The 3 Keys To Winning As A Social Media Influencer https://ift.tt/2UbEzjQ Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian are some of the most powerful social media influencers on the planet. Love them or hate them, you have to respect the time and effort that they have put into building their brand, and how they have proved remarkably proficient in adapting a wide variety of social media platforms as part of a comprehensive branding strategy. As a result, someone like Selena Gomez can now command a price of $550,000 per Instagram post. Kendall Jenner gets anywhere from $125,000 to $300,000 per post. And Kim Kardashian – the prototypical social media influencer – gets $200,000 per post. Here are 3 reasons why they are winning as a social media influencer. Key 1: Be authenticOne important lesson, according to Kardashian, is that influencers can’t embrace anything and everything that they are asked to promote. At one point, she concedes, she might have over-extended herself by being willing to promote things that she didn’t really like or care about. That’s forced her to reconsider what it means to be “authentic.” As a result, her new policy is that she will only promote things that she really uses in her everyday life. She must use it, like it and be loyal to it. Moreover, she now takes a much greater effort to understand the owners of a brand, and what their values are. It’s all part of being authentic, which is a key component in building engagement and loyalty. Your fans have to believe that you are being completely transparent with them. Key 2: Make people feel special by sharing your world with themThere is a unique psychology of being a social media influencer. Despite influencers having millions of fans, each fan truly believes that you are somehow a “best friend” and someone who “gets them.” As a result, says Kardashian, she actually spends a lot of time debating what to post, and what to show fans. She wants to make them feel special, as if they are part of her world. It’s the difference between “showing off” and inviting your best friend back stage and having them meet all the fabulous people in your life. Key 3: Understand the key attributes of each social platformWhile many might characterize Kardashian as being shallow and superficial, she does display remarkable business acumen. In any interview, she will immediately tell you the pros and cons of every social platform, and why she uses them the way she does. For example, she often uses Twitter as a “focus group” to see what her fans are thinking about. She’ll use Snapchat to provide glimpses into her everyday life. And she’ll use Facebook whenever she needs a click-through or a sell-through. While it’s possible that a social media agency could be hired to take on all the heavy lifting of updating social media accounts, the really top influencers try to do as much of it themselves as a way of maintaining “authenticity” with fans. One example that Ms. Kardashian gives is a recent trip to Japan with her husband Kanye. The two were jetlagged and having trouble sleeping, so they left their hotel room in the wee hours of the morning to photograph all the amazing lights in Tokyo. That’s just not something you would be able to coordinate with a social media agency – it has the spontaneity (and, let’s admit it, glamour) that only a top influencer could pull off. Ultimately, the best way to win as an influencer is to understand that it’s not just about relentless promotion (and making money off that promotion) – it’s also about connecting with fans, having conversations with them, and understanding what they are thinking about. That means posting regularly and across a wide variety of platforms, and doing it all in a way that’s authentic and in-the-moment. The post The 3 Keys To Winning As A Social Media Influencer appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog March 27, 2019 at 11:31AM
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A tweet depicting bagels sliced like loaves of bread is causing people to freak out https://ift.tt/2YtIOXb The conventional wisdom is that bagels should be sliced in half, then eaten. Even popular bagel practices like toasting and the bagel sandwich are up for debate. This is why so many people on Twitter found the following tweet so disturbing. This bagel spread — which appears to be from bagel crime purveyor Panera Bread — is essentially many pieces of bread made of bagel flesh. They still taste good, probably, because they are made of bagel, which is a good substance. However, slicing a bagel into bread-like slices means that you're likely to end up with two mini-slices — tiny discs! — that remain once you've cut all the slices on either side of the bagel's hole. Who is supposed to eat these? Are you supposed to take a mini-disc in addition to your slice of bagel? How many slices of bagel is each person supposed to have, anyway? Why not simply slice the bagels in half? It is all extremely upsetting.
