6 Tips to Find Influencers in Your Niche
Social conversations have a significant impact on what and how people choose to buy. 80% of consumers have purchased something based on the recommendations of an influencer.
However, most marketers say finding the right influencers for a campaign is difficult. Now that you are here, I will make it easy for you to find an ideal influencer in your niche. Let’s get started.
What Is Influencer Marketing?
Influencer marketing refers to partnering with people who have a robust social media presence to promote your product. Both you and the influencer benefit from this partnership. They get incentives (either monetary or non-monetary), and you get more sales.
Major brands like Nike and Gillette have been doing influencer marketing for decades now. Nike partnered with Michael Jordan in 1984 and generated millions in sales within the first year.
Benefits of Influencer Marketing
With more than 3.8 billion people using social media, influencer marketing helps cut through the noise by targeting specific audiences. Influencer marketing helps grow your business online.
Here are some more benefits of influencer marketing for businesses:
How to Find the Right Influencer in Your Niche?
Despite the many benefits of influencer marketing, it’s a waste in investment if you partner with the wrong one. Here are the six best ways to find the right influencer for your brand.
1- Search Through Industry-Related Hashtags
Hashtags are popular in social media, and almost every influencer uses them. Determine which social network is right for your business. Then, search for hashtags to find people who are actively using your industry-related hashtag.
Visit the social media platform of your choice and enter a hashtag in the search box. Check from the list of hashtags that appear as a suggestion to find the relevant ones.
Follow the best practices when finding influencers through hashtags.
2- Use Influencer Marketing Tools
Influencer marketing tools like Charitable can help you promote your brand, products, or services and grow your social audience. Charitable partners with top celebrities and influencers with millions of followers to ensure your message reaches a wide audience (the ones that you want to target).
The best part about Charitable is that with every campaign, they support a nonprofit cause. By partnering with Charitable, you will not only be able to build brand awareness and drive sales, but you will also contribute to making the world a better place.
3- Leverage Search Engines to Find Potential Influencers
You can find industry-specific influencers on search engines. Divide the list of influencers based on your needs to ensure they are the right choice for your brand.
For example, if you want to find social media influencers to promote your newly launched cosmetic product, search for “top beauty influencers on Instagram.” You will see a list of results.
When searching for influencers on search engines, follow these best practices to increase your chances of succeeding:
4- Look for Influencers Who Have Worked With Your Competitors
Discovering influencers who have worked with your competitors is a great way to find those who are likely to associate with you. This also gives an idea of who would be a good fit for your brand.
Another advantage of looking for influencers who have worked with your competitors is that you can analyze whether the collaboration was a success or not. Check the engagement rate. If enough people haven’t interacted with their post, it’s time to remove them from your list.
Avoid collaborating with influencers who are currently working with your rivals. It won’t look authentic if they promote both your and your competing products simultaneously.
5- Analyze the Quality of Engagement
Analyzing the influencer’s profile can help you determine whether they can help you achieve your campaign objectives. It also gives a lot of insights into their audience’s demographics.
6- Discover Popular Bloggers in Your Niche
Bloggers, too, are influencers. They might not have a robust social media presence, but they have a loyal following visiting their blog regularly.
Also, bloggers usually have a list of subscribers, and they send emails every time they publish new content.
By finding and partnering with popular bloggers in your niche, you can instantly widen your reach and acquire new customers.
To find bloggers in your niche, search “Your seed keyword +blog” in Feedspot. For example, if you want to promote an “SEO tool,” search for “SEO blog.” You will see a list of top 100 SEO blogs and influencers. Narrow down the list by analyzing who amongst them are an ideal fit for your business.
Influencer marketing helps reach a wider audience, boost brand awareness, and generate sales. However, finding the right influencer in your niche is not an easy task. You have to spend time and do some manual work to determine if an influencer can bring desired results. If you are short of time, use third-party influencer marketing tools to find the ideal celebrity for your brand. Happy Influencer Marketing!
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July 9, 2020 at 10:57AM