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Pyze CEO Walks Us Through The 5 Stages of the App Marketing Lifecycle http://ift.tt/2ox5OSo The following is a guest contributed post first shared by MAW from Dickey Singh, co-founder and CEO of Pyze. There are well over two million apps in the Google Play and Apple app stores each, and the overall market is hyper competitive and rapidly maturing. As the fads, clones and reskinned apps gradually disappear; the gap between good and bad apps continues to diminish, while that between good and great apps continues to grow. One reason that potentially great apps struggle to make a foothold is that the marketers fail to utilize the full app marketing lifecycle. The key to launching, growing and maintaining a successful app is to understand the various stages of the app marketing lifecycle and using the most strategic techniques for each. 1. Acquisition Marketing Acquiring new users for your app or service is hard; finding the right users is even harder. Acquisition marketing focuses on creating awareness of your product in the right markets, identifying the right users, making it easy for them to try the product, and, most importantly, personalizing the onboarding experience to convert new users into loyal users. There are a number of channels and venues for creating product awareness and advertising to the right audience:
Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 28, 2017 at 09:21PM
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