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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report https://ift.tt/3kAa0y9 More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Top stories in this quarter’s report include:
You’ll find the complete October Statshot report in the SlideShare embed below (click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics. Essential headlinesJust before we dig into this quarter’s trends in more detail, here are the essential headlines you need to make sense of the global ‘state of digital’ in October 2020:
To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. Meanwhile, it was just three months ago that we reported social media penetration had passed the 50 percent mark, but the latest data show that this figure has already jumped to almost 53 percent. More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too. However, when it comes to social media, users clearly prefer mobile devices. Kepios analysis reveals that 99 percent of the world’s social media users access via mobile devices, but just 1 in 5 use a laptop or desktop computer. Now, let’s dig into those top stories in more detail. Social media adoption acceleratesThe number of people using social media around the world has grown to 4.14 billion in October 2020, with that figure passing the momentous 4 billion user milestone for the first time this quarter. Analysis by Kepios shows that more than 450 million people started using social media over the past 12 months, equating to annual growth of more than 12 percent. That means that an average of more than 14 people started using social media every second since this time last year, which is even higher than the rate we saw last quarter. Indeed, the latest data show that social media growth is actually accelerating. More than 180 million more people used social media between July and September compared to the previous three months, equating to an average increase of almost 2 million users per day. That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. Much of this quarter’s growth in social media use is the direct result of the new habits that people adopted during COVID-19 lockdowns. However, despite the extraordinary circumstances, we don’t expect overall user figures to fall back again once people return to more ‘normal’ routines, although we can expect some volatility in the user numbers of individual platforms over the coming months. In particular, some platforms that enjoyed a surge in use during lockdown may see their monthly active user figures drop down again once people are able to participate in a wider variety of everyday activities. As we’ll see later in this analysis, however, any potential reduction in individual platform audiences may still be some way off. Screen time increasesAs we forecast in our April and July Statshot reports, the amount of time that people spend on the internet has increased significantly during 2020, in part because of the new behaviours that people adopted during coronavirus lockdowns. The latest data from GlobalWebIndex shows that the typical internet user spent almost 7 hours per day using connected devices between April and June 2020, up by almost a quarter of an hour per day compared to the figures we reported last quarter. Social media accounts for more than one-third of our connected time, with people now spending an average of almost 2½ hours per day on social platforms. Added together, this means that the world now spends more than 10 billion hours per day using social media, which equates to more than 1 million years of human existence. We’ve also been spending more time watching television, and the world’s internet users now watch a combined average of 3½ hours of TV content per day across broadcast stations, cable channels, and internet-powered streaming platforms. Our TV behaviours are changing though, with streaming services accounting for an increasingly important share of total TV time. GlobalWebIndex’s latest data reveal that the world’s internet users now spend an average of 1½ hours per day watching platforms like Netflix and Disney+, compared to the 2 hours per day that they spend watching broadcast and cable channels. Social platforms see strong growthAlmost all of the world’s top social platforms saw strong audience growth over the past three months. Instagram added the greatest number of new users between July and September 2020, posting even stronger growth figures than Facebook. The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 billion people by the start of October 2020. That equates to quarter-on-quarter growth of more than 7 percent, and extends the impressive 11 percent jump that we reported for the platform in our July report. For context, Facebook’s global advertising audience grew by just 45 million during the same period, although its total advertising audience of 2.14 billion is still almost twice the size of Instagram’s. However, if Instagram can maintain similar momentum over the coming weeks, there’s a good chance that the platform will overtake WeChat to host the world’s fifth-largest social media audience sometime in 2021. Tencent reported quarterly growth of just 0.3 percent across the combined audiences of WeChat and Weixin in its latest earnings announcement, which means that Instagram is currently growing around 20 times faster than China’s top platform. But Instagram isn’t the only platform enjoying rapid growth. Snapchat posted the largest relative gains this quarter, with advertisers now able to reach over 9 percent more people via the platform than they could just three months ago. The addition of 36 million new users between July and September takes Snapchat’s global advertising audience to 433 million, which is 20 percent larger than the audience the company’s tools were reporting this time last year. With 16 million new users, India accounted for almost half of Snapchat’s global growth this quarter, perhaps as a result of the Indian government’s recent TikTok ban. Snapchat has also seen an interesting shift in the demographics of its global user base over the past few months. Young women between the ages of 13 and 17 now account for the largest share of the platform’s advertising audience, whereas women aged 25 to 34 were the largest demographic this time three months ago. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics. Get the full report now!Twitter’s tools also reported impressive audience growth over the three months to October, but the addition of 27 million users doesn’t even recover half of the 61 million users that the platform lost during the previous quarter. The story for TikTok is a little more complicated. As we noted in our July Statshot Report, the Indian government banned the platform at the end of June, and as a result, more than 200 million users have been wiped from the platform’s audience. However, despite this significant roadbump – and the ongoing uncertainty surrounding its prospects in the United States – TikTok still managed to add more than 80 million new users outside of India between July and September 2020. The latest ‘official’ numbers put TikTok’s worldwide audience at 689 million, but recent growth trends suggest that this figure may have already passed the 700 million mark. If you’d like to dig deeper into the demographics of each of these audiences, and find fresh figures for Facebook, LinkedIn, Pinterest, and various other platforms, you’ll find plenty more platform data in our full report. Special focus: digital in the workplaceGlobalWebIndex has just released an update to its hugely valuable Work research, and