RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


6 Ways Retail Brands are Championing in Email Marketing

7/23/2018

0 Comments

 
https://ift.tt/2NyUWja

6 Ways Retail Brands are Championing in Email Marketing

https://ift.tt/2JNLiHa

6 Ways Retail Brands are Championing in Email Marketing

E-mail marketing is a game-changer in every retail industry; from the brick-and-mortar shop down the corner to the biggest e-commerce store. Customers who buy products through email spent 138% more compared to counterparts who didn’t get emails.

As such, many brands invested time, money, and human resources to get their email marketing right. They use tools such as email marketing automation software to polish their emails to perfection.

Here are 6 strategies retail brands are using email marketing to boost sales and customer engagement.

  1.       They use irresistible subject lines.

The battle for your client’s attention is tough. The internet is noisy and your client receives hundreds of other emails so you should fight to stand out. Devote attention to your subject line because it will dictate whether your email gets opened, ignored, or deleted.

The subject line below by Grammarly is irresistible because it has a sense of urgency, it identifies the receiver’s pain point (grow your writing skills), and it gives away discount.

  1.       They make purchase smooth and simple, straight from the email that they send.

Now that you’ve gotten your client’s time, you have to sustain their attention and let them purchase within that period. The one who makes it easiest for the client wins the game.

The email from UncommonGoods, an e-commerce store that sells unique items aced in making it smooth and simple for the client to purchase. There is a striking CTA that leads the client to make a purchase.  A sense of urgency is created to compel the client to buy within a short span of time.

  1.       They make clients feel valued.

Clients can easily unsubscribe to brands if they don’t feel important. Giving exclusive member privileges and discounts are some ways to give importance to your customers.

Valuing your clients also mean that you respect their time so you should keep your emails to a minimum. Seventy-eight percent of users have unsubscribed from a brand because they were sending too many emails.

Starbucks nailed this member exclusive promo. Even if they don’t sell online, they still champion in email marketing. They make their members feel special with this group discount.

  1.       They are not scared to think outside the box.

The best performing brands are not afraid to innovate even with their email marketing. Modern marketing requires businesses to think outside the box to catch the interest of clients. One way to do this is through interactive content.

Interactive content provides more value because it engages the client. It educates and entertains clients. Examples of interactive content are calculators, videos, real-time updates, assessments, surveys, mini-games and more. There is no limit on what you can do with your email.

 

The GIF below by Feel Unique allows users to create a look using the products before they can buy. This solves a pain point for most online buyers. They can imagine how the makeup will turn out so they can make a better choice in buying.

  1.       They combine other platforms into their email.

Champions in email marketing know how to create synergy between email, social media, and other apps. Email marketing can be used to promote your apps and social media, vice versa.

Integration gives your client the chance to choose the most convenient option. It also widens the scope of your marketing with minimal effort.

This email by Dorothy Perkins is one example of effectively promoting your social media platforms. It has a reward and clear CTA’s. The blog, Facebook, Twitter, and Pinterest pages are all promoted in the email.

  1.       They have over-the-top personalization.

Personalization extends way beyond using the person’s name. Personalized emails have six times better transaction rate and profits compared to non-personalized email. You can personalize emails using their input data and browsing behavior.

The Banana Republic nailed personalization with this birthday email. The brand has given a discount and greeting for the client on her birthday.

Conclusion:

The best marketing emails by retail brands are all client sensitive and client-centered. Users will engage with your marketing efforts if they provide value. Help the client with their needs and they will love your brand.

Another way your email marketing will improve is to use email marketing automation software. It will power up your email campaigns by improving your efficiency. The software will handle your emails so you can focus on your clients.





Social Media

via Social Media Explorer https://ift.tt/2onGYog

July 23, 2018 at 02:49PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe