virus enters the body, infects human cells and spreads. It also includes helpful explanations on why washing your hands with soap is currently one of the best strategies for prevention." Source: NPR Why: "Includes a Q&A section on what terms like quarantine, self-isolation, and social-isolation mean and why they are considered necessary measures to reduce the transmission of the corona virus." Mehta also recommends checking the CDC section that describes key steps to protect yourself and others, and the CDC's YouTube channel, which airs briefings and videos with information relevant to COVID-19. Taking a few extra steps before sharing coronavirus content online can help ensure you're posting accurate, actionable information with others. Social Media via Mashable https://ift.tt/2DCFv97 March 22, 2020 at 06:04PM These images of matches perfectly illustrate how we can help stop coronavirus from spreading3/22/2020
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These images of matches perfectly illustrate how we can help stop coronavirus from spreading https://ift.tt/3aZGpJ7 As coronavirus — which results in the respiratory disease COVID-19 — continues to spread around the world, talk of social distancing is dominating the news cycle. It's clear that some people, such as the many Americans who continued to hit up bars over the weekend, still don't understand the importance of avoiding crowds and keeping at least three feet of space between yourself and others, but government officials and healthcare professionals believe that social distancing is the key to slowing the spread of this virus. In an effort to help everyone see just how critical social distancing can be during this tumultuous time, people are creating helpful visual aids using matches. A popular video shared to Instagram by artist @juan_delcan shows a row of matches burning. Once the first match is lit the flame quickly spreads to those nearby, but as soon as one of the matches (with legs) steps out of line the fire becomes contained. The increased space between the matches helps stop the fire from spreading, just as social distancing will help stop germs from spreading. The visual representation is a stark and clear reminder of why it's so crucial for people — even those who feel healthy and might not be experiencing any coronavirus symptoms — to stay home when possible and limit exposure to groups. WATCH: Social distancing could be our best weapon against coronavirusA similar photo of matches is being shared on social media — often with the caption, "This photo has been shared by doctors in Greece. 'The one who stayed away saved them all.'" Again, there's a row of burnt matches, one match removed from the line, and all of the matches beyond it saved from the scorch. The match concept has inspired a number of Instagram artists to create their own versions of the images. They're now being shared in an effort to encourage isolation and hopefully "flatten the curve." Social distancing not only limits the spread of germs, but it also allows medical professionals to properly care for those already diagnosed with the virus (without an overwhelming influx of new cases). For all you fans of match visuals out there, here's what social distancing should look like. We understand that social distancing can be lonely, so here are some helpful tips to make isolation more enjoyable. Social Media via Mashable https://ift.tt/2DCFv97 March 22, 2020 at 06:04PM
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People are changing their Zoom backgrounds to spice up remote calls https://ift.tt/2IQmK2n As more and more people begin to work and attend class remotely due to coronavirus, the switch from in-person meetings to constant Zoom calls has been pretty jarring. Luckily, there is a way to add some fun into the mix — or whatever passes as "fun" in these times, anyway — by changing your Zoom background to something weird. Zoom's virtual background feature allows users to display a picture or video behind their floating head in lieu of their normal, boring living room. This has several advantages: It's way more interesting to look at a video of a roller coaster than the blank, beige wall of your apartment, and also it lets you off the hook from before every meeting, lest anyone see the squalor in which you have self-quarantined. (You don't have to clean anyway, of course, but a lot of people would.) But what should you choose as the background that will make all your coworkers or students laugh, cementing your position as the funniest person on the Zoom call? Naturally there's already a database of high-res images to choose from, courtesy of the sales management platform Ambition. Alternatively, let these innovative folks show you the way.
