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16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes https://ift.tt/2zeEeRi With so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. There are a ton of details to keep track of, from image size to text copy length to headline character count. That’s why we’ve created this handy set of Facebook ad templates, complete with ad specs and best practices for every type of Facebook ad. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more. Facebook image ad templatesFacebook desktop feed recommended ad specs
Facebook mobile feed recommended ad specs
Facebook right column recommended ad specs
What image ads are best forImage ads can be very effective to bring visitors to your website. In Facebook’s own research, a series of image ads outperformed other formats for driving traffic. Image ads are also a great way for new Facebook advertisers to get started, because creating one can be as simple as boosting a post with a photo from your Facebook Page. Quick tips:
Facebook video ad templatesFacebook desktop feed recommended ad specs
Facebook mobile feed recommended ad specs
Facebook in-stream video recommended ad specsThese ads are delivered mid-roll to people watching videos on Facebook. Think of them as mini-commercial breaks.
What video ads are best forVideo ads are great for campaigns with a strong emotional component, whether it’s making someone laugh or tugging at their heart strings. Facebook research found that people associate watching mobile video on Facebook with “feeling happy.” Quick tips
Facebook Stories ad templatesFacebook Stories video recommended ad specs
Facebook Stories image recommended ad specs
What Stories ads are best forStories ads work well to drive action both online and in bricks-and-mortar stores. After viewing Stories ads, half of people visited a website where they could buy the featured product or service, and nearly a third went to a store to have a look in person. They’re also a great way to connect a personal connection with your audience--1 in 3 Stories results in a direct message. Quick tips
Facebook Carousel ad templateFacebook feed recommended ad specs
Facebook right column recommended ad specs
What Carousel ads are best forCarousel ads work best to showcase multiple products, or to highlight different features and benefits of one products. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more. Get the free guide right now!Quick tips
Facebook Messenger Inbox ad templateRecommended ad specs
What Messenger ads are best forFacebook Messenger ads are great for catching attention, because there’s far less competition for eyeballs on the Chats screen, where they appear. Quick tips
Facebook Collection ad templateRecommended ad specs
What Collection ads are best forCollection ads are great for highlighting multiple products. They’re especially effective when paired with a product catalog, since you can allow Facebook to dynamically choose the four best product images for each user based on popularity and likelihood of purchase. Collection ads always link to an Instant Experience (see below). Quick tips
Facebook Instant Experiences ad templateRecommended ad specs
What Instant Experiences ads are best forInstant Experiences are full-screen ads for mobile only. They used to be known as Canvas ads. They can be used for brand storytelling, to acquire customers, to show off your products, or to collect leads. You can’t create an Instant Experience on its own. Instead, it’s a destination page for a Facebook user to land on after clicking on one of the other ad formats. Since Instant Experiences load up to 15 times faster than a mobile website and require no design skills, they can be a great way to interact with customers without leaving Facebook. Quick tips
Facebook slideshow ad templateRecommended ad specs
What slideshow ads are best forSince they use five times less data than regular videos, slideshow ads are a great option if you’re targeting audiences that are likely to have slower connections. They’re also the simplest way to create ads with motion, so they can be a great starting point if you’re new to Facebook advertising or have never created a video ad before. Quick tips
Facebook lead ad templateYou can use a video or image ad to collect leads—see the specs for those above. You ad will link to a lead form. This is a free Facebook ad template for the lead form itself. Lead form recommended ad specs
What lead ads are best forNot surprisingly, Facebook lead ads are best for collecting leads. But what does that really mean? Leads could be anything from newsletter sign-ups to quote requests to requests for a test drive. You can use lead ads to gather new prospects for any stage of your sales funnel. Quick tips
Facebook offer ad templateA Facebook offer ad starts with an image, video, collection, or carousel ad, or a boosted post, and you can find the specs and free Facebook ad templates for those above. This is a template for the offer information details page. Recommended ad specs
What offer ads are best forOffers can be used to drive people to your website for online sales, but they can be particularly effective for driving in-person visits to an offline business like a service provider or retail store. Quick tips
Want to see these different types of free Facebook ad templates in action? Check out our post on some of the best Facebook ad examples to see how other brands are using different Facebook ad formats effectively. Use these Facebook ad templates and get the most out of your Facebook ad budget with AdEspresso by Hootsuite. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. Try it free today! The post 16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE August 21, 2019 at 09:08AM
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