RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


3 Key Insights for Marketing on a Budget

5/8/2017

0 Comments

 
http://ift.tt/2qgSvdI

3 Key Insights for Marketing on a Budget

http://ift.tt/2qSvxXs

Budgets suck. Yes, they’re useful and beneficial (#adulting), but when you’re like Dara Royer, Chief Development and Marketing Officer of Mercy Corps, trying to turn a small organization into a world-class brand, budgets can be limiting and daunting.

As CMO, Royer was tasked with rebranding the global organization with a $50,000 budget and a small team. Despite her shoestring budget and limited resources, Royer led Mercy Corps to success while increasing its brand awareness, revenue, and recognition. On April 19th, Harris Poll recognized Mercy Corps as the 2017 EquiTrend® “Brand of the Year” and “Most Loved Brand” in the category of International Aid Nonprofits.

Royer’s story specifically involved rebranding a global company, but the knowledge she shared felt more like a “mini-marketing plan” for brands of any size. Check out the 3 key takeaways Royer shared in the latest Renegade Thinkers Unite podcast, highlighted below.

1. If It’s Too Expensive, Then DIY

If you want to clearly position your brand, you need to do your research—which can be expensive. Organizations with deep pockets frequently outsource this task, but don’t be discouraged if that’s beyond your budget. When Mercy Corps needed the research to help with their rebranding efforts, Royer decided to DIY.

Her team was extensively trained in research methodology and polished up their communication skills. The investment paid off. The results they collected were both consistent and valid, and specific themes emerged that shaped their brand positioning. It can’t be emphasized enough, though—don’t skimp on the research or the methodology. As Royer puts it, if you have garbage going into the study, you’ll get garbage in your results.

2. Don’t Just Create Stories. Create Epics

When you think “epic,” you might have flashbacks to college, when your professors made you read and analyze The Iliad or The Odyssey to the point of exhaustion. That’s not quite what we’re talking about when we say to create epics. Whatever story you tell, make it consistent and make it relevant.

This is especially true for companies catering to a global market, like Mercy Corps. You want to make sure viewers understand the “big picture” your brand is communicating, and that it resonates with them, regardless of channel or cultural diversities. Don’t just tell viewers what your epic is. Show them.

3. Being Right Doesn’t Always Matter

This is less of an insight and more of a lesson on leadership. Royer says this is the toughest lesson she had to learn when it came to rebranding Mercy Corps. Even if you have the BEST idea, you can’t just show up to the meeting and expect everyone to fall in line just because you have done some research. Flex your internal branding skills and make sure your entire organization understands the goal and epic of the company. Get everyone involved in the process. Negotiation and active listening will get you further than forcing people to blindly accept what you propose.

To hear more about building a world-class brand on a shoestring budget, check out the latest Renegade Thinkers Unite podcast with guest, Dara Royer, Chief Development and Marketing Officer of Mercy Corps, below:

The post 3 Key Insights for Marketing on a Budget appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://ift.tt/xMddWR

May 8, 2017 at 12:01AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe