6 Instagram Accounts You Wouldn’t Expect to Be Awesome But Totally Are
We all know the brands. They’re cool, they’re fun—and they never seem to run out of ideas for creative Instagram content.
The reality is that not every brand has a product or service that’s as easily “gram-able” as a company like Airbnb, with their endless supply of gorgeous user-generated travel photos. But that doesn’t mean a security company or a bank can’t also create engaging content that their customers love.
I spent some time searching for unexpectedly great Instagram accounts and found some truly excellent content. Continue reading to find out:
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1. King Arthur Flour
You wouldn’t expect a flour company to have over 190,000 Instagram followers, but King Arthur Flour’s social media team knows what they’re doing.
Not only are the photos of delicious baked goods mouth-watering, but many of them are provided by King Arthur Flour customers themselves.
The brand’s Instagram bio encourages their audience to tag their baking pictures with the #kingarthurflour hashtag for a chance to get featured on the brand’s page.
Using a branded hashtag is an effective way to curate user-generated content while building brand awareness. To do this for your brand:
There are at least 143,000 Instagram users smarter than you. At least that’s how many are following Dictionary.com’s account for their word of the day.
The popular vocabulary site has a simple but effective approach to their Instagram account. Every day they post a word and its definition on a brightly colored background.
While this exact format won’t work for every brand, there are key takeaways that can be applied to most business’s Instagram accounts:
If you hear the name 3M and immediately think about tape, it’s time to check out their Instagram account.
3M is a leader in industries “from health care and highway safety to office products and abrasives and adhesives.” In other words, they’re about a lot more than tape.
Their Instagram feed is a carefully curated mix of fascinating science and technology posts, along with more lifestyle-oriented content.
4. Trader Joe’s
How exciting can a grocery store’s Instagram account be? Just look to Trader Joe’s page to find out.
It’s generally recommended that brands not fill up their Instagram feeds with images solely featuring their products, but that’s exactly what the quirky American grocer does.
This would typically make for a boring account, but Trader Joe’s does it in a creative way that keeps their audience of over 234,000 followers engaged.
Make your product or brand the star of your Instagram by:
Sharpie is a big brand with a small product—and their Instagram account brings it to life with incredible creations by employees and fans of the pens. Like King Arthur Flour, Sharpie encourages their audience to share relevant posts with their branded #StartSomething hashtag.
With this hashtag, Sharpie is able to find and share compelling content made with their products. For example, lettering artist Adam Vicarel designed a denim jacket with Sharpie markers and pens. He accompanied his post of the jacket with a story about his struggle to become a professional artist, and Sharpie was able to share his story.
How can your brand follow Sharpie’s steps to creating engaging content?
A mere mention of the United States Transportation Security Administration (TSA) can make you sit up straighter. But this traditionally no-nonsense organization uses Instagram to show the lighter side of their business.
While any organization associated with security is liable to have a top-secret vibe, the TSA pulls back the curtain with their personable, behind-the-scenes content.
Besides their humorous Q&A posts, the TSA shares images of confiscated items, interesting (and permitted) luggage, and other snapshots of their day-to-day experiences on the job.
If your organization’s Instagram content could use more personality, consider these questions:
As Henry van Dyke once said, “If only the best birds sang, the forest would be silent.” Even if your brand isn’t frequently classified as fun or exciting, there are no limits when it comes to creating engaging Instagram content for your customers.
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February 6, 2018 at 08:48AM
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