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Minimalist Smartwatch Reminds You Of Appointments—And That’s It http://ift.tt/2qcNGhn Minimalist Smartwatch Reminds You Of Appointments—And That’s ItAustrian startup proves that sometimes less is more, even when it comes to smart gear When wearable’s manufacturers are trying to outcompete each other with packing more and more functions and processing power into increasingly smaller devices, Vienna-based company What? Watch decide to take a different route. Instead of adding more bling, they designed their new minimalist smartwatch to only have one app. The Calendar Watch simply syncs with your digital calendar and displays the information about your meetings and free time in a pie-chart form. Dark segments symbolize appointments, whereas the lighter ones indicate free time, allowing you to see your schedule anytime: and that’s all. The watch doesn’t bog the user down with any additional features. The app updates in the background to spot any calendar changes and to update your wrist watch accordingly. In addition, the watch automatically updates to the correct time zone, a feature especially useful to all the digital nomads. With limited functionality comes a longer battery life. Calendar Watch can go up to two months without charging. The watch can store up to 48 hours and can vibrate to notify users about any upcoming appointments. The watch retails for 299 euros and can be purchased through the company’s website. Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2017 at 03:06PM
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Leapfrog Offers Performance Marketing Solution to Help Higher Education Institutions Optimize Paid Social Efforts http://ift.tt/2q066CD Social Media News: Leapfrog, a leading performance marketing company, offers a specialized solution for Higher Education Institutions seeking to maximize Paid Social Media marketing efforts. With consumers, especially millennials and Gen Zs, spending substantial time each day on platforms like Facebook, YouTube, Twitter, and Instagram, Paid Social represents a significant opportunity for institutions to raise awareness and educate prospective students in the channel. Leapfrog’s proven approach was built by a team of conversion marketing experts and is fueled by the company’s LFX Conversion Platform™. Through this marketing operating system, Leapfrog leverages predictive modeling, achieve accurate targeting, and monitor data in real time to achieve continuous Paid Social optimization. “Social media now plays a major role in prospective students’ journeys—from researching schools through enrollment. An institution’s tools and strategies must keep pace if they are to effectively reach prospects at key decision points along the way,” says Mike Shutty, Senior Vice President at Leapfrog. In addition to Paid Social, Leapfrog’s LFX driven solutions can be scaled within an education organization and impact almost any area of the marketing program including mobile, media, and paid search. The agency has a proven track record of delivering inquiries with higher application conversion rates while decreasing cost-per-acquisition. “Leapfrog has deeper experience in the education marketplace than almost any other agency,” adds Shutty. “Our team of category experts understand the unique dynamics and demands of this sector and we’re able to provide more actionable intelligence across the entire student enrollment journey…and most importantly…deliver big results.” More information about Leapfrog and its proprietary solutions driven by the LFX Conversion Platform is available here. The post Leapfrog Offers Performance Marketing Solution to Help Higher Education Institutions Optimize Paid Social Efforts appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 24, 2017 at 09:20PM
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Tech And Clothing Store Prints Your Clothes While You Wait http://ift.tt/2oqBzRv Tech And Clothing Store Prints Your Clothes While You WaitMinistry Of Supply is taking a dive into the fashion world by 3D printing clothes based on customer's personal preferences Are you ready for a new shopping experience? The Ministry of Supply (MoS) offers a shopping experience unlike any other. Wait as your chosen piece of clothing is printed right before your eyes. MoS allows its shoppers to customize any garment they wish, from the material to the buttons. After choosing, the garment is then 3D-printed right before their very eyes. As each piece of clothing is printed one-by-one, MoS aims to help eliminate fabric waste by 30 percent. Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 08:38PM Hartford Funds Enlists Bloomberg Media For Custom Content http://ift.tt/2q063JP The campaign, which includes 11 pieces of custom content on Bloomberg's website, kicks off this week with the controversial French election. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH April 24, 2017 at 04:39PM
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London Internet Cafe Transports Visitors Back To The 90s http://ift.tt/2pZXMps London Internet Cafe Transports Visitors Back To The 90s64 Bits exhibition uses vintage machines to show off the best of Web 1.0 The 1990s were a wonderful time to be alive. Computers, which for decades had been limited to interacting with users via local networks and clunky diskettes, could suddenly communicate with the entire world via the revolutionary World Wide Web. The 64 Bits exhibition–an interactive expo showcasing the formative days of the young Internet in all its mid-90s glory–recently wrapped up a three-week run (March 30-April 21) at London’s Here East development in Queen Elizabeth Olympic Park. Featured exhibits included: The exhibition also included a coding workshop for youngsters on authentic BBC Micros, a Yoshi egg hunt, and panel discussions on the past, present, and future of the internet. As part of its mission to preserve internet history, 64 Bits also asked techies to bring in obsolete media (floppy disks, CD_ROMs, Zip disks) to be migrated onto modern formats. Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 03:33PM
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Italian Graphic Designers Celebrated In Online Museum http://ift.tt/2pcjBix Italian Graphic Designers Celebrated In Online MuseumThe digital archive aims to attract attention to some of the country's overlooked artists Archivio Grafica Italiana, a new virtual collection of branding, posters and signs, aims to draw attention to some of the best Italian graphic designers, many of whom are frequently overlooked, according to Nicola-Matteo Munari, the database’s curator. The site feature biographies of Italian designers as well as depictions of their work, and includes artists such as Massimo Vignelli, Bob Noorda and Enzo Mari, as well as younger designers who may hope to gain a following in part by their presence on Munari’s site. “As designers, we should promote the discipline by both preserving its history and contributing to its future, something which isn’t possible without promoting culture,” Munari told Fast Co. Design. Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 03:33PM
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Green Delivery Service Piggybacks On Existing Journeys http://ift.tt/2q0oezj Green Delivery Service Piggybacks On Existing JourneysTiMMi Transport is a German delivery company that get packages and goods where they need to be by adding them to already existing trips Sending packages around town can mean a lot of hassle and a lot of travel. The city of Leipzig, Germany has a transport company that saves time and fuel: TiMMi Transport, a green delivery service which pairs packages with deliveries that are already on their way to the same location. This method is designed to be more environmentally friendly as well as efficient. The company has three branches: ToGo, TiMMi ToHelp, and TiMMi ToTravel. ToGo is the commercial part, which connects customers and retailers for speedy service. ToHelp is the charitable arm, which helps volunteers and refugees transport goods. ToTravel is designed to help connect people and services across longer distances outside of typical routes. Basic services are free, but are working on paid premium services. This system works best with major companies, as there are always likely to be deliveries happening back and forth. However, for more remote places or smaller businesses, this could be a less useful transportation option. Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 03:33PM
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Western Union Facebook Bot Makes Mobile Money Transfers Easier http://ift.tt/2q8EGtB Western Union Facebook Bot Makes Mobile Money Transfers EasierThe payment company has created a bot system to help people transfer and receive money on their mobile devices Financial services company Western Union has created a Facebook Messenger bot for customers to use to transfer money from. This was announced during Facebook’s developer conference in San Jose, California. Of the digital transfers done by users through Western Union, 60% of those transfers happen from a mobile device. By adding the Messenger bot, those users can directly send funds to friends and family across the world. Users can also access an automated customer support through the application, should they require assistance. The Western Union Facebook bot allows users to transfer money to over 200 countries through 130 varieties of currency in the world. Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 03:04PM
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PornHub Launches A Service To Make Sexting Safe For Work http://ift.tt/2pZUxy6 PornHub Launches A Service To Make Sexting Safe For Work“TrickPics” lets people turn their private pictures into more shareable photos with 3D animations Known more for uncovering body parts than covering them, adult entertainment site PornHub has released a new app dubbed “TrickPics” which lets users turn their nudes into more workplace-appropriate photos. Available for both iOS and Android devices, the app lets users take a photo via the app or upload already existing one from their library. Users can then decorate their private parts with augmented reality filters. After they select the filer of their liking, they can save the picture directly to their phone and send it via text or post it through any social media platform. Those brave enough can become a brand ambassador by tagging PornHub in their photos. In return, they will receive a free premium membership trial. Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 03:04PM
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Service Connects Stores With Pop-Up Retail Locations http://ift.tt/2q8U8Gj Appear Here allows brands big and small rent out store space for mere days (photo above: Streetwear label Supreme’s pop-up draws a crowd.) While temporary solutions are deemed inferior, the pop-up model is an exception. In the age when brick-and-mortar stores are closing down, Appear Here’s service can be invaluable to brands who need the flexibility or those who just can’t afford a flagship just yet. Appear Here works a lot like Airbnb but instead of apartments, people can rent retail spaces at a daily rate. This makes it a perfect source of venues for brands or artists wanting to create pop-up stores and other short-term retail experiences. Appear Here’s model is all about simplicity and the platform goes both ways. Owners of the spaces (the landlords) get a dashboard that gives them an overview of their locations. On it, landlords can view requests from potential tenants, reject or approve them. Payments are handled by the platform making it a quick, hassle-free transaction for both parties. Lululemon on a Brighton location: To make the allure of the venues more apparent, there is a free photoshoot and editorial for listed locations. Appear Here operated from two global offices: Paris and London. Last April 19, it officially announced its expansion to New York. So far it has found a following in the fashion crowd. It gets busy at Appear Here venues come fashion week in these key cities. So far, the platform has worked with over 80,000 global brands and creatives, housing them in over 10 million square feet of space. Temporary physical stores or pop-ups are all the rage. More than just homage to the dying grandeur of a store opening, they provide brands with a more sustainable way to physically reach their customers. For many shoppers, a major draw of the pop-ups is their ephemeral quality – the allure of rarity. Appear Here’s most basic function is to allow brands to occupy store space which they might not afford if bound by monthly or yearly terms. There is something democratizing about the start-up. For every Apple, Nike or Google pop-up booked through Appear Here, hundreds of lesser known brands just trying to get the word out are setting up shop. via Chainstorage.com, Appear Here, photos from Appear Here’s Facebook Page Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2017 at 03:04PM |
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