RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


4 Interesting Ways to Market Yourself to Millenials and Gen Zs

6/28/2019

0 Comments

 


4 Interesting Ways to Market Yourself to Millenials and Gen Zs

https://ift.tt/2IWJP4n

For growing businesses today, you can’t afford to ignore the younger generations. Millennials are now the largest living generation in the United States, and Generation Z is rapidly growing in purchasing power as well. But young people have grown up in a different media environment, and they have an entirely distinct relationship with marketing. If you’re going to adapt and thrive with these new cohorts, you’re going to need to change the way you think about advertising. 

Make Your Brand Stand for Something

The rising generations are all about being conscientious consumers. They want their values reflected in the choices they make and the brands they support. Don’t be afraid to put your values on display and make that a key component of your brand. Use your voice and your money as a brand to support a cause you believe in and ask millennials to be a part of it. 

You don’t need to take a stand or actively support every issue there is out there. Find some cause that unites people, and that truly means something to you and your company, and find a way to support it. Younger consumers want to see their purchases and the brands they support having a positive impact on the world. 

Produce Engaging, Authentic Content 

Empty or repetitive advertising doesn’t cut it anymore. To build brand loyalty with customers among millennials and Gen Z, you need to produce high-quality content that reflects the authentic identity of your brand. Above all else, it must be engaging and have value on its own as content. 

“Create valuable content, whether it’s informative, entertaining or something else entirely,” says Ted Rosenberg, a personal injury lawyer in Long Island. “Create something that will be helpful and answer real questions people have.” Then publish your content across multiple platforms to reach young consumers where they congregate. Make it worthwhile. 

Start Interacting 

These new consumers value conversation and community above all else. Brand loyalty is going to come out of a two-way relationship, not just one-way mass advertising. Establishing a presence and a distinct personality on social media is essential. 

Join Facebook and Twitter and put in the time and effort to engage with people. Entertain people and create conversations to bring people together and build community on the web. That’s how you build a successful brand in the 21st century. 

Let the Audience Do the Work

Building a brand is more important than ever because word of mouth and peer recommendations are more powerful than ever. Young consumers don’t respond to the traditional advertising sales pitch like older ones do. They are much more likely to consider a product if they see their peers using it. 

By building relationships and making inroads in the market, you’ll establish an audience of consumers that will do the work of spreading your brand far more effectively and efficiently than you could ever do on your own. Try to create content and products that can be shared widely and efficiently.  

The post 4 Interesting Ways to Market Yourself to Millenials and Gen Zs appeared first on Social Media Explorer.





Social Media

via Social Media Explorer https://ift.tt/2onGYog

June 28, 2019 at 12:14PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe