6 Tips for Creating an Effective Franchise Marketing Strategy https://ift.tt/37Bkk29 As a franchise owner or marketing manager of a local franchise, you inherently understand the challenges that come along with creating an effective marketing strategy for your franchise. While many franchise owners rely solely on the marketing efforts of their corporate offices, the most successful franchises also market independently. Think of your marketing strategy as a building. The pillars of the building that provide stability to the structure are sales, promotions, direct mail, public relations, advertising and online marketing. Successful franchise owners are able to define these six marketing pillars while assigning resources, tracking ROI and continuously fine-tuning varying results. Here, we’ll break down the six most vital aspects of your franchise marketing strategy. 1. Sales Without a highly impactful sales process, most franchises will fail. It’s vital that every single franchisee has a step-by-step, systematic sales process to follow that brings in new buyers. The process needs to be simple and easy to understand. Sales methods for successful franchisees include:
2. Promotions Promotions, such as 24-hour sales, midnight madness, giveaways, sweepstakes, customer appreciation events and other special events are all incredible ways to attract new business and bring old customers back. To succeed with promotions, it’s best to use a solid combination of promotions that use new technologies with promotions that are more traditional. As an example, consider conducting a sweepstakes offer that’s heavily promoted on Twitter, Facebook, Instagram, Pinterest and other social media venues. At the same time, advertise the sweepstakes on traditional media like radio, television, print and billboards. 3. Direct Mail Perhaps you still view direct mail as those promotional postcards you get in your mailbox almost every day. The truth is, this marketing strategy is still a highly viable and effective way to promote your business. But direct mail has grown beyond physical mailers. Today’s direct mail marketing campaigns take advantage of technology through the effective use of email newsletters, drip campaigns (a short series of emails delivered to prospects over a predetermined period of time) and additional customer opt-in options that provide customers with information about your business. 4. PR Good PR remains the most under-valued marketing pillar for most franchise owners. In the past, marketing campaigns centered on PR included sending out press kits and press releases, sponsorships and getting involved in community-centered events. In today’s digital age, good PR is created around positive online customer feedback, active and entertaining social media pages that inform the public, and the effective use of blog posts. These methods are much more measurable than traditional PR methods and should be used to build a positive brand identity. 5. Advertising Local franchise advertising has always been a popular way to market. However, modern ads need to contain much more powerful calls-to-action than those of the past. “Call now” is no longer getting the job done. Instead, direct viewers or listeners to your website to learn more about who you are and what you do. Then they’ll be able to make an informed decision about bringing their business your way. 6. Marketing Online Via Social Media Without a doubt, your franchise business needs an effective website. But where you’ll really build brand awareness is through the effective use of social media. Just having social media pages isn’t enough anymore. You need to be active every single day on all of the most popular platforms, such as Facebook, Instagram, Twitter, YouTube, and Pinterest. Your social strategy for each platform needs to be:
Your audience lives on social media. Nearly 70% of adults have at least one social media account. The majority have more than six. The time you spend marketing your franchise on social media is never wasted. The post 6 Tips for Creating an Effective Franchise Marketing Strategy appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 29, 2020 at 03:07AM
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Turn Your LinkedIn Profile Into a Lead Generating Machine – 6 Strategies https://ift.tt/2U59L3O Your LinkedIn profile could be so much more. SEO expert Neil Patel says it’s possible to generate 200 targeted LinkedIn leads per week, starting this week — and he’s not wrong. He’s done it himself. Can you do the same? The answer, of course, depends on how hard you’re willing to work for it. Assuming you’re willing to give it your all, 200 targeted LinkedIn leads is absolutely within your reach. Maybe you can do even better. The following strategies aren’t all you’ll need to know to turn your LinkedIn profile into a lead generating machine. They’ll move you in the right direction, though. Let’s dive in. 1. Target Regular, High-Value Users LinkedIn’s most active users also happen to be its highest-value: senior-level managers, executives, and principals. These are the decision-makers whose buy-in you’ll need to close the deal, anyway. Why not target them from the beginning? 2. Optimize Your Value Proposition The LinkedIn profile for Kris Duggan, a serial entrepreneur and investor, has a killer tagline: “1% Better Every Day.” That’s no abstraction: it’s Duggan’s value proposition, the thing (among many others) he’s known for. “1% Better Every Day” previews Duggan’s utility, telling his LinkedIn contacts exactly what they can expect from working with him (while making it clear why they should want to do so in the first place). Your value proposition is out there, too. All that’s needed is to find the language to express it. 3. Cut Out the Weasel Words Your LinkedIn copy is too wordy. Trim it down by cutting out the extra adjectives, qualifiers, and conditionals. Your product is the selling point, not your prose. 4. Link Out to Your Corporate Website (And Prominently Display Other Contact Details) LinkedIn can be a powerful lead generation machine, but it’s not where deals are closed. Make it easy for interested prospects to take the next step and become paying customers by linking out to your corporate website or product-specific landing page. 5. Create Topic- or Department-Specific LinkedIn Pages Create a distinct, branded LinkedIn page for each line of business. If “line of business” isn’t the best way to describe your solution diversity, call it “topic domains” or “departments” — the label isn’t important. What is important is quickly funnelling prospects to the most relevant service portfolios, and then closing the deal. 6. Start Your Own LinkedIn Group A solutions-oriented LinkedIn Group augments, but doesn’t replace, your topic-driven pages. Think of your Group as a social hub, a place where prospects and customers gather for support and guidance. If At First You Don’t Succeed… Lots of people claim to be LinkedIn marketing experts. Many back up these claims with effective personal and corporate pages that really do generate leads and cultivate engagement. They’re the ones you should look to as you build out your own LinkedIn marketing operation. Then again, it’s important to be realistic about your work here. Merely implementing these strategies — doing the right thing, so to speak — provides no guarantee of immediate success. Your first pass at a lean, mean lead generation machine probably won’t survive its first month. And that’s okay. If at first you don’t succeed, tweak, tweak, and tweak some more. The post Turn Your LinkedIn Profile Into a Lead Generating Machine – 6 Strategies appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 28, 2020 at 05:32PM
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The importance of social media marketing for small businesses in 2020 https://ift.tt/2O4nwvA Despite large companies with considerable marketing budgets, start-ups and small businesses cannot afford costly marketing strategies. Entrepreneurs must be careful about every dollar spent on advertisements as they need an immediate ROI. Social media has facilitated marketing, especially for small businesses’ owners. In this article, we are going to discuss different aspects of social media marketing concerning small businesses. Source: 500px.com Increase your Brand AwarenessSocial media platforms like Instagram, Facebook, etc. have more than 3 billion monthly active users in combine. So, they can provide businesses with an unparalleled audience reach. Many marketers might think that customers are inclined to buy only from well-known brands. Surprisingly, you have to know that more than half of users seek new products to try. Therefore, this is a great opportunity for you as a startup or a small business to broadcast your brand and reach new potential customers. Be Like a HumanMany people usually prefer to interact with real sellers rather than machines and bots. It is highly recommended to appear on social media like a human being, not a vending machine. Countless frauds on the internet and social media have made people doubt whether your business is responsible or not. So, you must act like a human in your marketing via social media. Be InformativeOne of the most effective ways to prove your credibility is by educating people through your content. You have to appear like a reference in your niche so that people can trust in your product/service. Try to include useful information about your industry in your content and make your followers believe that you are an expert. Remember that posting a lot of commercials and advertisements can be boring for your followers and consequently leads to significant followers drop. Promote your contentContent marketing is not just generating content and posting them on your social media profile. Even a well-written, highly informative content cannot reach out to enough users on social media if you ignore the significance of promotion. You have to promote your content on all your social media platforms to put it in the public eyes. You need to think of getting comments, likes, shares and generally going viral. Source: 500px.com Match Your SEO and Social Media StrategiesMany marketers think that posting on social media will directly help SEO and increase their website’s traffic. They believe that the links in their posts on any social networking service will improve the rank of their site in the eyes of Google. But the truth is that you need a plan to match your strategies in both fields to help your small business to attract more customers. For example, you have to share your site’s content on all your social media accounts. Also, you can join social chats to increase your visibility and improve your presence. This would help your site get more traffic. Learn How to Generate LeadsApart from brand awareness and advertisement, social media has another unique capability of showing interest in favorite brands. This is an unprecedented ability for potential customers as they could not engage with their desired producers in the past. Generating leads is a vital stage in your marketing on social media. So, you need to learn how to persuade followers to show interest in your brand and convert these interests into sales. You can use lead generation tools like The Lead Pilots, Metadata, and Pipedrive you can use to collect leads on social media. Build Sales FunnelThe number of people searching for a product or service via social media has been significantly increasing in the past decades. So, you have to focus on your social accounts and try to build sales funnel to redirect people into your website. You have to devise certain plans for each stage of sale funnel and make sure that you are targeting your audience and converting them into customers. Collaborate with organic influencersOne of the most effective means of building brand awareness on social media is by getting influential people talking about your brand. People usually pay attention to what they say or suggest. So, you have to build a last-longing relationship with the influencers in your niche to broadcast your brand. Of course, you cannot afford to pay a celebrity with millions of followers to advertise your product/service. The best fit for your case is Nano-influencers or organic influencers. They might have less than 5000 followers. But they are highly engaged and more importantly genuine. They will not market a product/service just for money. Instead, they will talk about your brand because of true interest. Be careful in finding suitable influencers and try to use certain tools to find niche-relevant influencers on different social media platforms. According to Social Tradia, many influencers on Instagram have a low engagement rate despite a large circle of followers. Source: 500px.com Build and Maintain Your Brand IdentityIdentity is a crucial part of developing your business activities. You should know how to build and maintain your brand’s identity via social media. A long-lasting relationship with your audience is possible via social media. Of course, maintaining your customers is clearly more difficult as there are always strong competitors in the market. Leverage the power of social media for your crowdfundingRaising capital has always been a serious issue for small businesses and start-ups. Crowdfunding is a fantastic means of gathering plenty of small contributions from individuals to support your business or project. With an impressive audience reach, social media platforms is the best opportunity by which you can boost your crowdfunding strategy. Try to reach out to as many potential supporters either individuals or firms as possible to gain money and boost your business. You need to convince your followers that your product/service will benefit them and encourage them to contribute to your project. Source: 500px.com Try experiential marketingUsing social media in marketing is the most efficient means of building brand awareness. However, as a small business you cannot rely solely on the internet. In other words, you have to try some more practical ways along with social media marketing. Experiential marketing via promotional events is a direct means of engagement you’re your potential customers. Such events require great organizing ability to draw the attention of people to your event. Promoting your experiential marketing using your social media platforms is a great way to encourage people to join your event. Matching a face-to-face and interactive means of marketing (experiential marketing) and a remote advertising tool (social media) can work miracle. Bear in mind that face-to-face relationships are still the best way of gaining the trust of customers, especially for small businesses. Online interactions are way easier and faster, although people like to know what behind the scene is. The ability to build long lasting relationships is the key aspect of brand events. Final WordWe have described the main features of marketing via social media for small businesses. This can help you to increase your ROI and establish a long-lasting brand identity. Of course, there are still many facets of social media marketing such as third-party apps, growth services, escrow services for social media, and analytics tools you need to take care of in order to optimize your performance day by day. The post The importance of social media marketing for small businesses in 2020 appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 28, 2020 at 12:40PM How to Create a Successful IGTV Series: Tips and Examples https://ift.tt/38WHqkr Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Launched in June 2018, IGTV has a few different elements that make it stand out:
One of the best ways to leverage IGTV? Create an IGTV series. This is a regular series of videos your brand will release on a schedule each week, month, or (if you really love putting out content) day. Instagram announced their new series tools in fall 2019.
It lets brands and influencers create different series (just like on TV) and post it on a separate IGTV page. Like YouTube’s video notifications, followers and fans can sign up to be notified when a brand they follow uploads a new video. Let’s walk through exactly how you can set up a series on IGTV, how to make it successful, and a few examples of great IGTV series in 2020. Table of contentsHow to set up a series on IGTVElements of a successful IGTV series5 of the best IGTV series in 2020Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Download the free guide now. How to set up a series on IGTVTo help set up your IGTV series, start with this short, helpful video on how to use the platform via Hootsuite Academy. There are three ways you can set up a series on IGTV:
Let’s walk through how to do both. How to set up IGTV via the Instagram appTap on the cross button at the bottom of your home feed. You’ll be sent to your photo and video gallery. Choose a video longer than 60 seconds that you would like to add to your IGTV series. Instagram will then give you two options to share your video:
Choose Long Video and click Continue. You will then be able to choose the cover image from either the video itself or your gallery. This will appear on your audience’s IGTV feed as the thumbnail for your video. Once you choose your cover image, tap Next. Fill out the information of your video including a title and description. From here, you can also add it to your series by tapping on Add to Series. Do so now. If you don’t have an IGTV Series yet, create one by tapping on the Create Your First Series. Fill out the information about your series including the title and description of it. Then tap the blue checkmark in the top-right corner. Once you’ve filled everything out and added it to your series, you can edit the preview and profile cover on your Instagram feed. You also have the option to make it visible on Facebook and Facebook Watch. When you’re finished, tap Post on the top-right corner and voila! You’ve just created your first IGTV series and uploaded your first video all in one go! How to set up IGTV on the IGTV appThis process is going to be pretty similar to the Instagram app. Begin by going to your IGTV app. From your home feed, tap the cross button in the top right corner. Choose a video longer than 60 seconds that you would like to add to your IGTV series. You will then be able to choose the cover image from either the video itself or your gallery. This will appear on your audience’s IGTV feed as the thumbnail for your video. Once you choose your cover image, tap Next. Fill out the information of your video including a title and description. From here, you can also add it to your series by tapping on Add to Series. Do so now. If you don’t have an IGTV Series yet, create one by tapping on the Create Your First Series. Fill out the information about your series including the title and description of it. Then tap the blue checkmark in the top-right corner. Once you’ve filled everything out and added it to your series, you can edit the preview and profile cover on your Instagram feed. You also have the option to make it visible on Facebook and Facebook Watch. When you’re finished, tap Post on the top-right corner and you’re done! How to set up IGTV on the desktopGo to Instagram.com and log-in to your profile. Then go to your profile and click IGTV. Click on Upload under “Upload a Video.” Elements of a successful IGTV seriesThough there are a lot of different elements that go into making a good IGTV series, here are three that we suggest you nail in order to get your audience engaged. Get their attention quicklyTo engage your viewers you need to hook them. Do so by getting their attention in the first 30 seconds of the video. According to Wistia, this is the time in videos that matter the most. Put something compelling or irresistable in the front of your video. Maybe you’re posing an intriguing question? Or maybe you’re making a promise to your viewer that they’re going to learn or see something if they keep watching? The possibilities to be creative are endless. Ultimately, they depend on your viewer and the goals of your videos—which brings us to … Plan aheadThough it might be tempting to just turn on your camera and start filming, good storytelling is all about planning and plotting. That’s why you need to make sure you know what you want to cover in your video, and know how it will impact your audience. Plot out the beginning, middle, and end of your video. Maybe even make a script? Include the setting, what you want to actually say, and who is going to say it. This is how you will make videos that engage and thrill your viewers, while also getting a clear message across. Use relevant hashtagsAs of January 2020, you can’t simply search for topics on Instagram and find a video about that topic. Instead, you have to search for channels or specific brands. Annoying, yes. However, there is a way around it: Hashtags. 5 of the best IGTV series in 2020Looking for IGTV series to help inspire your own? Here are five we suggest you follow: So YummyView this post on Instagram So Yummy is a food channel that shows followers how to create delicious recipes through engaging and gorgeously shot videos. Seriously. Three seconds into any of these videos and your mouth will be watering all over your phone. (Sorry, too gross?) They also boast more than 10 million followers due in no small part to their videos. BBC NewsView this post on Instagram BBC News has a variety of videos ranging from Royal Family drama, to climate change, to designer prosthetic legs. Each of their videos is also great in getting viewers to be a part of the conversation with CTAs encouraging them to comment. Not bad for a nearly century old public service broadcaster. Lele PonsView this post on Instagram Former Vine star turned YouTube and Instagram personality Lele Pons boasts a following of nearly 39 million followers—and a lot of them tune into her fun and engaging IGTV channel. One series to note is her cooking show “What’s Cooking with Lele Pons” where she takes a comedic bent to your typical cooking fare. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Download the free guide now. Get the free social video guide now!NASAView this post on Instagram It’s no surprise that the agency dedicated exploring the depths of outer space is rife with Instagrammable material. What is surprising is their fantastic IGTV presence—especially their series “What’s Up?” which gives viewers videos focused on the different “stars, comets, planets, and other celestial events” occurring that month. BuzzfeedView this post on Instagram Buzzfeed is another brand that always brings great and engaging content to the forefront. Their IGTV series is no different. One series of theirs to note: Buzzfeed Animals. I mean, c’mon. Look at this content: View this post on Instagram Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today. The post How to Create a Successful IGTV Series: Tips and Examples appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE January 28, 2020 at 08:42AM
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Top 4 Digital Marketing Strategies in 2020 https://ift.tt/38PadHA For the past decade or so, 2020 has been the benchmark year used in whitepapers, blogs, and magazine articles to represent a new era in marketing. Now that 2020 has arrived, many of the predictions made over the past decade have come true. Mobile devices have become the dominant player across all platforms. AI-assisted marketing has become widespread across the entire marketing industry. Social marketing has experienced a massive surge in popularity (with traditional marketing/advertising platforms becoming less and less relevant). It’s certainly an exciting time to be a digital marketer, but how can you capitalize on all of these industry changes? Below we cover five marketing strategies for 2020 that will help you increase conversions, maximize your reach, and make this decade one of your best yet. Focus on the CustomerWhether you’re in B2B or B2C, 2020 is poised to be the year where the customer is more important than ever. There has been a shift brewing over the past decade (especially the past few years), where marketers are changing their attitudes towards customers. The focus isn’t on conversions anymore (at least, not entirely). Rather, marketers are now focusing on how to deliver positive customer experiences. The point behind this shift is simple: happy customers lead to more sales (or conversions, new clients, contracts, etc.). Gary Vaynerchuck (CEO of VaynerMedia) is a vanguard in the area of customer experience. Gary’s brand of digital marketing focuses more on delivering value to the customer, rather than trying to extract value from them. Think “the customer is always right” – just at a much higher level. Use the following tips to enhance your brand’s customer experience (CX) this year:
Visual Content is EssentialDigital content has evolved from being primarily blogs and articles, to encompassing nearly every single form of media in existence (i.e. video, audio, image, etc.). If your brand isn’t focused on creating visual content, it’s missing out on a massive opportunity to build leverage with its target audience. There’s a reason why the most popular social media platforms are visual-based. Instagram, Snapchat, and TikTok all employ visual forms of media (as opposed to Twitter which is mostly written communication). Obviously, your brand should already be on all three of those visual platforms (and if you’re not on them, you need to make accounts/start posting immediately). Visual content isn’t going anywhere anytime soon. In order for your brand to take its marketing to the next level, you need to be putting out high-quality visual content daily (across all major platforms). Ideally, you should be doing this several times per day (per platform). Personalizing Your Brand’s CXPersonalization has been a trend for the past few years, and it will continue to grow (to the point where nearly every brand will employ some form of it down the line). 2020 is the start of a new era though, and this means that the personalization strategies of yesteryear will no longer be relevant. Hyper-personalization is the new buzzword in AI-based marketing circles. Developments in AI technology (and data analytics) have allowed us to move beyond inserting a customer’s name into an email blast. We’re at the point now where our online (and real-world) behavior can be predicted (and utilized via marketing), and make no mistake about it – big brands (with bigger budgets) are already doing this. Redeveloping Your Marketing StrategyMarketing has always been more complicated than it seems, and it’s easy to try and reduce your strategy down to a few tactics. However, in order to have a truly successful digital marketing strategy in 2020, marketers need to align their goals with the ideals of the brand(s) they’re working for. Strategically, your marketing plan needs to coincide directly with the goals of your company. This doesn’t mean focusing on increasing sales. That should go without saying. What this means is making sure that your marketing strategy and your brand’s vision share a symbiotic relationship with one another. This doesn’t mean that your tactics should fall to the wayside though. Now more than ever, you need to have clearly defined tactical goals (and know exactly how to achieve them). Customer experience, analytics, digital marketing tactics, and your brand’s identity all need to align with each other. This is the essence of strategic marketing. The post Top 4 Digital Marketing Strategies in 2020 appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 28, 2020 at 08:32AM High Schools Need Cell Phone Charging Stations https://ift.tt/2U3Bthl In today’s modern up-to-date high schools the internet revolution and ever-changing technology advances of recent years have transformed the way students study and learn. Gone are the old slide rulers, pocket calculators, dull math worksheets, and those dreaded flashcards. Today’s high school student, in most parts of the country, are using their Androids, iPhones, laptops, and tablets to make study notes, chase down references, and record teacher presentations. In fact, students are now prone to high tech anxiety and separation syndrome when they’re cut off from their phones and screens for longer than thirty minutes. Yes, this can be considered a bad thing — but when it comes to academics, the phones and the screens mean the cap and gown for graduates who can go on to college prepared for even more advanced technological learning opportunities. Parents of high school students tend to visualize mobile devices and cell phones in the hands of their kids as distractions to learning; something that tempts the erstwhile scholar to fritter away their time killing online zombies during English class or immersed in texting their bff or gif the latest gossip in the middle of a history exam. But developing studies show that high school students are actually using their mobile devices to enhance their note taking and processing, and expanding their ability to do interesting and sometimes even original research. Not to mention the whole revolution in online homework — no longer can they claim ‘the dog ate my homework,’ because the dog would have to swallow their iPhone to get away with that lame old excuse! The studies are in, and they show that when students have convenient access to mobile devices while on campus their grades tend to improve exponentially. So the top high schools, the ones where SAT scores and state achievement awards really mean something, are turning to companies that specialize in installing phone charging stations and even charging lockers in high schools. This insures that students can’t claim they didn’t get their homework down because ‘my battery was low!’ If you’re a school board member, an educator, a school staffer, or a concerned parent, you’re going to want your high school to have charging stations handy for students to quickly and conveniently get their mobile devices up to full charge. It’s becoming as necessary as a school locker! Forward looking high school educators have stopped moaning and groaning about how mobile devices are ruining the educational experience in the classroom. The cell phone and the tablet, not to mention wrist devices, are not going to go away just because teachers don’t want to deal with them. You might as well tell students they can’t wear shoes to class anymore. No, the smart teacher knows that a mobile device can open up a new world for students when it comes to instant access to knowledge. A mobile device can take a high school student directly to France or a melting glacier in Canada; it can show them the interconnectedness of simple math equations with complicated algorithms that now rule so much of AI; and it can display the wealth of museums around the globe to inspire and amaze. And it’s all done right in the classroom on a device no larger than a transistor radio. The post High Schools Need Cell Phone Charging Stations appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 28, 2020 at 08:32AM
