Flytxt Raises $11 Million to Scale-up Product Adoption http://ift.tt/2pkUZUT Flytxt, a fast-growing customer data analytics software company, announced Thursday that it has closed an $11 Million financing with DAH Beteiligungs GmbH a company related to the Hopp family office. The company plans to invest new funds in R&D to continue evolving its software product to further its growth in the telecom industry and expand to other verticals. It will also help company to execute its close to US $100 million order backlog. Flytxt offers enterprise-class customer data analytics product that can ingest, manage and analyse large volume of moving customer data to derive actionable insights. The product also has built-in applications to leverage these insights for digital customer engagement and digital services. More than 50 telcos and other enterprises have deployed this product in 40+ countries. In certain markets, Flytxt and telco partners also provide brands and agencies with aggregated and anonymised customer insights for executing targeted mobile advertising campaigns. “Flytxt started in 2008 with a vision to provide over 10% measurable economic value to enterprises using customer data analytics technology. Today we have the 3rd generation of our product and more than 100 enterprises, including some of the largest telecom operators in the world, benefit from it. This investment will help us to serve our customers more efficiently as well as invest in R&D, and grow faster through cloud offerings and channel partnerships,” said Dr.Vinod Vasudevan, CEO of Flytxt. The post Flytxt Raises $11 Million to Scale-up Product Adoption appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 26, 2017 at 09:20PM
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Wall Plant Array Purifies The Air Indoors http://ift.tt/2q4Lzgk Wall Plant Array Purifies The Air IndoorsA smart wall of plants called Naava could have the ability to constantly provide fresh air A few years ago, NASA conducted a study to see which plants had the capabilities of purifying air. Their clean air study revealed how certain plants naturally remove chemicals, preventing adverse health effects on humans. A company based in Finland utilized this research and took it one step further, creating a ‘smart’ wall of plants that does an excellent job at air purification. Naava developed this self-monitoring system to ensure that indoor air space is clean. Naava utilizes modern design and the latest technologies to combine with the natural function of plants. These plants are smart enough to take care of themselves, tapping the benefits of AI to constantly clean the air. Humidity control is even an option. Each plant wall is equivalent to having thousands of regular indoor plants. Sensors in the wall monitor the whole operation system, adjusting different components as needed. The AI utilizes satellites weather data to aid in this programming. The aesthetics and function of this ‘smart’ wall of plants works perfectly. Severe air pollution in countries such as China often keep residents indoors, but that does not necessarily mean the air inside is that much better. Innovations such as this system may prove to be vital as air pollution continues to worsen.
Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2017 at 11:30PM
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How Uber Is Designing The Future Of Cities http://ift.tt/2p3zRnF In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years. Ethan Eismann is making transportation as reliable as running water for everyone, everywhere Leading up to our PSFK 2017 conference on May 19, we are looking back at some of the key speakers from years past. Get your tickets today! During his talk at PSFK’s flagship conference in New York City, Uber’s Director of Product Experience Ethan Eismann shared the car-sharing company’s mission to make transportation as reliable as running water, everywhere, for everyone. In his role, Eismann travels the world to see first-hand the markets Uber serves. And so, he sees his company’s mission as to “envision the future of cities and fast forward to that future.” During his talk, Eismann highlighted some of the drivers that work for Uber around the world from Greg, a retired Bay Area resident who drives to supplement his fixed income, to Nikhil in Mumbai who is a full-time driver who must visit an on-boarding center to learn how to use the app due to lower literacy. While Uber tries to maintain a consistent quality of service from New York to Jakarta, the obvious cultural and urban differences make experiences in each different. In Uber’s quest to make transportation available to everyone, they are also helping fight congestion and pollution. Uber Pool is one solution the company developed that matches passengers along the same route. In addition to lowering costs for riders, it creates continuous journeys which are more profitable for drivers and reduces the number of cars on the road. By reducing congestion and reclaiming the space that cars have taken up in cities, Eismann believes this is “one of the most exciting urban design challenges and opportunities we can have in our future.” In order to meet Uber’s mission, Eismann and his team must factor in a number of variables that make up each market, from culture to economics and government. “It’s much deeper than the pixels,” explained Eismann before elucidating the key considerations and limitations that go into planning a product experience. Considerations:
Limitations for design:
Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2017 at 11:02PM Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers http://ift.tt/2phZ5NT TripAdvisor has just launched its first-ever mobile Check-Index revealing travelers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations. The study was based TripAdvisor’s “massive trove” of mobile location data. “Our mobile Check-Index shows the points of interest where consumers are voting with their feet and actually spending their time,” said Jeff Chow, vice president of product, consumer experience, TripAdvisor. “It’s interesting to see how in some cities travelers and locals are drawn to the same things to do or places to eat, while in others you see distinct differences in their preferences.” To glean these insights, TripAdvisor studied check-ins via smartphone GPS and motion sensors to predict when and where anonymous users are visiting a spot or if they are just passing by. Analysis of foot traffic in the following cities reveals the following interesting trends:
For more insight, check out TripAdvisor here. The post Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 25, 2017 at 10:52PM
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This Digital Knitting Machine Will Let You Print Your Own Clothes http://ift.tt/2q4sT0i This Digital Knitting Machine Will Let You Print Your Own ClothesThe Kniterate will create any design you wish as a knitted garment from beanies to sweaters In an effort to reduce fabric waste and cut down on manufacturing costs, a new knitting machine customizes knitwear based on the client’s preferences.Made by Spanish designer Gerard Rubio, Kniterate literally prints your own designs into knitted garments. Kniterate aims to enable people to have garments custom-knitted to perfectly fit them. The knitting machine operates utilizing user-friendly software that assists people in making their own designs from scratch, or by using pre-made designs or templates to help give them ideas. All the user needs to do is decide which design elements to mix-and-match to create their knitwear. Clients can even upload their own designs into the software if they want Kniterate to recreate it. What can you make with Kniterate? Practically any knitted garment from beanies to scarves to cardigans to sweaters to shoes to baby clothes. And how does it work exactly? Users simply create their own design on the program and then Kniterate, with hundreds of computer-controlled needles and loop patterns, will knit the garment. Once you receive your item, you can wear and share it, as Kniterate encourages its clients to share the designs with the Kniterate community. Right now, Rubio and his team are working on a web-based app and the brand is already accepting orders via their Kickstarter campaign. Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2017 at 10:33PM Corporate Crises: A Lack of Clarity http://ift.tt/2oIPiyd Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize — while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips — without any implication of systemic organizational issues. United Airlines, Uber, Amazon, Wells Fargo, the Academy Awards, and even Sean Spicer, the spokesperson for the President of the United States, have recently faced public relations challenges that have created significant reputational issues and disruption to their organizations. So, what’s going on here? Is it arrogance, weak leadership, corporate greed, human error, or bureaucracy? Or is it simply the newfound social media cautionary tale? Make no mistake: There is a connection among all of these communications crises. The reality is that organizations and people haven’t changed; there has always been corporate dysfunction. While evolving technology has increased the number of brand touchpoints available for instantaneous distribution of damaging content to millions of people, technology is not the root cause of this dysfunction. The very DNA of an organization is revealed through each and every touchpoint. When interactions reveal weakness, deeper problems within the organization are exposed. In an interconnected world where companies can fall from grace in hours, it has never been more important for leaders to address the common thread that creates corporate crises: a lack of clarity — from the very core of the organization. Clarity is what happens when leaders take a holistic view of their strategy, people and story — and ensure that there is alignment with each. An outcome of alignment is a sustainable, positive culture with strong leadership. With clarity, employees at every level know how to live out the vision, mission and purpose of the organization and understand the behaviors expected of them every day. This clarity guides the people who make up businesses and provides the reason for all to come together and serve. It is this DNA that is the soul of an organization and which drives decision-making, profits and improves performance. Finding and leveraging that clarity is the difference between a passenger walking off an airplane and being dragged off. Clarity is the difference between a spokesperson communicating a difficult decision and creating an entirely new crisis. And it is the difference between being revered for your role as one of the leading technology disruptors in the world and being reviled for the way you treat your employees and customers. The digital economy has forced leaders to prioritize trust, transparency and authenticity. It is no longer possible to explain our way out of crises or dysfunction. We must understand that the most contrite apology statements and countless refunds and discounts will not fix crises that reveal systemic dysfunction. There are many examples of great companies that have successfully overcome public relations crises with openness, honesty, and empathy. Their names may not be at as memorable. Thanks to the clarity within their organizations, their customers forgave them, and in many cases, the connection with those brands actually improved. The key to successfully managing any public relations challenge today is to find organizational clarity before the crisis happens. Have you? The post Corporate Crises: A Lack of Clarity appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 25, 2017 at 10:12PM