It should be noted that the bread-slicing practice does have a few supporters — including, apparently, half the team at Panera HQ. It's true, we suppose, that if you're looking for a high toppings-to-bagel ratio, a thin bagel "toast" would provide the base on which to fulfill your sick dreams. But the beauty of a bagel is in its crunchy, then impossibly chewy bite. When sliced like bread, this pleasure is gone forever. (Perhaps this is a moot point, though: Panera bagels are not known for being particularly crunchy or chewy.) We have reached out to Panera Bread for further comment on this egregious slicing practice and will update if we hear back. Social Media via Mashable https://ift.tt/2DCFv97 March 27, 2019 at 11:21AM
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A Short History of “Instagram Husbands” and What They Do https://ift.tt/2CGv2qW If you’ve ever wondered how your favorite influencer always has a photographer ready to capture her latest outfit or vacation, the answer is simple: she’s got an Instagram husband. If you were to draw a Venn diagram, the circles of “Actual husband” and “Instagram husband” would overlap for many successful influencers. But a marriage license is hardly required to meet the definition. An Instagram husband is simply the person behind the camera, always ready to snap a photo (or 50) when the right moment arises. So who are these Instagram husbands, and how do you know if you need one? Read on to find out. Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. A short history of “Instagram husbands”Before there were Instagram husbands, there were blogger boyfriends. In 2014, Fashionista published a story about “the camera-wielding boyfriends behind fashion’s most famous bloggers.” As the Fashionista article observed, “Among the top bloggers today, it is almost impossible to find a successful blog that does not have a boyfriend attached to the business.” It made perfect sense: romantic partners are usually around to capture those photogenic occasions. The rationale for the fashion bloggers was that they were more affordable than a professional photographer, and could take direction. Even more importantly, they understood their subjects better than anyone else. These qualities in a photographer became even more valuable with the rise of Instagram. Who better to document all those natural, spontaneous moments that perform well on the platform than your romantic partner? The blogger boyfriend evolved, like a Pokemon levelling up. And a new term for their role went mainstream thanks to a 2015 viral video, “Instagram Husband.” “When most of our wives started finding success in this industry with businesses that actually required husbands to become more involved, that video was the only basis that most Instagram husbands had to base our new identity off of,” said Jordan Joseph Ramirez, partner of influencer Dani Austin and host of the Instagram Husband podcast. “Even today, people think all we do is take pictures.” View this post on Instagram Overcoming the “Instagram husband” stigmaFor as long as the phrase “Instagram husband” has been circulating, it’s been used as a punchline. No guy wants to be like the miserable men in the viral Instagram husband video, unable to even sip their latte without taking a photo first. That video was made by a real-life Instagram husband, Jeff Houghton, and features him and his wife. Houghton has said that he didn’t mean the video to be “a statement on gender roles,” but it’s not a flattering depiction. The idea that a man might enjoy taking his partner’s photos, or that he might care about her happiness and success, isn’t part of the skit. View this post on Instagram This idea is changing, in part because Instagram husbands are becoming more visible. While blogger boyfriends generally maintained a low profile, Instagram husbands make frequent appearances on the platform. Influencers chronicle their lives on the platform. They share photos of their homes, pets, workout routines, and vacations. So of course they post about their significant others, too. View this post on Instagram Some Instagram husbands are even becoming influencers in their own right, like Robbie Tripp. He capitalized on his viral “curvy wife” Instagram post and launched his own public career. Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Get the free checklist right now!View this post on Instagram But plenty of Instagram husbands do way more than take photos. As Taylor Lorenz wrote in The Atlantic, many are full-fledged partners in the influencer business. With the help of their husbands, many influencers have built massive audiences, led successful campaigns, and even launched their own products. This growth is possible because Instagram has evolved. It’s no longer just a place to post pretty photos; it’s also a launch pad for brands and businesses. Likewise, many influencers started their account as a fun hobby but have grown it into a career. As the platform has changed, so too has the understanding of what an Instagram husband does—at least a little bit. So what does an Instagram husband really do behind the scenes? The life of an “Instagram husband”Ramirez, who interviews other Instagram husbands for his podcast, says there’s a lot of variation. “Some hold onto their full-time jobs and so are confined mainly to taking pictures, being loosely involved, and just being emotionally very supportive of the chaotic lifestyle that comes with blogging,” he wrote. “Other Instagram husbands are definitely more involved in the business side.” Thomas Berolzheimer, the Instagram husband behind @galmeetsglam, is on the more involved side. “I am involved in overseeing how our companies operate, especially on the financial and strategic sides. However, I also wear the hat of primary photographer, oversee website design and development and new business development, as well as contribute content once in a while.” View this post on Instagram While Instagram husbands are a modern convention, the marriage-and-creative-business partnership is nothing new. Famous literary couples like Vladimir Nabokov and his wife Vera, or Virginia Woolf and her husband Leonard, split their labor the same way. One partner focuses on creative efforts, and the other keeps everything running smoothly behind the scenes. “While many Instagram husbands are involved in running the business, one of the most important aspects, in my opinion, is being the go-to person for support, advice and encouragement,” wrote Berolzheimer. “It’s challenging to run a business where one person is the ‘product.’” In part, that challenge is due to harassment. Many influencers have spoken out about being harassed on the platform. As an influencer’s audience grows, so does her likelihood of attracting trolls. While a professional photographer could take amazing photos, a trusted partner is also there for support when dealing with critical comments or bullies. Finding your “Instagram husband”If you’re looking to grow your career as an influencer, an Instagram husband can be a huge asset. But don’t assume you need an actual spouse who’s good with a camera—or any spouse at all. Not all popular influencers have husbands who love picking up the camera. That’s why many of them work with dedicated professional photographers. For example, Arielle Charnas of Something Navy collaborates with photographer Alexandra Wolf. But if you don’t have that kind of budget, you can still rely on a network of support. Aimee Song, who has 5.2 million followers, asks her sister, boyfriend, assistant or even her dad to snap photos. To ensure she gets a good shot, she provides lots of direction to her impromptu photographers. Ramirez said that he’d heard of people working with their moms, but couldn’t think of any examples of Instagram wives taking photos for their husbands. This might reflect that influencer marketing is female-dominated. Women shared 83.9 percent of sponsored posts in 2017. But that doesn’t mean they don’t exist. In the vast universe of Instagram influencers, there must be a few women behind the camera. Mariano di Vaio, who has more than six million followers, is one male influencer. His wife is often in his photos, though it’s not clear whether she takes them. However, she definitely manages the influencer accounts of their children. There are also queer influencers with supportive partners like Angelis Borges, whose wife Nina makes frequent appearances in front of (and behind) the camera. View this post on Instagram Now that you know you don’t need to take the term “Instagram husband” literally, what should you be looking for? 5 things to look for in an Instagram “husband”There are a few universal qualities that Instagram husbands have in common. If you’re scouting for a partner, here’s what you need. 1. Talent with a cameraThe most important word here is “Instagram,” not “husband.” You need to find someone who can take excellent photos, which are the key to building a strong presence. Fortunately, anyone can learn to take amazing photos for Instagram. With a little practice and patience (and some editing tools), you can get those high-quality snaps. A few tips: use natural light, try different angles, and take a ton of photos so you have options. 2. TrustA strong creative partnership is founded on trust. Think about it: you’re more honest and open with your close friends than with someone you don’t really know. Conveying that authenticity is valuable when developing your voice as an influencer. And having someone you can rely on allows you to plan for the future. “We’ve known a lot of people in this industry, and the ones that seem to continuously improve each year are those with a solid foundation set by a team and/or Instagram husband behind the scenes,” said Berolzheimer. 3. SupportiveYou don’t want a relationship like the Instagram husband video, where the job is a huge drag for the men involved. Instead, you want to find someone who genuinely wants to help your influencer career grow. And a supportive partner will also lead to better content, because they’ll take pride in their work with you. “The BEST Instagram husbands I have met are the ones that give up their pride and ego and help in every area that they can with their spouse,” said Ramirez. 4. Not afraid of the spotlightAnother important quality? Someone who doesn’t mind sharing in the attention. Your audience will want to see the person taking the photos. Your Instagram husband should expect to make an appearance on your account from time to time. View this post on Instagram 5. A shared visionAn Instagram husband understands that being an influencer is a career. Even though influencers make their lifestyle look like fun, it’s still a job that requires hard work and strategy. Whoever that partner is, they should help you set and reach your professional goals. Anyone can help you take a single photo for your account, but an Instagram husband is in it for the long haul. Ultimately, the Instagram husband phenomenon proves that influencer marketing is a growing industry. And if you want to build your own influencer career, now you know what to look for in a business partner! Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today. The post A Short History of “Instagram Husbands” and What They Do appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE March 27, 2019 at 08:52AM
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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced https://ift.tt/2HVTVCg Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports?In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K. Google Analytics has two types of Ecommerce reports: Standard and Enhanced. They both tell you what products were purchased, how many products were purchased, and the amount of revenue those products generated. The difference is that the Enhanced reports show you more information than the Standard reports. Both reports tell you what happened, but the Enhanced reports also show how you generated your revenue by providing more detail about the customer journey. However, just because the Enhanced reports show more data doesn’t mean they’re better for your business. The Standard reports are easier to set up with Google Tag Manager, third-party carts, and other tools because they’ve been available longer. To choose the best reporting option for your business, it’s helpful to see what they offer and how you can use each one with other tools to analyze your revenue. How to Navigate Ecommerce Reports in Google AnalyticsIn Google Analytics, you find Ecommerce reports under the Conversions tab in the left-hand sidebar. (That’s because conversions are about results and the revenue contained in the Ecommerce reports is a result of your users’ actions.) As you move through each Ecommerce report, you can see how the Standard and Enhanced reports tell stories about your revenue in different ways. Standard Ecommerce ReportsFor the Standard setup, the Ecommerce Overview report shows the basics: the eCommerce conversion rate, the number of transactions, and the amount of revenue. The Product Performance report shows the products you have, how many were purchased in the selected period of time, and the revenue (not profit) those products generated. You can also see average price and average quantity. The Sales Performance report shows the same information as the Product Performance report but emphasizes what happened by date. Specifically, it shows how much money you made on different dates so you can track revenue by those dates. The Transactions report tells you what happened by order IDs. By listing the data based on each order ID that comes through your system, you can see how much each product sells for in each order. The Time to Purchase report shows the number of days until a transaction actually occurred, which gives you an idea of what your time lag is. Enhanced Ecommerce ReportsIn the Enhanced Ecommerce reports, you see what happened just as you would in the Standard reports, but you also see more detail about how you generated revenue. Like the Standard Overview report, the Enhanced Overview report shows revenue and transactions, but it looks a little different. The Enhanced Product Performance report is also similar to its Standard counterpart in that you see all products, the revenue they generated, the number of purchases, and the quantity, as well as average quantity and average price. However, you also see details like product refunds and cart-to-detail and buy-to-detail rates. The additional information in the Enhanced Product Performance report shows how well your customer journey is working. The cart-to-detail rate measures the rate at which people who viewed the product detail pages moved into the cart process from those detail pages. The buy-to-detail rate shows the rate at which people who saw the product detail pages actually made a purchase. The other Enhanced Ecommerce reports are completely different than the Standard Ecommerce reports. The Shopping Behavior report shows how well your funnel is working by showing the number of sessions at each stage. For instance, you can see how many sessions included the product details page, added a product to the cart, selected a checkout option, and initiated checkout to process and fulfill the purchase. The Checkout Behavior report gives you a closer look at your checkout process, which may contain multiple steps. For each step in your checkout process, you can see how many people you retain. In this example, you can see how many people started the process, moved to the payment, reviewed payment, and then ultimately finished with a transaction. The Sales Performance report shows the revenue from each order ID, along with information about tax, shipping, refunds, and quantity. Some of these metrics such as refund amount are only available in the Enhanced Ecommerce reports. With the Product List Performance report, you can put products in a list and report that into Google Analytics. Click the Product List Position option, and you can test how products perform based on their position in the list. To visualize this, you can test whether the first product in the list gets more sales than the product in the seventh position. Enhanced Ecommerce reports also offer a Marketing section with details about internal promotions, coupons, and affiliates. Select Internal Promotion to see how promotions for a product category (such as drinkware or Android-specific promotions) are generating revenue. The Order Coupon and Product Coupon options show how coupon codes that you pass through Google Analytics perform. You can also track affiliate codes to see how affiliates help your sales. Tip: To explore the Enhanced reports in more detail, check out the Google Merchandise Store demo account. Which Ecommerce Reports Should You Use, Standard or Enhanced?When you’re deciding whether to use Standard or Enhanced reports, you need to consider the setup of your Google Analytics, how complex your eCommerce business is, and other tools you use to analyze and optimize your customer journey. Know up front that the setup for Standard versus Enhanced reports is incredibly different, with Enhanced being much more complicated. Standard reporting is the easiest to set up. Your cart likely offers built-in integration with these reports. For example, WooCommerce, Shopify, and UltraCart help you integrate your cart with Google Analytics Standard reporting. You might be able to simply click a box, but some websites require a little help from your developer. Setting up Google Tag Manager with Standard reporting is also easy. If you’re just getting started with eCommerce and want to set it up quickly, Google Analytics Standard reporting is the perfect fit for you because it’s so simple to set up and start passing these details from your cart to Google Analytics. Although Google Analytics Enhanced reporting gives you a more detailed view of how things happen, the setup is complicated. You’ll have an easier time if you use Google Tag Manager with Shopify or WooCommerce, but the setup process still requires more steps because the Enhanced reports track more behaviors such as shopping and checkout. You need the Enhanced reports only if you don’t have an easier way to answer questions about these behaviors. To illustrate, MeasurementMarketing.io uses Standard Ecommerce reports to tell us what happened. But because we use Google Data Studio to build out funnels, we can track how things happened in other ways. Watch the video:VIDEO ConclusionIn Google Analytics, the Standard and Enhanced Ecommerce reports offer two different ways to analyze your revenue and optimize your customer journey. Although the Enhanced Ecommerce reports offer more information, setting them up requires more work. Only make that extra effort if you don’t have another tool that helps you analyze your customer journey and sales funnels and how they generate revenue. And if you’re just getting started with Google Analytics Ecommerce reports, the Standard option is a great choice. What do you think? Have you considered using the Enhanced Ecommerce reports? Will you try the Enhanced reports after reading this article? Please share your thoughts or tips in the comments. More articles on social media metrics:Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p March 27, 2019 at 05:07AM
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Twitter warns users about falling for birthday changing prank https://ift.tt/2HUqznN Twitter warns users about falling for birthday changing prank
By Johnny Lieu
A prank is making the rounds on Twitter, and it's seemingly locking people out of their accounts. The trick gets people to change their birthday on the social media platform to 2007, which would purportedly unlock new colour schemes. Some of the prank posts have thousands of retweets.
But just like the classic Alt + F4 scam on Runescape, it's a ploy to mess with the inexperienced. If you change your birthday to 2007, you'll be locked out of your account for being under 13, as Twitter requires users to be above that age to use the service. Twitter Support put out a warning about the prank on Tuesday.
It seems like some people have fallen for the prank. If you're one of them, Twitter has asked users to follow the instructions sent to their email after the change was made, so they can get back into their account. So anyway, while you're here, we thought we might also ask: Would you like to join the pen 15 club? Social Media via Mashable https://ift.tt/2DCFv97 March 26, 2019 at 09:52PM
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Marketing Tips To Leapfrog Your Competitors In The Ecommerce Industry https://ift.tt/2YmRmiB There can no doubt that the ecommerce industry is one of the biggest in the world right now. However, while this is true, there are still some stores who are leading in the charge in the changes that are being implemented. The truth is that it can be a tough place to survive if you do not how to appeal to your customers. If you are in a situation where you would like to take your ecommerce shop to another level, you would surely find these tips useful in turning your marketing strategy around. Here are some tips: Content marketing strategy The first thing which you would have to do is to choose a content marketing strategy. You would have to know where your customers are, where your potential customers should be and how you can reach them. Some of the most popular methods which people use would include blogging and posting of videos. Use Social media platforms wisely Source: Pixabay.com There are no arguments that one of the ways in which you can create brand awareness for yourself would be by using social media platforms. However, it is important to know that not all social media may work effectively with your marketing strategy. Therefore, the key to getting it right would be to diversify. Often this is likened to someone who wants to buy shares. Before making the leap, you would have to compare and contrast to find out what your best option would be. This is the same as getting social media platforms. Try to find which platforms among the more popular ones would fit your business. Once this has been done, try to make sure you have an account on that platform and spread the word about your business. Original High-quality content The truth is that nothing beats content that is of the highest quality. Customers would constantly be drawn to the content that is available on your website. Most companies have found that using SEO and other tools to optimize their websites would most times lead to a higher ranking in the Google search engines. However, SEO can only do so much if the content on your website is not even close to excellent. With this in mind, it is important to create original yet excellent content. Some examples of contents which you can have on your website would include videos, pictures and even digital books. Selling your products The next step would be to consider where you intend selling your products. Most people have found that using WordPress stores to sell their products is a really good idea. For example, woocommerce is one ecommerce platform that would work perfectly with WordPress. Another good option is to use Printify sell on woocommerce. If you specialize in selling videos, there are many ecommerce sites which would also assist you. There are many different platforms, but only 5 best ecommerce platforms to sell videos are worth to look in and Profitindustry.com reviews them. It is important to assess your options carefully before making a decision. Making the wrong decision could lead to wasted funds and time. Loyalty Program If you have established a good solid base of customers, the next step would be to retain these customers. One way in which you can do this would be to establish a loyalty program. The loyalty program allows your customers to see a strong reason to come back to your store. The principle that usually follows a loyalty system is that for every amount of money that is spent, they get a chance to get a small reward. Mobile responsiveness