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How to Turn YouTube Viewers Into Subscribers and Leads https://ift.tt/2RVeAd7 Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical ContentTotal video views is one of the factors YouTube’s algorithm takes into consideration when ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views. Your goal shouldn’t be to get just any views, though. You want to get views from your target audience—people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they’ll want to watch. Start by creating a persona that represents your ideal audience and put yourself in their shoes. Brainstorm keywords they’ll be highly likely to search for on YouTube and begin searching for them yourself. For example, suppose “healthy recipes” is a topic that’s relevant to your audience. When you search for this term, YouTube will show you results based on a variety of factors. However, for your research, you want to see what types of videos get the most views for the search term “healthy recipes.” To filter your search results based on view count, click on Filter and then View Count. Looking at the results now, you can see that the most-viewed content for your search term seems to be list-type videos, where multiple ideas and recipes are shared in a single video. So to get more views for this keyword, you might create how-to videos where you share multiple ideas and recipes in each video. Keep in mind that videos that get a lot of shares will rank better on YouTube. So you want to create content that performs well on other platforms too. You can verify what types of YouTube videos do well on social media by using a tool like BuzzSumo (plans start at $99/mo., with a 7-day free trial available). Copy the URLs of top-performing YouTube videos and paste them into the search box on BuzzSumo’s home page. Below, you can see that one of the videos from the earlier search has received a good number of shares on social media. This suggests that creating a video on a similar topic could potentially drive more views through free methods such as outreach. Optimize Your Videos for Exposure on YouTubePublishing your video on YouTube and using outreach will help you drive up initial views. However, to continue getting views long-term, your video will need more exposure. Remember that YouTube isn’t just a social network; it’s also the second-largest search engine in the world. To optimize your videos for YouTube search, you should include relevant keywords in your title, description, and tags. To research keywords, start by looking at YouTube’s autosuggestions. Just type in a keyword related to your niche and YouTube will suggest a list of potential keywords. You can then search the suggestions to find even more keywords. Once you’ve chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags. To find even more tags and keyword ideas, try the Keywords Everywhere Chrome extension. While there’s a limited free version available, it’s designed as a “pay as you go” tool, so rather than pay a monthly fee, you purchase credits as needed. For $10, you get 100,000 credits. After you install the extension, every time you watch a YouTube video, Keywords Anywhere will show you keywords and tags that are related to the video you’re watching. You can copy and paste these keywords as tags or weave them into your YouTube video titles and descriptions. You can also drive more views by promoting your other videos in your YouTube endscreens. The endscreen is a component you add to the end of your videos, which can last from 5–20 seconds. Here’s an endscreen from a video from Dave Ramsey: YouTube lets you add multiple elements to your endscreen, including the subscribe element and link element. To drive more views, focus mainly on elements such as video and playlist suggestions (i.e., playlists of your videos). Pro Tip: Suggest only your most relevant videos to get people to watch more of your videos continuously. #2: Create Calls to Subscribe to Your YouTube ChannelCreating the right YouTube content and making a good impression is a good start. Now you want to turn those viewers into subscribers whom you can nurture with more content and eventually convert. Here are some ways to increase the chances of your viewers becoming subscribers. Use the Subscribe Element in EndscreensOne way to get viewers to subscribe to your channel is to include the subscribe element in your video endscreens. This video from BBC Sport includes a subscribe element along with two playlist suggestions and a link element. Include a Call to Subscribe at the End of VideosYou can also include a call to action (CTA) at the end of your videos asking people to subscribe to your YouTube channel. In the Dave Ramsey video above, he doesn’t use a subscribe element, but rather adds the subscribe CTA right at the end. In this video from Athlean-X, Jeff Cavaliere shows a visual on-screen and asks viewers to subscribe and turn on notifications. Hack the Branding WatermarkYouTube lets you add a branding watermark (usually your logo) to your videos. But rather than use your logo, use an image with the word Subscribe on it, as in this video from Munchies. Once the watermark appears on the screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel. To add a watermark to your videos, open YouTube Studio and select Settings on the left. In the pop-up window, click Channel on the left and the Branding tab on the right. Select the image you want to use as your watermark and set the time you want it to appear in your videos. Your display time options are End of Video, Custom Start Time, and Entire Video. Partner With InfluencersTeaming up with influencers is another effective way to get subscribers for your YouTube channel. Look for influencers with a good number of subscribers and engagement and get them to invite their followers to subscribe to your channel. Travel/food vloggers The Endless Adventure and Cup of TJ teamed up to promote their respective channels. They visited the Borough Market in London together and each channel recorded its own video of the excursion. The Endless Adventure published