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This Colorful Ball Will Prevent Microfibres From Your Laundry Ending Up In The Ocean http://ift.tt/2pyKJeP This Colorful Ball Will Prevent Microfibres From Your Laundry Ending Up In The OceanTo prevent plastic fibers in our oceans, this recycled plastic ball will collect any microfiber from your clothes when you do the laundry Here’s a reality check for you. Watch what you throw away because it might in fact come back to you on your plate when you’re eating seafood. Cora Ball to the rescue, made to catch tiny microfibers in washing machines, inspired by ocean corals. That’s right, gust put the ball in the washing machine and it will catch all the tiny microfiber the clothes have shed. Made by 100% recycled plastic from different sources, the Cora ball allows water to flow freely through it, filtering the microfibers thoroughly. Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2017 at 10:05PM
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INFOGRAPHIC: App Marketing Best Practices http://ift.tt/2pkKCT7 The team at Vizury recently shared with MMW one of the funniest, smartest, and most creative infographics you’ll probably see this year. According to the report, the number of app users in the world will soon reach 4.4 billion — that’s 60% of earth’s population. In short, that’s a lot of people who can relate to the humor of the image posted below. The visual in question highlights the similar comical process a user goes through when installing an app or dating. The infographic was spun out of Vizury’s recent App Marketing Best Practices report, which you can access here. The post INFOGRAPHIC: App Marketing Best Practices appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 25, 2017 at 09:52PM Instart Logic Announces Helios, Brings AI-Driven Security Capabilities to App Delivery http://ift.tt/2q4fXrl In ancient mythology, Helios was the Greek god of the sun streaking across the heavens in a chariot shining much-needed light onto a dark and dangerous world. That’s exactly what Instart Logic is doing with today’s announcement of Helios — using artificial intelligence to illuminate and solve today’s most challenging digital security issues. That was the formal announcement issued by the company on Tuesday. Of course, it’s no secret that web application attacks are on the rise. A 2012 study found the average company’s cost for every minute of downtime during a DDoS attack was $22,000. Helios, part of Instart Logic’s AppShield family of end-to-end security solutions, uses artificial intelligence, interpretable machine learning, and automation to discover subtle web breaches hidden in billions of applications logs that have been nearly impossible for humans to detect using traditional security technologies. Helios learns from experience, gets better over time, needs no training to get started and provides security experts with fast discovery of anomalies they would not otherwise have found using traditional methods. Most importantly, Helios takes a “no one size fits all” approach, evaluating logs from all incoming site traffic and continuously searching for the “unknown of unknowns.” “Instart Logic has been at the forefront of bringing advanced technologies like artificial intelligence to market to solve the world’s most difficult application performance challenges. With the launch of Helios, we are now extending our breakthrough AI capabilities into the world of web application security,” said Peter Blum, vice president of product management at Instart Logic. “Websites are under 24/7 attack from all over the world, and every day new attack schemes are being developed by bad actors. What’s needed in this increasingly treacherous environment is a way to continuously evaluate all web traffic for ‘unknown unknowns,’ and that is the explicit design philosophy underpinning all of Helios. There truly is nothing else like it on the market today.” The post Instart Logic Announces Helios, Brings AI-Driven Security Capabilities to App Delivery appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 25, 2017 at 09:17PM
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Hotel Gives Customers Reviews On How They Treat Their Rooms http://ift.tt/2oI58cx Hotel Gives Customers Reviews On How They Treat Their RoomsAustralian hotel chain Art Series Hotel Group creates a platform to review customers and reward the good ones with perks There’s a saying in the service industry: the customer is always right. However, it’s no secret that customers can be real jerks. Australian hotel company Art Series Hotels Group has found a creative way to get more customers to treat hotel employees with respect: rewarding good behavior with upgrades and free stays. The new Reverse Reviews method allows employees to review customers, meaning that bad customers will also be shamed for their poor behavior. Art Series Hotel Group Marketing Director Ryan Tuckerman said that they based the system on popular review site TripAdvisor. “There are some insider tips and tricks that are simple and really make the day of the hotel team,” Tuckerman tells The Daily Mail. “These include exchanging day to day pleasantries, putting the sign out on the door as soon as your room is ready to be made up, opting to have your linen changed less frequently and keeping dirty towels in a pile.” The Reverse Reviews will only last from April 17 until May 31. Learn more about this initiative in the video below: Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2017 at 03:06PM |
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