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PlaceIQ: Visitation Patterns of Retails Shoppers Revealed http://ift.tt/2ou05gc Today’s retail brands are turning to location data to understand what’s “top of mind” for their customers.
Location data provides answers beyond whether audiences are visiting retail locations. It’s now being used to understand the combination of the places consumer audiences visit, the journey between those places, and which cross-shopping affinities stand out. With these insights, retailers continue to find innovative ways to understand and engage effectively with potential buyers.
PlaceIQ analyzed millions of anonymized, opted-in location signals to provide an overview of the characteristics for leading retail brands.
Key findings include: Gap vs T.J. Maxx
Macy’s vs Nordstrom
Target vs Kohl’s
Lowe’s vs Home Depot
The post PlaceIQ: Visitation Patterns of Retails Shoppers Revealed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 27, 2017 at 10:56PM
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Time’s MNI Targeted Media Leads All U.S. Ad Focus Local Networks http://ift.tt/2ndHuo7 On Monday, Time Inc.’s MNI Targeted Media Inc. — a targeted media strategy, planning and buying company — touted quite an achievement. The company, we’re told, continues to lead all U.S. ad focus local market networks. The MNI ad network ranked #1 on comScore’s monthly US multi-platform report for February 2017, marking the third consecutive year for which MNI’s ad network has ranked #1 for the category in each month of the year. The most recent comScore report shows that MNI reaches nearly 240 million unique visitors each month—95% of the total digital population, significantly more than its two closest competitors, Centro and Gamut Local (at 73% and 69% of the digital population, respectively). “We are a company with deep roots in both local digital and print targeting, and our MNI ad network continues to demonstrate success for advertisers looking to deliver relevant messaging by market,” said Rob Reif, President of MNI Targeted Media Inc. “We’re very proud of our network’s performance and our unique ability to provide unparalleled solutions for our clients across categories,” Reif added. “The network includes local media affiliates (TV, newspaper and radio), whose users are the very consumers that Tier 2 auto, insurance and CPG advertisers want to reach with offers and product launches.” The post Time’s MNI Targeted Media Leads All U.S. Ad Focus Local Networks appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 27, 2017 at 10:40PM
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E-Commerce Could Reshape The Car Buying Process http://ift.tt/2nqmVG9 E-Commerce Could Reshape The Car Buying ProcessThanks to a new initiative by Pugeot, buyers can complete every step of the purchase process all in one place in less than 30 minutes Say goodbye to having to go out to a dealership! Car manufacturer Peugeot has launched an online ordering service that lets customers complete every step of the process in one sitting. The user-friendly site ‘Order Online by Peugeot’ enables buyers to order their dream car in less than 30 minutes. The system automatically filters the best available options for users based on the criteria they set, and after browsing the model range they can save details in a password-protected account if they need time to consider the purchase. They can configure a car that meets their specific requirements, secure a guaranteed part exchange valuation for their current car, choose from a range of finance package deals, and decide whether they’d prefer to pick the car up from their local dealership or have it brought to their home. Mobile Marketing via PSFK http://www.psfk.com/ March 27, 2017 at 10:04PM Event Managers Learn the Tips of the trade like a Secret Agent at 2017 TS Tech Summit In Las Vegas3/28/2017 Event Managers Learn the Tips of the trade like a Secret Agent at 2017 TS Tech Summit In Las Vegas http://ift.tt/2otAPXo The seventh annual TS Tech Summit Road Show, where event and meeting planners stay in a luxurious junior suite with fine dining, thrilling excursions and world class speakers to learn about the latest tech tools available to help them take their skills to the next level. The event will be held April 20-23 at host hotel Caesars Palace Las Vegas. Through expert-led workshops, hands-on demonstrations and a trade show, planners will have the chance to experience up-to-date technology firsthand, as well as network with tech suppliers and others in their profession. For anyone intimidated by the rapidly evolving world of technology, the summit lifts the veil and provides easy-to-apply tools to help planners run their events and meetings even more smoothly and efficiently. “The event managers who will attend the 2017 TS Tech Summit learn to manage trade shows, meetings, and events around the world with just the touch of a finger,” says Ann Windham James, founder of TS Tech Summit and owner of Imagine Xhibits & Events. Registration and other information is available at www.tstechsummit.com. Full and partial education grants, along with association discounts are available. The TS Tech Summit is supported by Meeting Professionals International, the International Association of Exhibitions and Events, and SPIN for courses for CEM, CMM and CMP industry certifications. Planners who attend the four-day summit will learn about mobile apps, podcast, trade show remote controls, real-time logistics, RFID, beacon, virtual reality, online-asset management and other up-to-date knowledge and tools through experts in the industry including: Michael Dominquez, Chief Sales Officer, MGM Resorts International; Rod Abraham, Executive Director SPIN; Ann Windham James, Founder of TS Tech Summit; Jaki Baskow TOP Celebrity Agent; Michael Doane of CadmiumCD, Michael Donnegan Ryan, Co-Founder FAST BAR. Event managers can walk away with 10 clock hours towards there CEM and CMP. See more of speakers here. Themed event is Mission Possible, because event technology makes great events possible. “When you enjoy a good spy movie what do you see? Glamorous locations, elegant parties, thrilling stunts, expensive race cars, spy tech gadgets, helicopters flying off….well when you walk into the next TS Tech Summit in Vegas you may just feel like you entered into a spy movie…, ”Quote from Ann Windham. Planners will be able to get hands on training with spy-like gadgets and exotic cars from the “World’s Largest and Fastest Selection of Supercars at Dream Racing” says Brandy Falconer, Director of Sales. “Ann seeks out the best tech tools and vendors to share with her attendees,” says Michelle Scott, meeting planner with AZZ Inc. “One of the best things about TS Tech Summit is the intimate event setting. The smaller group size creates a better learning environment. I always return with many valuable contacts, new friends and experiences.” Michael Lynn, co-founder of Global PEC and Professional Trade Show Resources, has attended several TS Tech Summits. “This is one of the few technology trade shows where I can spend needed time with tech gurus who demonstrate how to apply the tech products immediately to my business,” he says. “As a company who plans and produces large-scale events, it’s helpful to know we’re investing time and resources at a show with planners who have the same goals, budgets and objectives as our core client base. Since we are a nation-wide provider, the location works great too. The event/meeting planners and executives are expecting to build new relationships and solidify existing ones – and that’s our goal as well. “ Jason Rudoy | Director of Sales metroConnections Tracy Leparulo, manager of events & sponsorships at EventMobi, calls TS Tech Summit a “one-of-a-kind event.” One of the things I love about the TS Tech Summit is how personal the experience is in small groups and that the interactions allow me to build new relationships. One of the things I really enjoy is the Dine Around, we have the choice of Caesars’ Entertainment and 8 MGM Resorts for elegant dining experiences and then escorted to Las Vegas Shows. For example: Cosmopolitan will bring planners to Rabbit.Rose.Lie. with caviar tacos and spontaneous entertainment and Bellagio Hotel, will take our group of 8 to Harvest by Chef Roy Ellamar for Dinner then to see “O” by Cirque du Soleil, what a wow experience!” says Brittany Ryan,MSc | Global Marketing Communications Manager. The post Event Managers Learn the Tips of the trade like a Secret Agent at 2017 TS Tech Summit In Las Vegas appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 27, 2017 at 10:03PM
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Supercharge Your Marketing at Digital Summit Los Angeles with Confluence http://ift.tt/2mLAHWz Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it's a great time to reflect and look forward. Before I completely check out of the digital world for the week, except for an occasional photo on Instagram of course, I wanted to share some of the things I'm looking forward to most at my next conference April 4-5: Digital Summit Los Angeles. Last month was my first Digital Summit experience in Phoenix. DSPHX was an event of firsts for me: meeting the force of nature that is Beverly Jackson plus the legend and co-founder of Apple Steve Wozniak. I also had a chance to see several really impressive speakers for the first time including Mack Fogelson and Eric Yale. I was impressed! I can imagine Digital Summit Los Angeles being a great experience too. The speaker list for DSLA is an amazing collection of thought leaders including Woz and Beverly, industry experts like Michael King, Jim Boykin and Michael Barber and a huge group brand and publisher speakers from companies that include: Facebook, Google, LinkedIn, Pinterest, Adobe, Forbes, IBM, The Economist, BET Network, Inc Magazine, Wells Fargo, GE Digital, BMC Software, BusinessWire and MIT. Over more than 40 sessions, the topics covered include everything from data informed marketing to visual storytelling and purpose driven marketing to content marketing with influencers. Of course, I'm a fan of that last topic since it is what the focus of my closing keynote presentation will be about: How to Supercharge Your Content with Influencer Marketing. Confluence rules. Content Marketing with Influencers is an area of deep focus for me that I've been experimenting with for many years and that our agency has been implementing for clients that range from a $180Bn Fortune 5 company to mid-market companies like ClickSoftware to small companies like Pandora Mall of America. The fundamental message of my keynote presentation is that marketing with content is harder than ever and if your company doesn't do something to break through information overload and distrust of brand content, you'll lose the ability to attract and engage customers. The solution is a content marketing framework for strategically engaging with influencers to increase content quality, quantity, reach and engagement across the customer journey. At the same time, I'll talk about how to build relationships with internal, industry and community influencers to increase advocacy. To back up the best practices, I'll share trends and insights our influencer marketing research that we partnered with Influencer Relationships Marketing platform, Traackr, on. Brian Solis of Altimeter analyzed the findings and wrote up an impressive research report, Influence 2.0: The Future of Influencer Marketing that attendees will be able to see. The Influence 2.0 report delivers crucial findings and covers important insights about the maturity of influencer marketing within large enterprise companies, budgets, top goals and areas within the organization that are most impacted. Brian also shares the intersection of influencer relations with customer experience and digital transformation. If that wasn't enough, he includes a 10 step framework for implementing an influence 2.0 approach. My keynotes are "inspractical" = Inspiration + Tactical. Overall, I'll touch on the best parts of the research report, include trends, best practices and share successful B2B and B2C examples of influencer driven programs to inspire attendees going forward. If you're a marketer in Southern California, this is a can't miss event! Event Details: Digital Summit Los Angeles April 4-5, 2017 Skirball Cultural Center Registration, Agenda, Speakers and full conference information here. The post Supercharge Your Marketing at Digital Summit Los Angeles with Confluence appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI March 27, 2017 at 10:00PM
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First Look: Motus Expands Mobile Platform http://ift.tt/2o5HoDo MMW learned Tuesday that Motus — the leading vehicle management and reimbursement platform — is expanding its mobile platform. As part of the expansion, we’re told that the company is integrating beacon technology with its mileage tracking app to “significantly reduce battery drain for field-based mobile employees.” “Battery drain is a reality for any location-based app, as GPS-enabled technology creates a struggle between location accuracy and battery consumption. The more frequently GPS collects data from the phone’s GPS chip, cell towers and Wi-Fi hotspots to determine location data, the more battery is consumed,” said Craig Powell, President and CEO of Motus. “Motus users expect a highly accurate GPS solution, but want the convenience of ‘set it and forget it’ mileage tracking features without the overwhelmingly high battery consumption found in the vast majority of apps,” Powell adds. “Asking users to remember to complete manual tasks such as starting or quitting the app at the start/end of each day is at direct odds with our promise to streamline their administrative tasks and make work life better.” Placed anywhere in the vehicle (typically the glove box or center console), the Motus Beacon is a small hardware device that utilizes Bluetooth Low Energy (BLE) technology to sense whether or not a Motus user’s mobile device is in proximity to their vehicle. When the user approaches, or is inside their vehicle, the Motus Beacon senses their proximity and automatically enables the Motus App for mileage tracking when the vehicle begins moving. “The beacon-based proximity industry has seen tremendous growth over the past few years, particularly in marketing to consumers,” says Rick Blaisdell, Motus Chief Technology Officer. “We’re proud to have employed this technology in a unique