All the Facebook Ad Targeting Options You Should Know
Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue.
More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.
For a look under the hood, see how Facebook uses your data to help marketers reach you.
But Facebook data is only part of the equation. Facebook defines audiences in three ways:
Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
36 Facebook ad targeting options for your business
Finding your Facebook target market is easy, especially if you know what options are available to you. Here are all the Facebook ad-targeting possibilities currently available.
With location targeting, advertisers can deliver ads based on people’s postal code, city, region, or country. You can target up to 25 countries, or 250 cities, or 50,000 postal codes at a time.
Option 1: Everyone in a location
Option 2: Locals
Option 3: New residents
Option 4: Visitors to a location
Option 5: Within a radius
Marketers with broader ambitions may wish to target Facebook ads based on specific geographical regions.
Option 1: Free trade areas
Option 2: App Store countries
Option 3: Emerging markets
Option 4: Euro area
Learn how to use Facebook Audience Insights to target the right market for your next campaign.
Demographic targeting allows marketers to direct ads at people based on the details they share publicly on Facebook.
Option 1: Age
Option 2: Language
Option 3: Gender
Option 4: Education
Option 5: Political views
Option 6: Relationship status
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.Get the free guide right now!
Option 7: Family Status
Option 8: Life events
Option 9: Careers
Knowing what hobbies and interests people into your brand share can help you target Facebook members based on what they like. Facebook also refers to this as “detailed targeting.”
Option 1: Interests
Option 2: Activities
Option 3: Pages they engage with
Option 4: Posts they like
Option 5: Posts and comments they make
Option 1: Mobile device
Option 2: Desktop browser and operating system
Option 3: Ads people click on
Option 4: Speed of network
Option 5: Wi-Fi users
This Facebook ad targeting option is only available in the United States. It is not based on ethnicity, but rather the culture that people have expressed an affinity to based on their interactions.
Housing, employment and credit ads are not eligible for multicultural affinity targeting.
Facebook also allows brands to connect with people who have already connected with them in the past.
Option 1: Facebook Page connections
Option 2: Facebook Event interactions
Option 3: App activity
Create custom audiences using your own data in order to find your customers on Facebook. Once you’ve decided which custom audience is right for your campaign, follow our step-by-step guide on how to create one.
Option 1: Contact lists
Option 2: App users
Option 3: Site visitors
Lookalike audiences rely on your customer data to help you find new audiences that have a lot in common with your current customers. Lookalike audience options are the same as custom audiences—contact lists, app users, and site visitors—only they target new people based these sources.Source: Facebook
Learn more about Facebook Lookalike Audiences.
Now that you know all of your Facebook ad targeting options, explore all the Facebook ad types that will help you connect with the right people.
Get the most out of your Facebook ad budget with AdEspresso by Hootsuite. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. Try it free today!
The post All the Facebook Ad Targeting Options You Should Know appeared first on Hootsuite Social Media Management.
via Hootsuite Social Media Management http://bit.ly/1LdunxE
June 11, 2019 at 08:51AM