Google Is Untouchable, Even Against Boycotts And A Record EU Fine http://ift.tt/2vFseVO A global YouTube boycott actually saw revenue go up, and a massive EU fine merely dented one quarter's profits. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH July 25, 2017 at 07:02AM
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This Service Lets Sellers Easily Create Their Own Shoppable Emails http://ift.tt/2eKfBEN This Service Lets Sellers Easily Create Their Own Shoppable EmailsRebelShop is built on the idea that emails still drive more sales than any other channel A new startup has emerged from the depths of the internet promising to turn your company’s email into a shop. According to RebelShop, emails still drive more sales conversions than any other channel; what its solution provides is the ability to make frictionless, one-click purchases directly from one’s inbox. Interfacing with virtually all enterprise solutions, such as SalesForce Commerce Cloud, ATG, Hybris, Magento, and Shopify, all you need to get started is an online store and a Stripe account for authentication. Once in, accepting payments is ‘as easy as skipping class,’ with easy to interpret code you can modify on the fly, even if you don’t normally know how to program. The platform further offers in-email conversion data and fully PCI compliant security to streamline marketing efforts and ensure discretion with sensitive transactional information. Mobile Marketing via PSFK http://www.psfk.com/ July 25, 2017 at 06:36AM
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Eyeota and Nativo Bring Global Audience Data to Native Ad Tech Platform http://ift.tt/2tVOQze Eyeota and Nativo, a leading native advertising technology platform, confirmed to MMW this morning a new partnership designed to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply. “Today’s consumers are inundated with irrelevant and off-topic advertising experiences, turning them against certain brands and driving them away from certain websites,” a provided media announcement explains, noting further that the integration of Eyeota’s data in the Nativo platform allows publishers, marketers and advertisers to apply Eyeota’s extensive audience profiles and create more compelling and even more relevant online experiences for consumers. Eyeota audience data covers user preferences and interests across a range of topics, including technology, health & wellness, finance, B2B, social media, politics, among others, and is now available to customers through the Nativo platform. “The accelerated adoption of native advertising demands increasingly sophisticated and robust targeting capabilities to ensure persistent relevance to global customers,” said Justin Choi, CEO at Nativo. “Through our partnership, brands will now reap the benefits of significantly increased content-to-conversion by reaching more relevant consumers with our proven native executions.” “Nativo’s platform delivers a proven solution for marketers and advertisers to serve relevant branded content and ads to consumers,” adds Kevin Tan, CEO at Eyeota. “Adding an audience data layer to their marketing strategy helps them improve their understanding of customers and their interests. Our partnership creates an opportunity for brands to deliver more targeted and engaging content to the right audiences.” For more info on available data segments, check out the Eyeota Data Desk here. The post Eyeota and Nativo Bring Global Audience Data to Native Ad Tech Platform appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 25, 2017 at 06:03AM NBAs Sacramento Kings And Nike Create An AR Experience To Help Fans Engage Outside Of Games7/25/2017 NBA’s Sacramento Kings And Nike Create An AR Experience To Help Fans Engage Outside Of Games http://ift.tt/2vVGpW6 NBA’s Sacramento Kings And Nike Create An AR Experience To Help Fans Engage Outside Of GamesThe collaboration resulted in an augmented reality app for fans to preview the team's new jersey and customize it The Sacramento Kings teamed with Nike to develop an augmented reality application called the Kings + Golden 1 Center. The application was made as a part of Nike’s new eight-year contract to the NBA and as a way for fans to better connect with the teams outside of the games. Through the application, a user can take virtual pictures with members of the basketball team and preview the new jersey Nike developed. When a user selects the uniform, the outfit gets worn by basketball veteran, Garrett Temple, who also explains the new look. A user can also customize the new jersey as they wish and can even take a picture of it hanging on their wall. The application works on iOS and Android mobile phones that have augmented reality capabilities. Mobile Marketing via PSFK http://www.psfk.com/ July 25, 2017 at 06:01AM OPINION: The Future of Marketing Technologies Solving the Puzzle of Location-Based Marketing7/25/2017
