Ibotta Boosts Email Engagement With Strategic GIFs http://ift.tt/2tCrnnz Cash-back shopping app Ibotta increased email open rates by more than 40% after partnering with Appboy for multivariate testing. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH July 26, 2017 at 06:09AM
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This Flexible, Space Saving Furniture Was Designed For City Living http://ift.tt/2uWzkri This Flexible, Space Saving Furniture Was Designed For City LivingStudents who can't afford more than one piece of furniture in their room can use Nook for multiple purposes For her graduation project from the Royal College of Art, Andrea Pallarès created a furniture frame called Nook, ideal for students who normally can’t fit multiple furniture items in their living spaces. Nook was made from a bed frame, a pillow and three cushions. The design can transform into a bed, a couch, a location made for one, or can even open up to cater for multiple people to socialize. The pillows feature a set of magnets that connect to the bed frame to hold them in place while they get propped up vertically. Additionally, Nook comes with a flat surface to serve as a work desk or to hold up plates at a party. Mobile Marketing via PSFK http://www.psfk.com/ July 26, 2017 at 06:06AM
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Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy http://ift.tt/2h2hDAT MMW learned Tuesday that Falcon.io — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide social engagement strategy through new Instagram Measurement reports. We’re told that customers will gain a deeper understanding of clicks, reach, engagement, Story consumption, and more with the ability to create customized reports as well as plan and moderate activities under one platform. As a result, brand marketers can further strategize on which campaigns are most effective, and will also know which steps to take when they aren’t seeing the best outcomes. This functionality is built in close collaboration with Instagram through exclusive early access to the new Measurement API’s, which Instagram publicly announced earlier this week. Instagram has over 700 million users and its Stories feature alone is used daily by over 250 million users, which is more than the total number of daily active users on Snapchat’s entire platform, the announcement touts. “Falcon.io’s Instagram Measurement will be generally available to all customers on July 31,” reads a statement emailed to MMW. “To learn more about Instagram marketing, download our free handbook, How to Create a Social Content Strategy.” The post Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 26, 2017 at 06:03AM
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Merch Informer’s Neil Lassen Opens Up on Opportunities with Merch By Amazon in Time for Q4 http://ift.tt/2tYDg6I Last year, we introduced MMW readers to Neil Lassen, who was appropriately billed by us as one of the most interesting — and brilliant — entrepreneurs we’ve ever featured. As you may recall, Neil went from pushing carts at Target to pulling down six-figures a year through his entrepreneurial efforts (covered by CNBC). How did he do it? In late 2015, Amazon launched a new platform for designers to create and publish high-quality shirts for purchase — Merch By Amazon. In response, Lassen created what has since become one of the most invaluable tools for Merch By Amazon designers — Merch Informer. This week, MMW once again caught up with Neil, who has been hard at work on making Merch Informer even more helpful than it already is. We had a chance to pick his brain about the enormous opportunities ahead for the online retail scene in Q4 and what Merch By Amazon sellers can do to make the most of this vitally important prep-time. Check out our exclusive Q&A below. MMW: In your experience, what’s the smartest and fastest way for lower tiered sellers (10 and 100 tiers) to fill more slots and tier up faster today? Neil: Filling slots for lower tiered sellers can often be a huge headache because they are not natural born designers. The good news is that the majority of us have no idea how to design ourselves! I find the best solution to be to download photoshop or even a free program like GIMP and then watch some YouTube videos to teach you how to use these programs to create text based designs. If you have a little bit of money to work with, I would highly suggest looking at outsourcing on sites like Upwork but you can easily teach yourself enough skills to get yourself out of the lower tiers. After you have the designs uploaded, you need sales on them to tier up. The absolute easiest way to get out of these lower tiers is NOT sitting around hoping for a sale. The first thing people should be doing is looking at the competition and optimizing their listings to stand the best chance at organic sales. Once that is done, people should be marketing their shirt designs! There are so many free options available there is no perfect place to start. If I were to recommend somewhere though, I would say to take a look at Pinterest and Reddit as social platforms where people might be interested in what you have created. MMW: Last December, MBA was beleaguered and over-burdened to the point of limiting orders, tshirt colors and sizes, etc. What steps can sellers and designers take in preparation of Q4 this year to protect their products from falling victim to the consequences of another potential overwhelmed MBA platform? Neil: One of my good friends Ken Reil actually made it out from all of these issues last year by simply uploading his designs on both Anvil and the premium option (now BELLA CANVAS). Doing this, he was able to capitalize on all the orders he would have missed if the other t-shirt was out of stock so this is something for every designer to consider if they have the slots. It has been almost a year since all of those problems occurred and since then Amazon has been busy expanding so while there may be some issues, I do not expect them to be nearly as bad as the year previous. That being said, if you do not want to play with the premium shirts and want to stick with Anvil, I would recommend simply taking your chances on the MBA platform but also uploading all your designs to other platforms. If you really want to get ahead of the curve, you could take advantage of the shopify integration with Amazon (http://ift.tt/2jWMvDU) but know that you will not be prime eligible with this option. MMW: In the age-old Anvil vs. Premium debate, which do you advocate using for lower-tiered sellers as they focus on filling all of their slots in time for Q4? Neil: This is almost a double edged sword. Last year during Q4, Amazon ran out of black Anvil shirts for many sellers. This hurt a LOT but the massive traffic Amazon was able to deliver almost made up for it. As for me, I only sell Anvil shirts. They give me the highest margin and I think a lot of the customers (most) actually are completely blind to the premium shirts. Not only that, but the anvil shirts are super soft and a lot of people love to wear them. I always just make sure to mention in my listings that they do fit a bit strange, so order a size up if you want a looser fit. This seems to get rid of some of the bad reviews I was reciving previous when they would order an Anvil shirt and then complain about the sizing. MMW: What’s the single biggest keyword strategy mistake MBA sellers make and how can Merch Informer empower them to stop making that mistake? Neil: The single biggest keyword mistake that I see time and time again is completely ignoring keywords or at least not taking the time to actually focus on WHAT keywords specifically customers are using to search out products. Now, Amazon does not give keyword data of what keywords customers are searching for specifically or how many searches per month those keywords get. What information sellers do have is what exactly is ranking and selling well in those specific niches. You can use Merch Informer to quickly let you know what shirts are selling in what niches, and then data mine those listings for the keywords that got them into that position. It does not matter if you have the best design in the world if no one is looking at it. I see it time and time again where a designer or Merch entrepreneur has a great design, but they do not take the time to see what keywords their competitors are using. If you can use similar keywords with a few synonyms thrown in along with a better design, you have the formula for a winning shirt. MMW: For sellers with limited slots, is now the time to design for seasonal trends (Halloween, Christmas, etc.) or is evergreen a better bet going into Q4? Neil: I really think it depends on how many slots you have available. If you are the 10, 25, or even 100 tier, your entire goal should be tiering up as quick as possible. For most people, November/December is where they are going to make the most money no matter if they focus on seasonal designs or evergreen designs simply because the traffic on Amazon spikes with people buying gifts for friends and family. You need as many shirts live during this time as possible. Focusing on upcoming holidays now might be a good idea if you can get some traction. The best way to do this is creating original designs in the niche and then play around with keywords and pricing. I would put these designs up about 45 days before the actual holiday hits in order to make sure that Amazon is indexing the listings. You will have more competition going after these niches, so if this is not up your alley, focus on evergreen designs in niches where customers are actively buying. You do this by looking at BSR in those niches and seeing how many designs there are for sale in any given niche. The post Merch Informer’s Neil Lassen Opens Up on Opportunities with Merch By Amazon in Time for Q4 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 26, 2017 at 05:47AM Disney Is Opening A Star Wars Hotel Where Guests Can Become Part Of The Story http://ift.tt/2eN79VF Disney Is Opening A Star Wars Hotel Where Guests Can Become Part Of The StoryThe planned resort will each assign guests different storylines so they can be a part of the Star Wars universe It was only a matter of time once Disney bought LucasFilms that they would be opening up a Star Wars themed theme park and resort. The resort, which will be a part of the Disney 360 vacation concept, is going to be a must-see for fans of the franchise, as it promises to create an immersive environment in which guests will be able to connect with an intergalactic story. The inside of the hotel will look like a giant spaceship, and each guest will be given their very own storyline to follow. The staff will even be in character to participate in storylines, adding an additional level of interactivity, making the resort a part of the experience. This way, guests have an all encompassing experience that fits in the magic of Disney. In a statement released by Disney Parks, Bob Chapek, Chairman of Walt Disney Parks & Resorts says that the resort will be one of a kind:
There is currently no estimate as to when the resort will be opened. Mobile Marketing via PSFK http://www.psfk.com/ July 26, 2017 at 05:45AM
