Get Woke: Time Spent With Media Approaching Total Awake Time https://ift.tt/2GZ61GR Thanks in large part to the ubiquitous access of mobile devices, the total time people spend consuming media continues to grow, and according to the head of forecasting at Publicis' Zenith unit, will max out around total awake time. Zenith's new forecast estimates the average American will spend 636.6 minutes daily with media this year, or about 70% of the time we are awake. Over the next two years, Barnard forecasts we will add another 13 minutes per day consuming media. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 29, 2018 at 08:49AM
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