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Thousands of political ads are sneaking around Facebook’s disclosure rules https://ift.tt/38y8cyG The election year battle against misinformation on Facebook isn’t off to a good start, at least according to one study. Researchers at New York University’s Tandon School of Engineering discovered that tens of thousands of Facebook pages have found workarounds to the social network’s political advertising disclosure rules. The study was shared with the The Washington Post, which published its findings. The study looked at Facebook’s online advertising archive between May 2018 and June 2019. The findings “point to myriad opportunities malicious actors may have had to exploit the platform’s powerful targeting tools while hiding their tracks, misleading users and evading Facebook’s enforcement,” according to The Washington Post. Researchers found that more than 86,000 Facebook pages ran political advertisements that were not properly disclosed in accordance with the company’s policies. Around 20,000 advertisements were also purchased by “likely inauthentic communities,” which the report defines as “clusters of pages that appear to be linked because they promoted the same or similar messages.” Facebook eventually discovered the political ads and included them in its ad archive. Big money is being spent on these shady ads, the study found. According to one example, sixteen clusters of Facebook pages had purchased around $3.8 million in political ads. The study also discovered that some of these ads were from businesses “looking to advance their interests without clear fingerprints.” It found advertisements using political messaging to sell insurance products. For example, one cluster of 13 Facebook pages was pushing a “questionable insurance product” called “TrumpCare” in order to target supporters of the president. Advertisements like these often did not disclose the connections between the Facebook pages. Some didn’t link to registered businesses, which would run afoul of Facebook’s own rules. In 2018, Facebook launched a set of new advertising policies in order to increase transparency around the ads. The company created an archive of all political advertising that ran on the platform and started disclosing the organization behind each within the ad. The changes were made in the wake of the 2016 U.S. presidential election, where foreign interference attempted to influence the elections. A year later, Facebook rolled out these rules worldwide. The Mark Zuckerberg-founded social network has most recently courted controversy with another set of politics-related policies. Last year, Facebook issued a new policy that essentially exempts politicians from its misinformation guidelines, allowing them to lie on the platform. The company was roundly criticized for its decision. This latest study shows that one of the challenges ahead isn’t just for Facebook to roll out good, effective policy. It’s also required that the company enforces the policies it already has. Social Media via Mashable https://ift.tt/2DCFv97 March 22, 2020 at 06:04PM
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Video and Photography in a Moment with Cell Phones https://ift.tt/3bkarHY We all know just how important cell phones have become in our daily lives. After all, it is hard to undersell the importance of a device that can make communication easier, banking instantaneous, entertainment a tap away, and so much more. This only continues to improve as the technology gets worked on more. That means better technology for the growing amount of users in addition to more cost-effective offerings of that technology. That means getting access to more affordable cell phones than ever. Speaking of cost effective, there are alternative carriers out there to the major networks that provide the same kind of great service for far cheaper than the major companies. Check out H2O wireless or any Mint Mobile review and you will see that the differences between the major providers and the alternative ones is slim. There are other great options like Visible Mobile. If you need any more information on their plans, check out their website and this comprehensive Visible Mobile review. Changing Photography and Video One cool thing about cell phones is that it allows us to capture moments in our lives in vibrant color and crystal clear clarity. That is because cameras have been built into phones that are so powerful that they can capture professional-grade photos and videos at a moment’s notice. Think about how many times you have been out in public and wished that you could capture a great moment. With cell phones, you’ll never miss a moment thanks to crystal clarity of the cameras built into them. What’s even cooler is that you can now share these photos and videos instantaneously with different apps. That means creating sharable videos that people around the world will be able to see and share with others. This has allowed those who are creatively inclined to have near limitless possibilities. Being able to film an idea the second you think about it is something that cell phone technology has provided. You will never have to miss an idea or moment again thanks to a camera in your pocket at all times. It’s crazy to think about how far we have come in just the last ten years of cell phone technology but the limits have been blown away. We can do just about anything our minds are set to thanks to cell phones and their capabilities. It is now easier to determine who does not have a cell phone rather than who does because over 5 billion people own at least one cell phone. It should come as no surprise that the numbers are so high when cell phones can do so much. The post Video and Photography in a Moment with Cell Phones appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog March 21, 2020 at 08:44PM