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OPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based Marketing http://ift.tt/2uVrgXE The following is a guest contributed post by Brian Handly of Reveal Mobile. Just as the pace of technological innovation seems to quicken every day, the breadth and availability of marketing technologies appear to evolve just as rapidly. Marketing automation has given rise to mass customization at scale. Significantly improved analytics ensure more efficient ad spend and improved performance. The rapid ascent of the smartphone turned marketing on its head, just as we were getting accustomed to desktop and email marketing. Augmented and virtual reality seem poised to once again flip the marketing world upside down. Despite all of this change, there will be one data point that will serve as the foundation for marketing approaches for the next two decades. What is that game-changer? Location. We are still in the early years of seeing digital marketing shift away from cookie-based data to location-based. Regardless of where we are in the cycle, location significantly changes marketing and marketing technology. The smartphone’s greatest asset to the marketer is the ability to share location from opted-in location-sharing users. The cookie, which built digital marketing as we know it today, does not function in mobile. It’s an understatement to say that “location is the next cookie” – it’s much more than that. The puzzle today is how marketing will piece together this new knowledge, determine the right use-cases, and analyze the results of location data. Mobile and location influence each consumer touch point, from initial discovery through purchase, to measuring attribution, and all the way to customer support. First, to understand why this shift to location data is occurring, look no further than the exponential rise and popularity of the smartphone. According to Pew Research, 77% of Americans now own a smartphone, with 92% of 18-29 year olds owning one. Additionally, overall web traffic only grew 0.1% from Jan 2013 to 2016, according to ADI Advertising Demand Report, but smartphone site visits have grown 36% year-over-year with desktop visits declining 4% during that same timeframe, according to Adobe Digital Insights. The most astonishing fact is that US users spend 87 hours per month on their smartphones, according to comScore. This massive movement from computer to mobile device means that location data is now the prime data point for marketers. Marketers must have a precise focus on taking advantage of both real-time and historical location data. The early emphasis on location data was to serve content and ads when a person visited a specific location. For example, if a phone recognizes that it is near a McDonald’s, the person may see an ad for a Big Mac. This strategy does create new ways to engage with customers, such as location-aware push alerts and advertisements, but the industry overestimated the willingness of consumers to embrace these campaigns. Over the past 24 months we’ve begun to see the turn towards evaluating historical location data. Measuring location data over time offers more opportunity and value for marketers. Regardless of the technology used to facilitate location data – GPS, WiFi, BLE beacons, NFC, RFID – the fundamental issue is that mobile location data reaches consumers at every point in the purchase decision journey. When a person evaluates which product to buy, either at home or standing in the aisle, his or her precise location creates drastically different marketing and support opportunities. At the moment of purchase, mobile location data points assist with store navigation, coupon redemption, and expedited checkout processes. In the future, we will also see customer service teams empowered to proactively assist customers when issues arise and where they occur. Support teams will be able to monitor where products are being used, their remaining lifespan, and potential issues as more commodities become connected to the internet. By measuring a consumer’s path over time, a marketer can build a profile of real-world interests and behaviors. This historical data can then be used to serve more appropriate product information, better content, and more relevant advertising. Capturing historical location data also creates the opportunity to demonstrate attribution and the efficacy of both online and offline campaigns. A marketer may measure offline behavior to create better online ads that drive more offline visits and more online downloads of an app, which creates virtuous circle. This cycle occurs while being able to validate that the advertising campaigns actually resulted in more foot traffic. For instance, Google’s recent announcement, which highlights their ability to match online ads to store purchases in an attempt to win more advertising dollars, should signal the importance of demonstration attribution. No one can deny the massive influence that the smartphone already plays in our lives. As its adoption continues to grow, so will the prevalence of location data and the consumer’s comfort level with location-based technology. Understanding the proper use cases for location data and the correct technologies to best utilize this data will help solve the puzzle of location-based marketing. In return, this will lead us into the next wave of marketing innovation. About the Author Brian Handly is CEO of Reveal Mobile, which helps advertising agencies, brands, media companies and mobile app publishers generate more revenue via highly accurate location data. Reveal’s location-based audience databases, derived from GPS, Bluetooth beacons and WiFi, create accurate and valuable segments that dramatically enhance advertising performance. Processing over 20 million beacon events per day, Reveal Mobile owns the world’s largest source of 1st-party beacon location data. Customers include over 600+ mobile apps and some of the largest media companies in the United States. The post OPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 25, 2017 at 05:47AM Learn Code With A Light-Up Pixel Display http://ift.tt/2tVQIIt Learn Code With A Light-Up Pixel DisplayA new pixel grid kit teaches someone how to work in code through a block system, rather than plain text Kano, a DIY computer kit company that launched three years ago, released a new pixel grid kit where users can create their own code to get the lights on the display to operate. The kit arrives unassembled, prompting users to follow the step-by-step guide to put it together. Additionally, the guide teaches them the basics of the grid and how to get a classic game of Snake working on it. Gradually, when users feel ready, they can hook it up to their computer and download the Kano Code application where they then input their own code. That said, it works differently than standard coding. Instead of plain text, users work with a block system, dragging and dropping small squares that symbolize specific actions the grid preforms. Through these blocks, users can change the light colors and frequency. Kano has the Pixel Grid kit for sale on their website for $79.99, with additional kits getting released in the future. Mobile Marketing via PSFK http://www.psfk.com/ July 25, 2017 at 05:32AM
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Back to Basics: 5 Tips for Becoming a More Effective Community Manager http://ift.tt/2v3euXM Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over brand reputation than ever before. While this is a real challenge, there is also a huge opportunity for brand messaging that delivers clear, consistent and valuable content to the customer community. As a community manager, it’s important to not only link the customer community to the brand, but also to instill the brand goals and objectives throughout the community. One in every three minutes customers spend on the Internet is spent on social media and messaging accounts, and when customers engage with the brand on social media, they expect a response within four hours even though the average brand response time is 10 hours. Clear, consistent and valuable content to the customer community must also be timely to be meaningful. Below, you’ll discover 5 tips for effective community management that will help you take advantage of these opportunities: #1 – Create a Good Customer ExperienceWe live in a world of content overload where it’s easy for users to get lost in the sea of endless content. This makes it difficult for them to find exactly what they are looking for, when they need it. To create a good customer experience, provide consistent brand messaging and a similar look and feel so that customers can easily identify your brand’s content and find comfort with the familiarity. With each platform, craft your messaging and the types of content to the audience using that specific platform. #2 – Engage With Your Community on a Human LevelAnonymity is the enemy. While some believe that an anonymous response, or one that simply identifies the brand, is good because the customer directly interacts with the brand, an anonymous response doesn’t connect on a human level. Put a name and a face behind the brand’s responses to the customer, humanize the message and develop a trusting relationship. A personal response will provide a better customer experience for your online community. #3 – Encourage ConversationsThere are many types of messages that can be crafted for social media networks, and each network is better suited for certain types of messaging over another. In every case, it’s important that the customer finds the message to be valuable and relevant to fit their needs. Create messages that are easy to understand using simple language that encourages further participation through conversation. Avoid jargon and speak to the customer’s needs. Find ways for these conversations to also be between the customers themselves. Encourage the online community to engage with itself and the brand by asking specific questions. #4 – Conversations Should Include Brand Leadership & ExecutivesGetting the active participation from brand leadership is hard, but the relationship between the brand and the customer is strengthened through this type of conversation. Some common reasons why leadership doesn’t participate are because they don’t have enough time, or they don’t exactly know how. Make the communication as easy for your leadership team as possible and show them the value of their contributions. For example, create a publishing or editorial calendar for their communication to carve out a specific time from their busy schedule. You can also use the next point to help them see the value that the brand gets from their time and effort. #5 – Use Data to Improve EngagementEach social media platform has an analytics tool that can provide helpful insight into metrics to measure your effectiveness. Use these insights as a baseline and continuous measure of engagement. Social media analytics tools, among other tools, help understand how your brand will measure success and find out if your efforts are working, opportunities for improvement and provide you with information to make actionable decisions for the future. Here is a list of a few analytics tools to help you measure success:
Putting it All TogetherSure, your day is already packed, and juggling your many tasks isn’t easy. Rather than lose your balance and drop all of those plates, implement these 5 tips to be a more effective community manager. The connection between your customer community and your brand will be stronger for it. Still Need Some Help?Developing relationships with your customers in an online community isn’t an easy feat. If you’re looking for help strategizing the best solution for your brand to build awareness and create deeper and more meaningful connections between your brand and customers, we’re here to help. Contact TopRank Marketing today! Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Back to Basics: 5 Tips for Becoming a More Effective Community Manager | http://ift.tt/faSbAI The post Back to Basics: 5 Tips for Becoming a More Effective Community Manager appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI July 25, 2017 at 05:30AM
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TAG, You’re It: Digital Remedy is Now TAG Validated http://ift.tt/2tVDTh3 Early this week, MMW was briefed by the team at Digital Remedy, a digital media solutions and technology company, on their big news. We’ve learned that the firm has been validated by Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain. According to the official announcement, to solve the challenges of fraud, malware, piracy, and transparency facing digital advertising, legitimate companies need a way to identify responsible, trusted players in the digital advertising ecosystem by: Providing a Who’s Who of trusted partners of any company involved in digital advertising “We are excited to be a part of a Trustworthy Accountability Group. For the last 18 years, Digital Remedy has provided quality traffic and trusted monetization tactics to its customers,” said David Zapletal, EVP of Media and Optimization, and Chief Compliance Officer. Adding, “This partnership demonstrates our ongoing commitment to transparency to the digital supply chain.” The post TAG, You’re It: Digital Remedy is Now TAG Validated appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 25, 2017 at 05:11AM Electronic Band Kraftwerk Collaborate To Create The Ultimate Techno Bike http://ift.tt/2tyY3xY Electronic Band Kraftwerk Collaborate To Create The Ultimate Techno BikeCanyon Bicycles works with German band Kraftwerk to produce a limited-edition electronic bicycle to pay homage to the group Canyon Bicycles pay homage to Kraftwerk, a German electronic band founded in 1969, with their newest limited-edition electronic bike, the Ultimate CF SLX Kraftwerk. The bike model will have a SRAM wireless eTap groupset installed—a gear-shifting system that uses electronic switches instead of the standard mechanical structure found on a traditional bicycle. With this system in place, a rider can place Blips—tiny shifting buttons—anywhere along their handlebars to switch gears. The black frame was hand-wrapped in white reflective tape to honor one of the band’s founding members, Ralf Hütter. Canyon Bicycles only produced 21 models of the Ultimate CF SLX Kraftwerk, each with a price tag of €10,000 which converts to $11,411.90. Mobile Marketing via PSFK http://www.psfk.com/ July 25, 2017 at 05:02AM
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Tozny Launches Data Security Encryption Toolkit For Developers http://ift.tt/2vVo7V5 Chalk it up as a first for Tozny, which has built a secure, privacy-preserving and password-free mobile authentication system. The company has just announced the launch of InnoVault, a so-called “easy-to-use toolkit allowing developers to embed end-to-end data security encryption capabilities into their websites, apps, or software.” As a result, developers can now raise the level of their data security and privacy management to National Institute for Standards and Technology (NIST) recommended standards – without the need for security expertise, reads a statement provided to MMW. InnoVault is built on Tozny’s E3DB technology that was developed as part of a 2-year collaborative agreement with NIST. The underlying technology is used by pilot partners under the NIST agreement to secure private data being generated within transit systems, smart buildings, and medical devices. InnoVault packages the E3DB technology for easy use by developers and is available with both free and paid tiers. “The rise of data breaches exposing sensitive personal data such as passwords, emails, contact information, or location demands a more comprehensive data security than what most mobile and web applications use today,” said Isaac Potoczny-Jones, Founder and CEO of Tozny. “By providing developers with straight forward encryption tools, Tozny is addressing data security at the code level across a broad range of applications, such as registration forms, health records, IoT sensor data, and HR software.” To learn more about Tozny, click here. The post Tozny Launches Data Security Encryption Toolkit For Developers appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 25, 2017 at 04:55AM |
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