4 Tips for YouTubers Who Want to Switch Social Video Sites
Until recently, YouTube was the Hollywood of social media sites. Although video content could certainly be found elsewhere, YouTube was the only social video platform most people could actually name. And just as Hollywood became a mecca for actors and actresses, YouTube attracted every aspiring star and director who couldn’t pull up stakes for southern California.
Starting the Switch
To host a contest, you need a game and a prize. What about a “Where’s Waldo?”-style scavenger hunt that requires viewers to spot small items in the background? How about a mystery, where each clip contains a hint that helps viewers answer a riddle? When it comes to prizes, don’t default to influencer swag or trinkets you can buy at discount chains: Give something unique and free that promotes engagement, like a meet-and-greet with you or an online serenade to the winner.
Should you delete or hide your YouTube channel? Only if you have switched to a totally new subject area and are sure you’ll never go back. Not only do YouTube videos have a shelf life many times longer than content posted to Instagram or Facebook, but they make you more credible to influencer marketers you might want to work with. Even if your interests have changed, there’s no harm in telling people that.
These days, YouTube is far from the only social video platform. If you built your YouTube brand before platforms better suited to your audience and interests sprung up, there’s no shame in switching. Just be sure you bring your most loyal fans along for the ride.
The post 4 Tips for YouTubers Who Want to Switch Social Video Sites appeared first on Social Media Explorer.
via Social Media Explorer https://ift.tt/2onGYog
July 8, 2019 at 01:51PM