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Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media http://ift.tt/2v7jLhe Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of us can fly our freak flags higher than others. If you’re working in financial services, or healthcare, or any number of staid verticals, odds are you have to keep your sarcasm in check. We may never get the sweet satisfaction of seeing a tweet full of biting wit go viral. But we have to keep perspective. Are we here to get featured on Buzzfeed, or to generate revenue? Does the snark really translate to sales? The good folks at Sprout Social just released their Q2 2017 Sprout Social Index, and they’re taking aim at precisely that question. People like brands with “personality,” sure. But what do consumers really want from brands on social media? And how should those preferences inform your social media marketing strategy? Let’s run the numbers. #1: Funny Is Good, But It Isn’t EverythingInfusing a little humor into a brand is a good way to express personality. It lets people know that there are actual human beings behind the brand, seeking to entertain just as much as they inform. As a once and future comedy writer, I’m an advocate for humor in marketing. But we should make sure the humor is not all that we’re bringing to the table. Sprout Social found that while 3 in 4 consumers appreciate humor from brands, being funny was 4th on the list of what consumers really want from brands on social media: The far-and-away winners are honest, friendly, and helpful. If you have these three covered, then you can add in the humor. On the other hand, if you’re not honest, friendly, or helpful, no level of funniness will make up for the lack. It’s also worth noting how far down the list “trendy” and “snarky” are. There’s no shortage of brands trying to be edgy and au courant. But it looks like less than half of consumers want their brand to be the quip-slinging cool kid from a 90’s sitcom. The bottom line: Humor is a welcome trait for a brand, but mean-spirited or edgy humor is likely to turn customers off (even if it lands you an AdWeek shoutout). And if you’re not being honest and helping people, no amount of humor can save you. #2: Consider the PlatformJust as your brand has its own identity, every social network has a unique identity. Facebook is a casual place to post cute pictures and start political arguments. Twitter is an even more casual place to start extremely character-limited political arguments. LinkedIn is more buttoned-down and professional, with only occasional political arguments. Your audience on each platform has a unique set of expectations, based not just on your brand, but on the platform itself. People like personality on Facebook, YouTube and Twitter, but not so much on LinkedIn. So it’s important to adjust your messaging for each. Most of us are scheduling social media messages with a tool like Hootsuite or Buffer, and it’s easy to blast a single message across platforms. But don’t do that. Take a few minutes to craft unique messages for each channel, keeping audience expectation in mind. That bit of extra effort will help make your posts more engaging, and keep your most dedicated audience from seeing the same message multiple times. #3: Know Your AudienceSocial media is not a homogenous audience that’s the same for every brand. It’s a platform for connecting with your particular most-valued consumers. How your brand approaches social media, then, should be a byproduct of how your audience wants to interact with your brand. These preferences can vary widely across demographics. For example, 74% of Gen X and Baby Boomers said they found it annoying when a brand uses slang. But only 59% of Millennials shared that sentiment. Millennials are also far more tolerant of brands making fun of competing brands: How your brand should express personality on social media is dependent on your target audience. If your demographic still uses words like “hip” and “groovy,” it’s probably not hip or groovy for your brand to use them. However, if your target audience thinks things are “totes adorbs” and “can’t even,” you stand a better chance of connecting with slang. It’s vital to find the intersection of your brand personality with your audience preferences, and let that drive how you present the brand on social. #4: Bring Value to Drive SalesTo quote my personal hero, Captain Obvious, “the purpose of social media marketing is ultimately to drive sales.” If going viral with a funny tweet contributes to the bottom line, that’s a tactic worth pursuing. The research shows, though, that most people aren’t following brands just for laughs: When it comes to driving sales, humor is 5th on the list. Being responsive, offering promotions, and providing educational content are all more likely to inspire a purchase decision. What do people really want from brands on social? The same thing they want from brands everywhere else. First, people want to be heard, to engage in a productive dialog. Second, they want to be offered something of value, whether it’s a deal on your solution or simply valuable information. When people are looking for help, you have to bring more than jokes to the table. Check out the full Q2 2017 Sprout Social Index for more insights. Helping People Is the Top PriorityGiving your brand a winning personality is great. It makes creating and consuming your content more fun. But personality should be the seasoning for your social media marketing, not the main course. Start with being helpful, being honest, and providing something of value in exchange for your audience’s time. Then add a little sprinkle of personality on top, like so: See? You can be helpful and funny at the same time. Need help maintaining your social media presence? Let us handle your social media marketing. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media | http://ift.tt/faSbAI The post Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI July 26, 2017 at 05:30AM This Pillow Says It Can Stop Snoring, Track Sleep And Improve Sleep Quality http://ift.tt/2uAZBZN ZEEQ is a connected pillow that is designed to help people feel more rested every night Getting a quality night’s sleep is a problem that plagues millions of Americans. The CDC has gone so far as to document insufficient sleep as a public health problem, owing to the fact that up to 70 million American adults have sleep or wakefulness disorders like snoring, sleep apnea, or insomnia tendencies. As you well know, poor sleep can have a significant impact on your ability to function in daily tasks. It’s hard to stay productive at work, maintain creativity, concentrate, remember things, or have the motivation to work on hobbies. Because people are tired, they spend more time on the couch and less time out doing the things they love. What’s more, insufficient sleep can be a serious hazard to one’s health, even leading to death. Lack of sleep over an extended period of time raises a person’s risks for depression, hypertension, obesity, diabetes, and cancer. It also impacts one’s ability to drive safely. Studies show that a person who is tired is more dangerous at the wheel than a drunk driver. About one in 25 adults report having fallen asleep at the wheel, and it’s responsible for 72,000 crashes, 44,000 injuries, and 800 deaths every year. As you can tell, sleep is very important for one’s health and safety, and many products have been created to combat this growing health problem. Now, makers of a new smart pillow believe that their product can cure these sleeping woes and help people everywhere reclaim their quality of life. REM-Fit, a company that makes products devoted to improving one’s sleep habits, has recently released plans for a smart pillow called ZEEQ that will track sleeping habits, cease one’s snoring, and help lull you to sleep when you’re unable to fall asleep naturally. ZEEQ has many smart capabilities. “ZEEQ is not just another device or accessory, it is an active participant in your sleep,” say the makers on their Kickstarter pitch. The fundamental capability is monitoring and tracking sleep for you. It has sensors within the pillow that connect wirelessly with an app on your phone. It will record natural sleep movements and the time spent in each sleep cycle so that you can keep track of the quality of sleep you get daily. “ZEEQ integrates into your existing sleep habits and improves your sleep without you even being aware of it,” the makers report. The smartphone app will log information about the quality of sleep as well as a Snore Score, to alert you of any snoring problems you might have. The app goes one step further to promote a more holistic approach to health. You can track your diet information, exercise, and other healthy habits to see how each will affect your sleep. If you’re exercising or eating too close to bedtime, the app will alert you and help you change your schedule to best promote your health and ability to sleep well. The sensors do more than just track data, however. They can also wake you up at the right moment. It’s not good for your natural sleep cycle to be pulled out of sleep at just the wrong moment. It can leave you feeling groggy and helpless for several hours in the morning. ZEEQ will take into account a timeframe in which you want to wake up in the morning. It will sense the point of sleep in which your sleep cycle is light enough to wake you without harm to your cycle. Then, it will vibrate softly or play music to help you wake up easily and gently. If it works as well as the makers say it does, you’ll wake up feeling more refreshed and ready for the day, no matter how much or how little you slept. Plus, the vibration is quiet and gentle enough that it won’t disturb your partner. If you struggle with falling asleep, ZEEQ takes care of that as well. It can help you fall asleep by playing gentle music. There are eight wireless speakers throughout the pillow that connect to your smartphone. You can play anything from Google Play and iTunes as well as listen to audiobooks or podcasts as you try to drift off to sleep. When you’re falling asleep, you can set a timer so that whatever you’re playing shuts off on its own. You can also set any of these tracks as an alarm to wake you up in the morning. Playing gentle tunes can help spark brain activity in the morning and get you ready for your day. One of the best capabilities of this revolutionary smart pillow is its ability to stop snoring. Every year, millions suffer from sleep apnea, which can significantly diminish sleep quality for yourself and your partner and can even lead to asphyxiation in your sleep. It uses the motion sensors within the pillow and a decibel-tuned microphone to monitor your snoring, detecting the severity of each snore and sensing how much you’re moving. When the snoring gets too intense, the pillow will vibrate softly to encourage the sleeper to change positions and ease up the airway. This helps snorers switch to a better position sooner, getting a higher quality of sleep and avoiding any risks of asphyxiation. Your partner will thank you as well! Like any smart device, ZEEQ requires power to work. It runs on batteries and needs charged about once every two weeks, depending on the capabilities you turn on while you sleep. The comfort level is obviously a concern to potential users when they think about the speakers and wireless monitors sewed into the pillow. However, that’s not a problem at all, according to reviewers. Mark Walton of SnoringHQ believes that the pillow is plenty comfortable: “When the pillow arrived, I removed it from the box, and the first thing that I noticed was how comfortable it felt when I squeezed it. I found the pillow was heavy but put this down to the broad range of technology integrated into the design. The quality and appearance of the pillow were impressive.” He also explains the makeup and design of the pillow: “The pillow is made up of a foam outer shell and is filled with clusters of memory foam that are removable. This makes it easy to adjust meet your personal preferences and promote optimal comfort… The pillow contains adjustable comfort-fill in the form of memory foam clusters, which can be removed to suit your needs.” Even with all the technology inside, it seems to pass the comfort test, ensuring that you won’t wake up sore from a poorly designed pillow. The cover is also removable so that you can adjust the comfort-fill and wash it when needed. ZEEQ got started on Kickstarter with a goal of $50,000. It had an excellent reception and gained more than 2,000 backers and more than $400,000. It’s been on the market for a few months now at $299 each. It’s an expensive home furnishing, but those who have used the pillow seem to like it so far. Mobile Marketing via PSFK http://www.psfk.com/ July 26, 2017 at 05:16AM Bond Brand Loyalty RedPoint Global Team to Enhance Personalized Real-Time Brand Experiences7/26/2017
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Bond Brand Loyalty, RedPoint Global Team to Enhance ‘Personalized Real-Time Brand Experiences’ http://ift.tt/2eN3nLE Chalk it up as another powerhouse partnership. MMW received an advance tip on Tuesday that RedPoint Global, a leading provider of data management and customer engagement technology, is partnering with Bond Brand Loyalty — a leading customer engagement agency. The objective? To maximize loyalty engagement efforts with a complete view of customers – across all channels – for loyalty programs and campaigns. The partnership will provide a unique solution to the market, combining an industry-leading customer engagement hub with a best-in-class enterprise loyalty platform, supporting some of the world’s most influential and valuable brands, to maximize loyalty engagement and brand performance. We’re told that Bond Brand Loyalty’s Synapze Platform “will leverage the RedPoint Customer Engagement Hub to further expand their existing personalization and omnichannel capabilities to better support enterprise real-time customer engagement.” “Optimizing customer engagement across the enterprise is critical for building brand loyalty, and marketers must have a way to easily take control of all of their data to drive relevancy and effectiveness across all touchpoints,” said RedPoint Chief Marketing and Strategy Officer John Nash. “Our partnership allows Bond Brand Loyalty to create a powerful solution for marketers to enhance their engagement efforts, providing optimal messaging to the customer through any channel to drive consistent and coordinated messaging at the speed of the customer.” The post Bond Brand Loyalty, RedPoint Global Team to Enhance ‘Personalized Real-Time Brand Experiences’ appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 26, 2017 at 05:11AM NBC Launches The First Daily News Show Exclusively For Snapchat http://ift.tt/2h26O1X NBC Launches The First Daily News Show Exclusively For SnapchatThe news programs will last two to three minutes and be aired twice a week delivering a handful of breaking new stories NBC News launched a daily newscast program to be exclusively aired on Snapchat called Stay Tuned. Comprised of 30 employees, the around-the-clock news team is led by Mashable’s former director of growth Andrew Springer. The news programs will be two to three minutes long and run twice on a weekday at 7am and 4pm and once on weekend days at 1pm. Each program includes four to five stories, though some of the stories are just headlines while others dive deeper. The news team will create news segments as news breaks throughout the day. Savannah Sellers and Gadi Schwartz will host the show. Mobile Marketing via PSFK http://www.psfk.com/ July 26, 2017 at 05:02AM
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Why Online Businesses Should Use Video to Nourish Leads http://ift.tt/2uAjr7n The following is a guest contributed post by Ronen Menipaz. Days of old fashioned TV-style “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is a complete overhaul of this philosophy which has become too long in the tooth. Video advertising of today is organized more along the lines of a precise laser, rather than of an advertising equivalent of “shotgun” marketing. If the leads are what you are after in your online business, you are currently on the right track as previous year ended up being a turning point, with 61 percent of successful businesses stating that they use video as a marketing tool. The very same tool helps them carve out revenue for themselves, as the research done by Eyeview demonstrated that using video on a landing page alone can increase conversion rates by 80 percent. The future of advertising is here and it offers lucrative propositions for those who can recognize it for what it genuinely is. Brain as an Additional Conversion Tool But, let us first quickly go back to the nearest past – back in 2011, a research by Treepodia showed that the conversion rate for buyers who were offered to watch video was dramatically higher across varied verticals. Those looking to shop for gifts online were more easily converted to leads by 113 percent, followed by 101 percent for electronic enthusiasts. Even less “traditional” online shoppers, such as those looking for garden products recorded 43 percent higher conversion rates in case they were offered a video on a landing page of their interest. For the majority of them, the most attractive proposition was the existence of videos (particularly those of explanatory nature), which managed to “charm” 74 percent of users who decided to buy a product immediately after watching them. Before you accuse e-commerce site owners of employing nefarious hypnosis techniques, let us remember that this is primarily an expression of human innate inclination towards visuals as opposed to written material. This is important not only for selling products constituting the core of your online business, as you equally want your consumers to spread the word about it. Luckily for you, psychology and the human brain’s visual hunger once again offers their help at no marketing agency fees – as many as 39 percent of shoppers are more willing to share the content if it’s a video, reports Psychology Today. Light on Resources, Heavy on ROI As if this was not good enough, video advertising more than graciously returns whatever you decide to invest into it. According to the research prepared by Wyzowl, 76 percent of businesses were ready to confirm that, in their experience, video provided great rate of investment. These data easily dispel the notions put forward by those who claim that the costs of video production outweighs its benefits. Video production technology has closely followed diverse trends of IT revolution in general, rendering its tools more readily available for anyone with at least elementary expertise in the field. In addition to it, it is constantly improving and made “lighter” on resources (and, consequently, your budget) by turning everyday tech such as mere phones into solid video production tools. Nevertheless, even if you lack professional resources to plunge yourself in the business of making sophisticated videos, you have to bear in mind that your beginning can be as humble as possible, as long as you set your bar ever higher afterwards. Provided that you adequately detect what your targeted users exactly need, these statistical data will turn your videos into an equivalent of morning cups of coffee that may taste bad occasionally, yet rarely fail to deliver the goods each day. Mobilizing Your Conversion Video advertising profits massively from the expansion of mobile technology which makes it possible for people to watch videos “on the go”. Starting from 2013, mobile video segment has grown by about 233 percent, judging by the number of its viewers. According to trustworthy sources such as Google, mobile users are two times more likely to feel personally connected to video content they watch on their devices, compared to TV viewers or desktop users. Considering that this is the loyal audience that you want to keep in order to ensure their conversion into leads, you’ll be more than happy to learn that their number has been steadily increasing, as the mobile technology expands beyond even the wildest predictions. At the same time, the majority of mobile and tablet users also make use of multiple devices they play their videos on, despite them being as many as three times more prone to watch videos in general compared to other consumers. Finally, there is one more important consideration, and that is the love which Google and consequently YouTube give to your videos. According to the statistics, you have 53 times higher chance to rank better in Google searches if your website features a video. You can go even further: with competent SEO optimization and adequate placement of links to your website or products, you online lead conversion rates are bound to skyrocket in an environment that is surely ripe for growth. MemeVideo Wants to Be Part of Your Business Success So, what happens if you profess to be aware of all the possibilities of video advertisement in 2017, yet you are still in two minds about the direction(s) you want to take? MemeVideo company offers a guiding hand or, more precisely, two of them, in form of tools named Outstream Hybrid and Robocop 1.3. They are designed for the use by professionals, developers and publishers working in the field of digital advertising. Robocop functions as a fully automated platform that drives traffic to set tags, helping users create a quality video ad campaign without being limited to the services of expensive marketing managers. It targets the audience in laser-like manner that is bound to materialize in excellent ROI and revenues, if we are to follow obvious real-life examples. At the same time, Outstream Hybrid will assist the customers with creating premium content which can easily be integrated by utilizing viewable and non-intrusive video advertising. Conclusion Global world of advertising has finally accepted online video as an indispensable component of its unstoppable commercial engine. Its trump cards are in line with contemporary focus on the needs of a single customer and personalization of the seller’s relationship with him or her. With the advent of mobile technologies and the shift in the average consumer’s approach to the seller’s content, video becomes an effective tool for converting them into stable leads that can, almost too easily, become loyal customers. The post Why Online Businesses Should Use Video to Nourish Leads appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 26, 2017 at 04:55AM |
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