Movable Ink Allows Brands To Build Custom Email Content Apps https://ift.tt/2xpcN9k Movable Ink will now allow clients and third-party developers to build custom apps for content activation. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 12:28PM
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People Spend 479 Minutes A Day Consuming Media https://ift.tt/2JcR6xY That's nearly eight hours a day and a 12% increase from 2011, according to a new report from Zenith. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 10:32AM Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers https://ift.tt/2snaUFh Under the deal, NGL will create programs for U.S. advertisers seeking to connect with the Latina-focused YoAmo platform. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 09:53AM
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How Brands Are Marshaling Personal Information To Enhance Security And Improve Services https://ift.tt/2H1cl0p How Brands Are Marshaling Personal Information To Enhance Security And Improve ServicesInnovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services In today’s world where personal information abounds, security becomes increasingly important. One way that companies are protecting people’s privacy while also enhancing their services is by using the person as a password: monitoring biometric indicators such as a person’s natural gestures, behaviors or even heartbeat to verify and safeguard personal data, as well as streamline the consumer experience. Here’s how three major brands are leveraging these new technologies: British Airways Tao Cafe Hitachi Implementing new ways to identify people is just one way that brands are moving to simplify and expedite their services while also keeping people’s information secure. For details on additional ways that companies are enhancing the user experience, see PSFK’s report Creating A Value-Added UX Through Localized Data. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2018 at 09:26AM
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How Brands Are Using Stores As Community Spaces https://ift.tt/2GZPUJ4 Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction Even as e-commerce corners the market for convenience, brick-and-mortar has an opportunity to differentiate itself with the very quality that distinguishes it from digital. As a result, retailers are using physical spaces as venues for live programming and face-to-face interaction. PSFK researchers looked at how brands are designing community spaces to bring people together around the halo of a brand and offer new occasions to visit outside of the typical purchase-oriented shopping trip: Peckham Levels Not Just Another Store Sports Direct × Game Digital Tsutaya Book Apartment These examples invite customers to linger, prioritizing environment and interaction over transaction. Event series and added-value experiences help brands build a loyal audience for their space and, by extension, their products. For more insights on this topic, download the PSFK research paper Elevating Brand Experience Through Store Design. Lead Image: Peckham Levels via Facebook Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2018 at 09:18AM
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How Optimized Ambience Is Helping To Improve Sleep Quality https://ift.tt/2sj14nF From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment Today’s consumers are hyper-conscious of their health and wellness—and prioritizing sleep is a major area of focus for a healthy lifestyle. Increasingly, people are interested not only in how many hours of shut eye they get, but the quality of their sleep, which can range from light and fitful to deep and restful, and determine how restored one feels upon waking. With this knowledge in mind, now companies are focusing on how external factors such as sound and sleep affect people’s sleep condition, and are developing sensorial technology such as smart pillows and mattresses as a way to contribute to an all-around better sleep experience. Here are six brands offering innovative products intended to help people optimize their horizontal hours: HealWell by Philips Lighting Moona Eight Calm.com Sleepwise Pium Sleep is an integral part of wellness, which is why brands are investing in natural and environmental aids that can improve people’s resting hours. For more information on innovation within the sleep and wellness realm, see PSFK’s report Refining The Sleep And Wellness Routine. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2018 at 09:18AM Get Woke: Time Spent With Media Approaching Total Awake Time https://ift.tt/2GZ61GR Thanks in large part to the ubiquitous access of mobile devices, the total time people spend consuming media continues to grow, and according to the head of forecasting at Publicis' Zenith unit, will max out around total awake time. Zenith's new forecast estimates the average American will spend 636.6 minutes daily with media this year, or about 70% of the time we are awake. Over the next two years, Barnard forecasts we will add another 13 minutes per day consuming media. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 08:49AM NFL's TV Anthem: Kneeling Players Out Of Camera Range, Standing Room Only https://ift.tt/2LF7OnV President Trump's latest message to NFL players who offer a silent protest by kneeling during the national anthem during televised games: pack your bags and look for a foreign domicile. Is deportation next? Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 08:19AM
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Interview: How eBay Is Targeting Consumers Everywhere They Click https://ift.tt/2sod5r2 As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand Direct-to-consumer retail is on the rise, as today’s brands can no longer expect consumers to come to them—they have to find their customers where they already are, which increasingly means on digital interfaces. For businesses like eBay, keeping up with potential consumers means implementing the latest in AI to engage an audience using conversational commerce, developing newer and better apps, and launching AR and VR capabilities. For a podcast on direct-to-consumer retail, PSFK founder Piers Fawkes spoke to Dave Lippman, vice president of design and executive creative director at eBay, to find out how the e-commerce retailer is innovating to more directly target consumers and build brand rapport with them. Piers: Can you give me some idea about the trends and market forces that you are following, and that eBay is responding to currently? Dave: One of the big trends that eBay has been following and leading is AI and conversational commerce. We’ve been utilizing different platforms around conversational commerce to create new experiences for our customers that bring to life a new way to shop and experience eBay. In late 2016, we launched what we call eBay Shop on Facebook Messenger, which is a shopping experience in a conversational format. We’re using AI and OU to understand customer’s contact and serve up a personalized experience to pull together great recommendations out of eBay’s 1.1-billion-item marketplace. I think we were one of the first e-commerce, large-retail companies to be on that platform and use true AI to learn from our customers. We launched that in 2016. We’re continuing to experiment with it. There are a lot of interesting things to learn, from a UX perspective, but also just what the value is for customers. We’ve also been doing some really interesting experiments on Google Assistant. We launched that towards the end of last year. We’re utilizing the same AI and OU from ShopBot but giving our customers the ability to shop on Google Home and the corresponding Google Assistant mobile app. There’s a lot of interesting nuances and what we call circuit switching, like going from a voice conversation to an interface conversation— there’s a lot of interesting hand-offs going back and forth between the two. You just gave two examples of working with other technology partners to provide retail elsewhere. Can you comment on that? The way that we describe it internally is through the notion of distributed commerce. For us, one of the big insights over the past couple years is that this notion of “make it and they will come” is a really tried-and-true methodology. Build a website, build apps and drive marketing to you. What we’re seeing, especially within the newer generation, is that we need to show up everywhere our customers are. One of the reasons we originally dove into Facebook Messenger was to do that very thing. How do we connect the billion items that we have and the billion customers that are on Facebook Messenger in a way that’s an experience they’re already used to, but showing up in a creative way and adding some new value to that existing experience? A big part of our initial thinking and our initial push was to be really focused on showing up in more places and adding value to our customers where we are. You’re developing tools like chat. Is there a way for retailers to use these tools without having to build them themselves? The way that it works for us is our sellers and our retailers don’t have to do anything different than they did when they listed an item or built a storefront. The sellers don’t have to do anything. All they have to do is worry about creating great listings for products that people want. We’re the intermediary. We’re the managed marketplace that helps buyers find those items. When a seller lists an item, they’re not doing a single thing to indicate that they want to be featured on ShopBot. It’s just another acquisition channel for them to drive volume and velocity. We’re doing all of the work on the buyer side to understand their intent, what they’re looking for, what they’re interested in, what their past experiences are and to pull up the best experience. That winds up being a great way for our sellers to get more velocity and to show up in more places without having to do any work. Sounds good. What’s next in terms of customer experience? Where are you hoping to innovate and what are the areas you’re going to focus on? There’ll be continued and increased investment around AI. The biggest places for that that you’ll see come to life over the next year will be computer vision. We’ve already got a bunch of computer vision experiences out in the wild. I can talk about those a little bit but there’ll be more and more of those. There’ll be a bunch of work that we do around AI for personalization, search and dynamic pricing for sellers. On the conversational commerce side of things, what you can expect to see in the coming months is an integration of our chat experiences into eBay core products. Right now, all of our conversational commerce experiences are out in the wild. They’re out in Facebook Messenger. They’re in Google Assistant. You can expect to see our apps start utilizing that kind of interface and technology in the products themselves to simplify the experience. Computer vision is computers looking through the lens of a camera and understanding what it’s seeing? Totally. You can think about it like image search—understanding what is in an image. The computer is able to parse what’s in an image and then make recommendations on it. You can actually use our existing experience around computer vision and image search on ShopBot and Google Assistant as well as eBay Core Apps. When you do a search there’s an opportunity to snap a photo. That will pull up relevant listings that are matching based on a whole bunch of different criteria. There’s another feature that allows you to upload an image and share it with eBay from a social network or even from your computer. It will do image recognition matching and then provide you with a series of listings. That’s very exciting. Anything else that we should know about? We’re very much into AR, VR and mixed reality. We see those as platforms that are going to emerge in a really big way and be viable platforms. There’ll be some announcements in the coming weeks about how we’re using AR, VR and mixed reality for sellers to help simplify their experience. Thank you so much, Dave. eBay is just one of many retailers that is using the latest technology to more creatively and effectively target consumers. For more information on what tactics companies are using to optimize their business and connect with potential customers, see PSFK’s podcast. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2018 at 07:18AM 2018 EFFIE Award Preview: Up Your Game https://ift.tt/2L4CldA As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala on May 31. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 07:14AM |
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