Source: Unsplash.com Another thing which you should keep in mind is the growing need to have a website that can be responsive to mobile phones. Most people today do not bother to have a laptop before they can assess the internet. They do it right on their phones! Getting a website that is responsive would be a sure way to attract them to your website. Getting your marketing tips just right is key to ensuring that you are able to keep your competitors in your sights. It would also have nothing but good results for you and your business in the long run. The post Marketing Tips To Leapfrog Your Competitors In The Ecommerce Industry appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog March 26, 2019 at 04:42PM How You Can Pick The Best Influencers Possible For Your Clothing Brand https://ift.tt/2Futgtu The digital marketing world was changed immensely by that of the rise of influencer marketing. Those that have large followings on their website or social media accounts can help a brand put their product into thousands of people’s minds that follow the influencer. Picking the right influencer to partner with a clothing brand can be tough as some influencers are already committed to certain brands. Other influencers will not offer the ROI that specific brands might desire so they are not a good fit. The best thing that a brand can do is to get to know the influencer through their previous articles or posts as this is the public’s perception of them. The following are tips to help pick the best influencers for a clothing brand. They Have Built A CommunityInfluencers that have built a community through great posts and engagement with followers should be at the top of a clothing brand’s influencer list. An influencer that does not engage with their followers might not have the best relationship with them. There are influencers that have followers that trust them while others skip over the obviously sponsored posts or posts that have been written by a brand. Take a look at the accounts and make sure the influencer is replying to followers and has what seems to be a good rapport with most of them. Influencers that are not liked by followers tend to have a plethora of negative comments regardless of what they post. They Actually Use Your Products/ServicesA quality brand like that of Tradie Workwear can be easy to partner with an influencer if they use the product. There are just some brands that followers are not going to believe that an influencer would wear. A fitness guru might not want to wear Hello Kitty but would be more than willing to wear another brand that makes it easy to workout in their clothes. Giving good reviews on a specific type of clothing can be a huge positive for lesser known brands when it comes from an influencer. Even an influencer with a large follower base wearing a specific brand can be picked up by followers if the brand wants to take a more passive approach. Do A Thorough Social Media CheckThe age of people going through every post that has ever been published in order to tarnish the name of an influencer is here. People tend to make posts that can be seen as offensive while they are younger. While people can recover from these mistakes the last thing you want to do is partner with someone that has made offensive posts towards a group of people or individual. The last thing that you want to do as a clothing brand is to pay an influencer only to find out that they have posted something not in line with the brand’s values. The Influencer Only Partners With Reputable BrandsThere are some influencers that seem to partner with every brand that approaches them. This can be the easiest way for an influencer to lose the trust of their followers. It does not take many purchases for people to realize the influencer just mentioned the brand for payment. Take a look at the reviews of the brands that they have previously partnered with to see if there are any that might be low quality and just paid a high amount. Plenty of influencer platforms that connect brands with influencers have data on how the ROI of certain campaigns helped the brand they partnered with. This is the closest a brand can get to guaranteed success of their next influencer marketing campaign. A clothing brand can benefit in large ways from partnering with the right influencer long term. Take time and do test campaigns to see which influencer delivers the most bang for your buck! The post How You Can Pick The Best Influencers Possible For Your Clothing Brand appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog March 26, 2019 at 12:19PM
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10 Things Meme Accounts Get Right About Instagram Marketing https://ift.tt/2Tv4Sgk Does it feel like meme accounts are taking over your social media feeds? The format is everywhere these days, including Instagram, where accounts like Kale Salad and Daquan have amassed millions of followers and become brand names. While these accounts seem silly and aimless, like that goofy stoner from your high school, many are actually strategic and successful—like when that stoner grows up to be Steve Jobs. Here are a few marketing lessons you can learn from the dankest meme accounts on Instagram. Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. 10 things meme accounts get right about Instagram marketing1. They know the value of a great captionInstagram captions drive engagement when they’re done well, and this is an area where meme accounts succeed. Their captions tend to be short and simple, which make them easy to read even while scrolling through the feed. Brief captions are also always fully displayed, which means users can take in the whole post without clicking out of the feed. View this post on Instagram Meme captions also often adding another layer to the joke in the photo or video. Many accounts use longer text to tell stories or connect with followers, with some even sharing blog-like content in their captions. While long captions can be effective, they also require more investment from your audience. Meme accounts prove that short captions can work just as well for engagement. 2. They have broad appealThis seems inherent to the concept of a meme, which is defined by its popularity. But meme accounts excel at turning obscure or niche source material into an accessible, widely appealing joke. For instance, @classic.art.memes combines fine art pieces with relatable captions. Even if you don’t know much about art history, you can still laugh at this post. View this post on Instagram That doesn’t mean that you should try to appeal to everyone and create the broadest possible content. But all brands should think about who their target audiences are, and ensure that they’re making content that speaks to their interests and knowledge. 3. They have a consistent aestheticThe meme aesthetic is instantly recognizable: usually familiar images or goofy photos, with text overlaid or above the image. Sometimes they’re just text, or screencaps from Twitter or Tumblr. But whenever you see one, you instantly know it’s a meme. View this post on Instagram The recognizability of meme posts proves that consistency is important in building your brand on Instagram. Ideally, you want your followers to know they’re seeing a post or Story from you before they even check the account. Some meme accounts are now applying a more typical “Instagram” aesthetic, resulting in a hybrid style: meme-and-theme accounts. They’re like beautifully-wrapped gag gifts, and are especially popular among teens. Meme-and-theme accounts also suggest that some creators are looking to stand out from their fellow meme-makers by cultivating a more distinctive look, something a little prettier than Lisa Simpson and her coffee. 4. They know their audienceMeme accounts definitely have mass appeal, but they’re also targeted to a particular audience. Broadly speaking, it’s Millennials and Gen Z-ers who spend a lot of time online, consume a lot of media, and have a sarcastic sense of humor. But meme accounts also carve out distinct identities that align with their audience. @mytherapistsays riffs the challenges of “adulting” for women with memes about work and relationship anxieties, while @journal skews to younger teens (but still female). Some are more niche: @jakesastrology makes memes for astrology lovers, which are a surprisingly large demographic. View this post on Instagram While some meme accounts are managed by businesses (@journal is one), most became popular because they are making content for their peers, who had similar senses of humor and pop culture tastes. This authenticity helped them avoid the “How do you do, fellow kids?” awkwardness that arises when corporate brands try to sound like teens. That doesn’t mean companies can only successfully reach audiences who are just like them—but it does mean that real understanding is necessary for connection. 5. They stand outIf you ever get deja vu scrolling through your feed, you’re not alone. Photos on Instagram are starting to look the same, thanks to the power of visual trends. This has been powerfully documented by @insta_repeat, an account that documents popular themes on the platform. Canoes are a big one: View this post on Instagram Meme accounts break from this formula. Their posts may not be pretty, but they grab your attention because they don’t look like anything else. In fact, the unattractive look of meme posts is often intentional, an Instagram version of “Internet Ugly.” This helps them stand out even from posts with similar content. You’ve probably seen a million cute dog photos on Instagram. But how often do you see one like this? Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Get the free checklist right now!View this post on Instagram A windblown beach dog may not make sense for your brand, but the lesson applies: standing out from the pack can pay off. 6. They create shareable contentEvery brand wants their content to spread. Most try to achieve that through quality: great blog posts (hello!), pretty images, informative newsletters. But meme accounts mostly rely on accessible, immediately recognizable silliness. View this post on Instagram Their jokes work because they’re relatable, and they draw from a well of popular culture that most of their followers understand. Almost 75,000 people liked this post from @daddyissues_ because Friends and Nicolas Cage are common cultural ground. In addition to racking up positive engagement, this is also a smart strategy for audience growth. The comments on meme posts are filled with users tagging friends who will also find them funny. Those friends are likely to hit follow once they’re finished laughing. 7. They make use of FOMOA constant struggle for brands is how to ensure their audience sees their content. This has long been an issue on Facebook, where organic engagement has declined sharply. Many expect the same thing might happen on Instagram eventually. There are plenty of tips for increasing your organic engagement on social media. But some meme accounts are using an ingenious and surprising tactic: making their accounts private. Private accounts are exclusive by nature. This triggers FOMO among Instagram users on the outside, who naturally want to find out what they’re missing. With a public account, you’re less incentivized to follow because you can check their feed at any time. But with a private account, you need to opt in. As a result, new followers are excited when their request to follow is accepted, while existing followers get to feel special for being on the inside all along. It builds a sense of loyalty and community, which reinforces engagement. 8. They partner with brands who match their valuesIt might surprise you to know that meme accounts can (and do!) post sponsored content. With their huge, highly-engaged audiences, they’re desirable partners for brands. What’s more, they do sponsored content really well. View this post on Instagram Their sponsored posts always fit into their overall content strategy. That’s because meme accounts are skilled at identifying partners who fit with their values. View this post on Instagram And since meme accounts post so frequently, the sponsored content never dominates their feed. Instead, they offer a good balance of original content and the occasional ad. 9. They’re topicalOn February 19, a freak Nike shoe “explosion” happened during a college basketball game. The next day, @middleclassfancy — an account that specializes in jokes about uncool brands and products — riffed on the event with a post about Costco sneakers: While many brands are struggling to keep up with the rapid meme lifecycle, meme accounts succeed by quickly turning every new cultural event into content. The Marie Kondo show on Netflix, predictably, sparked a wave of memes: View this post on Instagram Meme accounts are always on top of pop culture in part because they’re small operations— often run by a single person— which means no marketing team having to review and sign off on each post. This lets them move quickly and test out a joke format to see if it works for audiences. If it does, it’s likely to be replicated across the meme universe (do you even remember life before the Distracted Boyfriend?) The takeaway? Be nimble and run lots of tests on your content. It’ll help you learn what your audience likes, and you might even catch that next meme wave before it’s over. 10. They’re mysteriousMore than ever, brands are open and communicative with their audiences. Customers expect authenticity and transparency from companies in exchange for their loyalty. And many brands have found success by adopting increasingly casual and familiar tones on social media, like Wendy’s infamously sarcastic Twitter. However, this approach can backfire when audiences start to feel like brands are getting too personal on social media:
This is another area where most meme accounts have taken the opposite approach. They’re largely anonymous, and in some cases their secrecy has only made them more interesting to fans. @daquan acquired millions of followers while concealing his identity (which has since been revealed). There’s so little mystery left on the Internet. Even the people running brands are as influential as the brands themselves (the Jenna Lyons effect). So it makes sense audiences would find an enigma compelling. It’s not possible (or even a good idea!) for companies to try and mimic this strategy. But it’s worth remembering, when launching a new campaign or product, that a little mystery goes a long way. Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish photos directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today. The post 10 Things Meme Accounts Get Right About Instagram Marketing appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE March 26, 2019 at 08:44AM