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Twitter prioritizes blue-check verifications to confirm experts on Covid-19 and the novel coronavirus https://ift.tt/2Uo2oCU At long last, here’s an actually useful purpose for Twitter’s blue-check verification mark: Twitter last night announced that it is mobilising the badge system to help surface and signal more authoritative and verified voices that can provide “credible updates” on the topic of the coronavirus, and made a general call out for people that are experts to get all of their information up to date — including associating the word addresses with their accounts — to speed up this process. This is the latest move from Twitter in what has been an ongoing effort to clear its platform of false information and the harmful spread of it as the pandemic increasingly takes its grip on the world. The blue check mark was always intended to help steer people to know when they looking at more authentic voices or the official accounts for high-profile people or organizations, although it’s also been a huge vanity metric for many people, and so has often had a taint of the more ridiculous side of Twitter (the one where people also obsess over like and retweet counts). So harnessing it for a truly useful purpose is a great move. It’s also one that is linking up with other efforts online: yesterday Google launched an updated search experience that includes a carousel of Twitter accounts Tweeting information related to the pandemic. This will help Twitter and Google populate that in a more informative and dynamic way. If you are an expert who would like to use Twitter to broadcast more effective messages to the public, please read on. And if you are an authority who is not affiliated with one of the authorities working on fighting and managing the coronavirus outbreak, hold tight as Twitter said it will also be working on how to more quickly verify you, too. Twitter said it is working with global health authorities — these include organizations like the WHO, the CDC, state health authorities and recognized academic institutions — to identify not just these organizations’ own accounts but those of experts affiliated with them. While it has it has “already Verified hundreds of accounts,” there are many more to verify, but the process is being slowed down by people not having all of their information in order. (Essentially these are some of the usual requirements for verification, applied specifically now to coronavirus experts.) Specifically, Twitter said that experts needed to make sure that the email address that a person has associated with their Twitter account is their work emails. Instructions on how to do that here. Then, Twitter said that a person’s bio needs to include references and a link to the place where they are working, and ideally that the page they are linking to also includes a reference back to the Twitter account (if it’s a link to a bio page). Instructions on how to update your profile here. And accounts that are looking for verification, it goes without saying, have to follow the official Twitter Rules (which cover things like no harassment, impersonation accounts and so on), and specifically as it relates to coronavirus and Covid-19, Twitter’s guidance for that. Twitter had, predictably, what looked like hundreds of responses to its Tweets on this subject, both from people simply saying, “Hey, what about me? Can I get verified today for my birthday?!” and those saying they also should be verified because of their authoritative position on Covid-19. Going about how to do the latter with accuracy will be a much bigger challenge that Twitter is still working out. “We’re also considering a way to take public suggestions, but first are reviewing the suggestions we have from global public health authorities and partners,” it concluded. Social Media via Twitter – TechCrunch https://techcrunch.com March 21, 2020 at 08:53AM
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Showing Up in a Time of Uncertainty: What Marketers Need to Know https://ift.tt/3bgCmsg Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special guests, Lou Mongello and Molly Mahoney. Tune Into the Social Media Marketing Talk ShowListen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. Watch the replay of this week’s show below. About Our Special Guests
Use the timestamps below to fast-forward to our top stories in the replay above.
divider Facebook Guides Advertisers, Content Creators, and Publishers on What to Expect in Response to the Global Outbreak: In a Newsroom post this past Monday, Facebook detailed plans on how it’s shifting operations due to the coronavirus pandemic and explained what these changes will mean for advertisers, creators, and publishers on its platform.
With “a reduced and remote workforce, [Facebook will be] relying on automated technology even more…” and advertisers may face issues such as delayed reviews for ads and commerce listings, delayed or reduced appeals, lower delivery of in-stream ads, and other frustrations. Twitter, YouTube, and other sites have also increased their reliance on AI and machine learning as each company manages its shifting workforce around the world. On the show, we mention a live video Lou Mongello hosted on his Facebook Page as a way to reach out to his community. The video was structured as a call-in show and provided an opportunity for his audience to share their fears, frustrations, and worries at this time and ask questions. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives!
9to5Google reports that Twitter, LinkedIn, Reddit, and other tech companies have also committed to battling misinformation around the coronavirus outbreak. Meanwhile, others like Google and TikTok have created content partnership programs with the World Health Organization and the U.S. government to share timely, correct information.
Twitter Enables Users to Invite Guests Ahead of Live Streams: Twitter updated its video feature by rolling out a new option to add up to three audio people into their live streams before they begin to broadcast. Audio guests will be notified by direct message to facilitate any private conversations between broadcaster and invitee before the broadcast.
Instagram Tests Option to Share Instagram Live Streams to IGTV: Tech researcher and reverse engineering expert Jane Manchun Wong discovered a new option that enables Instagram users to share their live streams directly to IGTV as soon as the broadcast ends.
This possible new feature hasn’t yet been confirmed by Instagram; however, the company recently announced plans to internally prototype an Instagram Partner Program that allows creators to monetize their IGTV videos with ads. Instagram has also reportedly begun reaching out to “top video creators” as recently as last Friday to test these new placements. It makes sense that the company would look for ways to easily build an IGTV content library.
Want to catch our next show live? Click here to subscribe or add our show to your calendar. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p March 21, 2020 at 05:04AM |
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