3 Top Facebook Boost Myths Debunked
Since Facebook announced that its news feed would prioritize meaningful personal interactions over posts from brands, itâs become harder than ever for brands to get their organic content in front of Facebook users.
In this increasingly competitive Facebook landscape, you need to make sure your content is working as hard as possible. The Facebook Boost Post button can help you reach your business goals by allowing you to quickly create a Facebook ad out of an original, organic post.
But, there are many mythsâfake news, if you willâfloating around about Facebook Boost.
Continue reading to discover:
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
1. The bigger your audience, the better your results
It might seem counterintuitive to say that getting your content in front of less people can actually work better for your business, but itâs the truth.
âMany businesses think that boosting a post to a wider audience, will improve the performance of their content,â Nick Martin, Hootsuiteâs Global Social Engagement Specialist explains.
âBut, that thinking isnât necessarily right. If your audience is a huge group of uninterested Facebook users, youâll end up paying a lot more for less results.â
The key is to figure out exactly who your audience is, and what theyâre interested in. You want to increase the probability that they will engage and ultimately convert.
When you have an audience set that is too large and your budget is too low, it can make it hard for your ads to compete with other advertisers who can spend more money to reach the same audience.
To avoid this, narrow your boosted postâs demographics and set specific parameters for who will see itâincluding their age, sex, location, and interests.
You can also create custom audiences based on existing contacts, or lookalike audiences based on people whoâve already engaged with your Facebook business Page in some way.
Get more results with a smaller audience by:
2. More budget means improved performance
If a bigger audience doesnât mean better results, then surely a bigger budget will, right?
More spend behind your boosted post does not necessarily mean youâre going to see a better return.
âStronger content needs to be your focusânot an increased budget,â Martin explains.
âIf your audience isnât engaging with a piece of content organically, putting a huge amount of money behind it and boosting it wonât make it magically perform.â
Instead, you first need to create engaging content by knowing and paying attention to your audience and their interests. Once you have organic content that is performing well, then you can start boosting postsânot the other way around.
âHere, you need to pay attention to your analytics,â Hootsuiteâs Social Marketing Specialist, Christine Colling, explains.
âIf youâve boosted a post, itâs important to watch closely for the point where engagement drops off. If you miss this, youâll end up paying to reach people outside of your target audience who wonât click through or engage.â
How can you get the most out of your boosted posts?
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.Get the free guide right now!
3. You should boost every post
While it may be tempting to hit that boost post button for all of your content, that could do more damage than good.
âBefore you click on the boost post button, you need to make sure you have a clear purpose for that content,â Colling explains.
âWhat business goals will the boosted post help you reach? If you donât have a solid answer, you might want to rethink putting more budget behind boosting the post.â
Are you trying to get more likes on your Facebook page? Or are you trying to increase traffic to your sales website?
Knowing your goals will help you determine metrics to measure success by and create an effective call-to-action (CTA.)
A good test is to come up with a clear CTA for a post you want to boost. If you have difficulty figuring out exactly what you want your audience to doâand whyâitâs probably not a great idea to click the boost post button.
What kinds of posts should you boost?
While itâs tempting to click the boost post button whenever you want more eyes on your content, there are consequences to being overly trigger-happy. As the debunked myths above show, less is often more when it comes to the boost button and your Facebook marketing strategy.
Save time, reach the right audience, and make the most of your advertising budget by automatically boosting your top-performing Facebook posts from the Hootsuite dashboard.
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July 19, 2018 at 08:26AM