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How Brands Are Marshaling Personal Information To Enhance Security And Improve Services https://ift.tt/2H1cl0p How Brands Are Marshaling Personal Information To Enhance Security And Improve ServicesInnovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services In today’s world where personal information abounds, security becomes increasingly important. One way that companies are protecting people’s privacy while also enhancing their services is by using the person as a password: monitoring biometric indicators such as a person’s natural gestures, behaviors or even heartbeat to verify and safeguard personal data, as well as streamline the consumer experience. Here’s how three major brands are leveraging these new technologies: British Airways Tao Cafe Hitachi Implementing new ways to identify people is just one way that brands are moving to simplify and expedite their services while also keeping people’s information secure. For details on additional ways that companies are enhancing the user experience, see PSFK’s report Creating A Value-Added UX Through Localized Data. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2018 at 09:26AM
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April 2023
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