How Social Media Has Evolved and Where It Is Headed http://ift.tt/2zJ94iY Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing. He authored The Social Media Manifesto and the book Engage. His most recent book is X: The Experience When Business Meets Design. Brian explores the insights revealed in his most recent update to The Conversation Prism. You'll discover how human aspiration and intent can help you reach your desired audience as social media continues to evolve. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: How Social Media Has Evolved and Where It Is Headed Social Media in 2007 The early days of social media were a really exciting time, Brian explains. After Web 2.0 in Silicon Valley in the mid-2000s, Facebook opened to the public in 2006, Twitter appeared in 2007, and early social networks like Friend Feed and Friendster were still around. Some people saw the promise of social media but most of the world had no idea. There was zero direction. Social media was, and still is in some ways, the Wild West. When Brian wrote The Social Media Manifesto, he was thinking about the idea of a revolution. Social media had the potential to be a great democratizer of information. Social media was a platform where everyone could share their voice. As someone who struggled to get through to traditional media or buy media to reach people, Brian believed that the ability to reach people directly and people-to-people engagement were going to be the future of all media. Brian wrote the manifesto so individuals, marketers, brands, and traditional media would think about the potential and how to be part of the movement, rather than try to control it and broadcast through it. At the time, Brian ran a couple of companies, including an early digital agency/lab dedicated to helping startups reach their markets. Using techniques that might be considered "growth hacking," the agency found clever, nontraditional ways of helping companies with few resources get as big as they could so they could get acquired, make an IPO (initial public offering), or simply reach profitability. Brian was in and around the development of not only social media but also many other social technologies. Brian says after the rise and fall of Web 1.0, Web 2.0 showed promise but was then hit with the economic challenge of the 2008 recession. However, Brian was interested in the way social media seemed almost recession-proof. It took everything by storm. For instance, South by Southwest Interactive enjoyed a surge in popularity around 2005 through 2007 with the rise of Web 2.0 and social media. Plus, it was the beginning of entrepreneurship, at least in this era. Everybody in every industry was suddenly a social media pro. You had marketers, advertisers, coaches, you name it. Everybody latched onto social media because it seemed like it was the next gold rush. Social media showed the promise of fantastic opportunities, not just from a market or a profit standpoint, but for changing the world. Brian wanted to do his part to steer social media in a positive and productive direction. Listen to the show to hear more about the evolution of the Internet and social media. The Conversation Prism Brian started working on The Conversation Prism in 2007, and it officially launched in 2008 at South by Southwest w... Social Media via Social Media Marketing Podcast helps your business thrive with social media http://ift.tt/1LtH18p October 27, 2017 at 05:02AM
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Crunch Report | Twitter Bans Two Russian Companies from Advertising http://ift.tt/2xrpID1 Hi!You are about to activate our Facebook Messenger news bot. Once subscribed, the bot will send you a digest of trending stories once a day. You can also customize the types of stories it sends you. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. Thanks, Social Media via Twitter – TechCrunch https://techcrunch.com October 26, 2017 at 10:06PM
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Twitter admits it overestimated its user numbers http://ift.tt/2hdKMXQ Twitter announced its Q3 financials today which included a surprise beat that could lead it to a quarter of actual profitability before 2017 is out, but there is also less positive news. The company admitted it had mistakenly counted users of Digits, the app it transferred to Google via the sale of its Fabric product in January, as part of its overall audience for the past year. At peak, that error inflated Twitter’s numbers by as many as two million.
An adjustment of between one and two million doesn’t seem huge given Twitter’s userbase is over 300 million, but growth has been so minimal that they could move the needle. Here’s a recap of how the mis-measurement impacted Twitter’s recent numbers: While Digits was an app that could be connected to Twitter, the company explained that not all of its users were necessarily Twitter users. “These third-party applications used Digits, a software development kit of our now-divested Fabric platform, that allowed third-party applications to send authentication messages via SMS through our systems, which did not relate to activity on the Twitter platform,” it said in a note to shareholders. The admission is reminiscent of Facebook, which last year admitted it had significantly inflated video views for three years due to a miscalculation. Featured Image: DragojaGagiTubic / iStock Editorial / Getty Images PlusSocial Media via Twitter – TechCrunch https://techcrunch.com October 26, 2017 at 11:09AM
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Facebook's going all out to help you celebrate Halloween http://ift.tt/2zRYh7a If you're not in the Halloween spirit, Facebook is here to help. The social network is unveiling several features to spook up your news feed, camera, and Messenger. Starting today, Facebook is sending notifications to inform people of Halloween events near them. There are more than 500,000 of these parties and get-togethers planned around the world. But that's not all. Starting Oct. 27, you'll be able to add three Halloween-themed backgrounds to your text posts. The backgrounds feature a classic cast of bats, zombies, spiders, and jack-o-lanterns. You'll be able to impress your friends with a slew of festive camera features. If you access your camera from the Facebook app, you can decorate your photos, video chat, and live video with over a dozen creepy masks, stickers, and filters. Starting Oct. 25, you can also try on costumes on Messenger's camera, or scare your friends with them on Messenger video chat. To top it off, starting Oct. 27, there will be a Halloween game hidden in your camera. You'll play the role of a trick-or-treater trying to escape a haunted house. All features will be available through Halloween itself. Facebook claims that Halloween is one of the top content-generating holidays of the year. And with competitors such as Snapchat releasing Halloween-themed geofilters and virtual trick-or-treating experiences, it was only a matter of time before Facebook jumped to emphasize the holiday to its users. Enjoy the photo effects with your friends, and best of luck surviving that house. Social Media via Social Media http://ift.tt/1N1mMj1 October 26, 2017 at 10:17AM
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Twitter shares are skyrocketing after it says it might finally make money soon http://ift.tt/2yNm3Ue It’s been quite a day for Twitter and the West coast is barely past breakfast. Besides a surprise earnings beat and the decision to ban Russian media firms RT and Sputnik from its advertising platform, the day is also notable for Twitter’s share price jumping 15 percent in early trading on news it could be profitable before the end of the year.
Twitter managed to slim its quarterly losses to just $21 million in Q3 2017 despite a shrink in revenue, and its predictions for the final quarter of the year are even more optimistic. From its letter to shareholders [PDF]:
Combined with the Q3 results, this disclosure went down well with investors who have become accustomed to minimal user growth and continual losses. A major factor for Twitter’s potential profitability is that it is handing out less share-based compensation for employees, but there are other bright spots right now for Twitter. Total monthly users are growing (up four percent) and, while U.S. revenue dipped slightly in the last quarter, income from overseas grew by six percent. Plenty of work still to do, but adding a profitable quarter to the mix would be another positive move forward. Featured Image: Justin Sullivan/Getty ImagesSocial Media via Twitter – TechCrunch https://techcrunch.com October 26, 2017 at 10:09AM
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Twitter bans Russia Today and Sputnik from advertising on its service http://ift.tt/2gLAFfN Twitter has banned Russian media companies Russia Today (RT) and Sputnik from advertising on its service after it found that both had “attempted to interfere with the [2016 U.S.] election on behalf of the Russian government” using the social network. “This decision was based on the retrospective work we’ve been doing around the 2016 U.S. election and the U.S. intelligence community’s conclusion that both RT and Sputnik attempted to interfere with the election on behalf of the Russian government,” the company said. Twitter confirmed that these two media firms are the only ones that it has found to have tried to interfere with the election. While it has banned both outlets from running ads, it will allow them to retain their accounts on the service “in accordance with the Twitter Rules.” It added that it will donate the revenue it has grossed from RT advertising — which it puts at $1.9 million since 2011 — to fund research into the use of its service in civic engagement and elections. The company promised to share more details on that soon. To add fuel to the fire, RT’s head of social media earlier suggested Twitter had encouraged the media outlet to run advertising around the election. The microblogging platform has been swept into the issue of how the internet was used to influence the 2016 election, which started out with major questions asked of Facebook after a Director of National Intelligence report in January found evidence of a campaign led out of Russia. More to follow Featured Image: nevodka / iStock Editorial / Getty Images PlusSocial Media via Twitter – TechCrunch https://techcrunch.com October 26, 2017 at 09:39AM
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Twitter gets a surprise beat in Q3 on sales of $590M and EPS of $0.10 http://ift.tt/2zGtwBk Twitter reported its earnings this morning for Q3, and watchers of the company, used to seeing declines across the board, got an unexpected piece of news: the social media platform reported revenues of $590 million on adjusted earnings per share of $0.10. Total monthly active users for Q3 were 330 million, up 4 million from the prior quarter and an increase of 4% year-over-year. US MAUs grew 1 million sequentially to 69 million, while international MAUs grew 3 million sequentially to 261 million, the company said. The revenues were still a decline over a year ago of about four percent compared to a year ago, when Twitter reported EPS of $0.09 on revenues of $615.93 million. But it still appears to have been a surprise turn of events as far as analysts were concerned: they collectively were expecting EPS of $0.07 on revenues of $586.73 million. Other notable metrics for today are that daily active users are up 14 percent over last year, and monthly active users are up four percent, with the absolute increase working out to 4 million users. Advertising revenue totaled $503 million, a decrease of 8% year-over-year, with data licensing accounting for $87 million, up 22 percent. US revenues were $332 million, down 11 percent, while international revenues were $258 million, up 6 percent. The two areas where Twitter continues to get hit publicly are in the fact that its service continues to present itself as a hotbed for harassment and spreading false information, alongside its important role in providing a communications platform, which remains the problematic paradox of the service. “We’re committed to making Twitter safer, and we continue to improve and leverage our technology to reduce the reach of abusive Tweets,” CEO Jack Dorsey wrote in the shareholders letter out today. “This quarter, we further refined our machine-learning algorithms in order to better identify and act on accounts demonstrating abusive behavior. Moving forward, we’re focused on addressing this issue from a policy, enforcement, and product perspective, and we’ll be taking a more aggressive stance on our abuse rules and on how we enforce them. We published a roadmap of the upcoming changes we plan to make to the Twitter Rules, how we communicate with people who violate them, and our enforcement processes, and we will share regular, real-time updates about our progress.” Similarly, the company has to keep working on making its service easier, especially with a focus on onboarding those who are not regular existing users. “We remain focused on making Twitter easier to use,” the letter continues, “and this quarter we launched new product features aimed toward helping people find and engage with Tweets that are relevant to them. In Q3, we further personalized the Twitter experience by launching new topic modules in the Explore tab tailored to people’s interests. We also increased the relevance of our notifications by adding new, interest-based notification types to the notifications tab, and applied machine learning to further personalize Trends. In September, we began testing longer character limits for a small percentage of people in certain languages, based on research that indicates that running into the character limit can sometimes lead people to abandon their Tweets. We expect to see fewer Tweets running into the character limit over time, and we’ll be sharing the results of this experiment publicly in the coming weeks.” More to come. Featured Image: Bryce Durbin/TechCrunchSocial Media via Twitter – TechCrunch https://techcrunch.com October 26, 2017 at 07:35AM
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3 YouTube Terms of Service Marketers and Creators Need to Know http://ift.tt/2i7h85V Do you use YouTube in your marketing? Are you in compliance with copyright laws and YouTube’s Terms of Service? In this article, you’ll discover three ways to keep your YouTube channel and video content legal.
#1: Don’t Charge People to Watch Your Content on YouTubeAs with all social media platforms, when you join, you’re agreeing to their Terms of Service. While a lot of users just consume videos on YouTube, social media marketers are using it for their business to reach customers. However, there are specific commercial uses that aren’t allowed on YouTube, one of which is selling access to “the Service” (YouTube) without their written approval. Meaning even if you create your own marketing or teaching video for your business and put it on a private channel on YouTube, you still can’t charge your customers to watch it. To do that, you’d need to host your video on another platform. Of course, what you’re able to do is upload it to YouTube and then embed it on the other paid-for platform (the key here is that when your customers are watching, they aren’t directly on YouTube). You also can’t sell outside advertising/sponsorships for your videos that are on YouTube, which isn’t surprising because YouTube wants you to use their advertising. But in addition to that, you still can’t sell advertising if you’re hosting your YouTube video on another website unless there’s ample additional content that would warrant the ad. But don’t worry, there are plenty of commercial uses that are allowed and serve as a great way to reach your audience. The main uses are uploading videos or having an original channel on YouTube to promote your business, as well as embedding YouTube videos on your website or course platform. #2: Secure Permission for Music You Include in Your VideoSimilar to using a clip from someone else’s video, using a snippet from your favorite musical artist at the beginning of your own video could also get you into trouble. While a consistent musical intro/outro is a great way to create brand recognition for your videos, using music tracks without permission is a clear violation of the community guidelines and could land you in hot water with the artist or their representation. A few things can happen if you use a music track as part of an otherwise original video:
Similar to using images on other social media platforms, the safest tactics in this scenario are to ask permission, purchase the rights, create or buy your own jingle, or use music that’s already in the public domain, meaning a sound or musical work published before 1922. #3: Respect the Video Copyright of Other Creators and ArtistsThe world of copyright on the Internet is not only confusing, but also can seem like the Wild West. You’re fighting to protect your own content, images, and videos while also refraining from stepping on someone else’s rights. Because YouTube is a platform on which to post and watch videos, it has naturally become a hotbed of infringement. And there’s no doubt YouTube spends a fair amount of time dealing with copyright violations, like the sheriffs trying to keep the peace. Their main interest may be to keep themselves out of a lawsuit, but they do a good job of enforcing against breaches, thanks to the Digital Millennium Copyright Act. It provides guidance on how host platforms should deal with such issues, as well as provisions that shield them from blame. YouTube has a tool called ContentID that scours the millions of videos on the platform checking for copyright violations. If they spot a violation, they take down the content. Unfortunately, their tool doesn’t catch all infringements and people have learned to beat the system by changing sound or manipulating video. As an example, let’s say you’re a wedding planner and decide a great way to market your business is to do a quick live intro video and then show 30 minutes of Jennifer Lopez’s movie “The Wedding Planner” just for fun. Posting even a portion of that movie is committing infringement because you don’t own the rights. Because your potential clients are watching it for free, the movie isn’t making any money. One of the main purposes of copyright is to protect the work (and profit) of an artist (or in this case, a film company). YouTube would flag this content, take it down, and possibly give your account a big strike. So how do you avoid committing copyright infringement on YouTube? Infringement occurs any time someone utilizes another person’s intellectual property without their permission. On YouTube, this means putting up a video that you don’t own the rights to. Conclusion YouTube is a great platform if you want to use live video to grow your business. The key to staying legit is to comply with their Terms and use your own creative chops to make your videos. *Nothing in this article is intended to be legal advice and is for educational purposes only. What do you think? Have you mistakenly violated YouTube’s Terms of Service? Are there other safeguards you can suggest? Share your thoughts in the comments below. Social Media via http://ift.tt/1LtH18p October 26, 2017 at 05:02AM
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Bot-hunting Twitter bot sniffs out bogus political tweets http://ift.tt/2xpuT6A If you’ve ever wondered if the hashtag heavy, politically far afield Twitter user you’re about to eviscerate in 140 characters is totally delusional or merely not quite sentient, well, wonder no more. On Wenesday, Quartz just launched a handy Twitter bot known as @probabot_ to sort so much automated chaff from Twitter’s proverbial fields of wheat. Probabot identifies political tweets and then analyzes them using something called the Botometer, a tool developed by the Indiana University Network Science Institute and the Center for Complex Networks and Systems Research. The latter project lets users analyze Twitter accounts with machine learning to see the probability of if an account is automated. Accounts can also fall into the category of “bot-assisted” which suggests a combination of bot-style autopilot and human intervention. Using the Botometer API, Probabot scans accounts on potential axes of botliness, including when they tweet, if the content of their tweets is positive or negative in sentiment, who they tag in their tweets and how often, and who else is in their network. Probabot creator Keith Collins explained to TechCrunch how his bot is programmed to avoid false positives through things like avoiding verified users and organization accounts, which sometimes express some bot-like behavior. As Collins explained, accounts that are rated above 48% by the Botometer are flagged as potential bots, while anything over 60% rates as a “likely” bot. Twitter doesn’t provide a lot of insight around just how widespread its bot problem might be, stating only that about 5% of accounts are “fake or spam accounts.” Even if that number is an accurate estimate, given how prolific some of these bots are they could command an outsized influence on the political discourse on the platform. As Quartz notes, one of the likely bots on Probabot’s list has tweeted over one million times since April 2016, something that even the most loyal Twitter user couldn’t pull off. As one of the researchers behind the Botometer, Emilio Ferrara, Ph.D., explained to Quartz, “We found that approximately 15% of the users active in the political conversation one month prior to the 2016 election were likely bots… and they were responsible to about one in five such political tweets (nearly 20%).” “The usage of bots has migrated during the last year or so from political propaganda to inciting chaos and divisiveness in this country,” Ferrara told TechCrunch. “The spread of misinformation by means of bots is currently mostly concerned with divisive messaging around social issues, and the impact on our society is more consequential now than ever.” The Probabot is a useful project, but it’s worth remembering that it can only determine if something is probably a bot. So far Probabot has produced a running list of 35 suspected accounts, so it could be worth checking back to see what they have in common as the data set expands. Ultimately the tools tie into the Botometer creators’ greater research aims around the study of bots on social platforms, much of which they’ve published. In 2017, it’s stuff well worth reading. Social Media via Twitter – TechCrunch https://techcrunch.com October 25, 2017 at 10:09PM
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How to Write a Double Opt-in Landing Page That Converts Well http://ift.tt/2gGlZhM It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue. But that’s not always the case. People ask me all the time why their bottom line hasn’t improved as their subscriber rates increase. It’s because they don’t have active subscribers. How do you stay connected and make sure your customers are actively engaged with your content? Take a step back, and assess your current opt-in process. It may have some flaws. Sure, you may see your number of subscribers grow. But that’s useless if these people aren’t actually interested in your company. Switching to a double opt-in strategy may be the solution. I’ll show you how to use a double opt-in landing page to increase conversion rates. What’s wrong with the single opt-in landing process?If you don’t know the difference between these two types of landing pages, it’s safe to assume you’re currently using a single opt-in form. A single opt-in is simple for both you and the subscriber. They enter their email address and automatically get added to your subscription list. Here’s an example from Lowe’s Home Improvement: All they ask for is your email address and zip code so that they can send you relevant promotions based on your location. Once you click “Save Today,” you’ll instantly join the email list. It’s easy for users, and it’s a great tactic to increase the number of newsletter subscribers fast. However, there are some problems with this strategy as well. You may end up with some invalid or useless email addresses on your list. Here are a few scenarios.
People make mistakes when they are typing. So it’s not uncommon for someone who wants to join your subscriber list to incorrectly enter their email address. This person may eventually realize the error if they don’t receive any messages from you. Hopefully, they will go back and submit the correct information. However, their invalid address will remain on your list. Sometimes a customer could purposely enter a fake email address if it means they can receive a discount on their order. To prevent this, you should always email the sign-up promotion instead of automatically applying it to their checkout page. Here’s an example from Topshop: It’s also possible that someone entered their email address by accident. Sometimes people may get confused and think they needed to submit an email address to continue, especially if you have a popup form. Here’s another possibility. Let’s say you’re an ecommerce store that requires an email address during the checkout process. The customer may want to get shipping details and an order receipt sent to their email address, but that doesn’t mean they want to join your newsletter. Here’s an example: If that box is checked off by default, you may get subscribers who don’t actually want to be on your list. Depending on your email marketing service provider, you may be paying a monthly, quarterly, or annual fee based on the number of subscribers on your list. You’ll happily pay if all those subscribers are active and engaged. But if you have fake emails, invalid names, and people who signed up by mistake, you’re wasting money. Plus, all of your analytics will be thrown off. You can’t effectively analyze the success of your campaign without accurate data. Double opt-in landing pages are more efficientThe double opt-in strategy can eliminate some of the problems we just discussed. Your company may be experiencing some of those issues if you’re currently using a single opt-in strategy. So, what’s a double opt-in? It’s a form that appears after the visitor clicks your call-to-action button. Here’s what Khol’s double opt-in page looks like: Basically, it’s a two-step verification process. Sending a confirmation email is another great way to accomplish this. Look at the impact double opt-ins can have on your unique open rates: Here are some more top benefits of a double opt-in email:
Let’s continue to break down the double opt-in email. The subscriber has to verify their email address before they get added to your list. Earlier I mentioned that incorrect or fake email addresses could be plaguing your single opt-in strategy. This won’t be an issue if you send the prospective subscriber a confirmation message. Don’t get me wrong. This isn’t a perfect system either. Since it requires more steps, some users may not complete the process. Some people may think the double opt-in emails could be too much. This is especially true if you’re sending a confirmation message and then a welcome message after their address is verified. So, here’s what you can do. Combine your verification email with the welcome message. That’s how nearly 80% of email marketers are handling their double opt-in emails. Otherwise, it can be an overload of messages, which the subscriber could mark as spam.
That’s potential four messages your subscriber could receive within the first few days of signing up. It’s too many. Yes, once they are added to your list, it makes sense to send out a drip campaign. Just don’t do it all at once. Space the messages out over a longer period of time so you aren’t perceived as a spammer. How to create a double opt-in emailNow you understand the basic differences between a single and double opt-in landing page. It’s time to learn the step-by-step process for your double opt-in email. Depending on your email service provider, the wording on each page may be slightly different. In this example, I’ll show you how to set up a double opt-in email on HubSpot’s platform. Step #1: Select “Double Opt-In” under the “Email” section of “Content Settings”: Navigate to the “Content Settings” tab. Next, click on “Email.” You’ll see the “Double Opt-in” option about halfway down this menu. Step #2: Customize the double opt-in message: From the double opt-in page, click “Edit email.” This will be the message your prospective subscribers receive after they complete the first step of your opt-in process. The message should be delivered immediately so the user can proceed and officially join your list. Step #3: Create a confirmation page and follow-up email: Once the subscriber verifies their email address and completes the second opt-in phase, they will receive a confirmation. There are two types of confirmations:
The landing page will open in their Internet browsing window after the subscriber confirms the first message. At the same time, they can receive a follow-up message that also confirms their subscription. If you don’t want your new subscribers to receive too many messages in a short period of time, simply uncheck the “Include follow-up email” box. I would recommend using this opportunity to send a welcome message to your newest subscribers. It’s much more practical than another confirmation email. Step #4: Review the “Enable” options: The enable section allows you to choose when to put the double opt-in option on your website. By default, this option is marked as disabled. I recommend enabling this option for all your pages. This will increase the chances of getting higher conversions. But it’s not required. You can enable your double opt-in on specific pages only. If you want to include the opt-in on most of your pages, but not all of them, check off the “Disabled for some pages only” box. It’s pretty straightforward. Step #5: Manually send an opt-in (optional): Here’s a scenario. Let’s say you forgot to change the default enable options in our previous step. If a user subscribes, they won’t receive your opt-in email verification when the page is disabled. In this case, you can manually send a new subscriber an opt-in message. Just navigate to your contacts page and click on the user. Click “Actions” under their name, and select “Send opt-in email.” That will ensure that your new subscriber receives the message you customized in the second step. HubSpot’s platform is really easy to navigate and understand. So if your current email marketing software doesn’t have this feature, you may want to consider signing up for an alternative. Additional tips for getting sky-high conversionsBefore you can send out your double opt-in email, you’ll need the user to click on your CTA button in the first place. Otherwise, they will never have the opportunity to receive a confirmation message. One of the first things you should consider is the placement of your opt-in button. The majority of companies are putting their opt-in CTAs in the footers of their websites. Just make sure it’s big, bold, and clear so that the visitors can’t miss it. Your page should also have:
All of these factors can help increase your chances of getting customers to proceed with your double opt-in. Here’s something else you want to consider. Timing. It may sound silly, but it’s one of the most important components if you’re sending a double opt-in email. Don’t leave your subscribers in the dark. Especially if you’re putting them through a two-step verification process. Making the customer wait could lower their interest and engagement. Maybe they wanted to join your list to receive a promotion or a discount. If the customer doesn’t get that offer right away, they may be more inclined to make their purchase elsewhere. ConclusionIf your email list is growing without benefiting your business, you may want to consider changing your opt-in strategy. While single opt-in forms are simple and a fast way to grow your email list, they are not always effective. You’ll get some incorrect email addresses that will:
Instead, you can create a double opt-in landing page to increase engagement. Consider the components of an opt-in email: Make sure your message is active. This will get the subscriber to complete the two-step process and join your list. A double opt-in also ensures that your subscribers are legitimately interested in your brand, products, and content. Ultimately, this will increase your conversions. If your current email marketing software doesn’t allow you to write double opt-in messages, you may want to consider changing platforms. Then you can follow the step-by-step guide outlined above for creating the perfect double opt-in email. Make sure your initial opt-in button on your website has a clear CTA. Otherwise, visitors won’t be able to start the two-step process. How will your offer entice website visitors to confirm their email addresses before officially joining the subscriber list? Social Media via Quick Sprout http://ift.tt/UU7LJr October 25, 2017 at 10:01AM |
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