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Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video https://ift.tt/dQGVaBW As more media companies launch streaming video services, consumers worldwide increasingly are making choices about which ones are worth the monthly subscription fees. Churn rates among subscription video-on-demand (SVOD) services are one indicator that some viewers may tolerate commercial breaks for lower fees. Alternately, they may seek out free ad-supported … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/mGudWnR March 29, 2022 at 02:32PM
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April 2023
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