they’ve generously allowed us to share some highlights from that in this quarter’s report. One of the most important findings in this dataset is that age plays a critical role in determining how people like to communicate in the workplace, whether that’s with their colleagues, with partners and suppliers, or with customers and the outside world. Email remains one of the most widely used channels for communication at work, but even here, age plays a primary role in both adoption and use. More than 90 percent of respondents below the age of 45 use email each week, but almost 1 in 5 respondents aged between 55 and 64 say that they use email less than once per week. But this ‘age gap’ is even more apparent when we look at more recent additions to the communications mix. Roughly 9 in 10 Gen Z respondents say that they use messaging platforms like WhatsApp and Slack to communicate with their colleagues each week, but barely half of respondents aged 55 to 64 have integrated these platforms into their regular repertoires. Interestingly, some of the biggest disparities relate to the use of social media. More than 4 in 5 workers aged 16 to 24 say that they connect with colleagues via social media platforms each week, but that figure drops to less than 1 in 3 amongst Baby Boomers. Meanwhile, despite accounting for the largest group of social media users when it comes to their personal lives, people aged 25 to 34 are actually less likely to use social media to communicate with their colleagues than people aged 16 to 24. These findings have critical implications for organisations everywhere, because they highlight important differences in the ways that people of different ages – and at different levels of the organisation – communicate. Without careful management, these varying preferences could lead to ‘siloed’ communication, resulting in knowledge gaps and cultural divides across different parts of the organisation. Reach in context: ‘users’ versus ‘visitors’Data from our new partners SEMrush offers valuable new insights into the audiences of some of the world’s top websites and social platforms. One of the most interesting take-aways from this data is that platforms like YouTube and Twitter continue to attract significant numbers of visitors who don’t log in in order to use each service. For example, YouTube reports a logged in audience of 2 billion users each month, but the ‘unique visits’ column in the table below indicates that the platform’s total monthly user base is likely to be significantly higher than that. It’s worth noting that there may be some duplication even in these ‘unique visits’ figures, because there’s no practical way to account for people who access each platform via different devices or browsers, unless they log in. However, these figures echo analysis we’ve conducted using other datasets, and they reinforce our hypothesis that YouTube’s monthly audience is actually closer to 3 billion – or perhaps even higher. That would mean YouTube’s audience is potentially 50 percent larger than its logged-in figures suggest. But the ‘signed in gap’ may be even greater for Twitter. The company’s latest advertising audience data suggest that around 350 million people use Twitter while logged in each month. However, the latest data from SEMrush indicates that nearly three times as many people visit Twitter’s website each month. While that might sound surprising, our hypothesis is that a significant proportion of these ‘anonymous’ visitors treat Twitter like a news website. Because most tweets are accessible to people even without them logging in, there’s perhaps less incentive for more ‘passive’ visitors to create a Twitter account, or to sign in even if they have one. However, this raises important questions about Twitter’s role and positioning, both as a company, and within the marketing mix. Overall, my sense is that the media – and perhaps even investors – continue to underestimate Twitter’s value as a communications channel, and we may need to rethink where Twitter fits in our plans in order to appreciate its full potential. But it’s not just Twitter that we may be underestimating. SEMrush’s figures also reinforce a finding that we’ve highlighted in previous reports: Yahoo! is still one of the web’s top properties. Indeed, the latest data show that Yahoo! still attracts roughly 1 billion unique visits across its .com and .co.jp domains each month, with these visitors engaging in roughly 100 billion ‘sessions’ each year. Reach isn’t the only factor that marketers should consider when building their plans of course, but with these numbers suggesting that Yahoo! still attracts a larger audience than TikTok, perhaps it’s one to add back onto your list – especially if you’re hoping to reach older audiences. Once again though, Yahoo! and Twitter may not be the only things we’re underestimating. Video games: marketing’s biggest missed opportunity?Video games are one of the world’s favourite pastimes, but – for some inexplicable reason – they remain one of the most under-appreciated opportunities in marketing. For context, GlobalWebIndex reports that roughly 7 in 8 internet users around the world play games. These findings suggest that around 3½ billion people around the world play video games today, with three-quarters of these people playing games on their smartphones. What’s more, gaming’s popularity is consistently high across all countries, and across age groups. More than two-thirds of connected Baby Boomers play video games, with women aged 55 to 64 even more likely to be gamers than their male peers. And while men slightly outnumber women in other age groups, the latest data clearly burst the stereotype of gaming being a male-dominated activity. Indeed, video game adoption amongst women only trails men by a couple of percentage points, and these gender ratios are broadly the same as the ones we see in social media use. However, it is interesting to note that Europe and the USA see lower levels of video game adoption compared to the rest of the world. Moreover – and perhaps surprisingly – Japan sees the lowest levels of video gaming of any country in GlobalWebIndex’s survey, but even here, more than two-thirds of internet users report playing games. So how can brands take advantage of these opportunities? Online gaming options may be more fragmented than ‘super platforms’ like YouTube or Facebook, but various ad platforms already enable marketers to reach and engage huge audiences across a variety of gaming titles at once. Furthermore, with the sophistication of video games continuing to advance and people spending ever more time watching others play games, marketing opportunities aren’t limited to interruptive ads. So, if you’re looking for new opportunities in 2021, I’d strongly encourage you to spend some time exploring what video games have to offer. Digital ads: still a bargain?The latest Kenshoo Quarterly Trends Report shows that digital ad spend took another knock in Q2, with both search and social media spend seeing year-on-year declines. Global spend on online search advertising was down by 9 percent compared to the same period last year, while social media ad spend was down by 13 percent. However, Kenshoo reports that there were already signs of a recovery in ad spend by the end of Q2. Moreover, people clicked on a significantly greater number of ads between April and July 2020 than they did in the same period a year before. The total number of clicks on social media ads in the second quarter of this year was 33 percent higher than Q2 2019 levels, while clicks on search ads increased by 28 percent. And what’s more, the cost of individual ad units actually decreased significantly during the same period. The average cost to reach 1,000 people (CPM) via social media ads fell by 30 percent between Q2 2019 and Q2 2020, while the average cost-per-click (CPC) on search engines fell by 29 percent. But these ‘bargain prices’ may not last. With many companies now significantly more dependent on ecommerce than they were this time last year, brands should expect higher prices and greater competition as we approach Single’s Day and ‘BFCM’ sales, as well as the all-important holiday season. But what about next year? Looking ahead: 5 trends for 2021This is our last Statshot report for 2020, so let’s wrap things up by looking ahead to next year. What can marketers expect in 2021? Here are some of the trends we’re watching: 1. Evolving search behaviours: more than two-thirds of the world’s internet users already go beyond search engines when they’re researching products and services to buy, but we expect voice search, image search, and social search to play an even more important role over the coming months. 2. A rebalancing of digital audience demographics: with COVID-19 acting as a catalyst to bring many more older people online, organisations can now use digital to reach a wider variety of audiences than ever before. This represents a clear and immediate opportunity for marketers, especially when it comes to ecommerce. However, this broadening of online audiences may also trigger a new wave of digital innovation, resulting in new platforms, new services, and even new devices. 3. Increased globalisation in ecommerce: we’ve been tracking ‘the rise of the East’ for some time now, and the latest data suggest that China’s ecommerce giants are gaining ever more popularity amongst international shoppers. What’s more, with affordable cross-border logistics increasingly within reach even for smaller merchants, we can expect to see shoppers looking for deals and unique products wherever the web takes them. Scale will still be an advantage, but unique offerings and differentiated shopping experiences hold the key to enduring success. 4. Useful augmented reality: AR has been bubbling away in the background for a number of years now, but it still feels like it hasn’t reached its full potential. However, with mainstream brands like Nike, IKEA, and Estée Lauder increasingly harnessing AR functionality – and with Apple actively touting the AR performance of its new iPhone 12 – perhaps 2021 will be the year AR finally comes of age. Marketers need to go beyond novelty though, and use AR to deliver tangible utility and value. Think ‘help’, not ‘hype’. 5. The next disruptive innovation: it’s been well over a decade since social media and smartphones drove the last wave of large-scale marketing disruption, and it feels like the ‘next big thing’ is long overdue. There are a few interesting contenders, from connected ‘smart’ glasses, to decentralised finance, or perhaps some kind of wearable or smart home device. However, these things have been around in some form for a few years already, and current momentum doesn’t point to any of them breaking through to become globally mainstream in 2021. As a result, it’s more likely that the real disruptor will be something unexpected. Any trends or forecasts you’d add to this list? Let me know on Twitter or LinkedIn. Don’t forget that you can find all of our previous reports in our free DataReportal library, which also includes local reports for more than 230 countries and territories. That’s all for this quarter though; I’ll be back with our annual flagship Global Digital report in late January, and our Digital 2021 local country reports starting in mid-February. The post Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report appeared first on Social Media Marketing & Management Dashboard. Social Media via Social Media Marketing & Management Dashboard https://ift.tt/1LdunxE October 27, 2020 at 12:55PM
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Creating Your Mobile App: What should I think about? https://ift.tt/34x3nXK You’ve got your resources, landed your idea, and you’re ready to develop your killer app. But…have you stopped to think about exactly what the hell you’re supposed to be doing? So, here are some essential questions to consider, including- Do I understand my market?: When it comes to developing your app, it’s important to research and validate your understanding of where you sit in the modern marketplace and who you’re rubbing shoulders with. Are you accommodating trends and able to pivot to potential or even unforeseen opportunities? And – perhaps most importantly – are you undertaking regular, ongoing research that ensures your comprehension not only remains up to date but is fed into your daily practice? Do I understand what ‘mobile’ design truly means?: One of the most popular phrases in modern development, designing for mobile involves factoring in a number of hard and soft considerations. Alongside practical development, understanding how and why your audience uses their devices is essential. This can be as simple as reviewing your UX to make it accessible to all market segments all the way to researching key issues that arise around your design such as multi-platform use, cloud storages, ‘handshakes’ and much more. Am I prepared to test?: If you’re managing a tight budget and development timeframe, it’s only natural to look to cut corners to get your app out of the door…and one of the first heads to go on the chopping block is testing. This is a fundamental and critical mistake. Budgeting enough time for in-depth, ongoing testing can make the difference between a fit-for-purpose and broken product. If you find yourself scaling back your testing actions or lack the skills and expertise for automation or sufficient unit testing, it’s time to hit the drawing board and look at your planning actions. Have I planned to code for mobile?: Coding can be difficult at the best of times and mobile throws up its own unique challenges. Choosing the right development platform and framework can prevent you from being ‘locked in’ to certain design decisions and allow you to solve potential roadblocks you’ve identified with ease. For many companies, frameworks like React Native provide a one-size-fits all set of tools that let you get off on the right foot and tackle issues when they occur. Checking out a React Native guide for startups can help you quickly find out if the platform is right for you, or broaden your search to find a framework or toolkit that helps you deal with- Rapid prototyping – am I ready?: Mobile development requires you to work at speed at the best of times. And when it comes to standing out in a crowded marketplace, it’s essential to review and collect feedback on your product as soon as possible. Embracing repaid development can help you iron out your kinks as quickly as possible and iterate on your design. Failing to do so can not only leave you flagging behind but quickly end up creating a logjam for you, your teams, and keyholders. Waiting until you’re ready for prototyping may be excruciating but it is, almost always, the right decision. The post Creating Your Mobile App: What should I think about? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog October 27, 2020 at 07:47AM
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How to Retarget Video Views With LinkedIn Ads https://ift.tt/3ktaK86 Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos? In this article, you’ll learn how to run video retargeting campaigns on LinkedIn. #1: Map Out Your LinkedIn Retargeting Ad Sequence Simply put, video retargeting on LinkedIn is about running ads to people who have already seen […] The post How to Retarget Video Views With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing. Social Media via Social Media Examiner | Social Media Marketing https://ift.tt/1LtH18p October 27, 2020 at 05:01AM
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How to Promote a CBD Brand on Social Media https://ift.tt/35Amakm The fact that CBD is such an expensive supplement to buy is a big part of what makes the CBD industry so attractive to entrepreneurs. One of the biggest reasons why CBD is so expensive, though, is because brands in the CBD industry shoulder an immense amount of risk when it comes to marketing themselves. Some entrepreneurs go through all the trouble of sourcing merchandise, designing labels and developing their websites, only to discover after the fact that most traditional forms of online marketing aren’t even available to CBD brands. What can’t you do as a CBD brand in the United States? These are just a few of your challenges:
So, what can you do to market a CBD brand? For most companies in the CBD industry, marketing essentially comes down to SEO and doing everything possible to maximize organic search rankings. This article, though, will focus on another marketing channel that could prove just as valuable: social media. Here’s how to use social media for promoting your CBD brand. Prioritize Product Quality First and Social Media Marketing SecondThe most important thing to know about marketing a CBD brand on social media is that no amount of promotional wizardry can replace product quality and transparency. It’s well known that many CBD products have been tested and were found to contain significantly less CBD than advertised and, in some cases, no CBD at all. Product quality is a major issue in the CBD industry, and that’s why brands like Crescent Canna have gone through the expense of sending their products out for third-party testing and have published the lab reports online. If your products have any quality issues, people will quickly find out – and no amount of spending will allow you to spin your way out of that. These days, consumers know that they need to research CBD brands carefully before buying. Make sure that you have your bases covered before you begin worrying about your marketing strategy. Don’t Spend a Fortune on Influencer MarketingWhen companies in any industry start to think about social media marketing, influencer marketing on Instagram is one of the first things that come to mind. You should think twice, though, before you budget a large amount of money for influencer marketing or make it the core of your CBD social media strategy. Research has shown that engagement with influencers’ content on social media is dropping and is likely to continue doing so – and the more followers an influencer has, the less likely people are to engage with that person’s content. Consumers are increasingly growing wise to the complete inauthenticity of the average Instagram influencer. More than ever, people understand that influencers aren’t just regular people who happen to post great social media content; they’re entrepreneurs who want to earn money from paid endorsements and will happily promote just about anyone willing to pay their fees. Don’t spend money on an endorsement from a social media personality unless you’re absolutely certain that the influencer in question is a good fit for your brand and that people will engage with the content. Tailor the Message to the PlatformThe worst thing that you can do when marketing a CBD brand – or any brand – on social media is to simply cross-post your blog content on every social media platform. If you’re not tailoring the message to the platform and the audience, it’s going to be ignored. If you don’t have the time to manage your company’s presence on multiple social networks simultaneously – and you can’t afford to pay someone to do that job – then you’re probably best off establishing the strongest presence possible on just one platform. Remember that people expect to see different types of content on the different social networks. People on Twitter expect short-form content that they can digest quickly and share with their friends. People on Instagram expect to see engaging original photography. People on Facebook often look for interesting content that they can discuss with like-minded individuals. Remember that the message should always fit the platform. Optimize Your Content for SearchingPeople find content on social media in different ways. What you’re hoping for is that your pages will gain followers who will then see your content organically in their feeds. In the best case, your followers will amplify your content by sharing it with family and friends. The reality, however, is that branded social media content rarely performs that well. On Facebook, for example, you can expect around one out of every 20 followers to see the content that you post. The social networks are so full of commercial content that they want companies to pay if they’re really serious about maximizing their reach. As a CBD brand, though, you can’t pay to promote your content on social media. The only thing that you can do is make your content so engaging that people can’t help but share it with others. There is another way, however, for people to find social media content – they can find it by searching for it. In that sense, Facebook, Twitter and Instagram are basically their own search engines, and you can maximize the reach of your content by optimizing it for searching. If you have a take on a topic that’s trending within the CBD world, post it to capitalize on searches for that topic. Use hashtags to make your content easier to find – but limit them to a maximum of a few per post. Don’t Make Medical Claims About CBD on Social MediaWhen you write social media content about your CBD brand, you need to be extremely careful about what you say and always strive to avoid saying anything that could be construed as a medical claim. Social media might be an informal platform compared to your own website, but authorities like the FDA will treat your messages as official regardless of where they appear. It isn’t a bad idea to have a compliance officer in your company and run your social media content through that person before it gets approved for publication. The post How to Promote a CBD Brand on Social Media appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog October 26, 2020 at 04:51PM
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The Top Twitter Updates You Need to Know: October 2020 https://ift.tt/2HBb4DC Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. And that will also help you leverage your Twitter marketing strategy. While changes and updates are always being made, here are the new Twitter updates for October 2020 that are most relevant to businesses and brands. Jump back to see Twitter updates in previous months. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Top Twitter updates you need to know in 2020October Twitter updates 2020This month, Twitter’s latest updates included changes that address limitations with machine learning and increased context. Changes are coming to reduce racial bias in automated image cropping Problems with Twitter’s automated image cropping came up in September. It became clear that Twitter’s image-cropping algorithm defaulted to preview white faces:
In response to this, Twitter publicly announced that work needs to be done to reduce racial bias and improve how images are displayed.
Twitter acknowledged that the way the platform is programmed to automatically crop preview images could increase harm. It acknowledged it could reduce the visibility of the range of people who use Twitter. At the beginning of October, Twitter announced that it is working to limit its reliance on machine learning-based image cropping and give Twitter users more control over the Twitter image preview. Moving forward, Twitter says: “We hope that giving people more choices for image cropping and previewing what they’ll look like in the Tweet composer may help reduce the risk of harm.” Updates were made to help users consider Tweets carefully before Retweeting Starting globally on October 20, a new Twitter update was made to encourage users to add their own thoughts and opinions to Tweets. Source: Twitter for Business A new Twitter update now prompts users to quote the Tweet. That means when someone clicks to Retweet, they are brought to the Quote Tweet composer and encouraged to type their own thoughts. The goal with this update is to get more users to consider why they are amplifying a Tweet, and then add to that conversation. There are changes to the “Liked By” and “Followed By” recommendations It was announced this month that new Twitter updates will be made to prevent “liked by” and “followed by” recommendations from people you don’t already follow from showing up in your timeline. On its blog, Twitter explains: “We are removing them because we don’t believe the “Like” button provides sufficient, thoughtful consideration prior to amplifying Tweets to people who don’t follow the author of the Tweet, or the relevant topic that the Tweet is about.” This Twitter update is intended to slow down how quickly users see Tweets from accounts they don’t follow and topics they don’t follow. This was also done to try and encourage thoughtful amplification of Tweets. Prompts to encourage users to read more than just headlines came to iOS Those who use the platform on iOS saw the launch of a new prompt this month. If a user tries to Retweet an article or story, but hasn’t opened the link to read it, they will see a pop-up question. Twitter will ask if they’d like to open the link before amplifying the content.
(To read about this update in more detail, and how it was initially launched for Android, scroll down to the June 2020 Twitter updates section of this blog post.) September Twitter updates 2020New Twitter updates this month were focused on context, accessibility and security. Twitter added more context to Twitter trends In early September, a Twitter update was made to help users better understand why something is trending in the Explore section. Twitter says its updates around context are about giving users more information so they can make up their own minds. The update includes pinned Tweets to the trending section. Twitter says that the pinned Tweets are representative of the trend. They are chosen by both Twitter’s curation team and by algorithms. The update also added brief descriptions to Tweets. The descriptions are “clearly sourced context around why something is trending,” according to a post on the Twitter Business blog. For example, below is a description explaining why #GordDownie was trending in Canada in mid-October: Both of these updates are meant to clarify to users why people are talking about the trend and to add clarity to an ongoing conversation. Twitter commits to increasing inclusivity and accessibility Twitter tested voice Tweets this summer. (Find more information on voice Tweets in the June 2020 section of this post.) But after testing, Twitter says it: “…made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more inclusive for the disabled community – creating a dedicated team to focus on greater accessibility, tooling, and advocacy across all of our products.” As a result, Twitter has introduced two new teams. The Accessibility Center of Excellence and the Experience Accessibility Team will work to improve accessibility within Twitter’s corporate structure and the social media platform itself. It is also working on specific Twitter updates relating to inclusivity and accessibility. Currently, Twitter is working to add automated captions to audio and video. This update is estimated to be ready by early 2021. Improvements were made to the authentication systems and other security protocols Near the end of September, Twitter said that it was continuing to work on improving security. Its September announcement included updates related to more rigorous checks with Twitter team members, and continuous improvement of internal detection and monitoring tools to alert the company of suspicious activity. August Twitter updates 2020New Twitter updates this month are changing how conversations take place on the social media platform, updating the development experience, and more. Now, users can choose who’s able to reply to their Tweets One of Twitter’s latest updates this August was a change to how conversations happen on the platform. Previously, anyone could reply to anyone’s Tweet. Now, users can select and change reply settings themselves. The Twitter update means a user can choose a setting that allows everyone to reply. They can choose to have only their followers able to reply. Or they can choose to have only people who are mentioned in the Tweet able to reply. And according to Twitter, these updates have helped some users feel safer, more protected from spam, and able to have more sensitive conversations. There are new labels for specific Twitter accounts As part of its effort to increase context for users, Twitter announced that new labels are added to two specific types of Twitter accounts. Twitter users who are key government officials, including ambassadors, spokespeople and foreign ministers, will now have their account labelled. And Twitter users who are part of state-affiliated media entities will have their account labelled. Twitter launched its Transparency Center On August 19, Twitter announced that it rebuilt its biannual Twitter Transparency Report site into a new Transparency Center. This is an entirely new website that compiles all of Twitter’s disclosed data. Data is visualized to make it easier to visualize trends. There’s also a country comparison tool, tips on key terms used on the site, and a history of transparency milestones. Source: Twitter Transparency Center Twitter launched its new application programming interface (API) The API updates were designed to better serve the community of developers. The second generation Twitter API includes updates like:
Plus, Twitter says it continues to improve its developer experience with new updates. July Twitter updates 2020This month Twitter experienced a significant security breach. As a result, the launch of the improved application programming interface (API) was pushed from July to August. (Read more about the new Twitter update to the API above.) June Twitter updates 2020June saw the testing of voice Tweets, as well as a prompt to encourage opening and reading links before amplifying the content with a Retweet. A notification encourages users to read links before Retweeting A new Twitter update was released for Android users this month. Now, users will see a pop-up if they try to Retweet an article or story without opening the link to read what is written.
This prompt could help encourage users read beyond headlines, get a better sense of a topic, and encourage more informed discussion. This Twitter update expanded to iOS in October. Source: Twitter Twitter tested out Tweeting with your voice On June 17, Twitter tested a new feature to add some variety to how Tweets are composed. Now, as well as typing your Tweet, you can record your voice and speak. Simply, you can share audio in a Tweet. To send a voice Tweet, open Twitter on your mobile device. Then open the Composer and click on the purple wavelengths icon. Next, click on the record button and begin speaking. The voice feature records 140 seconds of audio. If the message you’d like to share extends past 140 seconds, then a Twitter thread is automatically created. Everyone is able to see the voice Tweets in their timeline, listen to them, and respond. May Twitter updates 2020This month, it got easier to read other Twitter users’ replies to your Tweets. Plus, you can now save unfinished Tweets right in the social media platform. On iOS, you can now see replies to your Tweets in one place One of the latest Twitter updates this spring makes it easier to read the replies you get to your Tweets. As well as seeing the number of Retweets, social media marketers can click on Quote Retweets to see all the written replies.
Simply, all written replies are now listed in one place. This makes it easier to see and interact with those replies — and doing that could help your brand gain new Twitter followers. (This Twitter update was initially shown as Retweet with Comment. Twitter updated this to read Quote Retweet in September.) Schedule and save drafted Tweets from your desktop This new Twitter update is useful for marketers who often find they begin writing a Tweet, but want to finish up the writing later on. You can now save your Tweet as a draft natively. It’s similar to Hootsuite, where social media marketers can draft and schedule Tweets to publish. Begin writing your Tweet in the Composer, as you usually would. To save it as an unfinished and unsent draft, click the cross in the Composer’s top left hand corner, like you are closing the Composer. This will open a pop-up, asking if you want to discard the Tweet or save it for later. Click Save and the Tweet will be filed under Unsent Tweets. You will find all your Unsent Tweets when you reopen the Composer. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Get the free guide right now!To schedule the Tweet to publish once it’s ready, click the calendar icon in the Composer. Then choose the specific day and time you want the Tweet to publish. April Twitter updates 2020Twitter updates this month made it easier to manage more than one Twitter account. User interface improvements were made, making it easier to manage more than one Twitter account In Twitter’s April release notes, Twitter announced a new update that makes it easier for social media managers to toggle between the multiple Twitter accounts they manage. Now, all account management and log-out options are found in the bottom sidebar behind the profile image. March Twitter updates 2020The majority of the latest Twitter updates this month were related to the global COVID-19 pandemic. An Event page just for COVID-19 launched In early March, Twitter expanded the COVID-19 search prompt so users get credible information.
Another Twitter update included a new COVID-19 event page. On this event page, credible information and updates relating to the pandemic are displayed. Plus, in May 2020, Twitter created a tab in the Explore section specifically about COVID-19: Twitter is verifying credible health sources and experts While the Twitter verification process is on hold for the general public, Twitter is still verifying some accounts. This month, Twitter updates focused on verifying accounts related to the pandemic. That meant Twitter was prioritizing verification for Twitter accounts that use an email address connected to an authoritative organization or institution, like a public health authority.
February Twitter updates 2020This month’s latest Twitter updates included reactions to direct messages, the addition of alt text to GIFs, and easier-to-follow conversations. Users can now react to DMs using emojis One of Twitter’s latest updates this month was the addition of reactions to direct messages. Instead of writing a short reply, you can use emojis to react to the DM your brand received. To add a reaction to a DM, hover over the heart-and-plus icon that appears next to the DM. That brings up seven emoji options, so you can share the reaction that best matches how you feel about the message. Twitter users can add alt text to GIFs In February 2020, you could already add alt text to images. Now, you can also add alt text to GIFs. If you’re not sure what this means, know that alt text is simply a written description. Alt text explains what is happening in the GIF or image. This makes your Tweet’s visuals more accessible and helps all users understand the context, particularly users who are visually impaired. Replies to Tweet are easier to understand When a user visits another user’s profile, their replies will be displayed as conversations. Without additional clicks to find the context, you will be able to quickly and easily see what that person was replying to.
January Twitter updates 2020At the start of 2020, Twitter’s latest update focused on Promoted Trend Spotlight. Twitter’s prime ad spot is now paired with video A new type of Twitter ad was introduced this month: Promoted Trend Spotlight. This ad type can support video, GIFs or static images. And the ad always appears at the top of the Explore tab, where trending topics and hashtags appear. This is a prime location for advertisers to connect with their audience. Source: Twitter for Business These ads appear at the top of the Explore tab for two visits per person, per day. After that, the ad moved out of the spotlight and into the standard Promoted Trend placement. Manage your Twitter presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today. The post The Top Twitter Updates You Need to Know: October 2020 appeared first on Social Media Marketing & Management Dashboard. Social Media via Social Media Marketing & Management Dashboard https://ift.tt/1LdunxE October 26, 2020 at 04:08PM
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NBA Broadcasting and Social Networking https://ift.tt/31Nt58K The National Basketball Association is popular all over the world. The reason for that is their strategies to connect with a large number of broadcasters and social networking channels. That way they are increasing their popularity and gaining more and more fans all over the world. For millions of people in the world, television coverage and other media activity is the only way through which they can connect with their loved nba중계. Not many people can attend NBA games in person, but millions of people can watch it live on television or follow the result through live game tickers. Truth is that without the help of NBA broadcasters and social networks, the sport of basketball and the NBA would not be as popular or as interesting as they currently are. Challenges And Strategies Many people around the world still have problems with NBA coverage because some sports channels are part of specific cable TV packages. Some broadcasters try to remedy this by offering online streaming services and other ways through which fans can get full access to games and enjoy watching their favorite NBA teams and players. The NBA is trying their best to offer its services to almost every corner of the world, so more and more countries in the world are being added. Today, almost two hundred countries in the world have access to the league so fans enjoy watching this beautiful sport. The NBA, social media, and the world`s broadcaster have had a very close relationship since forever. Networks giving close coverage of the NBA bring new fans as well as new sponsors for the league so everybody has an interest in that partnership to succeed. The media that covers the NBA comes in different forms, not just through television. Online magazines, websites, forums, paid subscription services are some forms of NBA coverage that are popular in the world. All of these attract people to the league and make the game of basketball even more popular. Truth is that without the help of broadcasters and media, the NBA would not be as successful as it is today. That is why the NBA people are constantly developing new strategies on working closely with such channels. The media makes the world one global village where everyone has access to every piece of information. That way we constantly know and we are being updated on what is going on in the league. The NBA Playoffs and NBA Finals are especially very popular and have millions of viewers every time they come. They bring the biggest revenue for the broadcasters and the teams as well. The broadcasters and the NBA cannot function well without each other so they do everything in their power to work closely together. There are still many obstacles down the road, but things are moving in a good direction. We should expect to see bigger coverage and even more interesting games in near future. The popularity of the NBA will still grow, bringing people all over the world closer together. The post NBA Broadcasting and Social Networking appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog October 26, 2020 at 03:10PM
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Twitter starts showing all U.S. users election misinformation warnings https://ift.tt/3otb5df Starting today, Twitter users in the U.S. will see two large notices at the top of their feeds that aim to “preemptively debunk” misinformation related to voting. The striking messages are designed to push back against the deluge of false claims about the 2020 election. One notice warns users that they “might encounter misleading information” about mail-in voting while the other attempts to head off online election-related chaos by cautioning that the results of the U.S. election may be delayed. Delayed results are a very possible outcome in an election that will see more ballots than ever cast through the mail. States have differing rules about when mailed ballots can begin to be tallied, making it possible that official results may indeed take time to trickle in — a situation that it’s wise to normalize in advance. The prompts will point users to Twitter Moments that collect authoritative information on both topics. The notices will also pop up in searches of relevant terms and hashtags. Social media companies have scrambled to ready their platforms for the unique challenges of a deeply contentious U.S. election in the midst of a worsening national health crisis. While those efforts have been mixed — some weak, some more robust — serving proactive, attention-grabbing notices to everyone is a solid step up from the easy-to-miss misinformation “labels” that get tacked onto false claims across Twitter and Facebook. Social Media via Twitter – TechCrunch https://techcrunch.com October 26, 2020 at 03:07PM
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Twitter already warning users about early election result claims https://ift.tt/3ky2W4T Twitter hopes you're all prepared to wait. And then wait some more. As we approach a U.S. presidential election marked by the coronavirus and a corresponding increase in mail-in ballots, the social media giant that encourages users to "see what's happening in the world right now" is taking a different approach. On Monday, Twitter began a messaging campaign intended to inform its users that election results might take a while — and that you shouldn't necessarily believe early claims of victory. Essentially, Twitter decided to get out ahead of what will likely be a messy post-election period. The campaign, at least as of now, focuses on two election-related topics likely to be rife with misinformation: the aforementioned timing of election results, and the safety of voting by mail. "The first prompt will confirm that voting by mail is safe and secure, and the second will remind people that there might be a delay in the announcement of election results," a Twitter spokesperson wrote in a press release announcing the campaign. "Both will link to Twitter Moments that provide more context and compile the latest credible information on the topic from election experts, journalists and other authoritative news sources." And Twitter really wants to make sure you see its warnings. The messages will appear in both the home timelines and in search (when people search related terms) of all U.S.-based users. Notably, Twitter did not specify in its announcement how long this campaign will last. One can only hope there won't still be a need for it well past election day. SEE ALSO: Here's how to check if your mail-in ballot has been received and counted It's a positive sign that such a for-profit enterprise like Twitter decided to step up and help inform the country. But that it felt compelled to do so bodes poorly for all of us. Social Media via Mashable https://ift.tt/2DCFv97 October 26, 2020 at 01:18PM
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Instagram Filter Hacks: How to Tap Into Hidden Filters https://ift.tt/3ju1L5s Want to know how to find Instagram’s hidden filters? Looking for quick and easy access to your favorite filters? In this article, you’ll discover how to use Instagram filters on feed posts, stories, and reels. You’ll also learn how to use a different filter for each image in a carousel post and find out how […] The post Instagram Filter Hacks: How to Tap Into Hidden Filters appeared first on Social Media Examiner | Social Media Marketing. Social Media via Social Media Examiner | Social Media Marketing https://ift.tt/1LtH18p October 26, 2020 at 05:07AM
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Make a plan: How getting out the vote has become 2020's biggest viral challenge https://ift.tt/3joXikt How many times have you been reminded about the election today? Once? Twice? Too many times to count? With a little more than a week left to go before Election Day, announcing that you've voted early, encouraging others to make a voting plan, talking to undecided voters, or urging people to go to the polls on Nov. 3 has become somewhat of a viral challenge. In the five minutes I spent scrolling Instagram this morning alone I counted 23 posts — both on my timeline and in Stories — that aimed to raise awareness about the upcoming election and remind people to cast a ballot. Before the day ends, who knows how many more voting-related posts I will have seen. Everyone has different social feeds and follows a different set of people who will ultimately determine what pops up. But you'd be hard pressed to visit any social media platform in October 2020 and not see some reference to the upcoming election. The cause of voting has obviously become hugely popular because this election is so high stakes, but this challenge is a little bit different from the usual entertaining, often frivolous viral trends. Unlike learning a TikTok dance, posting a black and white photo of yourself, or licking ice cream in a supermarket, this challenge has the power to bring about serious change. Leveraging social media platforms to help get out the vote is nothing new, of course. People have been posting selfies with their "I Voted" stickers and using fun election-themed filters for quite some time. But as the years pass and we get better at using social platforms for advocacy, people are coming up with really creative ways to encourage their followers to vote. Instagram is flooded with voting plansWith the coronavirus pandemic impacting almost every aspect of the 2020 election, voting this year looks a lot different than it normally would. Many people — some of whom don't feel safe voting in person on Nov. 3, or who simply want to cross voting off their to-do lists — are casting ballots early this year. Depending on what state you live in, you may have the option to mail in absentee ballots, drop them off at a secure dropbox, or even vote early in person. One of this year's most popular election trends is sharing your voting plan via an aesthetically pleasing template. Whether you're voting early or waiting until election day, doing your research and making a plan is key to avoiding voter suppression efforts. That's why shareable voting plan templates tailor-made for social media, like this one from Voting School — an online resource that aims to educate people on how to make their vote count — are so important. The Voting School initiative was launched on Sept. 22 by best friends Tova Diamond and Manasa Vedula, both 31 years old. After experiencing some setbacks when trying to vote absentee in the 2020 primary election, Diamond, an art director, and Vedula, a social media manager, were inspired to help others get more informed ahead of voting in the general election. The two are based in Astoria, New York, but they feared that trouble with absentee ballots and other voting obstacles could discourage general election voting all across the country. So they researched voting information in all states and created one central, easy-to-navigate website with all the necessary resources.