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10 Metrics to Track When Analyzing Your Social Media Marketing https://ift.tt/2UUZsNe Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media MetricsBefore diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make your edits live. It also allows you to reflect on changes over time with graphs and bar charts. Once you’ve created your sheet, add columns for the metrics you want to track. For each column, include rows for the individual social media networks you’re active on. Here’s an example of what your spreadsheet will look like: Now let’s look at 10 performance-based metrics that will help you assess and report on your social media marketing efforts. #1: Content MetricsTracking content metrics allows you to analyze the content you share on social media and spot specific patterns. Perhaps 75% of your posts are image-based and only 25% are video-based. How is that approach working for you? If you follow the 50/50 content rule, you can quickly see the breakdown of original content shared vs. content created by others, such as an article by industry experts (where you tag them in your post) or a reshared post an influencer created for your product. A variety of other content can also fall into this category, including testimonials, reviews, guest posts, publications, and industry infographics. Sharing this type of content can help you attract the attention of potential influencers, showcase your expertise, and generate positive sentiments about your brand. In your spreadsheet, add these columns to track the content you share on each of your social media profiles:
To gather this data, go to your social accounts to see what kind of content you primarily post. You can also use tools like BuzzSumo and Agorapulse to automatically generate a list of how much and what kind of content you share. #2: Timing MetricsWhat times of the day do you post to social media? When is your audience engaging with your content the most? Are you consistent in posting content? Are your posts timely and relevant to your audience? Tracking timing metrics will help you pinpoint the best times to post your content and help identify gaps you need to fill. For instance, you might decide to start capitalizing on trendy and relevant topics, or post at different times of the day. Include these columns in your spreadsheet to track timing metrics for each of your social media profiles:
In your social media insights, you can check what times and days you’re posting, look for frequency patterns, and view audience time metrics from your social media accounts. Numerous of industry studies are also available to help you determine the best days and times to post for specific industries. For instance, this Sprout Social study recommends the best days and times to post for businesses in the healthcare industry. #3: Audience MetricsTracking audience metrics helps you determine whether your target audience is engaging with your content. If your customers are primarily 45- to 55-year-old men who live in Seattle, but your Instagram following is 90% women ages 20–50 from all over the world, you have an audience alignment issue. You’re attracting the wrong people with your social media content. Bots can also be a problem. Other than temporarily increasing your likes or engagement, they don’t do anything for you. If anything, they can do more harm than good. When social media networks discover a large amount of bot engagement with your account, they may penalize you for it. Tracking your audience data will help you make sure you have the real human followers you want engaging with your content. In your spreadsheet, include these columns to track audience data for each of your social media profiles:
Here are some tools you can use to analyze your social media audience:
I included Google Analytics in this list because your social media audience should match the people who visit and convert on your website. Remember: Know your audience, trace their steps, and make sure the customer you’re trying to target is the same one engaging with you everywhere online. #4: Listening MetricsWith social media listening, you go beyond just tracking mentions. Dig deeper into what people are commenting and saying about your brand on social media and measure the sentiments of those conversations (positive, neutral, or negative). By monitoring and analyzing conversations, you can determine how to respond as the brand, and address customer issues or give thanks and praise when needed. To track social media listening metrics, include these columns in your spreadsheet for each social media profile:
Here are some of the best tools to track your brand mentions on the social web: You can also try to keep up with the conversation manually by following your brand hashtags and @mentions, but keep in mind that not every user includes that info in their posts. #5: Competitor MetricsTaking a peek at what your competitors are doing on social media can be beneficial to your own social media marketing. But don’t think of your findings as rules to follow. You don’t know how successfully your competitors’ social media efforts are contributing to their goals or how these tactics would work for your business. Instead, use the information you glean from your research to generate new ideas, strategies, and tactics to try. In your spreadsheet, add these columns for each of your social media profiles:
To check out the competition on social media, follow your competitors’ accounts so you can view their posts as users do and their ads. Note what type of content they’re sharing and whether they’re using any advanced strategies like working with specific influencers. Tools like Likealyzer, Phlanx, SEMrush, and BuzzSumo can help you get a more in-depth look at the competition. #6: Engagement MetricsUsually, engagement metrics are the first place businesses look to judge the performance of their social media marketing efforts. However, unless your specific goal is to increase likes, the engagement metric only adds to the overall picture. To get a good understanding of engagement, add these columns to your spreadsheet for each of your social media profiles:
You can find engagement metrics in the backend of your social media page insights and manually count the data, but I don’t recommend that. It’s easier to look at the data collected by social media scheduling tools like Hootsuite, Sprout Social, or Agorapulse. #7: Social Traffic MetricsIs social media one of your top traffic drivers? What’s your bounce rate for social visitors? For example, are visitors leaving your site right away and heading back to Facebook? If so, your social messaging likely isn’t aligned with your website content; in which case, you need to make some adjustments. Ultimately, you want your social users to take action. Those actions tend to have the most impact on your website, product pages, and form completions. You want to track what’s happening when a social user clicks on a link post and heads to your website. Do visitors fill out your form or click around to multiple pages on your site? Analyzing this data can inform your approach to social media link posts. To monitor social traffic data, add these columns to your spreadsheet for each social media network:
A variety of tools will provide social media traffic data. Here are a few you may want to try:
#8: Branding MetricsThe importance of branding metrics is to measure how well your social posts align with your brand. Is your brand voice clear and consistent from caption to caption? Do the images you share on your social channels use the same filter or have a similar feel to them? Do your posts use the right brand name? All brands should have a branding guideline PDF that outlines important branding specifications, such as:
To track branding data, add these columns to your spreadsheet for each social media network:
You’ll need to evaluate your branding on social media to ensure your social media posts align with your branding guidelines. If you discover a January post used an abbreviation for your company name and a February post spelled out the full brand name, you need to address that inconsistency going forward. Find a comfortable rhythm for how you brand your social content and stick to it. Users will notice if things start to veer from your brand’s style. #9: Social Media Management MetricsSocial media management metrics are the data everyone forgets to measure. The columns you add to your spreadsheet for these metrics will be completely different from the metrics above. Here’s what you need to track:
You don’t need specific tools to track this data. Feel free to expand on your answers to the questions above to ensure you’re thorough. Tracking this information will help you find patterns in your social media management that affect your marketing efforts and how successfully you meet your goals. #10: Goal and Summary MetricsGoal and summary metrics are the last data to measure in your report and the most important. Does any of the data you gathered above align with your goals on Instagram, Facebook, LinkedIn, and/or Pinterest? Make sure your goals have a what and a how, not just a what. To illustrate, rather than set a goal to increase Instagram engagement from March to April, set a goal to receive at least 150 engagements on each Instagram post, posting once a day for 30 days. Once you’ve set your goals, look at the data and see what you’ve accomplished. In your spreadsheet, add these columns to track your goals:
Also include these columns for summary metrics:
If you reached your primary and secondary goals and have tons of data to prove it, you’re ready to create new goals and up the ante on social media. If you didn’t accomplish your primary or secondary goal, what did you learn? Perhaps Pinterest doesn’t serve your overall objectives and it’s time to abandon your marketing efforts on the platform. Or maybe you discovered that your image posts just aren’t performing well anymore and you’d be better off focusing on creating video content. ConclusionA social media audit is different from just looking at engagement and reach. It requires checking all of your social media marketing efforts, as well as analyzing your tactics and your competition. I recommend scheduling time to audit your social media marketing on a quarterly basis. This will ensure you have enough useful data to make important decisions. Plus, the timing will allow you to make any necessary tweaks to your social media marketing as you head into the next quarter. What do you think? When was the last time you reported on your social media marketing efforts? Do you plan to start tracking these 10 metrics on a more regular basis? Please share your thoughts in the comments below. More articles on social media metrics:Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p March 26, 2019 at 05:04AM How A Company Can Establish An Editorial Calendar With Their Content Marketing Strategy In Mind3/25/2019 How A Company Can Establish An Editorial Calendar With Their Content Marketing Strategy In Mind https://ift.tt/2FBae61 The company blog is the first level of content marketing that a company can do. This is the perfect place to showcase knowledge about solving a problem or about the industry in general as well as its trends. The editorial calendar being set up in the right manner can help maximize website traffic as well as complement offsite content that you are going to have published. Content marketing is an extremely versatile tool for companies so there are a variety of ways it is used depending on brand and industry. Address A Common ProblemThe blog is a great place to address common problems that individuals or businesses might encounter. Helping advise people on these problems can become part of a column that you can publish on days of the week but not on weekends. Fridays can be a great time to publish early in the morning as people tend to start reading their favorite blogs after lunch while looking forward to the weekend. Monday mornings can be a good time to publish as well as plenty of people tend to browse through articles avoiding getting started for the day. Addressing common problems can be everything from keeping coworkers from eating your food in the office fridge to personal finance issues that people commonly endure. Evergreen ResourcesEvergreen resources that are updated to be a bit more relevant can be incredible for building backlinks to a company website. These resources should not be salesy but rather should be something that visitors go back to look at. Take the time to be as clear and concise with evergreen content as lengthy resources can often be looked over in favor of a shorter resource that gets straight to the point. Try to produce at least one of these per month and promote it with offsite marketing. Attracting backlinks through simply creating content instead of having to do outreach can save a marketing department on quite a bit of budget. Catchy Headlines For Social MediaSitting with the content creation team and coming up with titles for pieces that are going to be written is important. There are just some people that understand what people want to read when it comes to ideation of the titles. Clickbait titles should be avoided as these are usually general with a false promise of the article reinventing the wheel which usually fails miserably. Take a look at the content calendar to see if a specific week or date needs a little more edge or more serious content topics. The content calendar can be modified and should be to maximize the impact that the content is making on the marketing effort. Incorporate Holiday Themed ContentHolidays are a content marketer’s friend as it allows a new take on an old subject to be written in an interesting and relevant way. For St. Patrick’s Day a great example of a title could be “Times Companies Have Gotten Lucky That Their PR Team Helped Hide An Corporate Disaster”. People might not want to admit it but they do look at holiday themed articles regularly as website traffic can prove. The holiday can also be a good break for the content creation team as they do not really have to come up with new ideas for content. Asking readers what type of holiday content they would want can also be a positive practice. Not only can the company deliver what the website visitors want to read they can also avoid having to come up with topics themselves. As you can see setting up a content calendar for a blog or social media can be tough as there are a multitude of factors to consider. If running a content calendar, make sure that it incorporates titles that you would want to read as this can be the true test of whether the calendar is organized correctly.
The post How A Company Can Establish An Editorial Calendar With Their Content Marketing Strategy In Mind appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog March 25, 2019 at 05:51PM |
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