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Facebook Mobile Video: What Marketers Need to Know http://ift.tt/2qugVNp Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.
Why a Video Tab on Facebook Mobile?In keeping with its aggressive move toward more video, Facebook is rolling out a new feed on the native mobile app: a tab just for videos that shows both Facebook Live videos and recorded videos. Facebook has stated it will run out of places to show your ads by summer 2017, and wants to provide users with an overall experience that’s the right balance of paid and organic content. So the company is working hard to develop additional feeds and other products where ads can appear. As I’ve said for years, “eyeballs are monetizable!” Wherever your audience is gazing is potential real estate for your business/brand to appear and draw viewers and readers in. And the cool thing with video is Facebook just released a biometric analysis showing that people gaze 5x longer at video than at static content on Facebook and Instagram. Nicola Mendelsohn, vice president of Facebook in Europe, the Middle East, and Africa, predicts that Facebook will probably be all video and all mobile by 2020. The new mobile video news feed gives marketers an opportunity to get ahead of the curve now. Find and Explore the Mobile Video TabOn Facebook’s iPhone app, the video news feed Play Button icon is one of five options at the bottom of the screen, replacing Messenger (which moved to the top). Facebook is experimenting with the tab’s placement, so some users may find the icon in the middle of that bottom row. For me, the icon is currently second from left with Marketplace in the center. This tab includes some enhanced functionality for users, including a picture-in-picture floating player feature for all videos. To activate the floating player, just tap any video, and then tap the picture-in-picture icon to shrink it down to a small box that continues to play over the feed as you scroll. You can drag the floating player to any of the four corners of your mobile screen as you watch and scroll. Dragging to the center removes the floating player and stops the video; simply swipe to the right to return to the full video feed. In addition, you can tap the down arrow on the top-right corner of any video to reveal additional options, including the ability to save the video for future viewing. Additionally, you can train the Facebook video algorithms to recognize your preferences by using the Hide Post and Hide All From xxx (page or person). 14 Ways to Ensure Your Video Content Gets Maximum Exposure in the Video TabSo far, the video feed seems to be only for users in the U.S., but is very likely to be coming to other countries quickly. Even if you don’t have the new video feed yourself, remember that members of your audience might, so it’s best to optimize your video for mobile now. So let’s get specific about what you can do to bring people to your brand and develop a good connection with them through both live and recorded video content, thus ensuring you’re positioned well in Facebook’s new mobile video news feed. Here are 14 ways you can optimize your exposure using the mobile video news feed: #1: Build for Mobile, Not for DesktopFacebook states, “Make your video more visually engaging by using a format unique to mobile, such as a vertical or square video.” It’s easiest to just build for mobile right from the start. You’ll avoid the time and cost of editing for mobile. Two ways you can build for mobile are: first, focus on a single story. It increases the chances that your video is memorable. Second, change the aspect ratio to square to increase visibility in the feed. The aspect ratio for your videos is the width of the video in relation to its height. For example, a 4:3 aspect ratio means the picture is 4 units wide by 3 units high. You can familiarize yourself with Facebook’s recommended specs for videos here. Use Animatron Wave to easily and quickly create three versions of the same video: landscape, square, and portrait. It’s one of the easiest video editing tools I’ve come across! #2: Focus on Capturing Attention QuicklyTo draw people to your brand quickly, use colors, themes, and imagery consistent with your brand. Incorporate these four things into the start of your video to spark interest: lifestyle images, action scenes, recognizable spokespeople, and a vibrant background. Facebook also recently introduced the use of animated GIFs in ads. Used in creative and relevant ways, an animated GIF draws your audience’s eye in a fresh way. Along with GIFs, the use of cinemagraphs can be really eye-catching. In fact, cinemagraph tool Flixel discovered that Facebook ads significantly outperform static photos. #3: Design for Muted Video PlaysSince 85% of video ads are viewed without sound, it’s important to convey your message visually. Additionally, internal tests conducted by Facebook found that captioned video ads increased video view time by 12% on average. To take advantage of this, tell a story that can be understood without words and/or add words to the video. You can even include a word-for-word written transcript overlay in your video, using tools such as iMovie, ScreenFlow, Camtasia, Animoto, and Adobe Spark, and/or generate captions or upload the SubRip (.srt) captions file. Pro Tip: Ensure your text overlay, any materials with writing in the video, and/or text logos are less than 20% of the video dimensions. Although Facebook has relaxed the 20% text rule on visual and video content, your paid (and organic) reach will still be somewhat throttled with larger text. #4: Create for Small ScreensConsider the dimension and scale of mobile screens. Play with the overall composition and zoom to make sure your story is told well. You’ll also want to make your video/visual content more immersive. For instance, Facebook’s Canvas ads done right can be spectacular, like this one for Brussels Airlines with vibrant colors and embedded square video. Pro Tip: Keep experimenting and testing to learn what works best for your brand and audience. Create a test group of users to first release your video content to and invite feedback. #5: Broadcast Longer Live VideosIn January of this year, Facebook announced that it will give higher priority in the news feed to longer videos that are watched through to the end. Interestingly, in the announcement, Facebook didn’t exactly disclose what it means by “longer.” Turns out it’s about 90 seconds or more. That’s the length needed to be able to start inserting mid-roll video ads. The experience is becoming more like television, so think of your videos in that way, especially your live broadcasts. Facebook is rapidly moving toward a digital streaming video platform, ultimately competing with the three big players: Netflix, YouTube, and Amazon. Streaming video services across devices are growing at warp speed, fueled by a nation of cable TV cord-cutters. In fact, Facebook is investing heavily in paying for original episodic content that is 3 to 30 minutes long. Facebook states in an article about the persuasive power of video, “We identified five factors related to the rise of online video viewing: smartphones, shorter attention spans, binge-watching, the importance of context and the thrill of novelty.” That is such a power-combo of five elements. The binge-watching one made me chuckle, but it all just makes sense. Facebook is betting on hundreds of