Among those resources is the template shown above, which prompts Instagram users to share their pre- and post-voting plans, a backup plan, and their pre-Election Day mood with followers. It also offers space to tag three out-of-state friends and challenge them to fill out the template, too. "We conceived and designed our custom 'Voting Plan' template to hold people accountable," Diamond and Vedula said in an email. "We figured if we nudged people to write down their plan and share it with others on social media, they'll not only be more apt to follow through, but can inspire others to do the same." Voting School debuted the template after the first presidential debate, and the response has been overwhelming. In addition to sharing it and tagging others, several people have reached out to thank Diamond and Vedula for encouraging them to take action and think ahead. Celebrities such as The Marvelous Mrs. Maisel star, Rachel Brosnahan, have even shown the template some love. Stand Up America, a non-profit organization that activist Sean Eldridge founded weeks after the 2016 election, also has a similar voting plan template that's become quite popular on Instagram. The three slides (shown below) are easily shareable and encourage people to make a plan to vote, consider voting early, and encourage friends to do the same. "The 'Make A Plan' influencer campaign has enabled us to disseminate critical voting information and mobilize Americans by reaching voters through people they already trust and interact with on a regular basis," Ashni Mehta, Stand Up America's senior digital strategist said in a statement to Mashable. "Social pressure is the most reliable way to get young people to vote. Hearing directly from people you know, interact with, and trust is the most effective way to mobilize voters — and social media lets you do that at scale," Mehta said. It's more than just sharing templatesSocial media giants like Twitter, Facebook, Instagram, and TikTok are also getting into the get out the vote game, offering their own in-app and onsite Election Day resources to educate users. Any Facebook and Instagram posts about voting will also be linked to "authoritative" voting information. In addition to Voting School and Stand Up America, advocacy organizations like When We All Vote, Vote.org, Ballot Ready, HeadCount, and Vote Forward are also leading efforts. Users, naturally, are doing their own creative things to raise awareness on all different social platforms. On Twitter, people are using hashtags like #IVoted, #VotingSquad, #WomenAreVoting, #ImVotingFor, and #MakeAPlan to share their personal reasons for voting, explain which issues they're most passionate about, and encourage their followers to vote. Mailbox, dropbox, and "I Voted" sticker selfies are still very popular too. (Not ballot selfies, though — remember in some states those are illegal.) Celebrities are stepping up their GOTV gameCelebrities are working overtime to educate voters and encourage them to turn out. Michelle Obama has been leading a major effort, and A-listers like Taylor Swift, Chris Evans, and many more have also used their personal platforms to help get the word out. Former President Barack Obama, meanwhile, teamed up with @theshaderoom to put out a voter PSA on Instagram. Congresswoman Alexandria-Ocasio Cortez went live on Twitch for the first time to play Among Us and help viewers make their voting plans. Mandy Patinkin and his wife Kathryn have become an adorable and potent viral voting duo. Actors from beloved television shows including Gilmore Girls, Friday Night Lights, New Girl, and Succession have had mini reunions on social media to encourage voter registration and voter turnout in key swing states. Actor Michael B. Jordan caused quite a stir by mastering the art of the thirst trap to lure fans into completing an early voting checklist. YouTube star Tana Mongeau launched a personal "Booty for Biden" campaign, in which she promised to send nudes to anyone who sent her proof that they voted for Biden. And after Chris Evans had that accidental dick pic Instagram mishap, he returned to Twitter by reminding everyone to vote. Just how powerful is social media?So much has happened since Trump won the presidency in 2016, including the revelation that social media platforms like Facebook and Twitter played a critical role in Russia's interference in the election. These massive social platforms have struggled, and often outright failed, to stop the spread of misinformation and dangerous conspiracy theories. But the power of their influence in America has only grown since the last presidential election, and people have realized to an even greater extent how they can use their reach to fight for a cause. This time around, users are doing everything in their power to ensure that wide-spanning social media influence is harnessed for good — especially since the pandemic has made in-person efforts that much harder. At this point, you've likely been told to vote ad nauseam, and that's the plan. The hope is that if your eyes pass over these reminders enough and Election Day resources are as accessible as possible, there will be a high voter turnout come Nov. 3. Social Media via Mashable https://ift.tt/2DCFv97 October 25, 2020 at 07:05AM |
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