Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers http://ift.tt/2phZ5NT TripAdvisor has just launched its first-ever mobile Check-Index revealing travelers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations. The study was based TripAdvisor’s “massive trove” of mobile location data. “Our mobile Check-Index shows the points of interest where consumers are voting with their feet and actually spending their time,” said Jeff Chow, vice president of product, consumer experience, TripAdvisor. “It’s interesting to see how in some cities travelers and locals are drawn to the same things to do or places to eat, while in others you see distinct differences in their preferences.” To glean these insights, TripAdvisor studied check-ins via smartphone GPS and motion sensors to predict when and where anonymous users are visiting a spot or if they are just passing by. Analysis of foot traffic in the following cities reveals the following interesting trends:
For more insight, check out TripAdvisor here. The post Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 25, 2017 at 10:52PM
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