https://ift.tt/39TsSCL
Twitter will remove dubious 5G tweets ‘that could potentially cause harm’ https://ift.tt/2Kqz3TR Ever since it first started rolling out, 5G skeptics have attempted to link the next-gen cellular technology to all manner of health issues. Most recently, it’s become an easy scapegoat for the global COVID-19 pandemic, given the rapid rise of both. Conspiracy theories have gained such a foothold that vigilantes have taken matters into their own hands by destroying cell towers in various European countries. In its latest bid to tamp down on the spread of false information pertaining to the novel coronavirus, Twitter today expanded its COVID-19 guidance to include the topic. “We’re prioritizing the removal of COVID-19 content when it has a call to action that could potentially cause harm,” a spokesperson for the company told TechCrunch. “As we’ve said previously, we will not take enforcement action on every Tweet that contains incomplete or disputed information about COVID-19. Since introducing these new policies on March 18, we’ve removed more than 2,200 Tweets. As we’ve doubled down on tech, our automated systems have challenged more than 3.4 million accounts which were targeting discussions around COVID-19 with spammy or manipulative behaviors.”
The note seems to leave open the possibility of leaving up some share of 5G claims that don’t “potentially cause harm.” Still, the gray area is fairly wide, when considering activities like property destruction seemingly caused in the name of 5G-related conspiracy. “We have broadened our guidance on unverified claims that incite people to engage in harmful activity,” the company wrote on social media, “could lead to the destruction or damage of critical 5G infrastructure, or could lead to widespread panic, social unrest or large-scale disorder.” Social Media via Twitter – TechCrunch https://techcrunch.com April 22, 2020 at 03:49PM
0 Comments
https://ift.tt/3btHCZP
Ektor.io Review – Is it still working in 2020? https://ift.tt/2XWZ19i If you landed on this article, it must be because you want to know if Ektor.io is a legit and trustful solution. Whether you are just starting out with your Instagram account or want to stimulate your growth before launching or promoting a new product, there is no shortage of Instagram growth tools to help you achieve your goals. Ektor.io is an Instagram growth software, but it takes a different approach compared to much of its competition. It’s the latest, stable automation tool available for Instagram. EKtor.io allows you to automate tasks such as liking, commenting, following and story viewing in a safe manner. Using Ektor.io won’t hurt your account’s trust score. In this review article, we’re going to consider the pros and the cons of Ektor.io. It allows you to run an automation tool that will grow your Instagram account safely and securely from the comfort of your desktop or laptop. What is Ektor.io?Ektor.io is an Instagram growth desktop software that helps you grow your Instagram profile. It takes a very different approach as it’s not subscription-based; it’s a one-time-payment download. The company doesn’t store any of your data on their servers. You run the program by yourself. At the end of the day, it is 100% yours; because it runs entirely on your end. Ektor.io promises organic growth that’s powered by artificial intelligence. Most Instagram bots are rocket launchers; they bulk-interact with worthless profiles (SPOILER: it screws up your growth). But Ektor.io is different, it’s like a sniper. It has the proper filters and settings to get the ‘ideal profile’ to join your audience. How does Ektor.io works?It’s quite simple actually, after downloading and installing the program – that can be installed on both MacOS and Windows – you just need to launch the software to land on the dashboard. There, you can log yourself in with your Instagram credentials. It seems like you can login with different accounts very easily. Then you just need to choose an action you want to automate, between Liking, Commenting, Following, Story Viewing. They’re all effective and not spammy. We just said earlier that Ektor.io was like a sniper; it’s because the filters and settings are built in a manner that allows you to target the right audience. Also, Ektor.io is feature-rich. All automation tasks are AI-Based, the software allows you to set up a proxy. Ektor.io customer support was quite fast, which is always a good point. But most important, Ektor.io allows you to achieve results that cannot be done by any other alternative. It’s possible to perform more than 1000 likes per day, it was hard to believe at first but it seems like they finally bypass Instagram’s algorithm in order to deliver an undetectable solution. Did Ektor.io stole Instabotai’s code?No! Unlike what you may have read on some forums this is not the case. Ektor.io was entirely hand-coded by the development team. The owner of Instabotai has suffered a lot of controversies due to license violations on GitHub. But Ektor.io never stole anything to anyone. At one time, it is true that both Instabotai and Ektor.io used facial recognition, but the two codes are totally different. To silence the haters and get out of this slanderous story, Ektor.io has decided to stop facial recognition in order to avoid any further link with Instabotai repository. Is Ektor.io safe?Yes! Even in 2020! Widely considered as the safest Instagram growth solution, Ektor.io is definitely secure to use. Your account doesn’t risk anything using this tool. Ektor.io dev team has created an algorithm, that adheres to Instagram rules and limits. You won’t get banned or hurt your trust-score using this software. It purely imitates the behavior of a human using machine learning. Finally, it emulates the latest version of the Instagram mobile app and automatically generates a dedicated cookie session ID during login. Ektor.io Pros & ConsPros: 14-day money-back guarantee No subscription You own the software It is completely safe and free of any type of risk You can trust them Cons: No free trial Final thoughts on Ektor.io ReviewIt’s clear at this point that Ektor.io is pretty effective. It will boost your Instagram following safely. Instagram bots like Ektor.io allow you to stop putting all of your time and money into worthless Instagram ads, and let you build up your Instagram audience organically. It uses AI to detect real profiles, so you get engagement from real users from your niche. Downloading this software is certainly the best thing to do right now. The one-time-payment is a major bonus, since thousands of users participate in the improvement of the bot and receive updates at the same time. The post Ektor.io Review – Is it still working in 2020? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog April 22, 2020 at 11:33AM
