RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


8 Instagram Trends to Watch in 2019

11/1/2018

0 Comments

 
https://ift.tt/2QdZeyr

8 Instagram Trends to Watch in 2019

https://ift.tt/2qr9fNb

2018 is rapidly ending, and it’s time to look forward. Staying ahead of the trends will keep your business competitive and encourage greater engagement from your intended audience.

Like any list of projected trends, this is just an estimation. No one can see into the future and discern what the most successful Instagram marketing campaign will be. However, based on the rapid growth rate of Instagram with more than a billion active users and trends that have worked in the past, experts have made a few likely predictions. Real Instagram followers are probably looking for the following trends as we roll into the new year.

1. Buying Direct on Instagram

“Got an e-commerce store? If so, you need to be using Instagram’s Shopping feature,” says expert marketer Neil Patel. “Like, right now. It improves product discovery on the app by condensing and making information available in one place.”

He explains that when customers see a product they want to purchase on Instagram, they’re more likely to finish the transaction rather than abandoning the cart. People are naturally impulsive when it comes to making purchases, and the more hoops they have to jump through, the more time they have to change their minds.

An online boutique called Lulus ran a test to see whether or not this feature made that much of a difference in their online shoppers. They discovered than nearly a third of those who tapped into an advertisement to learn more also clicked “Shop Now.” This shopping feature is worth considering for the near future.

2. Use Live Streaming to Organically Reach Users

Many marketers are nervous about going live because if you make a mistake, you can’t fix it. However, it’s an excellent way to connect with an audience and provide the customer service and valuable content they crave.

Play around a little with live video now. Pretty soon, most businesses will be using this feature, so take this time to practice until you feel confident in your productions.

3. Using AR Filters for Your Instagram Stories

At one point, you might have been told that using the silly augmented reality features on Facebook was a no-no in the business realm. It was considered too unprofessional. However, that’s all changing. Instagram users crave the casual connection with their favorite brands, and they welcome business posts that integrate these funny filters into their videos.

What’s more, many brands are developing their own Instagram filters in order to appease the interests of their followers. For example, Rhianna created a diamond-themed filter to promote her annual charitable event, the Diamond Ball. Kylie Jenner also created filters for her new line of lipsticks so that followers could virtually try on her lip shades.

If there’s an opportunity to create a filter that will promote your business, take it!

4. More IGTV for Users

In June, Instagram announced their new video platform designed for mobile viewing called IGTV. It’s made for vertical video playback so that marketers and content producers can better address an audience that exclusively uses their mobile phones.

“Why vertical? Instagram wants to encourage people to create video content but, at the same time, to do it exclusively for mobile,” explains Robert Katai of AdWeek. “We already know that people are more likely to use their mobile devices in a vertical position, hence the type of video.”

Creating more vertical video content is a brand new concept that today’s social media marketers should embrace if they want to successful stay up to date with Instagram.

5. Try Long-Form Content

Instagram is notorious for brief images and captions. However, social media users are loving long-form content no matter where they find it.

“We’re going to see a rise in long-form content,” Spendesk inbound marketing manager Patrick Whatman told AdWeek’s Robert Katai. “That’s intentional on the part of Facebook: It brought in IGTV specifically to let people go long.”

Studies show that long-form content not only increases social media engagement, but also increases website traffic.

“[Instagram] knows that teens and young people love watching vloggers on YouTube,” Whatman continues. “It also knows that these same people love watching videos on their phones. So, in direct competition with YouTube, it built a format that lets these vloggers create videos for the vertical screen—the same screen that young people love to watch on the bus or in the car.”

6. Integrate Instagram Into Third-Party Applications

Integration into third-party services is becoming a non-negotiable option for businesses. It provides essential data about your customers to help your business succeed. It’s also extremely convenient for your consumers, even though it means giving up some of their personal details.

But many companies still haven’t embraced this service with Instagram. Businesses who haven’t yet incorporated Instagram in multiple applications will begin to do so in 2019 before it’s too late to compete.

7. Chatbots Will Go Mainstream

Chatbots are still relatively new and exciting to businesses and consumers alike, but that childlike fascination will significantly dull in the new year. Their use is going to become pretty much mainstream in 2019 in multiple applications, including Instagram.

Chatbots make it easy to stay up to date with your brand, responding directly to customer messages and even auto posting when you need a hand. You shouldn’t rely too heavily on this service, but it is an important feature to include in your Instagram strategy.

8. Ads in Instagram Stories

Nearly half of all Instagram users engage with the new Instagram Stories feature on a daily basis. It’s the perfect alternative to the increasing prices of Facebook advertising, and you can still get the same targeted effect with your ads.

These ads don’t have to be complex. It could be as simple as adding a banner to a photo or shooting a 20-second video to announce new products. Later.com also warns that your content should fit in as naturally as possible with non-business Instagram Stories.

“Remember, when people are watching Instagram Stories they are used to seeing casual content from their friends instead of highly-produced videos, so if you don’t want people to swipe past your ‘ad,’ try testing organic, less filtered visuals,” she encourages.

Your Instagram strategy should be constantly evolving, hailing in a new year of greater followers and higher engagement on your page. This is the key to staying competitive on Instagram and in your business.

The post 8 Instagram Trends to Watch in 2019 appeared first on Social Media Explorer.





Social Media

via Social Media Explorer https://ift.tt/2onGYog

November 1, 2018 at 10:40PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe