Zero Food Waste Company Turns Scraps Into Cocktails http://ift.tt/2w367I6 Zero Food Waste Company Turns Scraps Into CocktailsThe Real Dill turns food waste into compost and a Bloody Mary mix Pickle company The Real Dill used to throw out about 300 pounds of food scraps—including cucumbers, raw horseradish, dill and peppers—every week. Last year, they partnered with non-profit Re:Vision to turn all of those scraps into compost. With this partnership and some creativity, The Real Dill has successfully achieved zero food waste. The company even repurposes the water used to brine cucumbers to make its Bloody Mary mix. The best-selling Bloody Mary Mix was created to increase The Real Dill’s sustainable efforts by diverting more vegetable waste from the landfill. As an additional step in its commitment to environmental conservation, the company donates produce crates to be reused by local non-profits and farmers. Mobile Marketing via PSFK http://www.psfk.com/ July 27, 2017 at 06:48AM
0 Comments
Microsoft’s Low-Cost Alternative To GPS Maps Indoor Spaces http://ift.tt/2h5LYPb Microsoft’s Low-Cost Alternative To GPS Maps Indoor SpacesThe tech company wants to create an indoor navigation unit in which people create their own maps The widespread use of GPS units in cars and smartphones prevents many from getting lost—whether on the way to a friend’s house or on a road trip across the country. Though outside navigation has gotten much easier, navigating an unfamiliar building remains a challenge for someone seeking a specific room in a hospital or finding a store within a large mall. Microsoft wants to tackle this challenge and revealed details on their research blog about a prototype app called Path Guide. The reason an indoor navigation system took longer to develop than an outdoor one lies with satellites. Outside, a GPS unit sends a signal to the satellites, which send a response with the GPS unit’s location relative to the inputted destination and the paths to get there. When the GPS unit goes inside of a building, the communication starts to fail because satellites have difficulty penetrating walls. Due to this obstacle, Microsoft had to wait for a standard smartphone with additional sensors they could use, other than GPS. The Path Guide app employs these sensors to help users, called “guide leaders,” create a map inside of a building. For example, if a guide leader wishes to create a map from the entrance of a building to their office door, they start at the entrance and hit ‘record’ on the app. From there, they can take their preferred path to their office while the phone records it. After arriving at the destination, data from the recording is uploaded to the app. Along the way, a guide leader can add photos, text or audio to ensure someone following the path doesn’t get lost or confused. Anyone with the app can then follow the guide leader’s directions indoors. The same idea works for shopping malls and other large venues. When a user uploads a map for the first time, that data does not become the dominant path on the app. Others can upload alternative pathways to the same destination, especially for larger buildings with multiple entrances. Path Guide is available to download on Google Play store or through the project’s website, though Microsoft notified users that the app contains several bugs at this time as it remains in beta. Mobile Marketing via PSFK http://www.psfk.com/ July 27, 2017 at 06:34AM Mobile Attribution Is Flawed -- And Costing Advertisers Money http://ift.tt/2uAF21a Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But that's not the case -- and because of this lack, the entire mobile advertising ecosystem is suffering. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH July 27, 2017 at 06:06AM Receive A Diet Plan Based On Your Unique DNA http://ift.tt/2tG0Khk Receive A Diet Plan Based On Your Unique DNALose It partnered with Helix to obtain DNA profiles that help users understand which specific weight loss plans are most beneficial to them Fitness app Lose It! partnered with Helix, a genomics company, to create genetics-based weight loss plans for users who want to submit samples of their DNA. A user orders a DNA kit through embodyDNA and uses it to provide a sample of their saliva. Helix researchers process it (which can take six to eight weeks) and send the results to Lose It. This information allows Lose It to understand a person’s metabolism, food sensitivities, family food health history and more. The company applies the DNA profile to a weight loss plan that lists which foods a user should avoid and which kinds of exercise benefit them the most. The kit costs $189.99, and the app currently works only with iOS. Mobile Marketing via PSFK http://www.psfk.com/ July 27, 2017 at 06:06AM
http://ift.tt/1s79tIp
5 Reasons You Shouldn’t Overlook Emojis in Marketing http://ift.tt/2ePUCAA The following is a guest contributed post by Sophie Vu, CMO at Vibes Since becoming an official entry in the dictionary in 2013, emojis have skyrocketed in popularity. We’ve seen the debut of Facebook’s emoji-inspired reactions, the rise of World Emoji Day on July 17, and the arrival of “The Emoji Movie,” now playing at a movie theater near you. This hasn’t gone unnoticed in marketing circles. According to an Appboy survey, the number of active brand campaigns containing emojis has increased by 557 percent over the last two years. Why? It’s not just because they’re fun. Believe it or not, there is a strong business case for brands’ use of emojis. The ubiquity of mobile wallets and mobile marketing has created a new frontier in communications for savvy brands, one that is showing an unprecedented level of growth. Here are reasons why emojis should factor into your marketing efforts:
Emojis aren’t a silver bullet. Like any other marketing tactic, you need to use emojis in a way that aligns with your brand. Consumers can smell inauthenticity from a mile away, so overusing emojis or using them because everyone else is can backfire on your brand. The surefire way to succeed is to make sure you know your audience and use emojis to enable personalized conversations. Sophie Vu leads worldwide marketing for Vibes, a mobile marketing company that empowers brands to engage personally with today’s hyper-connected consumers at scale. Follow her on Twitter @SophieVu415 and Vibes @Vibes. The post 5 Reasons You Shouldn’t Overlook Emojis in Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 27, 2017 at 05:56AM
http://ift.tt/2jTQLiK
Gold, Silver Go to inMarket at the Best in Biz International Awards http://ift.tt/2v02pCk MMW learned Wednesday that inMarket, a beacon proximity giant delivering contextual content to consumers in the retail and nightlife spaces, has claimed top honors at this year’s Best in Biz International Awards. A trusted company that uses machine learning to analyze billions of data points per month to “paint a picture of consumer behavior,” inMarket was among the standouts at this year’s awards ceremony. The Best in Biz Awards, if you’re not familiar, is an independent global business awards program judged each year by prominent editors and reporters from top-tier publications from around the world. In its fifth annual International competition, 300 public and private companies hailing from all sectors of the global economy from more than 30 countries competed for recognition. inMarket’s innovative efforts were recognized by the Best in Biz International Awards on two key fronts. inMarket CEO Todd Dipaola claimed the Gold as “Innovator of the Year” in the executive category, while inMarket took home silver in the “Most Innovative Company” category. “Both awards come on the heels of two major launches for inMarket in 2017: inBar, the world’s first on-premise Physical Web platform; and the Lapsed Shopper Program designed to recover lost revenue and customers for retailers,” the company said in a blog post published Wednesday in gracious acknowledgement of the awards. “Innovation is in our DNA,” inMarket asserts. “As one of the original location-based ad platforms, we’re constantly bringing new tech and methods to the table for our brand and agency partners.” To review the complete list of winners in this year’s awards program, click here. The post Gold, Silver Go to inMarket at the Best in Biz International Awards appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 27, 2017 at 05:39AM A Group Of Students Are Exploring The Future Of Cubicle Living http://ift.tt/2v0FarW Using office an office design staple from the 60s, students are exploring new ways to compartmentalize life At the Workbays Village exhibit at ECAL University in Switzerland, students explored the possibility of turning cubicles into spaces for life. The resulting ‘pods’ imagine a different kind of living. Just like a village with the house as its smallest independent unit, this one presents an office with cubicles redesigned for specific purposes. The pods maximize the otherwise small space by making areas for everything. For example, some cubicles were converted into two-story sleeping capsules—perfect for an office nap. To make things even more comfortable, each single pod has purpose-built furnishings. A magnetic lamp by Yen-Hao Chu lets the user mount a light source on the walls of the sleeping cabins. Another cubicle was repurposed into a bar area. The bartender stands inside while the perimeter is lined with the bar top. It’s a clever design that espouses the point of the project: transforming the monotonous and drab quality of a 60s office cubicle to make it more fun. Camille Blin, the designer and professor heading the display, says it was a student-initiated project. “The ECAL students suggested we devised new typologies for these working environments, adding novel features and supplying them with new accessories,” she explained. Aside from the sleeping pods and the bar, staples of any modern office are also present. For a fitness area, the cubicles support exercise bars. The stadium bay, which can seat four people over a narrow table space, will be an interesting meeting room. The hacking bay uses the structure as storage for tools to create things. A unique furnishing, Plug and Tray, has plenty of stacked electrical sockets for a crew to charge and leave their devices. Another interesting use of the cubicle structure is a mini garden containing shelves to hold potted plants and storage for all of the necessary tools to maintain them. Mobile Marketing via PSFK http://www.psfk.com/ July 27, 2017 at 05:36AM
http://ift.tt/2vLDu2S
5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration http://ift.tt/2tFCnAk These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. After all, studies show that nearly all B2B buyers do some form of online research before making a purchasing decision. As a result, we content creators are tasked with turning out informative, engaging and inspiring content that helps our brand be the best answer wherever and whenever our audience is searching. But let’s face it, content folks. Despite being proven wordsmiths and marketers, our creative engine stalls from time to time. I’ll certainly admit that my computer screen and I have had some intimate moments—mostly me staring longingly at a blank document and praying the words will come. So, what’s a B2B content marketer to do when our creative engine breaks down—or rather before it loses steam? Where can we find inspiration? For me, my salvation lies in my fellow TopRank Marketing team members. As the old adage goes, two heads are better than one, so I often tap outside perspectives to kick-start my creative juices. So it’s only natural that this piece includes tips and insights from some of those team members. Whether you’re planning content or looking to weave a creative metaphor into a piece, below my team members share how they overcome creative challenges and find content inspiration in the B2B space. 1. Mining for gold in SERPs.“Lately I’ve been performing more incognito searches for priority keywords. Whether you need contextual clues surrounding search intent, or need to brainstorm ways to one-up your top competition with an even better answer, there’s gold in them thar SERPs.” Jesse Pickrain, Senior Content Marketing Manager There’s gold in them thar SERPs. - @jpickrain on finding #B2Bcontentmarketing inspiration 2. Finding the pulse.“For me, it’s all about tapping into topics that are occupying our societal consciousness at the moment. What are people talking about? Where are they focusing their attention? Why are these matters so magnetic? I’ll peruse Google News, Buzzsumo and various blogs in efforts to press my finger on the proverbial pulse. It doesn’t even need to be business-related; sometimes entertainment and politics can provide valuable fodder enabling us to look at B2B marketing in new and enlightening ways.” Nick Nelson, Content Strategist Entertainment & politics can enable us to look at #B2Bmarketing in enlightening ways. @NickNelsonMN 3. Adding some visual stimulation.“I go to free image sites like Pixabay and Pexels, and just browse the most recently added pictures. It’s a soothing stream-of-consciousness tour through visual content that will frequently spark a creative idea.” Josh Nite, Content Marketing Manager I go to free image sites & browse new pictures to inspire #content creativity. @NiteWrites 4. Giving the people what they wantI spend a lot of time researching and reading to stay on top of what is happening in the world of marketing. A lot of my inspiration comes from the stories I read from other smart marketers. I like to find a ways to help our team create content that aligns with the needs of our audience. Like Nick, Buzzsumo is a fantastic tool for uncovering top stories (across multiple verticals) that people are sharing. You can also use the tool to identify who the top sharers are to see if they are either part of your target audience, or influence your target audience. I also spend a significant amount of time reviewing the performance of our own content to see what is resonating most with our audience. This can help determine where we should invest more time and effort. (Give the people what they want!). Ashley Zeckman, Director of Agency Marketing Inspire your #B2B #contentmarketing by staying on top of the latest industry happenings. @azeckman 5. Being in the “brief”.I routinely use Anders Pink to stay up on the latest news and find inspiration. This web app allows me to create a “briefing” where I can see everything trending in B2B content marketing. If I want to see what resonated the most with audiences, I can filter the briefing down further by limiting results to the past 24 hours, three days, or even three months. Annie Leuman, Copywriter I routinely use @AndersPink to stay up on the latest news & find #content inspiration. @aleuman4 Looking for More B2B Content Marketing Inspiration?Then allow me to suggest a few other posts to give you a creative boost:
If you’re looking to tap the talented TopRank Marketing team to inspire your efforts, learn more about our approach to B2B content marketing. Where do you find creative inspiration for your B2B content marketing efforts? Tell us in the comments section below. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration | http://ift.tt/faSbAI The post 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI July 27, 2017 at 05:31AM
http://ift.tt/2j7BdcH
Swrve Launches Premium Analytics to Help Drive Successful Mobile Marketing http://ift.tt/2v0eJT0 MMW learned today that Swrve — a leader in mobile marketing engagement — has just announced the availability of its new Premium Analytics offering — an add-on to the existing Swrve Mobile Engagement Platform. According to the official word, Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts all of a company’s mobile data, giving enterprise data scientists capabilities for data-mining, reports, and predictive modelling. We’re told that Swrve already supports more mobile events than any other mobile marketing platform on the market. According to a report by Forrester’s Cinny Little, 70 percent of marketing professionals consider it a high or critical priority to increase their use of data and analytics for marketing measurement and customer insights. Premium Analytics provides full SQL query access for enterprise data science teams. All data is part of the core Swrve export and is completely proprietary for any business using it. Any technical user can run SQL queries and build custom dashboards, and share those reports and dashboards throughout their organization through the Premium Analytics interface. For companies without a data science team, Swrve also offers service support with a dedicated team member. Companies now create custom dashboards and views of user activity by location, device types, dynamic funnels, and more. “Swrve’s top priority is making our customers more efficient, more connected to their customers, and more successful,” said Christopher S. Dean, CEO of Swrve. “Providing a clear understanding of their business’s mobile performance is a big part of that. Also, unlike many of our competitors, we understand that a one-size-fits-all approach isn’t necessarily going to work for many companies. Creating Premium Analytics’ customization capabilities is our way of empowering users with a new level of highly specific insight.” The post Swrve Launches Premium Analytics to Help Drive Successful Mobile Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 27, 2017 at 05:07AM Crowdsourced Platform Connects Pet Owners With Pet Sitters http://ift.tt/2w2DP0p Crowdsourced Platform Connects Pet Owners With Pet SittersWith Pawshake, owners who don't want their pets to remain at home alone or in a kennel can find people in their local area willing to do the job In 2009, Dries Coucke reached out to his local community in Belgium through social media to find a suitable pet sitter while he rushed to take care of his ill father. He wanted pet owners to have an easier time of finding pet sitters, so he and Tanguy Peers created Pawshake. The service operates in a similar fashion to Airbnb: a pet owner searches on Pawshake to find a potential pet sitter who lives in their area. A pet owner can choose from a list of preferred services they’d like the pet sitter to do with their furry companion. These services could include making daily visits to the pet at the owner’s home, availability for house sitting and keeping the pet overnight, dog walking, or transporting an animal to day care. On Pawshake’s website, pet owners can see a list of countries the service operates in to find a sitter in their local area. Mobile Marketing via PSFK http://www.psfk.com/ July 27, 2017 at 05:00AM |
CategoriesArchives
April 2023
|