https://ift.tt/1K95Fgd
Should We Have This Meeting? – by Wrike project management tools https://ift.tt/3aujmFV Infographic brought to you by Wrike online task management tools The post Should We Have This Meeting? – by Wrike project management tools appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog April 22, 2020 at 08:23AM
https://ift.tt/3avB8by
The Ultimate Guide to Social Media Live Streaming in 2020 https://ift.tt/2KrXS1L From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Welcome to the golden age of live video. Social media live streaming is dynamic, authentic and engaging. (And—don’t deny it, you adrenaline-junkie, you—a little bit thrilling, right? Anything could happen!) The best part is that you don’t need any special equipment or tools to tap into the world of self-broadcasting. We’ve got your guide to streaming below, covering all the major social platforms, so the only thing you have to worry about is deciding what to stream. Your vegan cooking tips? Great! A sneak peek at your brand’s spring collection? Perfect! Your son’s recorder recital? We can’t legally stop you! Streaming is for everyone, especially businesses looking to connect with their customers in real time. Here’s how to get your can’t-miss moments up online as they’re happening. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Reasons to go live on social mediaYou’ll get instant feedbackSocial media live streaming turns a video from a broadcast into a conversation. Users share comments and likes that you can respond to in real time. (And more importantly, build trust and engagement so they want to come back again). As the feedback comes in from your viewers, like hundreds of crowd-sourced directors, you can adapt to their requests and keep your content top-notch moment to moment. You’ll capture eyeballsThere’s an urgency to a live post that demands attention. 80% of audiences would rather watch a livestream than read a blog post (this one excluded, we hope!). In an age of everything-on-demand, live TV broadcasts are still must-see-TV — you’re welcome, The Oscars. Why shouldn’t you capitalize on that type of audience excitement, too? You’ll create an intimate connectionLet’s get real: live broadcasting is a pretty vulnerable thing to do. It’s not always polished. There’s often no art director involved. Things don’t always go according to plan. But “getting real” is exactly what viewers love: this is a chance for them to see you (or your brand) on a personal level. You’re in their feeds right next to their sister’s cat vids: you’re basically BFFs now, right? You can keep it simpleWith a live video, expectations for production value go out the window. Viewers are hungry for authenticity, so don’t worry about a fancy set or perfect lighting. Throw in a lapel mic if you’re feeling fancy, but the scrappy vibe of an on-the-fly live video is a huge part of its charm. (Good news for brands — or humans! — on a budget.) You’ll skip the algorithmAll of the big social platforms prioritize live content in their newsfeeds. Facebook Live videos, for example, get six times more interactions than pre-recorded ones. Get streaming, and get your Princess Leia hair tutorial video the reach it truly deserves. How to get started with social media live streamingAt some point, you’re going to get that burning urge to livestream — don’t be ashamed, that’s just a natural part of building a business! But the smorgasbord of social media live streaming platforms can be downright overwhelming. Facebook or Twitter? Instagram or Youtube? Is Periscope still a thing? What year is this?! The answer, though, is simple: you should be streaming wherever your audience (or future audience) is hanging out. Here’s demographic information on each of the major social media networks. Then, read on for details on how to master live-streaming on each one. How to go live on FacebookOnce you’re live, you’ll be able to see the names and number of live viewers and a stream of real-time comments: hope you’re feeling chatty. When the show’s over, the post saves to your profile or page (unless you’ve shared it to your story only). Depending on your user profile and your device, there are a few different paths to kick off your live stream. If you’re creating a mobile Live video for a business page:
If you’re creating a mobile Live video for a personal profile:
If you’re creating a Facebook Live video on your computer:
Learn more about how to live stream from Facebook here. How to go live on InstagramYou’re just three clicks away from broadcasting live to your audience: better put on a nice shirt. On Instagram Live (available on the mobile app only for now), you can collaborate with guests, ask followers questions, or use filters. When your session’s over, you’ll be prompted to share your stream to your Story if you’d like.
Find more tips for how to use Instagram Live here. How to go live on Instagram and Facebook at the same timeWhile there’s no official way via Facebook or Instagram (yet!) to live stream the exact same content simultaneously, there are third-party apps out there that reportedly can help. StreamYard, OneStream are a few of the multi-stream platforms that can be customized (unofficially) to broadcast to multiple platforms at the same time — though do be warned that Instagram does not officially support streaming outside of its own app. If you want to keep the solution lowtech (and, well, legal), you could also use two devices to record simultaneously: one for streaming to Instagram, and second to stream to Facebook from another angle. Keep in mind that double the broadcasts also means double the comment streams to keep track of. Ugh, we get it, you’re popular! How to go live on LinkedInLinkedIn reports that video is the fastest growing type of content on the site. It’s still only available by request at this point, but you can apply to be one of LinkedIn Live’s early adopters here. When your broadcast is over, it will live on your LinkedIn feed to lure in even more engagement on the rewatch.
Get the complete guide to going live on LinkedIn here. How to go live on TwitterA video is the perfect way to stand out from the crowd in the non-stop stream of tweets. When you’re all done, you can share from beginning to tweet the video in full. Let the retweets begin.
Here’s the full breakdown for how to go live on Twitter. How to go live on YouTubeA webcam or smartphone (if you have at least 1,000 subscribers) will get you rolling right away. More advanced streamers can use encoders to broadcast from external devices, or screenshare that awesome Mario 2 speedrun. Any stream under 12 hours will be automatically posted to your Youtube channel for future generations to enjoy. To livestream from a webcam:
To livestream from a Apple mobile device:
To livestream from an Android mobile device:
To livestream from an encoder:
Find more detailed instructions on how to live stream on Youtube here. 7 tips for successful social media live streamingPromote your big momentPeople might happen to catch your video as you press that “go live” button. Letting your audience know it’s coming up is only going to boost those numbers. Start a countdown on your various social platforms to hype up the moment: your Twitter crew might need a nudge to migrate over to Youtube when it’s your time to shine.
Khan Academy posted a countdown to its Youtube livestream “home room” so that fans could sign up for an alert when the time came. The school cross-promoted the event on other platforms too so non-subscribers would be in the loop, too. Make it timelyYour live video is competing for attention with the millions of other videos already out there. Having a timely “why now” hook will give you video an urgency more evergreen content will lack — like a one-night-only event (a holiday concert!), a seasonal special (an interview with Santa!) or an exclusive scoop (Santa’s dropping an album!). Canadian Youtuber J.J. McCullough covers cultural trivia with his weekly videos. For the most recent national election, he ran a livestream to report live on the vote count as it happened. Thousands of viewers tuned in to chat and watch. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Get the free guide right now!Source: J.J. McCullough Create a dream teamSharing a live broadcast with another influencer or expert in your field is one way to attract attention. Just look at drag queens West Dakota and Hara Juku, who teamed up for a digital show via Instagram Live this past March with delightful results. Whether it’s an interview with someone you admire or a more collaborative production, it’s a great way to leverage your guest’s audience into your own new followers. Sharing is caring, right? Source: Hara Juku Instagram [though account is now closed] Keep the context clearThe hope is that viewers will be watching from the very beginning, but the reality (or maybe magic?) of live streaming is that your audience will come and go throughout the broadcast. Make sure it’s clear what they’re tuning into by occasionally reiterating the topic. A watermark, text or logo that clarifies who is on screen and what’s going on can be helpful, too. This screenshot of a live broadcast from CBC featured text on screen to identify the topic (“Coronavirus Pandemic”) and the subjects of the interview (“Sisters’ Circle,” via Zoom). Source: CBC Engage with your audience in the momentThe whole reason you’re doing your video live is to connect with your viewers, right? So make sure they know they’re a part of the show. On this past Sephora live video on Instagram, experts were taking questions about lashes live from viewers. Say hello to commenters, welcome new viewers who are just joining the stream and answer questions on the fly if you can. Source: Sephora Have a roadmapThe beauty of a live stream is that anything can happen. But that isn’t to say that you shouldn’t have a goal of what you want to happen. Financial expert Josh Brown may have been responding to viewers live on Twitter, but the Q&A format gave the off-the-cuff show some structure. Jot down your key points or segments before you go live to keep yourself on topic. Think of it as less of a script, more of a road map. Source: Josh Brown Optimize your setupWhile on-the-fly filming definitely has its charm, videos that are inaudible or poorly lit can be a struggle to stick with. Though this Benefit Cosmetics live video was fairly casual in tone, the professional setup and lighting keep it from looking too sloppy. Set yourself up for success by doing a sound check before you go live. Seeking out bright, natural light whenever possible, and using a tripod if a shaky arm is too distracting. (Why do they make those phones so heavy?) Source: Benefit Cosmetics The time for social media live streaming is nowViewers love live video. The algorithm loves live video. And now you know exactly how to ride the livestream wave for yourself. It’s time to stream on and dream on. Promote your live videos in advance with Hootsuite, an easy-to-use dashboard that lets you schedule posts to all the major social networks from one place. Then, engage with new followers and track your success. Try it for free. The post The Ultimate Guide to Social Media Live Streaming in 2020 appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE April 22, 2020 at 08:18AM
https://ift.tt/2KBRzZH
5 Career Choices for 2020 Graduates https://ift.tt/2RWelzt If you are in your final year at university, you will already be looking at potential careers, and if you chose your subjects well, you should have quite a few career options ahead. Here are a few top professions that will be in great demand in the coming years, in no particular order.
It is essential that you plan your career from an early age, and make sure you do some thorough research into your chosen career, in order that you can make an informed decision when the time comes. If you are studying in an international school, make sure you consult with your in-house careers officer, who is there to offer students assistance in all aspects of choosing a career, and with their expert guidance, you will make all the right choices and enjoy a rewarding career. The post 5 Career Choices for 2020 Graduates appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog April 22, 2020 at 05:58AM
https://ift.tt/2VumY6p
How to Get Started With Instagram Stories for Business https://ift.tt/3eJIT0O Curious about using Instagram Stories for business? Wondering what type of Instagram Stories content works best? In this article, you’ll discover how to get started with Instagram Stories video for your business. #1: Plan Your Instagram Stories Content StrategyInstagram Stories sits at the top of the home feed and Explore page. In your story, you can post 15-second videos or image slides, which are then available for 24 hours. After this period, the content is automatically removed. If you want to extend the life of your stories, you can save them permanently to your profile as highlights so people can view them anytime. You can post images to your Instagram Stories; however, they have a higher tap-forward rate than videos. Users are quicker to tap an image to move to the next slide than they are with a video. And they’re more likely to pause their scrolling to watch a video than to read a text overlay or ponder an image. Posting video content to your story also allows you to be authentic, show viewers your brand, and engage your community. Through your stories, you can connect and engage more meaningfully with your audience. Tell Your Brand Story via Instagram Stories VideoAny marketer will tell you that a compelling brand story is the key to effective advertising and business growth. Instagram Stories lets you tell this story through video. Creating stories that demonstrate what your business is about, shows the faces behind the brand, and details a problem you help solve will make people feel more connected to you. Some of your followers might relate to your fun-loving assistant, while others will appreciate your transparency in showing your efforts to reduce waste. Here are some examples of content that gives users an inside look into who you are:
Learn how to become the top expert in any industry with this new online course. Now Open! DOORS CLOSE MAY 1ST These kinds of videos help your Instagram audience get to know you and your team on a human level. Consumers want authenticity from brands, and stories are an effective way to provide it. Pro Tip: Remember to include other characters or players in your storytelling such as your employees, customers, influencers, and others. Partner With InfluencersInstagram users who amass large followings have immense influence over those followers. When they recommend a product to their community, a portion of those followers will go buy it. Partnering with these influencers can help you boost your brand’s Instagram presence and sales. There are many ways to work with influencers and ambassadors. Start by searching for influencers who are a good fit for your brand’s values, personality, and industry. Pay attention to the language they use, their style, the way they interact with their followers, and how they’ve worked with brands in the past. Based on the contract you negotiate, the influencer might create a sponsored post about your brand, mention you in a tag, create an Instagram story about your brand, and so on. You could also propose a cross-promotion where you each promote the other’s offerings. This arrangement works especially well with influencers whose followers are also likely to want to follow you. One fun and effective way to do this is to take over each other’s Instagram stories for a day. Or you could each create two or three Instagram story slides that link to the other’s Instagram account. Make sure you use tagging and @mentions to promote the influencers and ambassadors you’re working with. See section #3 below for details on how to use the @Mention sticker. #2: Create an Instagram Stories PostTo post to your Instagram story, go to your feed and tap the camera icon at the top-left corner of the screen or simply swipe right. When the story editing screen opens, tap the large white button near the bottom to take a picture or hold it down to record a video. The toolbar at the bottom of the screen gives you access to different story features including Boomerang and Layout. If you want to use an existing photo or video, swipe up and select it from your camera roll. The icons at the top of the screen let you add stickers, draw on, or add a text overlay to your content. The icons to the right of the white record button let you add filters and graphics. When you’re finished creating your post, tap your profile picture in the bottom-left corner of the screen to publish it to your story. To view the story you’ve published, go your main feed and click your profile picture near the top-left corner of the screen (where it says, “Your Story”). Now let’s look at some Instagram Stories features that will help you connect and engage with your community. #3: Use Instagram Stories Stickers to Prompt Audience EngagementInstagram offers a variety of stickers you can use to spur engagement with your followers through your story. To add a sticker, swipe up on the story editing screen before posting. In the sticker tray that appears, you’ll find Location, @Mention, Poll, Questions, emoji slider, Quiz, and other stickers you can add to your stories. Tag a LocationInstagram allows you to tag (mention) an account or location in your stories. Location tagging is especially important if you have a brick-and-mortar business. When people click the location tag in your story, they’re taken to a page that shows your location on a map, as well as any other posts that have tagged that location. Not only can people get directions to your store but they’ll also see user-generated content (UGC) tagging your business, which boosts your credibility. Use a PollUsing polls in your story is a great way to get feedback from your customers and prospects on Instagram. You can learn about their behavior, preferences, and interest in a particular feature. To add a poll to your story, select the Poll sticker and then type in a yes or no question. If you want the poll responses to be more fun or on-brand, replace “Yes” and “No” with your own custom responses. After viewers vote in the poll, they’ll see what percentage of viewers voted for each response. Ask a QuestionWith the Questions sticker, you can ask open-ended questions such as “What’s your favorite part of your morning routine?” Open-ended questions are great for gathering information and spurring engagement. When you’re planning content for Instagram, add a Questions sticker to your story to learn what topics and products your audience is interested in. You could also ask for input about your brand or industry, and then turn some of those answers into a future post or video. Becoming Well-Known (May 4 - June 12, Online Event)What could you achieve if more people heard your message? Imagine building a name for yourself and becoming more well-known. It's times like this that present an opportunity for you to make a bigger impact on the world. If you want to be more known but don't know how, check out the new course from SME founder Michael Stelzner: Becoming Well-Known. He's mentored and advised dozens of industry pros, including Amy Porterfield, Mari Smith, and Pat Flynn. Let Mike guide you through his proven process to Becoming Well-Known. REGISTER NOW – DOORS CLOSE MAY 1STShare a QuizThe Quiz sticker lets you ask your audience multiple-choice questions, and once they’ve made their selection, they’ll see whether they got the answer right. Quizzes can help you gauge how much your followers know about your products and reveal areas where you might need to provide a little more information. In a recent Instagram story, Lush Cosmetics tested their followers’ knowledge of fun facts about their cult classics and fan favorite products. Use the Emoji SliderThe emoji slider is a heart-eyes slider that users can drag left or right to register how much they love the content they’re seeing. If you have an office dog, you could post a cute video of her and ask viewers to drag the slider to register how cute they think she is. While you may not think this would be helpful for marketing purposes, it is. Not only are you showing a behind-the-scenes aspect of your business but you’re also giving your followers a way to engage with you. @Mention Relevant AccountsWith the @mention sticker, you can tag other Instagram accounts in your stories such as influencers you’re working with, users who have posted content about your products or services, or your partners. Simply type “@” followed by the account’s Instagram handle. When other users tag you in their story, you get notified and have the option to share their post to your own story. Tagging and mentioning pave the way for more engagement between your business and followers. #4: Curate Your Best Instagram Stories as HighlightsHighlights are like Instagram story folders that are saved to your profile. They appear below your bio and call-to-action (CTA) buttons. When users tap on one of your highlights folders, they can rewatch the expired stories you’ve saved to that highlight. Why would users want to look at your old stories? Because some of those stories may offer valuable information they can use or provide insight into your business and offerings. Let’s say you create a story promoting a sale with an Instagram-specific promo code that online shoppers can use. You could save this story to a highlights folder with all of your current promotions so shoppers can easily find the code. If your business is regularly featured in articles and blog posts on other sites, capitalize on this publicity by sharing it in your stories and then saving those stories to a highlights folder. This type of content builds your authority and reputation. Highlights can also act like CTA buttons on your profile. If you’re a sales coach, you might create a highlight labeled “Insights” and fill it with tips and tricks that your audience will find useful. This highlights folder could even work as a lead generation tactic and will grab users’ attention on your profile. Prospects will often visit your profile to get a better sense of your brand and decide if they want to shop with you, and your highlights can provide that insight. Share behind-the-scenes content about your business, interviews with team members, demos of your top-selling products, and more. How to Add a Story to Your HighlightsTo create a highlights folder, go your Instagram profile and click the New button with the plus sign inside it. In the pop-up window, select the stories you want to add and tap Next. On the next screen, tap Edit Cover to choose a cover for your highlights folder. Read this article for tips on branding your highlights covers. Also type in a name for this folder. It’s best to keep the name short because longer names will be truncated on screen. When you’re finished, tap Done or Add (depending on your operating system). To add a story to an existing highlights folder, create a new story or open an existing one. Start watching your story and click the Highlights button with a heart on it in the bottom-right corner of the screen. Then choose which highlights folder you want to save the story to. Your Instagram story highlights create a story arc for your brand. Remember to include a beginning (your origin), a middle (what you sell), and an end (what you want customers to do; i.e., buy your offerings). #5: Reach a Wider Audience With Instagram Stories AdsInstagram allows businesses to pay for ad space between user-generated stories. Instagram Stories ads display in a story format so they take up the entire screen. They can be up to 15 seconds long for video or 5 seconds for images. As with regular Stories content, viewers can tap through your ad to get to the next story so your ad needs to hold their attention. For Instagram Stories ads, you can choose from objectives within the Awareness, Consideration, and Conversions categories. Each objective has features that help accomplish that goal. Be sure to use the right dimensions for your Stories ad. The ideal aspect ratio is 9:16 and the ideal resolution is 1080 x 1920 pixels. The maximum file size for images is 30MB and for videos it’s 4GB. You can use the same engagement features for a regular story in your story ad. Asking viewers a question, sharing a poll, or displaying a quiz can be effective ways to hold their attention and get them to interact with the ad. Plus, using Stories features will make your ad blend in better with the user content surrounding it. If you’re using a video in your Instagram Stories ad, the first few seconds are the most important. This is when users decide to stick around or tap to move on. It’s common for brands to lose 20% of their ad viewers by the second frame, so make your video clear, concise, and compelling. Also add an obvious CTA. Power words like “Click,” “Buy,” and “Get” all spur action. ConclusionWith more than 1 billion active accounts monthly, there’s no question about Instagram’s power in the marketing space. If your target consumers show up on Instagram, you should too. However, as video marketing grows in popularity, simply posting feed images might not be enough anymore. Instagram Stories was introduced to the Instagram platform in August 2016, and the live video feature was added a few months later. Today, it has more than 500 million daily users and is the perfect platform to connect with your consumers, receive feedback, promote your offerings, and show your brand’s authenticity. More articles on Instagram Stories:
Learn how to become the top expert in any industry with this new online course taught by Social Media Examiner's founder. NOW OPEN! DOORS CLOSE MAY 1ST Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p April 22, 2020 at 05:03AM
https://ift.tt/2zk4tZQ
How to Get Famous on Tiktok – The Complete Guide https://ift.tt/2XVjITc For some people, it’s enough to just be active on social media sites. Not everyone wants to be famous. But, knowing it’s possible is pretty cool. If you are currently on TikTok, then you know how hard it is to get new likes and followers. If you don’t know what you’re doing, it may seem impossible to get over that hump. You wonder how these other people get hundreds of thousands of followers. What makes them so special? Well, the answer is simple – they’re not special. They just know what it takes to become famous on TikTok. And, after reading this article, you will too! Whether you’ve always wanted to go viral or just think it would be cool to have a ton of people like your videos, we can help. Here, we’ll talk about 8 of the best ways how to get famous on Tiktok, the new video sharing app that is taking the world by storm. You’ll be surprised at some of the secrets to becoming famous and just how easy it can be. 1. Post a New Video at Least Once a DayIf you read interviews with some of the people who are already famous on TikTok, then you know what it takes. You need to post new content every day. In fact, it’s better to post 2-3 times a day if you can. Unlike Facebook, where you’re actually penalized for posting too much content, TikTok encourages it. TikTok has algorithms built into their app that rewards users for posting extra content. The more you post, the more people are going to see your videos. If they like what they see, they’re going to like you and follow you. 2. Watch for Trends and Follow ThemCertain types of content are more popular on TikTok then others. If people are interested in a certain video, you need to pick up on that. If people don’t find your videos interesting, they aren’t going to follow you. If you want to know how to get famous on TikTok, you need to understand this. Look for popular trends and follow them. 3. Use a Site Like Blastiktok to Get Free Likes and FollowersThere are actually sites out there that will send you hundreds of thousands of new likes and followers on TikTok – and they do it for free! Check out Blastiktok.com and find out how you can make this happen. All you have to do is claim your free TikTok likes and followers and they’ll be sent directly to your account. It’s totally legitimate and can instantly boost your popularity on TikTok. 4. You Want to Get on TikTok’s “For You” PageIf you can work your way onto the “For You” page, more than 30 million users will see your video. If you post content that goes viral, TikTok will feature you on their “For You” page. Of course, you need to get noticed in order to do this. It’s not going to happen on its own. Follow the other steps in this article and, if you’re lucky, you’ll see your profile on this page. 5. Be UniqueIf you’re just like everybody else, you’ll never get famous on TikTok. You have to find your niche and run with it. For example, there’s a user called “Friendly Quest” who is famous for posting videos of his dancing ferret. It sounds crazy, but he has close to 7 MILLION people following him, waiting to see new ferret videos. We’re not saying you need a ferret to become famous. But it helps if you have a crazy topic that you post about daily. 6. Use the Latest Tools on TikTokThe administrators at TikTok like their users to take advantage of their new tools. Their algorithms track to see which users play with the new toys they offer. For example, when you post your videos, use their filter and effects apps. When they see you doing this, they’ll send your content out to more users to view. 7. Make Sure People Can Repurpose Your VideosPeople on TikTok don’t like to just repost your content. They like to play with it and make it their own. They want to be able to mix your videos with their own. Or they can remix it and sing a duet. If you don’t make it possible for them to do this, they’re not going to share your stuff. 8. Ride the WaveIf you’re lucky enough to have one of your videos go viral, run with it. This won’t happen all that often. If you see hundreds of thousands of people reacting to one of your videos, you need to ride the wave. Start posting similar videos or follow-up content. While the wave won’t last forever, it might last enough to make you famous on TikTok. The post How to Get Famous on Tiktok – The Complete Guide appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog April 21, 2020 at 09:20AM
https://ift.tt/3cyutin
With the coronavirus, usually distinct conspiracy groups turn to a shared interest https://ift.tt/3bCWDbK The coronavirus pandemic’s global presence and ubiquity in everyday life is a perfect storm for misinformation, as conspiracy theorists from different corners of the web converge on a shared news topic—the only topic, at the moment. From the earliest days of the crisis, everyone from pro-Trump QAnon conspiracists to left-leaning purveyors of dubious home remedies could find a strain of misinformation tailor-made for their interests. In new research led by its cyber intelligence analyst Melanie Smith, the social analytics AI company Graphika compared snapshots of the coronavirus conversation on Twitter in January, February and March, creating a bird’s eye view of misinformation about the virus from its earliest online mentions. Researchers from Graphika, which specializes in disinformation, found that coronavirus conspiracies thrived unchecked in January and February, when news of the virus had yet to fully capture the world’s attention. Into March, more mainstream voices emerged to fill the information vacuum. At the same time, previously popular xenophobic hashtags like #chinavirus and #wuhanvirus were overtaken by mainstream public health terms for the virus. In the early info vacuum, misinformation generally focused on the cause of the virus and the mystery of its origins, with plenty of unfounded theories put forward. In February, a flurry of conspiracies accused Bill Gates of creating the pandemic and potentially profiting from a vaccine, claims that originated with a QAnon-linked YouTuber. Unfounded treatments for COVID-19 including “garlic, bleach, a strict water intake, and Silver Solution (potentially lethal doses of colloidal silver)” also emerged during this time, with colloidal silver in particular taking off among QAnon supporters on Twitter. After the earliest waves of misinformation crested, the idea of the coronavirus as a political issue emerged on Twitter in February, according to Graphika’s researchers. The emergence of politicized content about the virus happened along with a “marked” decrease in activity from science and health outlets at the time and a surge in clickbait sites providing low-quality coronavirus updates. During this upswing in coronavirus political conversation, a subset of Twitter users added references to the virus into their profiles and some previously unrelated political groups on Facebook changed their names in an effort to “rebrand into COVID-19 centric groups.” There are some signs that efforts by social media companies to counter misinformation and disinformation are having an effect. Between February and March, “fringe voices” commanded a smaller share of the online coronavirus conversation. “By March, conspiratorial accounts and alt-right news sources like Zero Hedge and Breitbart were missing from the top mentions… and were replaced by influential Democrats such as Bernie Sanders and Alexandria Ocasio-Cortez and left-leaning journalists such as Jake Tapper and Chris Hayes,” the researchers found. While the downturn in conspiracist content might be the natural result of mainstream attention turning toward the virus, a continued trend in that direction could signal that efforts by social media companies to staunch the flow of misinformation are having an impact. Still, it’s probably too early to know. While these insights are interesting and helpful for weathering future misinformation storms, they’re also not reflective of this month’s trends—analysis we’ll have to wait a bit longer to look back on in aggregate. Social Media via Twitter – TechCrunch https://techcrunch.com April 21, 2020 at 07:30AM
https://ift.tt/3amPYBn
The Role of Social Media in Education https://ift.tt/3arZO4X Social media has taken the world by storm. What started out as MySpace many years ago evolved into Facebook, the world’s first truly dominant social media platform. Of course, in the wake of Facebook, numerous other platforms have developed. Instagram became the marquee platform when it comes to sharing images and videos. Snapchat became a great way for people to send images that would self-delete. Of course, Twitter is used to disseminate news, particularly during times of crisis. Even TikTok, which has had some concerns, has given rise to the catchphrase, “becoming TikTok famous.” Now, the education industry is starting to recognize the value of social media in the classroom as well. For years, educators were concerned that social media would serve as a distraction to their students. Now, they have decided to embrace the change. There is a role for social media in the world of education and this comes as a way for students to gather more useful information by learning about the experiences of others. Through social media, students have the ability to connect with other people in a virtual manner. They can learn what it is like to go to schools in other parts of the country. Through social media, they might even be able to take classes in a different setting. In this fashion, social media has the power to make the education of students more comprehensive than ever before. This has become particularly important during the COVID-19 pandemic. Now, many students are being forced to stay home and go to school virtually. This has given rise to the phrase “distance learning.” Because students are no longer able to be in a physical classroom, social media has become more important. Teachers can use social media to distribute information to their students on various projects. Students can work in teams using social media, trying to maintain some semblance of normalcy during a difficult time. Without a doubt, this pandemic has put social media in the spotlight as it is used to not only disseminate news but also help students stay on track with their education. While this pandemic has adversely impacted everyone in some way, the hope is that out of this pandemic, schools will be in a better position to leverage the power of technology moving forward. While social media can be a distraction in some situations, it can also be a major tool that can benefit students in the classroom. Now, during this time of distance learning, people are starting to realize exactly that. The post The Role of Social Media in Education appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog April 21, 2020 at 06:35AM
https://ift.tt/2VnMavl
How to Create Your First TikTok Video https://ift.tt/2KinDkW Thinking of using TikTok? Wondering how to publish your first TikTok video? In this article, you’ll discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business. #1: Get Acquainted With the TikTok InterfaceTikTok has experienced massive growth in the last 12 months with nearly 1 billion monthly active users. This presents a great opportunity for businesses to hop on the app and reach a brand-new audience. For those who are new to TikTok, let’s start with a walkthrough of the interface. When you open the app, you’ll see two feeds side-by-side. The first feed is called For You, which is like the Wild West—you have no idea what you’re going to see. Most users spend 75% of their time on the For You page. A great comparison is that it’s somewhere between the Instagram Explore page and Facebook’s news feed. You’ll see a wide variety of content here, some of which is tailored for you and some of which is TikTok testing their algorithm. This feed will include popular content, brand-new content, and content that may soon go viral. Just remember that the more time you spend on TikTok, the more tailored your For You page will be to you, your interests, and what you like to engage with. Next to the For You page is your Following feed. Here, you’ll see only the content of TikTok accounts you’ve chosen to follow. A great way to get started with TikTok is to follow accounts of brands, businesses, and influencers in a similar niche but that aren’t necessarily competition. Learn how to become the top expert in any industry with this new online course. Now Open! DOORS CLOSE MAY 1ST To start creating your first TikTok video right now, keep reading for an easy-to-follow walkthrough or watch this video:
#2: Record Your First TikTok VideoSee the plus button at the very bottom of the screen? Go ahead and tap that to get started creating your first TikTok video. TikTok lets you record 15- or 60-second videos. You make your selection at the bottom of the recording screen. While you can shoot videos of up to 60 seconds, don’t start there. Start with 15 seconds and get the hang of creating shorter videos before you go on to shoot longer ones. Select Recording FeaturesOn the recording screen, you’ll see a ton of awesome features that allow you to record and edit within the TikTok app. Let’s start with the features you see along the right side of the screen, starting from the top. The first option is the flip functionality. As you may have guessed, it lets you switch between the front and back cameras on your phone. Next up is speed, which allows you to control the final playback speed of your videos. If you record a video at 3X speed, it will actually record a lot slower but play back three times faster. If you record at 0.3X speed, it will record really fast and then slow everything down in the final playback speed. As you might imagine, you can have a lot of fun experimenting with different speeds. The beauty filter is everyone’s best friend. If you turn it on, it can remove fine lines from your face. A word of caution, though: In the wrong lighting, this filter can create an unnatural look. For this reason, I leave the Beauty filter off as much as possible. The fourth option is filters. These are so much fun to play around with. You’ll find filters designed for your skin, architecture and landscapes, food, and vibes. You can even mix and match filters to produce a unique look for your video. Whether you want to go with a uniform look for your TikTok videos will depend on your brand. However, I’m of the mindset to create a unique look for each video, depending on what best suits the content and will grab the viewer’s attention. The timer has several different uses for recording a TikTok video. First and foremost, it allows you to record hands-free, which is awesome. Decide whether you need a 3-second or 10-second head start to set up your shot or move to a different place in the shot. When you hit Start Countdown, the clock starts running so put down the phone, position yourself in the shot, and wait for the recording to start. You can also use the timer with effects, as discussed next. Incorporate Visual EffectsEffects are where a lot of the TikTok magic happens. They make it easy to be creative and produce some really cool content. When you tap the Effects icon to the left of the red record button, a tray opens with a variety of effects to choose from. Let’s take a quick peek at some of your options. One of the most popular effects is Green Screen. This effect lets you add different backgrounds to your video. You can make it look like you’re in a city in Europe or change it up with yourself as the background. How cool is that? The Shake effect is a great way to emphasize the stress or anxiety of a moment. And of course, where would we be without the clones? Just imagine the fun you could have with five clones of yourself standing behind you, backing you up with every single move. Pro Tip: Keep in mind that you don’t have to apply the effect to your entire video. You can use multiple effects in the same video. The multi-functional 3-second timer lets you control this. Becoming Well-Known (May 4 - June 12, Online Event)What could you achieve if more people heard your message? Imagine building a name for yourself and becoming more well-known. It's times like this that present an opportunity for you to make a bigger impact on the world. If you want to be more known but don't know how, check out the new course from SME founder Michael Stelzner: Becoming Well-Known. He's mentored and advised dozens of industry pros, including Amy Porterfield, Mari Smith, and Pat Flynn. Let Mike guide you through his proven process to Becoming Well-Known. REGISTER NOW – DOORS CLOSE MAY 1STStart by selecting your first effect. Then tap the Timer icon and drag the thin red line to indicate how long you want to use the effect in the video. When you’re finished, tap Start Countdown and then record the first part of your video. Once you’ve recorded the first segment, switch effects and repeat the process to record the next part. Choose a Sound (Music and Audio Clips)At the very top of the screen, you’ll see the Sounds option. Click this icon to add music or an audio clip to your video. In the Sounds library, you can search for sounds, look through playlists, and choose from TikTok-recommended music. Another option is to record your own sound when you record your video. To do this, tap and hold down the big red button while you record. Once you publish your video, your audio will then become a published sound within the app for others to use. Use Text to Add to Your NarrativeWhen you review your TikTok video in playback mode, you can add text and stickers. You can also add some effects but not as many as in pre-production. A text overlay can add to the narrative of your TikTok videos. But remember that most people are watching 61 minutes per day with the sound on. The text should simply add a little extra flavor. To add text to your video, tap the Text icon at the bottom of the screen and type your text on the screen. If you then click off of the text you’ve added, you can pinch to resize it or drag it to a different part of the screen. To change the typeface, tap to select the text and choose Edit from the pop-up menu. You can now choose from several different typefaces or select one of the bubbles to change the color of the text. Tapping the A icon lets you bold the text, which will help it show up better on a busy background. #3: Create and Caption Your TikTok Video PostWhen you’re happy with your TikTok video, hit the Next button to move to the screen where you create your post. This is where you add your caption and hashtags and choose a cover image. Add a CaptionThere’s a 150-character limit for your TikTok caption, which includes any hashtags you add. The goal is to keep your caption very tight. Add keywords that tell TikTok exactly whom to put your video in front of. Note: Make sure you proofread your text. Once you publish your TikTok video, you can’t go back and edit the caption. Choose HashtagsNext, add hashtags that are mostly niched down to improve discoverability. TikTok auto-populates a bunch of hashtag suggestions, which makes it easier to find niche hashtags. Add a few keywords and see what TikTok auto-populates. When you’re first starting out and building your account, I recommend trying to stay in the five- to six-figure search counts for hashtags. Don’t go into the millions until you have videos that are consistently performing. A hashtag with 11,000 views, for instance, would be perfect for anyone building a TikTok account from the ground up. Be sure to use as many of the 150 characters in your caption as you can. Select a CoverNext, select your cover image. Choose a cover with action to pique viewers’ interest. When people see the thumbnail, you want them to think, “What’s that? What’s going on there?” #4: Post Your Video to TikTok and Other PlatformsTikTok makes it easy to cross-post your TikTok videos to your other social media platforms for instant organic boost and cross-pollination between platforms. If you scroll down to the bottom of the Post screen, you’ll see the option to share your posted video to your Instagram. You can redirect to Instagram to post this video. You can also share it via text message. When you’re finished filling in the details for your post, you can either publish it now or save it as a draft. Once you start posting to your account, be sure to review your TikTok analytics to find out what’s working and what’s not. Pro Tip: It’s easy to share your published videos on even more platforms with a direct link. Simply click on your video in the TikTok app and tap the three dots along the right-hand side of the screen. In the pop-up menu, copy the link to share it anywhere you want. You can also share the video via Instagram Stories, Messenger, Facebook, Twitter, email, QR code, and so on. ConclusionSo now you know how to use the in-app recording and editing features to create, edit, and publish your first TikTok video. To take your videos to the next level, experiment with layered effects and use text overlays to add to the narrative. If you’re wondering how other brands are using TikTok, this article offers examples to inspire you to use TikTok in your own marketing. What do you think? What type of content will you create for your business’s TikTok account? Will you share the content on your other social media platforms? Share your thoughts in the comments below. More articles on marketing on TikTok:Learn how to become the top expert in any industry with this new online course taught by Social Media Examiner's founder. NOW OPEN! DOORS CLOSE MAY 1ST Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p April 21, 2020 at 05:03AM |
Amazing WeightLossCategories
All
Archives
November 2020
|