millions of users around the world watching an ever-increasing number of streaming videos on mobile. Facebook recently began testing mid-roll ads that appear after 20 seconds for VOD (video on demand; a.k.a. recorded videos or Live replays), and after 4 to 5 minutes for Live videos, while live. Subsequent ads are then at least 2 minutes apart. This move may drive the length of videos for content creators and advertisers alike. What length should your videos be? I recommend you strive for a minimum video length of 3 minutes, and ideally 5 to 20 minutes or more. Consider an hour-long show in keeping with television format. #6: Leverage Shorter Video AdsOkay, now I’m going to contradict almost everything I said in #5 above! Yes, you should definitely utilize longer videos (3 to 30 minutes or more) in the right context and especially for your Live broadcasts. However, Facebook states that “Recent studies have proved that creating short videos of 15 seconds or less can significantly drive up video completions. If you want people to watch to the end of your video, it’s best to make it 15 seconds or less.” Pro Tip: Take your longer videos, including downloading the HD video file of your Facebook Live broadcasts, and repurpose them into 15-second segments or highlight reels that you can utilize in paid content. These short videos can be used in both Facebook and Instagram ads. Remember, testing is key; see how your audience responds. #7: Provide TV-Style Content to Engage Users Over TimeBack to those longer videos: Keep in mind that it’s not enough to just make longer videos! Don’t just ramble on and on to rack up more minutes. Your videos will need to be highly engaging and ideally entertaining to keep people’s attention throughout. When you publish timely and relevant video content that users love to watch, engage with, and share, it’s actually a win-win-win situation! You’re providing Facebook with more (mid-roll) advertising opportunities, you’re adding value for your audience, and as a result, your video content gets more reach and visibility. You may prefer to continue with the more homegrown and authentic smartphone approach, like Chewbacca mask mom, Candace Payne. My prediction, though, with Facebook’s emphasis on TV-style programming, is that professionally produced videos will get the biggest exposure in the news feed. I know many of my peers in the social media industry don’t agree with me on this. But seriously, I strongly encourage you to pay attention to this prediction of mine: marketers have a short window just now to get a head start in creating beautiful videos that are well-edited, well-lit, have professional audio, and contain quality content. Get a leg up on the competition now by studying the intricacies of what’s truly working well in video and live video, on mobile especially. Go outside your own ‘filter bubble,’ niche, and industry. What brands and businesses are racking up millions of views? Remember what I said about Facebook becoming more like television and hurtling towards digital streaming video? Quality content can still be homegrown and authentic, and prevail. Pro Tip: To achieve that professional level, use quality lighting and audio, an attractive and distraction-free background, and as always, engaging content. Quick indicators of engagement to look for include users signing up for notifications, quickly joining the Live broadcast when they see the notification, and participating via reactions and comments. #8: Play to Proven Video Content CategoriesIt can be easier to craft and storyboard videos when you approach the content in various “buckets.” Following are some ideas for creating attention-drawing content:
#9: Tell Engaging StoriesBring out the human or personal element of your business. Tell stories, spotlight customers, go “out on the street,” and share behind the scenes. The more you come across to your audience as a person instead of a company, they’ll connect with you more easily, become engaged, and be more likely to buy. #10: Include and Involve Your Audience in BroadcastsFacebook is also rolling out new features for Live video including broadcasting from desktop, two-person side-by-side (mobile only for now), and the ability to bring individual viewers on live with you. I recently got whitelisted for this feature and have had a blast taking it for a test run on both portrait (picture-in-picture like FaceTime) and landscape (side-by-side). #11: Choose the Right Person to Appear in the VideoWho in your company or on your team has a great personality for the camera? Ask for input. You may be pleasantly surprised to find you have a total rockstar “TV-personality” waiting to be born. Having someone represent your business who’s excellent on camera, engaging, and natural can make all the difference to your video success. That person can become a familiar recurring “character” in stories about your company. #12: Schedule or Announce Your Live Video to Build an Audience Before You Go LiveMap out a plan for videos and Facebook Live that’s tied to your business goals, and use the scheduling feature to build an audience ahead of time for your Live broadcasts. Scheduling works with third-party tools as you need to grab the stream key. Hopefully, as Live for desktop evolves, Facebook will sooner or later bring the scheduling ability to native Live and not just via third parties. Meanwhile, one of the easiest tools I’ve found to schedule and broadcast Facebook Live on desktop is BeLive.tv. With just a couple of quick clicks, your Live video is scheduled with the description posted to your page (or whatever destination you choose; e.g., profile, page, group). Then to actually do your Live, it’s just another quick click and voila. No messing with stream keys. #13: Consider Influencer VideosYou might approach thought leaders and influencers within your industry or a related industry and see if they would be willing to broadcast Facebook Live videos and/or record video content for you. If they have the Branded Content feature on Facebook, they’ll need to use that. It’s a wonderful win-win way to leverage reach and engagement to a wider audience. #14: Use Follow-Up Q&As to Amplify Your ReachBe sure to follow up on your videos and engage viewers by answering questions. For example, when I do a Facebook Live Q&A broadcast, even though I’ve already answered most questions in the comments on the live broadcast, my team and I go back and write replies to as many questions as possible in the comments before I promote the post. That extra step allows new viewers who may not watch much of the video to simply skim the comments and read the questions with answers. For additional ideas, use the Mari Method to further increase your visibility. Study the News Feed for Ideas Keep following the mobile video news feed and notice what catches your attention. What pages or profiles are getting a large number of views? Note what they’re doing that’s unique. Who’s doing video and live broadcasts really well? Take notice of what appears to be working for others and come up with your own unique version. Even more important, test what works for you. You have your own unique style and approach that will appeal to your audience. Test different approaches: mix your content from behind the scenes to customer stories to testimonials. Try different spokespeople and see who consistently draws the biggest audience. Change up your content, exploring educational, entertaining, or informative. Track the number of viewers and level of engagement (number of comments and reactions, especially those other than Like, to get a sense of the emotional pulse of your videos), and particularly the number of shares to determine what works best for you and your brand. A Note on Screen Orientation for Video Last year, Facebook introduced vertical video for Facebook Live, keeping up with what had been a unique feature of Snapchat (and Vine and Periscope) and creating a more immersive experience for the viewer. Snapchat’s vertical video feature has been particularly popular with Millennial and Gen Z users. This move leaves behind the days when vertical videos were cropped into squares on Facebook, requiring viewers to click on the videos to watch them in the format the publisher intended. Now, you can choose to broadcast your Facebook Live on mobile in either landscape or portrait mode. My recommendation is when you broadcast solo, use portrait. And when you go Live with a guest or show a view, use landscape. Personally, I rather liked broadcasting live in square format. You can still upload square videos, though, and they tend to outperform portrait and landscape videos! What to Look for in the Future on the Mobile Video News Feed Coming soon, Facebook will add a spotlight module, a highlighted element placed inside the Video tab on mobile, to highlight shows and other long-form video content. This new feature will give additional exposure to longer videos, so use the tips I’ve set out above to develop your video content for a longer TV-style format. With the ability to broadcast live from our mobile devices, and now to consume more video content as viewers, Mark Zuckerberg once referred to Facebook Live as “live television in your pocket.” There’s a reason he said that. Just think of all of the developing countries, as well as younger generations, that practically live on their mobile devices and may not even have a laptop/desktop computer. Everything is mobile. Conclusion As Facebook states, “The opportunity is literally at our fingertips. And it’s time for marketers, strategists and creatives alike to connect with people, get inspired and play more with their creative as we take on the mobile frontier together. Connect with people where they are: Mobile consumption is not TV consumption, and connecting with people where they are is key to capturing attention. Mobile consumption is also non-linear and happens fast; people can recall mobile News Feed content at a statistically significant rate after only 0.25 seconds of looking at a post.” Video clearly has the edge on Facebook. Each day on average, people watch 100 million hours of video on Facebook. And video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a study by Cisco. You can tap into that growing platform to raise awareness for your business, build a highly engaged community, and market your products and services using the features of Facebook’s mobile video news feed. The new feed incorporates the advantages of video, like making your brand relatable and building emotional connection, with the opportunities for heightened exposure that the mobile video news feed provides. What do you think? Have you explored the new Facebook video tab on mobile? How will this new tab impact your marketing plans? Share your thoughts and questions in the comments, below. Social Media via http://ift.tt/eZnnjC May 28, 2017 at 10:06PM
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Facebook is valiantly trying but failing to moderate hate speech in some languages http://ift.tt/2s6oivI Efforts by Facebook to moderate content in one of its fastest-growing countries has evidently not been easy. Like what it's doing in many other markets, the social media giant is trying to stem content deemed hateful in Myanmar. The emerging market experienced a surge of new internet users in recent years, and Facebook benefited with 10 million Burmese users by 2016. With these new users come challenges. One hot button topic, the ongoing Rohingya refugee crisis, has resulted in posts made insulting the minority Muslim Rohingyas. On Facebook's end, it's trying to cut derogatory terms that have traditionally been thrown at the group. But like many automated processes dealing with a language's nuances, it can get those wrong. In a Medium post, Facebook user Aung Kaung Myat, points out that Facebook has — nearly comically — blocked posts with any reference to banned words. This includes puns and words that sound like them. In a statement, Facebook said that the company's teams of moderators regularly engages and listens to feedback from the community, safety experts and NGOs in Myanmar. "Once we’re made aware of errors we quickly act to resolve them," a spokesperson told Mashable, adding that the company conducts "regular audits and quality assessments" so errors will not happen again. Moderation is an uphill battleThe move to ban slurs in Myanmar is the latest in Facebook's efforts to ban hate speech on its platform. In a series of leaked documents published by the Guardian last week, Facebook outlined racial slurs as unacceptable on their platform, except in cases of ironic use. The social media giant is facing pressure by governments to stop hate from its nearly two billion users. The company is also attempting to use machine learning and AI to ease the burden on its 4,500 content moderators. Buddhist monks protest in Yangon against a pro-Muslim group. Posts can be made in more than 70 languages, and in rapidly developing countries like Myanmar where Facebook has a growing user base, moderation could be a very difficult job. "Hardliners know the effectiveness of online hate speech and are using it more," Ma Zar Chi Oo, a program manager at PEN Myanmar Centre, a literary advocacy group, told the Myanmar Times last year. "The number of shares, likes and comments on false information or fake news is astounding." The Institute for War and Peace Reporting found 565 cases of hate speech on social and broadcast media in Myanmar from August to October last year, with just over half targeted to Muslims and Rohingya. Social Media via Social Media http://ift.tt/1N1mMj1 May 28, 2017 at 09:58PM
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How to Not Suck at Instagram http://ift.tt/2qxKBbi Read more...More about Instagram, Mashable Reels, Instagram Tips, and Social Media Social Media via Social Media http://ift.tt/1N1mMj1 May 28, 2017 at 02:36PM
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Shiba Inu dog: Yes, fidget spinners 'are' evil http://ift.tt/2rsqCzX It turns out that dogs (of course) know that fidget spinners are the work of the devil, and one brave Shiba Inu had no problem making her feelings known in a video posted on Instagram this week. Nothing odd happens here other than the mere spinning of the popular time-wasting gadget, but Kiba the Shiba isn't fooled and emphatically calls out the unnatural movements of the seemingly innocent device. At one point, Kiba even takes an angry swipe at it (or maybe she's just trying to see if she can spin it herself, by means of paw). Look, we know from the movies that animals (usually dogs, because they're awesome) can sense the presence of evil. And we know fidget spinners are fun to fiddle with. But this isn't even the first time a courageous Shiba Inu has alerted us to the perils lying dormant in these supposedly benign pieces of plastic. Anything that's this fun yet incurs the wrath of (yes, I'll say it) the cutest of all dogs must be very wrong, right? What more proof do you need that these things are evil? Social Media via Social Media http://ift.tt/1N1mMj1 May 27, 2017 at 07:45AM
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Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards http://ift.tt/2qtlyGE Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, we explore Instagram location and hashtag stories with Peg Fitzpatrick, autoplay video ads on Pinterest with Jeff Sieh, Twitter Direct Message and emoji updates with Madelyn Sklar and more breaking social media marketing news of the week! Watch the Social Media Morning Talk ShowIf you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, May 26, 2017.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above. Instagram Officially Rolls Out Location Stories and Hashtag Stories on Explore: Instagram rolled out location stories and hashtag stories, “two new ways to discover the world around you on Explore… and find stories related to your interests.” Location stories on Explore are currently available on the latest version of the Instagram app for iOS and Android. The new hashtag stories will be rolling out “over the coming weeks.” (9:22) Instagram Tests New Archive Option for Posts: Instagram is testing a new archive feature that allows users to hide their published posts and “creates a private space for personal viewing” of these posts in a separate folder within the app. TechCrunch reports that Instagram plans to expand the archive option more broadly “over the next few months.” (16:27)
Pinterest Adds New Functionality to Lens Beta and Search: Pinterest rolled out the ability to recognize entire dishes to its Lens Camera search. With this new feature, users can take a photo of a complete meal with the Lens camera and find recipes related to it. Pinterest also rolled out new search filters that allow users “to find recipes by time, diet and the ingredients [they] have on hand” and “handy star ratings from sites like Epicurious, Martha Stewart, and Food Network… [which make it] easier to see how a recipe turned out for people who’ve already made it.” (21:41) Pinterest Tests New Autoplay Options for Promoted Video Ads: Pinterest announced “big enhancements to Promoted Video,” a new autoplay format coming to home feeds, search results, and Related Pins galleries. Pinterest is currently testing these new promoted video options with a handful of select brands and plans to make them more widely available “later this summer.” (30:14) .Twitter Tests New Way to Reach Customers With Direct Message Cards: Twitter introduced “a new, customizable Direct Message Card that businesses can use to promote and share bots and other customer experiences built in Direct Messages.” Marketers can integrate engaging images or videos, promote a chatbot, or add up to four custom call-to-action buttons to Twitter’s new Direct Message cards. Twitter is currently beta testing this new feature with select Twitter advertisers. (33:19) Twitter Expands Support for Emoji 5.0: Twitter updated its custom emoji set with support for Emoji 5.0. Twitter users now have the option to choose from 69 unique new emoticons with a total of 239 variations for duplicates and skin tones. The Next Web notes that “not all new icons will be readily viewable outside of the official Twitter website and app. For example, flag emoji will default to black flag when viewed from third-party apps and clients.” (41:04)
Twitter Adds Support for Live 360-Degree Videos to Apple TV App: Twitter updated its Apple TV app with the ability to watch live 360-degree videos and support for Periscope’s Global Map. Adweek reports that “Apple TV users can use the Siri remote to explore 360-degree videos from any angle and search for live 360 videos via the new Periscope Global Map.” With the rollout of these new features, Twitter becomes the first Apple TV app to support live 360-degree video.
Facebook Adds New “Order Food” Section to Main Navigation: Facebook added a new “Order Food” option that handles the entire take-out process from select restaurant pages “from ordering to checkout,” all within Facebook. This new option can be found within Facebook’s main navigation menu and is rolling out to “select users” on both the web and mobile.
Facebook Live Announces New Collaborative and Private Chat Features: Facebook introduced Live Chat With Friends and Live With, two new features that make it “easier to share experiences and connect in real time with your friends on Live.” Facebook is currently testing Live Chat With Friends, which allows users to invite friends to a private chat about a public live broadcast, in several countries but plans to make it more broadly available “later this summer.” With the new Live With feature, users can invite friends to join them on a Live broadcast. This new feature is available now “for all profiles and Pages on iOS.” Facebook Experiments With New Trending Results Features: Facebook introduced a redesigned Trending results page that will now feature “a carousel with stories from other publications about a given topic that you can swipe through.” This new feature is currently only available for iPhone users in the U.S. but is coming to Android devices and the web “soon.” Facebook also announced plans to begin testing new ways to make it easier for users to find its list of trending topics within the news feed. Facebook Expands Personal Fundraising Tool to More Users: Facebook gives users “another way to mobilize around causes they care about by expanding personal fundraisers to everyone over 18 in the US and by adding [support for] two new categories – community and sports.” All fundraisers must first be submitted and approved through a review process and are subject to fees that cover security, fraud protection, and other costs. Facebook Redesigns Messenger Home Screen: Facebook rolled out a new look and layout for the Messenger home screen that features new sections and tabs, activity notifications, and a central hub “for connecting with the people and businesses you want to in whatever way you prefer.” This Facebook Messenger update is available worldwide for all iOS and Android devices. Facebook, Messenger, and Instagram Test Cross-App Notifications: Facebook, Messenger, and Instagram are each testing new cross-app notifications that “make it easier for people to discover and connect with the people and things they care about” and easily switch between their various notifications from each account. Facebook confirms that this is only “a very small test” for now.
Snapchat Introduces Custom Stories: Snapchat rolled out the ability to create custom stories that are limited to a specific group of friends, direct contacts, or people within a geofenced area. Snapchat’s new custom stories function just like regular Snapchat stories, but will disappear entirely “if no one has contributed to them in the past 24 hours.” VIDEO Facebook Allows Group Admins to Easily Screen Potential New Members: Facebook recently rolled out a new feature that allows group admins to “establish up to three questions for people requesting to join their Group.” This new screening tool lets admins easily vet potential members “to ensure they’re the right fit for the group and will add constructively to the discussion, not just spam or troll the Group.” This feature is now available to all Facebook groups globally.
Facebook Partners With Major League Baseball on New Live-Streaming Deal: Major League Baseball and Facebook have finalized a partnership to stream at least 20 games on a weekly basis “with the remaining games to be announced at a later date.” These games can be accessed for free by U.S. viewers on the official MLB Facebook page. Facebook Tests New Ways to Connect Users to Local News: As part of the Facebook Journalism Project, the network is testing three new products that “help people better discover local news and meaningfully engage with their community.” Facebook will use the Groups feature to build communities and facilitate more discussion around local news stories. Facebook is also rolling out a new badge that identifies local users when they comment on a news story and a tool that helps people find local groups that are relevant to their interests. Want to catch our next show live? Click here to subscribe or add our show to your calendar. Social Media via http://ift.tt/eZnnjC May 26, 2017 at 10:04PM
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White House staff wants to vet Trump's tweets —good luck with that http://ift.tt/2rZUwJ0 White House staff wants to vet Trump's tweets —good luck with thatWhy you take the twitter.Image: AP/REX/Shutterstock
By Colin Daileda2017-05-26 22:28:05 UTC
President Donald Trump's tweets cause crises so often we're all just like, "Oh hey, there goes Donny T again, haha," as some company he doesn't like takes a stock hit or he suggests that maybe he records people who come to the Oval Office. The White House knows this is a problem. Next week, some staffers are going to try to put a stop to it. The world wishes them the best of luck. The Trump administration is reportedly considering a host of operational changes that may take effect soon after the president gets back from his first overseas jaunt. One of those is reportedly having his tweets vetted by a team of lawyers. Trump's staff has wanted to stop him from tweeting pretty much since he's had a campaign, and they haven't had any luck. Now that the intensity of the investigation into the Trump campaign and his administration's potential connections with the Russian government has intensified, some staff members hope he'll agree to wait a second before he sends his thoughts into the great internet beyond. This, though, is one of those things I will believe when I see. Social Media via Social Media http://ift.tt/1N1mMj1 May 26, 2017 at 10:38AM
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The Ultimate Blueprint for Creating a Super Persuasive Testimonial http://ift.tt/2rGKSNL It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that
And there’s one particular A/B test involving testimonials I really like. It compared different variations of a landing page for Seiko Watches. Here’s the first version, containing no testimonials: And here’s the second version, containing a widget featuring positive customer reviews: Guess by how much the conversions improved. By 58.39%! Not too shabby. But I have a bone to pick with the way most brands approach testimonials. I feel the majority stick to a conventional format and aren’t fully harnessing the true power of testimonials. In this post, I break down what I think the ultimate blueprint for creating a super persuasive testimonial is. I’ll briefly touch on the fundamentals and throw in some other angles you might not have thought of. Here we go. Use imagesI won’t bore you with a long-winded explanation of the importance of images. This is usually one of the first bits of advice you’ll hear. But they really are a critical element of a strong testimonial. In fact,
Not only do images make testimonials look more professional, they increase “truthiness,” defined as a subjective feeling of truth. This is what you’re looking for when attempting to create a connection and persuade leads to buy. Include specificsYou probably know I’m a stat guy. I love stats! For me, data is the perfect way to help prospects connect the dots and understand why your brand is worth doing business with. I can’t stress enough how important it is to include concrete numbers in your testimonials. Don’t just feature testimonials that say your product “is good.” Give prospects real data. Here are a couple of examples of testimonials I use on NeilPatel.com. There’s one reason I use these specific testimonials. They work. Seeing that Timothy earned $15 million in revenue and received 26% more traffic is much better than saying something like, “Neil really helped my company and you should work with him.” It’s the same story here with Gawker Media: Here’s how Freshbooks uses this technique: The point here is to make it crystal clear what results your prospects can expect. Show them how you can help them in a tangible way. And here’s another quick tip. Try to stay away from round numbers, like 20% and 30%. Consumers tend to prefer exactness, and using only perfect numbers may raise suspicion. Show the good and badIf there’s one mistake I see brands making time and time again, it’s using only rosy testimonials. Don’t get me wrong: you obviously want to sell yourself and ensure that prospects view you in a positive light. But you don’t want to go overboard and feature testimonials that offer nothing but praise without any negatives whatsoever. This can kill your credibility, and it tends to make visitors more skeptical. After all, any charlatan can slap up some bogus reviews and make themselves look like a saint. What people are looking for is authenticity. They want to see your brand for what it really is, flaws and all. In fact, studies suggest that bad reviews can actually be good for business. Research from social commerce company Reevoo found that
Just think about it. Have you ever done research on a product and seen nothing but rave reviews, with every single testimonial giving it 10 out of 10? To me, that’s a red flag. I feel something is definitely up. This isn’t to say you should include testimonials that bash your company. That would be foolish. But showing a flaw or two can actually work to your advantage. Make testimonials traceableAnyone can say a testimonial was written by “Jack W. from Orlando.” But how do your prospects know it’s legit? They don’t. I’ve realized one of the best ways to quell skepticism is to make your testimonials “traceable.” By this I mean including a link to the person’s website, portfolio, Twitter page, etc. It doesn’t really matter as long as you can prove that the person giving the review actually exists and that the testimonial isn’t fabricated. And here’s another idea. Create an entire page that thoroughly explains how your product/service helped the person and contributed to their success. Here’s a nice example from Kissmetrics: By clicking on the link, prospects are taken to this page where they can learn more about the company (Mention) and how Kissmetrics helped it improve its performance. They’ll instantly know the testimonial is genuine, and it can provide even more incentive to purchase. I took full advantage of this tactic on NeilPatel.com, where I feature a case study of Timothy Sykes. Here are a couple of screenshots: I’ve found this to be a tremendous help, and it’s helped me reel in several big name clients. Target heavy hittersI’m going to preface this by saying this isn’t applicable to every brand. If you’re coming from relative obscurity, it may not be feasible to get testimonials from big name celebrities and industry experts. But if you can land even one “heavy hitter,” the rewards should be plentiful. Here’s a good example from Help Scout: It’s safe to say Gary Vaynerchuk is a pretty big deal. Here’s another one, featuring Seth Godin: Just imagine the impact of having someone prominent giving your brand a nod of approval. It could make all the difference. Check out this resource for some pointers on landing this type of testimonial. Experiment with a long-form formatIf you listen to standard advice on testimonials, you’ll probably hear that you should keep them short and sweet. However, this isn’t always the best route to go. In fact, longer testimonials are often more persuasive than standard, short ones. Why? Think about it. Long-form testimonials allow you to explain the ins and outs of your product and provide specific examples of how it has helped your customers. You can effectively cover multiple aspects of your product and address any concerns your prospects may have. One of the best examples I’ve seen of long-form testimonials is Noah Kagan’s landing page for Make Your First Dollar course. Here’s what I’m talking about: It’s incredibly in-depth, and I’m sure many of the people reading this testimonial could put themselves in Bryan’s shoes. Now, I’m not saying long-form is the right approach for every single brand, but it’s definitely something to consider. If you zig when your competitors zag, this could be your ticket to making your brand stand out. Experiment with videoWho says a testimonial has to be a conventional text-based snippet? There are no rules. I’m a fan of experimenting with different mediums, especially video. And quite frankly, video has never been hotter than it is right now. Here are just a few interesting video marketing stats:
If you’re crushing it with video in other areas of marketing, why not incorporate it into your testimonials? One company in particular that pulls this off flawlessly is Codecademy: They provide a great real-life example of how one of their users elevated his career and created one of the top 50 websites in 2013. It’s very compelling, and I’m sure it’s motivated many “iffy” prospects to go ahead and sign up for Codecademy. Unbounce did A/B testing on their homepage to see what impact video testimonials would have. Here’s page A, featuring traditional text testimonials: It looks good enough. But here’s page B, featuring a video: This led to a 25% conversion lift! If you’re looking for inspiration and ideas for creating video testimonials, check out this post from HubSpot. There’s a bunch of great examples. ConclusionAt its core, a testimonial is a very simple thing. It’s
But the way you go about creating a testimonial and the elements you incorporate can make or break it. The more tried-and-true tactics are okay, and I’m sure they will have some impact. But the tactics I explained in this post should maximize that impact. Following this blueprint should enable you to create a highly persuasive testimonial your prospects will eat up. This should make it possible to quickly gain their trust, squash any skepticism they may have, and ultimately motivate them to buy. What do you think the most important element of a testimonial is? Social Media via Quick Sprout http://ift.tt/UU7LJr May 26, 2017 at 03:01AM
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Local Social Media Marketing With Facebook and Instagram http://ift.tt/2qjb69v How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I interview Bruce Irving. More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. He’s a former pizzeria owner and you can find him at SmartPizzaMarketing.com. Bruce explores why social media marketing is worthwhile for local businesses. You’ll discover tips to get your local business started with social media video. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen NowListen now: Play in new window | Download You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you’ll discover in this show: Facebook Marketing for Local BusinessBruce’s Story Bruce has been in the pizza industry since he was 16 years old. He worked his way up and then partnered with someone to run his own pizza business. The restaurant did a pretty high volume of sales for their style of restaurant, which had 10 seats plus takeout and delivery. Starting in the late 1990s, Bruce and his partner used old marketing methods such as direct mail, which worked well until the mid-2000s. Around 2008, the effectiveness of that kind of marketing started to dwindle, so they tried marketing their restaurant on social media. Even as the economy struggled after the 2008 economic crash, their pizza business was successful and growing. When relatives and friends in the pizza business started asking how Bruce and his business partner used different types of marketing to grow, they began sharing their methods. Bruce decided he wanted to talk to other pizzeria operators so they could learn from each other. In 2015, Bruce started his podcast and the knowledge-gathering he did for it evolved into creating an agency that helps local pizza-specific restaurants run social media and digital advertising. For the last 16 months, Bruce has been running the agency full time, helping local pizzerias grow their business and get better results with online marketing. Listen to the show to discover why podcasting was a great way for Bruce to learn from other business owners while running his own pizza restaurant. Video in Social Media A pizzeria is a very visual style of restaurant. The cooks often work the pizza dough and put together pizzas in front of a big window because it’s entertaining. Even more traditional restaurants are moving to the open-kitchen concept because the chef creating the food is part of the show. To bring this entertaining element to the web, Bruce encourages clients to do video. A lot of them shy away from video in the beginning, but it’s important to become comfortable in front of the camera. Different styles of videos work in any business, not just restaurants. For instance, you can do tutorials. You can also give people a look behind the scenes. If you have the best pizza in town, show your fans why. Do you make your own dough? Do you use a special kind of sauce? Do you cut up all of your own vegetables? Showing what makes your restaurant special helps you compete with every other place in your neighborhood and the big chains. Your personality also differentiates you from your competitors. If you’re a personable owner and can be charismatic in front of the camera, your personality (along with your products and services) separates you from other brands.
Video is a huge strategy that’s also easy for a restaurant owner to do because everyone has a smartphone in their pocket. Plus, your customers are more likely to watch a video than read a blog on a restaurant website or listen to a podcast about a local business. Bruce shares tips for how you can become comfortable in front of the camera. First, practice by using Instagram Stories and Snapchat, because the video goes away relatively quickly (unless someone saves the video, which is rare). When you’re ready to start communicating with customers, Instagram and Facebook are the platforms that work best right now. Bruce and I also talk about the production value of videos for Instagram Stories versus regular Facebook video. Stories are short, raw, and authentic. You don’t need to make those videos look polished; however, Bruce advises making Facebook videos a bit more professional. However you produce your video, keep the humanity behind your local restaurant because people want to see the owner. Back in the day, someone would go to the butcher shop on Thursday and the butcher would know exactly who they were and what they wanted. Video revives that personal connection. Through video, a local business owner can say, “I’m here. If you want to stop by, great. If you want to call me or use my online ordering, this is me.”
In this way, people get to know who’s behind their local businesses. Listen to the show to learn why you should always practice in front of the camera. Investing in Social Media I ask how small business owners can know whether social media marketing is worth the time needed to create content. Bruce believes local businesses don’t have a choice about whether to use social media. The only choice is which platform to use, whether it’s Facebook, Instagram, or something else. And use a couple of platforms. That’s where the younger generation is hanging out and you need to be able to communicate with them. Social media creates awareness of local businesses. Your ad or video may not register with someone the first time they see it, but by the second, third, or fourth time, your marketing starts to sink in. Then, when there’s a need for the service you offer, the people who’ve seen your marketing subconsciously think of you. When I ask if clients are concerned about ROI, Bruce says of course. He frequently hears people say they tried Facebook and it didn’t work. Then he digs deeper and discovers they have 72 likes and spent $20 on one ad with bad copy and a generic picture. Of course they didn’t get anything out of it. A social media presence doesn’t happen overnight. You have to build a rapport with your audience. Bruce encourages his clients to stick with social media marketing for three to six months. As long as you’re consistent over time and spend a little bit of money in the beginning to build engagement on Facebook, Instagram, or whatever platform, your social marketing will work. As you get started, if you have a walk-in business like a pizzeria or an online ordering system, you can use those interactions to let customers know that you’re on social media and they can interact with your business on the social platforms where you’re active. You can also use online ordering to grow your email list. Listen to the show to hear Bruce’s analogy between social media marketing and an episode of Seinfeld where George Costanza used a hat to get noticed. Facebook for Local Business Facebook has the best advertising platform for a local business. Bruce used to send promotional postcards with EDDM (Every Door Direct Mail), which is direct mail you can send through the post office to specific zip codes, specific carrier routes, and so on. You can do the same thing on Facebook for less money. For example, if you have a pizza business in a huge city like Boston, you can target only the specific zip codes you serve with a Facebook ad. On Facebook, to target people by location, you can input the physical address of the restaurant and target only people who are within a radius of one to five miles. You can even target people who live in that area or were recently in that area. For example, restaurants that serve a lunch crowd will want to get to those who work in the vicinity but don’t live there. Another option is to upload your email list so you can target people who do or don’t open your emails. To get the best return for your money, Bruce recommends targeting people who don’t open your emails more aggressively so you can re-engage that audience. You can also target interests and fans of certain pages as long as those pages are big enough. For clients, Bruce will run one ad targeting people who like a client’s Facebook page and another ad to people who live in the area but haven’t liked the client’s page. For example, to attract new customers, Bruce might show a $4-off coupon to people who live in a five-mile radius around the business, include people who have an interest in pizza, and exclude those who already like the client’s Facebook page. Bruce finds that some of the special-use tabs and tools on Facebook don’t work so well. For example, you can promote a deal via the Offers tab, but Bruce finds ads that look like ads don’t work well. Also, the Now Hiring tool allows you to put in your criteria and someone can fill out an application on Facebook. Although this method does OK, it doesn’t work as well as your own creative idea that would prompt someone to visit your website and fill out an application. For example, a recent video featured a young delivery driver with three or four pizza boxes on the roof of the car driving by the front door of the restaurant they were promoting. The ad said something like, “Hey, we obviously need some new delivery drivers. If you (or anyone you know) is looking for a job and wants to make $X, go here.” This funny video got attention and people shared it with others in the area who were looking for a delivery driver job. I ask what local businesses can do to generate organic exposure or interest. Bruce explains it’s difficult for someone starting from zero to gain traction without spending any money in the beginning. However, you can do things such as ask questions and develop contests and giveaways. For instance, in the restaurant industry, giving away an appetizer or a free pizza doesn’t cost much. To build a following, you can say, “Like and share this for a chance to win a free pizza. We’ll pick somebody at 8 PM.” If 40 people share that offer with their friends, you can imagine how your reach can expand pretty quickly. For food pictures, Bruce recommends using your smartphone camera. People think they need to spend a lot of money hiring a photographer to take professional photos, but the ones people take themselves work best, as long as they’re good images. Because people are more aware of marketing, photos that look too professional make people think of advertising, which turns them off. The more natural a photo looks in the environment, the better. Look at the photos people take of your food on Instagram and create the same kinds of pictures yourself. It’s not necessary to spend all kinds of money to get a photo of a pizza, a dish, a salad, or whatever you’re selling online. Listen to the show to discover where you might use professional food photos instead of your own less-polished images. Instagram Tips A few months back, you could post one or two photos on Instagram a day. Now you want to scale back the number of posts a bit. You also really need one strategy for the Instagram feed and another for Stories. For the feed, take really good photos of your products and services. Food, such as pizza (which is the number-one photographed food on Instagram), is really visual. You still want to use your smartphone, but take a little time composing the photo. Put the food in the right spot and make sure the angle and lighting are good. The copy really matters, too. To keep your Instagram feed interesting, mix the subject matter (food, employees, the dining area), as well as the type of content (photos and videos). Boomerang videos, which turn a burst of images into a short video that moves back and forth, might show spinning the dough or sautéing in a pan. Mix those videos with pictures. In the post copy, give a brief description and add hashtags. Really seek out and include your local hashtags because people still search on Instagram. Use Instagram Stories the same way you would use Snapchat a few months ago. Give people a behind-the-scenes look at what goes on in your restaurant or local business. For owners and employees, the daily routine might feel boring. However, for your customers, every day in your restaurant is different and interesting. Show your customers what it’s really like to work for your business. Doing this builds rapport with your customers. For help with stories, ask your employees to create content. A trustworthy or senior-level employee can do takeovers for your restaurant, add their own creative ideas, and share what working in your business is like for an employee. Another idea is to show your customers the rush hour. If your restaurant is really busy at dinnertime, show that in your Instagram stories in a quick 12-second video or a few back-to-back videos. If completing a pizza order is taking an hour, show your customers why it’s taking an hour to get the pizza to them. If you want responses to your stories, ask for them. If you ask people for replies, be sure to monitor them. The last thing you want to do is ask for a reply and then not engage with that customer when they do as you asked. As far as frequency of stories is concerned, anywhere from four to five clips (a mixture of photos and videos) throughout the day is the sweet spot. Anything more than that tends to get a little long, boring, and repetitive. Anything less than that isn’t really enough. The circles at the top of your feed are chronological. If you don’t space them throughout the day, your content gets lost in the shuffle. I mention how we had Jenn Herman on the podcast a couple of months ago talking about Instagram business profiles. When you upgrade to a business profile, you get metrics on stories and therefore see what really resonates with your audience. Bruce adds a few other advantages specifically for local businesses: A business profile for a local business can display an email address and a Shop Now link. Bruce runs a lot of ads that feature a really good photo of a dish (like a pizza). For the ad, which costs about $5, he creates an audience on Instagram and adds a Shop Now button, which goes directly to an online ordering page. You can convert customers right on Instagram. When you’re a local business, you can get caught up in the day-to-day operations and things like social media go by the wayside. You really need to develop a strategy and follow it consistently. You don’t even have to spend a ton of money. Listen to the show to learn the weekly allotment for a small social media budget. Email Recommendations Bruce admits he doesn’t necessarily believe in growing your email list for the sake of growing your list. Instead, grow your list and use those emails to target your subscribers. Then, when you do send an email, people open it and respond. A giveaway is also a great way to increase email open rates. When you run a local business, the products you create don’t cost that much in the grand scheme of things. So on your website, give something away every week. For instance, Bruce has clients who give away a free pizza. Through the giveaway, they collect emails on their website, and on Wednesday or Thursday they send out an email announcing the winner. The subject line reads, “This Week’s Free Pizza Winner Inside. Is it you?” When people open the email to learn about the winner, they send a signal to their email provider that they want to see those emails. Inside the email, the message announces the winner and talks about what’s going on at the restaurant over the weekend. You can run a weekly giveaway as a contest on social media; however, when someone visits your website, they usually already know who you are. That makes it a little easier to get them to choose to receive emails. Bruce runs a mastermind group for the pizza industry and members of this group have doubled their business in the last year using only Facebook advertising. One person spends $500 to $800 per month on Facebook. Anyone in a local business who used to do direct mail knows that’s nothing. Listen to the show to discover why you don’t have to put ads on all of your Facebook posts. Discovery of the WeekGrids gives you a cool way to view and interact with Instagram on your desktop computer. If you’re a marketer looking to mirror the Instagram mobile experience on your desktop, this stand-alone app has a beautiful and intuitive interface. The big bonus is the ability to see Instagram stories. You can also switch accounts without having to log out and log back in, and you can bookmark people, locations, and hashtags that interest you. To take advantage the larger desktop screen, you can view Instagram posts in several different grid views, as well as a widget view that looks like a mobile device. Essentially, Grids creates the Instagram mobile experience on your desktop, with a few extra features. Grids is a stand-alone app for Windows or Mac OS X. The free version is extremely limited. It doesn’t include stories and you can add only one account; however, the features you get with the full version are well worth the $7.99 upgrade. Listen to the show to learn more and let us know how Grids works for you. Listen to the show! Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on Facebook and Instagram marketing for local businesses? Please leave your comments below. Social Media via http://ift.tt/eZnnjC May 25, 2017 at 10:05PM Local Social Media Marketing With Facebook and Instagram http://ift.tt/2qjb69v How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I interview Bruce Irving. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. He's a former pizzeria owner and you can find him at SmartPizzaMarketing.com. Bruce explores why social media marketing is worthwhile for local businesses. You'll discover tips to get your local business started with social media video. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Facebook Marketing for Local Business Bruce's Story Bruce has been in the pizza industry since he was 16 years old. He worked his way up and then partnered with someone to run his own pizza business. The restaurant did a pretty high volume of sales for their style of restaurant, which had 10 seats plus takeout and delivery. Starting in the late 1990s, Bruce and his partner used old marketing methods such as direct mail, which worked well until the mid-2000s. Around 2008, the effectiveness of that kind of marketing started to dwindle, so they tried marketing their restaurant on social media. Even as the economy struggled after the 2008 economic crash, their pizza business was successful and growing. When relatives and friends in the pizza business started asking how Bruce and his business partner used different types of marketing to grow, they began sharing their methods. Bruce decided he wanted to talk to other pizzeria operators so they could learn from each other. In 2015, Bruce started his podcast and the knowledge-gathering he did for it evolved into creating an agency that helps local pizza-specific restaurants run social media and digital advertising. For the last 16 months, Bruce has been running the agency full time, helping local pizzerias grow their business and get better results with online marketing. Listen to the show to discover why podcasting was a great way for Bruce to learn from other business owners while running his own pizza restaurant. Video in Social Media A pizzeria is a very visual style of restaurant. The cooks often work the pizza dough and put together pizzas in front of a big window because it's entertaining. Even more traditional restaurants are moving to the open-kitchen concept because the chef creating the food is part of the show. To bring this entertaining element to the web, Bruce encourages clients to do video. A lot of them shy away from video in the beginning, but it's important to become comfortable in front of the camera. Different styles of videos work in any business, not just restaurants. For instance, you can do tutorials. You can also give people a look behind the scenes. If you have the best pizza in town, show your fans why. Do you make your own dough? Do you use a special kind of sauce? Do you cut up all of your own vegetables? Showing what makes your restaurant special helps you compete with every other place in your neighborhood and the big chains. Your personality also differentiates you from your competitors. If you're a personable owner and can be charismatic in front of the camera, your personality (along with your products and services) separates you from other brands. It's all in the sauce - the special Stanislaus Pizza Sauce married with PizzaMan Dan's secret blend of spices - which makes your PizzaMan Dan's pizza mouth watering delectable! TODAY ONLY - yes, MONDAY - we're celebrating our long time relationship with... Social Media via Social Media Marketing Podcast helps your business thrive with social media http://ift.tt/eZnnjC May 25, 2017 at 10:02PM
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Finally, Twitter unveiled these emoji http://ift.tt/2qi3SCz Finally, Twitter unveiled these emojiThe Australian Aboriginal flag finds a home on Twitter.Image: Getty Images/Lonely Planet Images
By Johnny Lieu2017-05-26 03:23:27 UTC
For some time there's been a push for Indigenous Australian flags to be made into emoji, but there hasn't been much progress. Twitter moved one step closer with the launch of Aboriginal and Torres Strait Islander flag emoji through hashtags. It's to help recognise the 50th anniversary of the 1967 referendum — which removed two discriminatory references against the country's Indigenous people in the Australian constitution — known as National Sorry Day, and the beginning of the Indigenous round in the Australian Football League. "Twitter is a place for conversation, where all stories can unfold. After speaking with our partners, it was clear there was a community desire for the Aboriginal and Torres Strait Islander flags to be represented on the platform, and we wanted to support that," Kara Hinesley, Twitter's head of public policy and government, said in a statement. It's important to note that these flags aren't selectable from Twitter's emoji keyboard, where all the other emojis are located, but only appear on the platform when these hashtags are used:
Here's how the Aboriginal and Torres Strait Islander flag emoji appears on Twitter. Image: mashable screenshot/twitter For these to appear on your emoji keyboard, they have to be first accepted by the Unicode Consortium, who released their final list of 2017 emoji in March. It included flags for England, Scotland and Wales. So it still could be a little while off before we see any Indigenous emoji, but in case if no one has done it already, this is how you submit emoji for potential inclusion. Social Media via Social Media http://ift.tt/1N1mMj1 May 25, 2017 at 03:48PM |
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