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Irish Language Pop-Up Connects People Around the World http://ift.tt/2og2aNk Irish Language Pop-Up Connects People Around the WorldThe pop-up social events are made to encourage people to speak the Irish language Reacting to reports that the Irish language was dying off, a group decided to start a pop event called Pop Up Gaeltacht to encourage people to socialize and speak the language. The organizers who were expecting around 50 people for the first event ended up hosting 250 people. In addition to encouraging the public to speak Irish, the events have a social and festive flaair to them which has led to similar events taking part in cities as far reaching as Toronto, Washington, DC, and New York City. The founders are encouraging others to host their own events around the world to grow the Irish speaking community while having fun and instilling genuine connections. Mobile Marketing via PSFK http://www.psfk.com/ March 28, 2017 at 10:32PM
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Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi SAP3/29/2017
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Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP http://ift.tt/2nurU8w From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies. However, in our thirst more knowledge, we often don’t get to see who these leaders are in full living color. To bridge the gap between person and marketer, we’re kicking off an exciting new “Behind the Curtain” interview series—which, if you haven’t guessed, is inspired by Dorothy Gale and the classic film, The Wizard of Oz. In this series, we’ll take a peek behind the curtain to get know some marketing industry wizards on a more personal level, as well as gain insights that can help other marketers use their brains, hearts, courage and creativity to improve their marketing efforts and drive business value in the changing digital landscape. Our first featured marketer is the brilliant and incredibly nice Amisha Gandhi, Head of Influencer Marketing at SAP. Enjoy! The Woman Behind the CurtainAmisha was born in Bombay, India, grew up in New York, and now lives in San Francisco. “New York is my Kansas,” Amisha said. “I’m definitely a New Yorker at heart—which is probably where most of my personality comes from.” But Amisha didn’t always plan on being a marketer. Actually, Amisha studied both theater and biology/pre-med. “One [degree] was for me and the other was for my parents,” she said. “I’ve always loved theater, and I think that’s where I honed the artistic part of my brain … which I definitely get to bring into marketing, especially influencer marketing.” Amisha is also a working mom and avid traveler. “I love to travel,” she said. “But wherever I go, I like to be a local—to be immersed in a different world and see it from a local perspective. When my son is older, I want to go to the Galapagos Islands.” She’s also a huge Sci-Fi fan. Among some of her favorite films and TV shows are Blade Runner, Star Wars (leaving out Episodes 1, 2 and 3, of course), and Battlestar Galactica. “Battlestar Galactica is an all-time favorite,” she said. “It’s such a great story.” Some of her other favorite flicks are Casablanca and anything by Alfred Hitchcock. Following Her Yellow Brick RoadAmisha has had an interesting career path, starting her professional career working in a research lab for a pharmaceutical company. “I really didn’t like it, so I quit my job and actually got a temp job as a data entry clerk at MCI,” she said. Since then, Amisha has worked at startups, PR agencies such as Burson-Marsteller, and been a consultant to companies such as Accenture, Google, Merrill Lynch, GAP, HP and Time-Warner. Today, she’s well-known for bringing her mix of social media, communications and marketing skills together for creative campaigns and elevating executives profiles such as former CIO of SAP, Oliver Bussmann. She joined SAP team in 2010. What was your Twister event? What moment or event put you on a path to a career in marketing? While I working at a company that produced local market books, CitySearch.com—an online city guide and community—wanted a partnership. And I thought that was a really cool concept, and just in passing I mentioned that I’d love to work there, and ended up getting an interview. After the interview, I showed up constantly. I brought the sales team doughnuts one day. Another day I stopped by with thank you notes. Finally, they just said “OK. Come on in and join our team. The other guy wants this job, but you want it more.” It was a startup at the time, and when you work at a startup you wear many hats. I had a variety of jobs there and learned about marketing, sales operations, advertising, editorial, even movie promotions—you name it. But that’s how I got my start. Dorothy found dear friends in the Scarecrow, Cowardly Lion and Tinman on her journey down the yellow brick road. Who are some of the people who’ve helped or inspired you during your career? I have been so fortunate in my career to have worked managers, mentors and clients who’ve pushed me, guided me and inspired me. While working at a political PR firm, I worked with an incredible PR executive named Barbara French, who taught me so much about storytelling. Barbara was always pushing me to find that “so what” story. To this day, I still think about that. How do you tell stories that really excite and engage people? How do you find that really compelling, juicy story that people want to know about, read about or even care about? What’s the so what? Also, one of my clients while working there was Kamala Harris—who is now Sen. Kamala Harris. Back then she was working in the city attorney’s office. She was trying to change the world, and it was so inspiring to watch. Some others that I have to mention are Jim Dever and Penny Delgadillo Valencia here at SAP, who are great leaders and without whose support I would not have been able to build out the influencer marketing program. It takes a community to help you build your career. I believe in nurturing talent and I’ve found it fulfilling to give back, especially to those who are early in their careers here at SAP. It takes a community to help you build your career. I believe in nurturing talent. - @AmishaGandhi Meeting the WizardAt TopRank Marketing we believe in taking a smart, creative and results-focused approach in everything we do for our clients, as well as our own personal growth. Amisha is someone who certainly exemplifies these qualities in her work as an influencer marketing wizard, being a source of insight and inspiration in the field. Good witch or bad witch? What’s a bad influencer outreach habit marketers should drop? I think one of the worst habits is approaching influencers with a “What can you do for me?” attitude. Instead you should be approaching them with a “What can I do for you?” mentality. If they’re a good influencer, everyone is hitting them up. So you have to be coming from a place that offers real value—and I’m not talking about money. I’m talking about personal and business value. Influencers are trying to raise issues. They’re working to bring awareness around topics that are important to them. They’re not just there to sell your product. I’m interested in building mutually beneficial relationships for the long-term. Influencers are not just there to sell your product. - @AmishaGandhi #influencermarketing The Wicked Witch was defeated with a just pail of water. What’s one effective influencer marketing tactic that marketers often overlook? I think that marketers often overlook the fact that you’re building something together with influencers. Collaboration is key, so I collaborate a lot. Pick their brain. Ask them what value they see. Ask them what they think their audience wants to see. Ask them if they’ll help you build something amazing. When you treat them as a partner, rather than a participant, you’ll be able to create something more effective and meaningful. Treat influencers like partners, not participants. - @AmishaGandhi #influencermarketing Dorothy’s ruby slippers were the key to achieving her end goal of returning home. What are a few tools you believe are key for influencer marketing success? You should absolutely have a good influencer identification tool; it’s worth the investment. We use Traackr, and that not only helps with identification, but also tracking and measurement—which is important for seeing your results beyond social media activity. We also use VoiceStorm for the employee advocacy, and Sprinklr for social media amplification. Of course, not everyone has the resources to invest in these tools, but there are some good free tools like FollowerWonk, Klout and Hootsuite. In the end, it’s all about being able to tie all your efforts together to show success and how that contributed to real business value—which is kind of like clicking your heels and getting you home. What’s one thing you would ask the all-powerful marketing wizard for? (More budget, more resources, better data?) I’m always looking for ways to drive and find better data. The better the marketing insights we have, the better our results will be. So, I’d ask the marketing wizard for a tool that can bring together influencer data, insights, identification, tracking and measurement linking it back to sales—something that can bring all the external tools together. The better the #marketing insights we have, the better our results will be. - @AmishaGandhi We’re Off to Meet More WizardsI’d like to sincerely thank Amisha for taking the time to open up about who she is, where she comes from and how she approaches influencer marketing. Thank you, Amisha. Of course, TopRank Marketing’s journey to Emerald City is just getting started. In the coming weeks, we’ll be bringing you more exclusive interviews and insights from industry wizards to add some smarts, heart and nerve to your marketing efforts. Stay tuned for our next installment! What would you ask the all-powerful marketing wizard for? Tell us in the comments section below. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP | http://ift.tt/faSbAI The post Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI March 28, 2017 at 10:31PM
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Target Is Trying To Redesign Its Stores To Make Shopping Easier http://ift.tt/2nLlsfM Target Is Trying To Redesign Its Stores To Make Shopping EasierThe retail chain is looking to help shoppers stopping in for a few quick items by designing an entrance just for them that gets them in and out in minutes There’s nothing worse than popping into the store for one or two quick items, only to be stuck in a long line on the way out. Target is looking to give customers in a time-crunch a better shopping experience by building them their own newly redesigned grocery department with self check-out stations, online order pick-up, and even special parking spots, all set up to cut down on waiting time. The other entrance, meant for shoppers coming in to browse at their leisure ,will feature merchandise from several different departments including apparel and jewelry. 40 Targets will be updated with this new design by October 2017, with 500 stores in total getting the model upgrade within the next two years. Mobile Marketing via PSFK http://www.psfk.com/ March 28, 2017 at 10:17PM SEMPO 11th Annual State of Search Industry Report Reveals Rise in Mobile Search and Social Media Advertising http://ift.tt/2og6Xyk SEMPO, the world’s largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today the results of its 2016 State of Search Report, the 11th annual edition. The SEMPO Research Committee will provide a detailed look at the report’s valuable data and insights at SEMPO’s 2017 Search Industry Forum, May 4-5, 2017, at The Hyatt Regency, in Miami. Search marketing professionals are encouraged to register for the Forum to gain actionable insights. SEMPO members receive exclusive access to download the full report at no charge. Developed by the SEMPO Research Committee, the report captures the continually evolving role of search marketing as part of an integrated marketing mix. Questions included topics such as channel-specific activities, trends, investments, and metrics. Separate tracks for client-side marketers and advertisers, ecosystem suppliers, and agencies or consultants generated thought-provoking results. Findings confirm the continued rise of agency investment in Google for paid search but also revealed significant differences between agencies’ and marketers’ challenges, such as hiring talent and content marketing integration, respectively. Some key results from 2016:
“The SEMPO Research Committee’s 2016 State of Search Report offers the industry both a reality check and a forward-looking perspective on a constantly changing landscape. By surveying and segmenting results, marketers, agencies, and ecosystem suppliers are able to confirm and plan for many of the trends and challenges they’re witnessing in the marketplace,” said Marc Engelsman, VP Strategy & Analytics for Digital Brand Expressions and VP of Research for SEMPO. “The common denominators driving trends include the increased use of mobile for search and the rise of social media advertising as a key part of the digital marketing mix for marketers and agencies. We would like to thank everyone who took the time to complete the questionnaire.” Conducted in late 2016, the 2016 survey was completed by nearly 500 in-house marketer and agency respondents. The SEMPO Research Committee promoted the survey to their respective audiences, offering a complimentary copy of the report as the incentive for taking part. The post SEMPO 11th Annual State of Search Industry Report Reveals Rise in Mobile Search and Social Media Advertising appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 28, 2017 at 10:06PM
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Spreadable Coffee Is The Latest Food Trend in Japan http://ift.tt/2og1WG6 Spreadable Coffee Is The Latest Food Trend in JapanThe Japanese company Snow Brand Milk Products has you covered with a new coffee flavored spread Ever wanted your breakfast and coffee fix all in one? Luckily for you, Japanese company Snow Brand Milk Products, has you covered with a new coffee flavored spread. Loosely translated from the site, the product is called “Snow Cover Coffee Soft“. With the consistency and versatility of peanut butter or Nutella, spreadable coffee is the latest snack trend. Smear on fruits, water crackers, toast or raisin bagels, blend it in smoothies or pair it with an actual cup of coffee and coffee ice cream for a coffee trifecta. After all, who says chocolate lovers have all the fun? Mobile Marketing via PSFK http://www.psfk.com/ March 28, 2017 at 10:03PM Social Gaming Platform Introduced in Pennsylvania http://ift.tt/2oxgeS1 Social gaming is on a roll in Pennsylvania. According to a report from our sister site mGamingWatch, Mount Airy Casino Resort — Pennsylvania’s first AAA Four-Diamond casino resort — has just inked a partnership with Greentube to create a custom social casino platform using Greentube Pro, Greentube’s private label social casino solution. Through the partnership, Mount Airy and Greentube will create a customized digital gaming platform that mirrors the look and feel – and game offerings – of their brick-and-mortar establishment. “The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy,” said John Culetsu, Executive Vice President and General Manager for Mount Airy Casino Resort. “This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players though multiple digital channels from any location around the country,” he added. If you’re not familiar, Greentube – a subsidiary of the Novomatic Group – is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV. Mount Airy’s social platform will be powered by Greentube Pro and will engage players across all platforms and devices with unique features. The post Social Gaming Platform Introduced in Pennsylvania appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 28, 2017 at 10:01PM
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Pyze CEO Walks Us Through The 5 Stages of the App Marketing Lifecycle http://ift.tt/2ox5OSo The following is a guest contributed post first shared by MAW from Dickey Singh, co-founder and CEO of Pyze. There are well over two million apps in the Google Play and Apple app stores each, and the overall market is hyper competitive and rapidly maturing. As the fads, clones and reskinned apps gradually disappear; the gap between good and bad apps continues to diminish, while that between good and great apps continues to grow. One reason that potentially great apps struggle to make a foothold is that the marketers fail to utilize the full app marketing lifecycle. The key to launching, growing and maintaining a successful app is to understand the various stages of the app marketing lifecycle and using the most strategic techniques for each. 1. Acquisition Marketing Acquiring new users for your app or service is hard; finding the right users is even harder. Acquisition marketing focuses on creating awareness of your product in the right markets, identifying the right users, making it easy for them to try the product, and, most importantly, personalizing the onboarding experience to convert new users into loyal users. There are a number of channels and venues for creating product awareness and advertising to the right audience:
Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 28, 2017 at 09:21PM Even Flip-Flops Are Getting Connected http://ift.tt/2o4Bi5N Getting from here to there in the Internet of Connected Things is not going to be easy. A few days ago, Uber suspended its self-driving cars test after a high-impact crash in Arizona, one that knocked the car up onto its side. The self-driving cars were back on the road a short time later, after word came out that it appeared the driver of another car made an illegal turn, for which he was cited. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO March 28, 2017 at 02:03PM Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers http://ift.tt/2o8GpCf Marketers have forever been looking for better ways to target shoppers. All sorts of location technologies ranging from GPS and Wi-Fi to beacons and specific mobile apps have been tapped over the years. At retail, beacons have been used for the last few years to tell where shoppers go in a store and sometimes message them based on where they are at any given moment. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO March 28, 2017 at 01:29PM
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Ad Agency Hilariously Mocks Self Driving Vehicles http://ift.tt/2nf6R8w Reminding us of reality and toning down the hype a bit, Swedish ad agency Forseman & Bodenfors is out with an ad for Swedish transportation authority Vasttrafik. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO March 28, 2017 at 12:47PM |
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