their version of the video on their channel and TJ published her version of the video on her channel. And they promoted each other in their videos. The Endless Adventure video introduces TJ and later adds a channel element (promoting her channel) in the endscreen. They also added a link to her channel in the description. In her video, TJ promoted The Endless Adventure and added a channel element (promoting their channel) to the endscreen. This collaboration should help both channels attract fresh and relevant subscribers. #3: Convert YouTube Viewers Into Leads and CustomersThe next step is to convert all of those views and subscribers into traffic and leads. Here are a few ways to do this. Ask People to Sign Up to Your List for More ContentThe easiest way to convert YouTube views into traffic and leads is by asking people to visit your website and sign up for your newsletter or offer. In this video from Backlinko, Brian Dean shares some SEO tips and at the end of the video, he asks people to visit his website and sign up for his newsletter. This tactic should help him generate leads because he shares valuable tips in the video and the people who watch all the way to the end will likely be interested in getting more of his content. Additionally, his home page is optimized for conversions because the opt-in box is right at the top of the page. Another way to help convert those views into leads is to create a lead magnet like an eBook, checklist, or white paper that’s relevant to the content you share in your video and then ask viewers to sign up to get it for free. At the end of her video on how to write copy, Marie Forleo asks viewers to sign up for her free writing class, The Copy Cure. Promote a Lead Magnet in the EndscreenIf you’ve created a lead magnet, place a link element in the endscreen that takes viewers to the lead magnet. The link element in this video on the greatest misconceptions about memory takes viewers to a landing page for a free masterclass where Jim Kwik shares hacks for building a better memory. There’s also a link to the lead magnet landing page in the video description for people who miss the endscreen. Pro Tip: Use links in endscreens and cards sparingly. If you drive viewers off YouTube too often, it signals to the algorithm that the content is responsible for ending the user’s viewing session and YouTube will stop suggesting it. Use Video Content to Position a PurchaseNot everyone who subscribes to your YouTube channel will need to be nurtured the traditional way with lead magnets and email marketing. Some of them will be ready to make a purchase immediately. To get these people to buy, you need to create different types of videos. Here are a few that might work for you. An indirect way of selling your product is by sharing case studies. Create a video case study showing how a customer saw better results after using your product. Then share a link to the product at the end of the video and/or in the description urging viewers to sign up or buy. This video from Dropbox shows how Dropbox Business helped Westchester Publishing Services improve their workflow. They included a link to the product in the video description to make it easy for viewers to talk to a representative and schedule a demo. A more direct way to convert people who are ready to make a purchase is to create a sales video showing the product in action. To visualize this, this video runs down the key features of the first Sonos speaker with built-in Alexa functionality. They include a link to the product page in the video description so interested viewers can just click the link to visit the store and make a purchase. ConclusionFollowing the steps in this article will help you gather the initial views and subscribers your YouTube channel needs and then go on to convert them into traffic and sales. While it might seem like a lot of work, it’s an effective way to build a sustainable presence on YouTube. Get Expert Social Media Marketing Training!Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Tuesday, January 28th, 2020.CLICK HERE TO LEARN MOREWhat do you think? How do you generate more views and subscribers on YouTube? And how do you convert them to traffic and sales? Would you add any steps to the above strategy? Please leave your comments below. More articles on YouTube marketing:Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p January 28, 2020 at 05:03AM
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Byte is already overrun with spam comments https://ift.tt/3aP9kjJ Dom Hoffman, the founder of Byte, told users that he’s looking to fix this as quickly as possible. Read more... More about Tech, Mashable Video, Social Media, Byte, and Vine 2Social Media via Mashable https://ift.tt/2DCFv97 January 27, 2020 at 01:29PM How Has Social Media Influenced the e-Commerce Industry? https://ift.tt/2sXLNfs Through the years, e-commerce has grown very fast, and today, most people prefer to do their shopping on the internet. In the middle of this e-commerce revolution is the social media frenzy. In this article, we will look at how social media has influenced the e-commerce industry. The post How Has Social Media Influenced the e-Commerce Industry? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 27, 2020 at 10:12AM |
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