Showing Up in a Time of Uncertainty: What Marketers Need to Know

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Showing Up in a Time of Uncertainty: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special guests, Lou Mongello and Molly Mahoney.

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About Our Special Guests

• Lou Mongello is the producer and host of WDW Radio, an award-winning podcast about the Disney Parks, movies, Marvel, and Star Wars. He’s an author, speaker, and mentor for individuals and organizations looking to build their businesses and brands by sharing the magic of Disney, customer service, social media, podcasting, live video, and community.
• Molly Mahoney, known as The Prepared Performer, is a master at helping entrepreneurs and artists increase their visibility and online presence. She’s an expert on running highly converting ads, hosting Facebook Live broadcasts, and creating Facebook Messenger bots that serve clients and customers in a uniquely authentic way.

Use the timestamps below to fast-forward to our top stories in the replay above.

• 6:00 Lou Mongello shares advice for nurturing and supporting your community, and how to market in the current climate.
• 25:58 Molly Mahoney shares why businesses need to continue to create content and the need to diversify the publication of content across multiple social media channels. She also shares how she successfully regained access to a wrongfully suspended Facebook Business Manager and Ads Manager account.
• 50:32 Twitter Enables Users to Invite Guests Ahead of Live Streams
• 52:02 Instagram Tests Option to Share Instagram Live Streams to IGTV

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Facebook Guides Advertisers, Content Creators, and Publishers on What to Expect in Response to the Global Outbreak: In a Newsroom post this past Monday, Facebook detailed plans on how it’s shifting operations due to the coronavirus pandemic and explained what these changes will mean for advertisers, creators, and publishers on its platform.

During this global health challenge, we know there are many questions about where to find accurate information, how to…

Posted by Facebook on Wednesday, March 18, 2020

 

With “a reduced and remote workforce, [Facebook will be] relying on automated technology even more…” and advertisers may face issues such as delayed reviews for ads and commerce listings, delayed or reduced appeals, lower delivery of in-stream ads, and other frustrations.

Twitter, YouTube, and other sites have also increased their reliance on AI and machine learning as each company manages its shifting workforce around the world.

On the show, we mention a live video Lou Mongello hosted on his Facebook Page as a way to reach out to his community. The video was structured as a call-in show and provided an opportunity for his audience to share their fears, frustrations, and worries at this time and ask questions.

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WDW Radio LIVE – Missing Disney, effects, coping, the future, your questions, calls, and more!

Posted by Lou Mongello on Wednesday, March 18, 2020

Facebook Bug Wrongly Removes Posts in Commitment to Fight Misinformation: Facebook is aggressively limiting misinformation and spam related to the coronavirus, but this effort, unfortunately, led to legitimate news and unrelated posts being mistakenly flagged and removed from the site. According to TechCrunch, the site has since addressed the issue and “restored all the posts that were incorrectly removed, which included posts on all topics--not just those related to COVID-19.”

Facebook tells me it’s investigating an issue causing some coronavirus-related link shares to be blocked https://t.co/zQzsfkVJOZ pic.twitter.com/bQungjfEBU

— Josh Constine (@JoshConstine) March 17, 2020

9to5Google reports that Twitter, LinkedIn, Reddit, and other tech companies have also committed to battling misinformation around the coronavirus outbreak. Meanwhile, others like Google and TikTok have created content partnership programs with the World Health Organization and the U.S. government to share timely, correct information.

Google, Facebook, Twitter, and more commit to battling coronavirus misinformation https://t.co/oRBeSbYk4o by @nexusben pic.twitter.com/39SkRmjxci

— 9to5Google.com (@9to5Google) March 17, 2020

Twitter Enables Users to Invite Guests Ahead of Live Streams: Twitter updated its video feature by rolling out a new option to add up to three audio people into their live streams before they begin to broadcast. Audio guests will be notified by direct message to facilitate any private conversations between broadcaster and invitee before the broadcast.

Broadcast live with a little help from your friends, no matter where they are.

Now you can send invites to guests before you start your video!
? Tap the compose icon, then the camera icon
? Select “Live”, tap “Invite guests”, and choose your guests
? Hit the “Go LIVE” button pic.twitter.com/4kr2KLUCGq

— Twitter Support (@TwitterSupport) March 17, 2020

Instagram Tests Option to Share Instagram Live Streams to IGTV: Tech researcher and reverse engineering expert Jane Manchun Wong discovered a new option that enables Instagram users to share their live streams directly to IGTV as soon as the broadcast ends.

Instagram is working on streamlining sharing Live Videos to IGTV after it’s ended with this new UI pic.twitter.com/4q57GHcvoQ

— Jane Manchun Wong (@wongmjane) March 11, 2020

This possible new feature hasn’t yet been confirmed by Instagram; however, the company recently announced plans to internally prototype an Instagram Partner Program that allows creators to monetize their IGTV videos with ads. Instagram has also reportedly begun reaching out to “top video creators” as recently as last Friday to test these new placements. It makes sense that the company would look for ways to easily build an IGTV content library.

Instagram to sell ads in IGTV to compete with YouTube https://t.co/0K1L8Z3Dwv

— Bloomberg (@business) March 14, 2020

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March 21, 2020 at 05:04AM