Why Your Social Media Needs Video https://ift.tt/2GBlsXR A visitor spends about 15 seconds or less on average on a page before clicking away. This means ads have less than a couple of seconds to capture the interest of prospective buyers. The concise and quick nature of the video format makes it compatible with the motive of garnering interest in visitors in the very first few seconds. Videos augment your ability to streamline information into easily understood bits rather than condense it with an overwhelming content or heavily detailed rhetoric. Moreover, videos are equipped with imagery that simplify information, making it easier to retain the interest of people long enough to get the message across. Instantaneity: The Driving force Social media is a dynamic that is subject to rapid change; in fact, the power and influence social media has over the lives of millions of users have drastically changed the way they communicate with others around them. This includes processing and consuming information. As opposed to the early days of the internet, today visual content (as reported by SM Marketing Statistics) has a 40-time greater probability of getting shared across social media than text based content. Videos due to the advantage of being more concise and cutting to the chase without consuming much time and energy are becoming an extremely important aspect of the promotional armor. They are being seen as the most engaging interactive channel for prospective buyers and audiences at large. In fact, eCommerce has so far fared exceptionally well with video-based promotions accounting for more than 80% of the generated traffic. Search Optimization on Social Media Users on social media are accustomed to sensing their interaction online as an alternative reality, in which they relate their experiences to real life experiences and scenarios. This makes them more inclined to a content that can be easily visualized. A video, therefore, is seen as a far more productive tool for optimizing content for search engines. In fact, social media itself has begun to function as a search engine due to its unprecedented rise of user base. By crafting compelling and useful headlines you can help register your videos on social media searches, whilst also employing relevant hashtags. One of the very useful features of social media is depth analytics, which social networks like Instagram and Twitter provide. It helps you observe hashtag responses along with key demographic information. You can also customize your searches to target specific features like age and gender. Social media ad campaigns have raked in sales of over millions in a short span of time. Moreover, around 70% of Facebook user base has acknowledged discovering products in the ads displayed by FB. Thanks to social media, you can now command public attention solely by creating professional videos that convey your message, and posting them to Facebook or Instagram. Visual aesthetics complement ad campaigns as they now define a company or person’s self-image. Movie makers make it very convenient for users to launch themselves without having to worry about spending a good amount of money on outsourced marketing projects. Plus, they get to have maximum control over their visual content without having to settle for something they may not agree with. The Final Stage: Lead Conversion Regardless of the social network you use, your goals should remain the same once you have formulated your content. User action or call to action is the main and the final stage that fulfils the purpose of your video ad. If users have stuck around till the end of the video, this means they have generated interest in what you have to offer. Your video should then take the final step effortfully to lure the user into buying from you. Do this by directing them to your website or sales page successfully. You can do this by featuring a discount code or displaying a clear advantage as to why buying from you will be productive. Visualize facts and data and be straight to the point. Remember that videos present the opportunity to drive tremendous sales. They are used as successful mediums to gain customers across the globe and there’s absolutely no reason why you can’t derive the same benefit! The post Why Your Social Media Needs Video appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 30, 2020 at 01:01PM
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How to Get to Know Your Neighbors and Their Past https://ift.tt/2RD7nzr When moving into a new place, or having new people move next to you, you cannot always know who your neighbors are. Polite small talk, the occasional wave Hello and glancing over next door will only get you so far. In this day and age, it is more important than ever to learn the truth about your neighbors and get to know more about their past. It will help you form bonds with the people who live in your neighborhood, and also know who to be on the lookout for. So, if you want to know more about the people who share your zip code, here is how to do it. Get involved in neighborhood activities – yes, not everyone is a people person, but if you want to get to know your neighbors’ names, at the very least, you should get involved in neighborhood activities or groups. You can join a neighborhood watch, a texting group, host or go to neighborly dinner parties, and not hesitate to speak to your neighbors. It will help you form a connection and get to know the people who live next to you on more than just a basic level. Search sex offender registries – as of 2020, there are nearly 900,000 registered sex offenders in the United States. While some registered sex offenders let their neighbors know about their past, there are those who do not disclose this information. So, it is up to you to find out who in your neighborhood has a violent criminal past, especially if you have children. As information about registered sex offenders is available to the public, you can use search engines to find the names of registered sex offenders who live in your area. To do so, you need to type in the name of your neighborhood, city, and state of residence along with the term “sex offenders” into the search engine of your choosing, such as Google. Once you do, you will receive several results, like maps with the locations of sex offenders or a list of these individuals. Perform a background check – for a more detailed record of your neighbors’ past, you can use background check directories, such as GoLookUp, to find information about people in your neighborhood you do not know very well. Background check sites aggregate data from public records and provide detailed reports that include valuable information, like aliases, criminal records, contact information, sex offender registry, arrest records, court records, marriage records, mugshots, divorce records, and much more. The search is performed in a matter of moments, so you can tap into reliable information about people in your neighborhood in no time at all. To perform a search, you will need to provide the website either the full name, phone number, email address, or physical address of the person in question. Welcome newcomers to the neighborhood – if you moved into a new neighborhood or someone new has moved into yours, it is always a good idea to make al little welcome treat to meet the neighbors. It does not have to be something big or expensive, especially if you are the new guys on the block and you do not know anyone yet. You can buy or make treats/gifts, and bring them to your neighbors as an ice breaker, and to get to know them. It will help you learn more about the people who live next to you and also make connections with the people you will see practically every day. Getting to know your neighbors will not only make your neighborhood a pleasant place to live in, but it will also provide your insight into their lives and past. Being proactive is the best way to know people, and it is up to get to know the people who live next door. The post How to Get to Know Your Neighbors and Their Past appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 30, 2020 at 11:10AM All About Footstools and Stools for Your New Home! https://ift.tt/2tbAnFb When you are purchasing a new home, you are supposed to make sure that you look after the furniture very carefully. Whether you love great pieces of furniture or not, you need to take a good look at the dining tables at the best prices. You will have the best ones of different varieties coming up on the urban ladder. They always have a good collection. You can buy different kinds like rectangular, square, glass or wood dining tables for a good price. You can have the best sofa set and the assisting furniture but you can seriously complete a good home’s look with stools and footstools. The footstools can be funky and they are a great addition to any home if you are thinking multipurpose furniture. Funky footstools like this can be a great addition to a home especially if you are looking for a multipurpose option. The footstools are wonderful in any home and they are not only useful for resting the feet! They have a variety of uses these days and they come in all sorts of shapes and sizes. The footstools can be made to match the furniture and the home décor. They can be put in any corner of the house and still they will not feel left out. The main purpose of having footstools is to put up the feet when they ache and that was the reason why they were made. They have a wooden bottom with a cushioned seat on top of it to provide the utmost comfort. Also, they are quite versatile in their uses and you can be surprised at how versatile this small piece of stool can be! They are great accessories! First, the stools and the footstools are great home décor accessory and they can go with anything. If you think something is missing in the room or the house, just throw in a footstool and it can be complete the look. Or if you want something to stand out when all the decor is sober, then you can have the footstool with a pop of color. You can save some money instead of painting your wall or purchasing a new sofa. They can be used as tables They are great as tables because they have solid support and bottom. The top of the stool can be used to rest a book or a paper or a bag. It can also withstand a wine glass. So, the soft furnished footstools can also do this job and if you are placing a wine glass or any glass as a matter of fact, please use a coaster to not stain or cause a watermark. It can be a make-do step stool Make-do step stools or if you don’t have a step ladder to hand and change a light bulb, you may use the stool to get to some height to reach the ceiling. You just need to be sure that the footstool is strong and sturdy enough to not cripple under your weight. If not, ask someone to help you out to keep the stool steady. It can be used as a balance by the toddlers who are just learning how to walk. They can be great for balance. It is kind of a stepping stone for the small kids! It can be used for putting your tired feet up This was the main reason why this piece of furniture was created and nonetheless it is a piece of typical advice for any general healing aches to keep your foot up. You can do this in the event of sprains or any muscle twists. The storage option is available too You can buy a storage footstool and they can be easily found in any furniture shop. You can bring home this stool and store away stuff and voila! You have hidden storage space. You can hide away magazines to declutter the space around a little bit. Conclusion They can be a great addition to any space in the house and the best part of it is that they are not just useful to put your feet on. You can do a lot more things along with the footstool like mentioned above. When you are purchasing a footstool, make sure that you are buying a good quality one because they will have to stick with you for a long time to come. A sturdy base is non-negotiable and it has to come with any footstool you are buying. You can make sure that this piece of furniture can easily match with any part of the house and you just be surprised how versatile and multipurpose this small stool can be. These stools these days come in all shapes and sizes and thus, go for the one which best resembles your home. The post All About Footstools and Stools for Your New Home! appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 30, 2020 at 10:39AM
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Is Ecom Elites One of the Best Online Courses for Shopify? https://ift.tt/37MuUnq Ecom Elites has been one of the most prominent courses for Shopify. In its run, it has been hailed as one of the best ones out there for online marketing and training. It might cost you a few dollars and a lot of your time, but many course takers say that it was worth all of it. It is a comprehensive online course that walks you through almost everything that you need to know about e-commerce. If you are a beginner in this field, you might be confused as to what this is and what it can do for you. First off, let us talk about what e-commerce is. You may have done some online shopping in your life. With the arrival of the internet in the scene, there came the birth of so many ideas that were once just impossibilities. According to this page, the interconnections and processes that made the internet to what it is today made it even easier for people to start their businesses. Some fields like marketing and advertisement also transitioned to the virtual world as well. E-Commerce Explained E-commerce or electronic commerce is one of these fields. This is the establishment of an online store where you can sell your stuff. This has been used by sites like eBay to promote the sale of a used or collector’s items. Amazon was just a company that sold products and delivered them around the world. However, with e-commerce, you can now join this elaborate process wherein you can sell your products. Partnering with bigger companies is known as affiliate marketing. Here’s an explanation of this concept: https://www.investopedia.com/terms/a/affiliate-marketing.asp There have been a lot of success stories circulating online about this field. Many millionaires have been listed in magazines like Forbes. Surprisingly, these people didn’t go to work in Wall Street or even graduated from Ivy League universities. All they had was the internet and the knowledge that they have used to achieve that. If you are wondering about how they have done it, then don’t worry. They can teach it to you, for a price. Luckily, after today, you really won’t be worrying about how you’re going to make it into the big league. With the help of the course we’re about to introduce you to, we know you’ll be able to find a way to come out on top. Introducing Ecom Elites, the modern day solution to your internet marketing. Ads, Ads Everywhere You may have seen this advertisement before: Some guy or girl flaunting all of their belongings and saying that they got this through hard work. Then you would listen as they ramble on about where they went on vacation, their luxury cars, houses, you name it. It can be quite obnoxious to hear about all of it and then they would say that they can share how they have done it. However, you cannot know it unless you pay them with a thousand dollars and hours of your time. Also, you may have noticed that you are getting all of these ads after searching about marketing on any website these days. Based on this article, that’s one of the powers of SEO, and these online course makers are taking advantage of it as much as possible. Don’t get us wrong. Some of these online courses are quite effective even though their advertising is somewhat shady. They can say that it is very easy and then they would bomb you with content that you barely even understand. Some of them are scams and they are just out to get money from you. The Basics of Ecom Elites This is not the case with Ecom Elites. It was founded by Franklin Hatchette. He was once a part of the 9 to 5 club. When he realized that he can make his own money online, he started doing SEO and online marketing. However, his previous project failed and he needed to start over. When he knew about Shopify, he ventures into it and that was the start of his empire. Dropshipping became his focus. Now, he is very willing to share his knowledge online and help you out in the process. There are two levels or packages. There are the standard edition and the ultimate version of the program. Before we begin the discussion, let us just inform you of the price. It is $197 to $297 for the courses respectively. That is just a fraction of the other courses online and it is quite astounding to see how much more affordable it is. You might be thinking that this can affect the quality of the product but Franklin Hatchette begs otherwise. The Versions You Can Take The standard and ultimate versions both have 6 modules. However, the ultimate version adds another three. The basic modules include how to set up your store on Shopify and choosing your products. Next, Hatchette would then walk you through on how you can use social media like Facebook and Instagram. These are the two websites that offer a lot of traction to online stores as it is easier to navigate for many users. Lastly, some parts focus on email marketing and the appropriate use of chatbots in your online business. For the ultimate version, you will get the additional ones that focus on a more specific subject. The first one is all about sales funnels, which can be hard to pull off, especially if you are just starting. One of the best parts of this particular series though is its tutorial on Google Ads. It is one of the most used platforms for advertising since the previous year. Also, Hatchette teaches you how to grow your links organically using white hat methods. Here’s the difference between that and black hat methods: https://optinmonster.com/white-hat-vs-black-hat-seo/. Other contents are specific to this package as well. Aside from these programs, you will also be given access to other supplemental materials which can help you understand the subject even better. A Facebook group is also organized by the creator of this course so that the members can discuss their strategies with each other. He also hosts Q&As every once in a while which you can check out. All in all, Ecom Elites is a well-rounded course that can help you find your way around Shopify and other online demands. However, success will always depend on your effort. The post Is Ecom Elites One of the Best Online Courses for Shopify? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 30, 2020 at 10:27AM
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How to Use CRO to Power-Up Your Social Media Traffic https://ift.tt/38TIx3Y You’ve created a successful Facebook ad campaign and your Instagram audience is highly engaged and generating lots of traffic to your website. Obtaining traffic from social media is one thing but getting them to take a desired action – such as making a purchase or submitting a form is another. These actions are often referred to as “conversions” whilst the process of increasing the percentage of visitors who complete a conversion, is known as Conversion Rate Optimisation or CRO for short. To work out your conversion rate, you would need to divide the number of conversions by the number of website ‘sessions’. If you specifically wish to work out your conversion rate for social media traffic, then in Google Analytics – divide the number of conversions by the number of sessions referred to the website via social media. Conversions are sometimes broken down into “Macro” and “Micro” conversions. An example of a “Macro” conversion would be: – Making a purchase – Submitting a form to receive more information or a call-back Examples of micro conversions include: – Signing up to a newsletter – Downloading an eBook Increasing the frequency of macro and micro conversions involves a very similar process. Below we highlight how you can leverage an understanding of human psychology into your website design to improve conversion rate. Website Speed People are impatient, very impatient. If your website doesn’t load quickly on both desktop and mobile devices, then your conversion rate will suffer. You can check your website speed using tools such as GTMetrix and the Google page speed checker. An easy fix in terms of site speed, is to optimise images. Reducing the size of the images in terms of dimensions and data, as well as using modern image formats such as JPEG 2000 can make all the difference in terms of site speed and user experience. On WordPress websites, a plugin such as Smush-it can be a quick and effective solution. Clear Propositions & Calls to Action Each service that you offer and ideally each product that you sell, should have a Unique Selling Point (USP) and ideally, several Strong Selling Points (SSPs). A USP typically relates to the price or the quality of a particular service or product. A SSP might be free shipping, 24 hour delivery time or a money-back guarantee. Whatever your USP and SSPs are, make sure that you mention them on your webpage. A Call to Action or CTA, is normally a button on a website – such as an ‘add to cart’ button, or ‘submit form’ button. Using tools such as Google Optimize can allow designers and CRO experts to split test different CTAs and determine which is the most effective. The position of the CTA is also important. Typically, placing the CTA ‘above the fold’ so that users don’t have to scroll down to find it – works better, but not always – especially when it comes to high value products such as holidays. Again, the position of the CTA should be tested. The Paradox of Choice People often believe that the more choice they have – the better! Choice signifies freedom, but giving your website visitors more choice is not always the best strategy when looking to increase your conversion rate. According to psychologist Barry Schwartz, there are three main reasons: more cognitive costs, more choice deferral and more post-purchase regret. Another psychologist – George Miller, theorised that people are only able to process a maximum of 7 items or choices at any give time. A significant percentage of people can only process 5. When presented with more choice, people become overwhelmed. In terms of website design, many CRO experts argue that navigation and purchasing process must be kept as simple as possible. Links to blogs and resources will often lead to hesitation and procrastination, whilst too many options for a given product could lead to indecision. To overcome the paradox of choice, eCommerce stores should make filtering easy and create logical sub-categories. Also, use a limited number of CTAs to avoid confusing visitors. Social Proofing & Trust Metrics “Social proof is the influence that the actions and attitudes of the people around us (either in real life or online) have on our own behavior. The “proof” element is the idea that if other people are doing it (or saying it), it must be correct.” Ebay was one of the first website to understand and leverage the power of social proof. Adding reviews proved a highly effective way for merchants to gain trust. Amazon also utilised this with their own review platform before review platforms such as Trustpilot and revoo become available for other websites and businesses. To use social proof effectively, you must first provide a high quality and cost effective service or product – and then collect as many positive review as possible. Placing your average review score above the fold, near your CTA button is the standard way to make the most of social proof – assuming your average score is better than your main competitors! Place any industry award icons/badges and other trust metrics near the CTA button too. The Fear of Missing Out The Fear of Missing Out or “FOMO” relates to the anxiety that people often feel when they are excluded from an important event or social occasion. People can also feel like they are missing out because they don’t possess an item or product that all, or a number of their peers have. To harness the power of FOMO, a website should include a product or service with an amazing USP and a number of great reviews. They should highlight how high the demand for the product/service is using statements such as “last few remaining” and something that promotes urgency – such as a countdown timer or an additional statements such as “offer ends tonight”. When used along side a quick and easy checkout process e.g. Paypal or Amazon Pay – people can make purchases almost purely based on the feeling of FOMO, rather than a logical evaluation of the value of a product or service to them. When web designers harness the power of human psychology, along with a professional and fast-loading website – the impact upon conversion rate can be dramatic. The key is to test everything, ensuring that data-driven decisions are made, instead of decisions based on personal preference. Clearly showing your address and telephone number on the website-footer or on a specific contact page can also help to create an additional sense of trust. A local number or vanity telephone number – instead of a mobile number is a must too. Finally, consider adding live chat from a company such as Moneypenny to your website to make it as quick and easy as possible for visitors to find what they are looking for. The post How to Use CRO to Power-Up Your Social Media Traffic appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 30, 2020 at 09:26AM How to Partner With Other Content Creators (and Why You Should) https://ift.tt/2S2PDML These days, social media is overrun with content creators. Even niche, specialized industries seem to have dozens of influencers all competing for a voice, and all competing to be the frontrunner for the space. And if you’re invested in the world of social media marketing, this can be intimidating, or even frustrating; after all, these people are competing with you. But there’s a way to harness the power of this competition: partnering with those content creators. Why Partnerships Are Beneficial Working with other content creators, instead of directly competing with them, can have several benefits:
Types of Partnerships to Consider The term “partnership” is vague, so what does that actually mean? You can team up with another content creator on social media in many different ways, with varying levels of commitment and intensity. For example:
Over time, you’ll likely gravitate from lower-intensity interactions to higher-intensity ones, but there’s no surefire recipe to follow; do what works best for you. Building an Initial Partnership The hard part is finding a potential partner and convincing them that collaborating will be good for both of you. There are a few best practices that can help you in this regard:
Nurturing Your Successful Interactions Inevitably, you’ll run into content collaborators who shirk their responsibilities, dismiss your ideas, or otherwise make themselves difficult to work with. Don’t worry about these people. Instead, focus on the partnerships that were really successful—the eBooks you cowrote that got thousands of shares, and the people who are eager to work with you again. You may be tempted to search for new partners, but it’s equally important, if not more important, to spend time nurturing the high-quality partnerships you’ve already established. The more you interact, the stronger your potential collaborations will become. Too many people view social media marketing as a solitary venture. They want to outcompete everyone else in the space and foster a gigantic audience for themselves. But it doesn’t have to be this way. Instead, spend more time and effort interacting with your peers, even if they are your direct competition, and work together on something better than either of you could have created individually. The post How to Partner With Other Content Creators (and Why You Should) appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 29, 2020 at 04:31PM
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Google is reportedly launching another messaging app...again https://ift.tt/38QsBjg It’s unclear how it will affect the existing app lineup, or if the app will be available for personal use. Read more... More about Tech, Google, Mashable Video, Social Media, and Messaging AppsSocial Media via Mashable https://ift.tt/2DCFv97 January 29, 2020 at 02:21PM
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4 Creative Ways to Ensure Your Brand Stands Out from the Crowd https://ift.tt/36GpfO1 Even if you have created the best product in the world, if you fail to make your brand stand out from its competitors, then you will struggle to succeed. Did you know that there are currently around 30 million SMEs in the U.S? That’s a lot of competition and that doesn’t even factor in the larger corporations that you also need to keep up with, most of which have access to huge marketing budgets that you can only dream of. That being said, there are still practices that you can adopt in order to ensure that your brand stands out from the crowd. From creating an emotional connection between your brand and your customers, to embracing new technologies, to showcasing your brand with an epic corporate event, keep reading to discover four creative ways that can make your brand more memorable.
This is especially beneficial for smaller organizations that want to appeal to the local community, but it can also be advantageous for online businesses who want to attract a larger audience. Having a page on your website that tells your story, how your business started and how you got where you are today, is a great way to engage with potential customers and create an emotional connection with your brand. You could even post a video about your story on all of your social media platforms for more engagement. After all, it is estimated that 85% of internet users in the U.S regularly watch video content. Organize an Epic EventWork parties are not only great for boosting employee morale, they are also the perfect opportunity to showcase your brand and attract new customers. However, you can’t just arrange a few canapes and cocktails and then hope for the best. You need to ensure that you maximize the effectiveness of your corporate event. Ways in which you can do this include:
Function bands are incredibly trendy at the moment and you can find ones to suit all musical tastes. Visit this page for the very best function bands in the business supplied by Alive Network, with options including The Beatles, Ed Sheeran, Kings of Leon and The Killers. Deliver Added ValueOne of the simplest ways to stand out from your competitors is by offering something that they don’t — whether that be free shipping, free returns or luxury packaging. You can also improve their experience by providing the best possible customer service. Many SMEs struggle to compete with larger corporations because they cannot keep up with the same level of service due to budget restraints and a lack of resources. However, there are ways in which you can improve your customer service without spending a fortune or hiring more employees. One of these is to invest in a virtual sales assistant. Not only can a virtual assistant communicate with your existing and potential clients 24/7 — meaning customers will never have to wait for a response to their enquiry — but VAs can also:
Focus on Your EmployeesDid you know that one of the most visited pages on a website is the About Us page? It may be hard to believe, but it’s true. Yet many businesses fail to take full advantage of this important page and merely add a few boring and nondescript sentences about their team. However, if you think about this more closely, your employees are the face of your business, even if you are an online company. They are the individuals that your customers interact with on a daily basis, so you need to showcase their talents and individuality on your site. Forget run-of-the-mill corporate headshots, and instead, feature images that show your employees doing what they do best — whether that be making your products, talking to your customers, or even updating your social media profiles. If you take away one element from this article, it should be “don’t be afraid to take risks”. Whether that be investing in a new technology that you have not used before, changing your website to reflect your customers’ needs, revealing more about yourself than you would normally do, or by throwing an unforgettable corporate event. No one has ever become great by playing it safe. The post 4 Creative Ways to Ensure Your Brand Stands Out from the Crowd appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog January 29, 2020 at 11:47AM
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How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard https://ift.tt/36zRfTM Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn?Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:
To find your dashboard—which is available on both desktop and mobile—look at the top of your LinkedIn profile, below the About section. Note that your dashboard is private to you; no one else can access or view this information. Without a doubt, being visible to your ideal customer on LinkedIn is essential to your business’s growth. Here’s how you can use these three insights to gauge how well your LinkedIn profile is working for you. #1: Assess Your LinkedIn Profile Search AppearancesAppearing in LinkedIn search results is key to helping you achieve your goals on the platform. To find out how many times your profile has appeared in search results in the last week, click Search Appearances in your LinkedIn dashboard. Pro Tip: Regularly make a note of your search appearance data and the date. It’s a useful benchmark for you to review over time. In addition to the number of searches, LinkedIn reveals where those searchers work. If you scroll down, you can also see what those people do (their job title). If you have a LinkedIn premium account (starting at $29.99/month), you can see which keywords they used in their search. When you look through this data, ask yourself these questions:
Analyzing this search data can reveal potential business development opportunities. Make a list of businesses you want to research and people you’d like to contact. Connect the dots, use LinkedIn search, and follow the trail to initiate a business development conversation. If you have access to the list of keywords searchers used, do the keywords reflect the products/services you offer? If the keywords you want to be found for aren’t on the list, think about reworking your profile. This list may also reveal additional terms you can add to your profile. Keep in mind that people often create their LinkedIn profiles based on previous job roles, so they might show up in search results for industries they no longer work in or for skills they no longer want to use (perhaps lower-level tasks). If your LinkedIn profile is written with a focus on what you want to be found for right now or in the future, you’re more likely to appear in searches by your current/future ideal customer, providing opportunities to help grow your business. Pro Tip: When your profile shows up in search results, you want to make the most of that opportunity. To do that, make sure you have a professional photograph and headline that will encourage the prospect to click through to find out more about you:
Getting found on LinkedIn is the first step. The next is to look at who’s clicking through and viewing your profile. #2: See Who Viewed Your Profile on LinkedInThe data LinkedIn reveals about people who have viewed your profile is limited for users with a free LinkedIn account. With a premium account, all data is available, assuming users have their privacy settings for profile viewing fully visible. Note: The visibility of profile viewers depends on the other LinkedIn user’s privacy settings, not yours. It’s also unrelated to the type of account (free or paid) any user has. When you click on Who Viewed Your Profile on your personal dashboard, you’ll see a graph showing the number of profile views in the past 90 days. Look for trends in the number of profile views that may correlate with your activity on LinkedIn. Are there peaks you can correlate to times where you were more active on the platform (posting content or adding connections)? A percentage increase over the previous week could be an indication that something worked well. A drop in profile views may signal you need to be a little more active. Of course, you also need to look at the information behind the trend data. Scroll down to see more details about the LinkedIn users viewing your profile. Do you see any existing connections? Are there any 2nd- or 3rd-degree connections that match your ideal customer? This information may also reveal warm leads and conversation triggers. The right people viewing your LinkedIn profile is just as important as the volume of people viewing it. If the people viewing your profile aren’t a good fit for your business, you may need to tweak your profile to appeal to the right people. If existing connections have revisited your profile recently, you could touch base with them by sending a message like this: Hi <first name> How are you? I noticed you have taken a look at my LinkedIn profile this week, which prompted me to get back in touch! <Refer to something from a previous conversation to make the message relevant and personal…> Regards, <name> If there’s a profile viewer you’re not yet connected to, visit their profile to find out more about them. If they appear to be an ideal customer or potential partner, send them a message similar to the one above via their profile. Alternatively, send them a connection request. Do this via their profile rather than with the Connect button so you can customize the invitation. Clicking the Connect button just sends the potential contact the default “Hi X, I’d like to join your LinkedIn network” message. Here’s what you might say in your personalized connection request: Hi <first name> I hope you’re having a good week. I noticed that you have recently viewed my LinkedIn profile, and since we haven’t spoken before, I wanted to check to see if you found what you were looking for, or if I can help at all? <If you spot something you have in common when you view their profile, mention it here, or perhaps find a post on their profile that you can compliment. Both are good ways to start building rapport.> Regards, <name> This approach creates an opportunity to start a conversation and avoids making an immediate sales pitch. Taking time to build the “know, like, and trust” factor will reap greater rewards long-term. #3: Analyze Your LinkedIn Posts, Articles, and Document PerformanceYour LinkedIn dashboard also shows data about the content you share on LinkedIn, including articles, documents, and posts you’ve published. Click on Post Views in your dashboard to see a detailed breakdown of the analytics for any content viewed by 10 or more unique viewers. When viewing this data, keep these points in mind:
If you look at the insights below, the data for post views includes information about where viewers work, what they do, and where they’re located. If you don’t see your existing connections or ideal prospects in your post view data, you may want to rethink what kind of content you’re posting to find something more likely to resonate. Anytime someone engages with (likes, comments, or shares) your posts is an opportunity for you to start a conversation. For example, you could send a message thanking them for their interest. You can do this publicly or privately. By using your LinkedIn dashboard analytics to see what’s resonating with people, you can keep posting content that gets results for you and your business. ConclusionAs the world’s largest professional network with more than 673 million users (January 2020) in more than 200 countries and territories worldwide, LinkedIn is a good place for business professionals to have a presence and be visible. That means having a complete (All-Star) personal profile that showcases your experience, skills, career achievements, and knowledge. Additionally, you need to maintain an active presence, posting content and engaging with content posted by your network of connections. Your LinkedIn personal dashboard can provide valuable data and insights to help you improve your profile and activity. Your ideal customer or contact is as unique to you as your personal dashboard data so use the information available as a benchmark for monitoring results and making continuous improvements. Staying active on LinkedIn and sharing the right content will increase your chances of getting found by prospective clients and partners who are looking for someone like you and the products/services you offer. Get Expert Social Media Marketing Training!Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Tuesday, January 28th, 2020.CLICK HERE TO LEARN MOREWhat do you think? Have you used the data from your LinkedIn dashboard to provide insights that will help grow your business? Share your thoughts in the comments below. More articles on LinkedIn marketing:Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p January 29, 2020 at 05:05AM |
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