way, but our investment in using beacon technology to solve battery drain is only the first step in developing much broader applications to benefit our end users.” According to Blaisdell, “…beacon technology has the potential to solve a number of the needs Motus users have when driving for work – fuel, maintenance, parking and driver safety, to name a few.” The post First Look: Motus Expands Mobile Platform appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 27, 2017 at 09:47PM SEMPO Study Points To Verifying ROI As Greatest Challenge http://ift.tt/2oc8Qw4 Social media advertising is the fastest-growing digital marketing segment, but search engine optimization and paid search still lead when it comes to investments. The biggest challenge involves quantifying return on investments for campaigns, from social to search. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO March 27, 2017 at 09:39PM Investors Place Bets on Placesters Efforts to Simplify Marketing for Real Estate Professionals3/28/2017
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Investors Place Bets on Placester’s Efforts to Simplify Marketing for Real Estate Professionals http://ift.tt/2nvgbbz MMW learned today that Placester, an “all-in-one marketing toolkit” for real estate professionals with lead capturing websites, lead management, email marketing, marketing automation, analytics, and more, has raised a $50M Series D round led by existing investor New Enterprise Associates (NEA). If you’re not familiar, NEA is the global venture firm whose notable investments include SalesForce.com, MuleSoft and Box, among others. According to a provided statement, this investment brings Placester’s total funding to $100 million. The real estate market is remarkably different than it was a decade ago when listings were just finding their way online. The evolution is showing no signs of slowing down. Today’s real estate market relies on both digital and human touchpoints to engage the consumer in real time. Placester has seen more than 300 percent year-over-year revenue growth for the last three years by building the unified operating system to help real estate professionals run their businesses. From websites and CRM, to email marketing, data driven insights and mobile applications, Placester addresses agents’ digital needs. “I’m excited for this next step in Placester’s journey empowering real estate professionals and the industry as a whole,” said Matt Barba, co-founder and CEO of Placester. “Across industries, leading brands realize that the screen is the most consistent touchpoint for connecting with consumers. As a result, successful digital marketing has evolved from a patchwork of tools and tactics into a unified operating system reaching far beyond the walls of the marketing department. Placester is bringing this fundamental change to real estate. This latest funding will support our aggressive product roadmap and address the full breadth of challenges and opportunities that define the future of digital for real estate professionals.” The post Investors Place Bets on Placester’s Efforts to Simplify Marketing for Real Estate Professionals appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 27, 2017 at 09:15PM Agency Exec Sees New Mobility In Wireless VR Headset http://ift.tt/2nukMLc Virtual Reality may be going wireless with another untethered VR headset prototype just developed and one agency executive sees opportunity for brands in the future. The prototype, developed by VR software company Quark VR, uses HTC's Vive VR headset connected to a computer board and battery back secured at the user's waist. The battery can power the system for up to two hours of use, according to Quark VR. Removing the wires that are currently required for immersive VR systems is a step in the right direction for brands creating immersive experiences, according to Leigh Christie, manager of Isobar's NowLab. "The most compelling branded VR experiences tend to be those where the user feels completely 'present,'" Christie told the IoT Daily. "Getting tangled up and tripping over a cord is the worst part of tethered VR right now. Untethered VR solves this critical flaw and makes the user feel more present." Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO March 27, 2017 at 01:05PM
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Voice Assistants Now Reach 12% Of U.S. Households http://ift.tt/2np6byX When Apple introduced Siri several years back, the voice agent was viewed by some as a novelty. The idea that a person could speak to a somewhat artificially intelligent and sometimes flippant digital assistant via a smartphone was, at the least, intriguing. Much has changed since Siri's launch back in 2011. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO March 27, 2017 at 12:48PM |
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