What Marketers Need to Know About the Latest Google Algorithm Update (March 2024) https://ift.tt/k06lQ27 The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. Read on to learn more about what this means and how it impacts your SEO content strategy. First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop.
About the Google search algorithmWhen it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, Google was still processing 8.5 billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” The last few core algorithm updates have been all about promoting better content. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). The March update is no different. If you’re seeing changes in your content performance, here’s what you need to know.
What marketers need to know about the March 2024 core algorithm updateAlgorithm updates are coming faster than ever. The last core update was in November, which was preceded by updates in October and August. These various enhancements from Google have openly shared a focus: increasing visibility of high-quality content that demonstrates experience, expertise, authoritativeness and trustworthiness (E-E-A-T). The latest follows a similar theme, but is more geared toward penalizing content that fails to meet these standards. Key Facts to Know:
What’s included in the March 2024 core updateThe new update includes two main components: a spam update (completed as of March 20, 2024) and a core update (currently rolling out). These changes are designed to help searchers “see more useful information, and fewer results that feel made for search engines.” The core update focuses on filtering out low-quality, inaccurate or unoriginal content, especially pages that are generated by AI or those with poor E-E-A-T scores. Google shared that they expect these and previous changes to collectively reduce “low-quality, unoriginal content” in search results by 40%. The spam policies target three manipulative SEO techniques that Google is aiming to halt:
The big takeaway here is that if you’re trying to game the system, it’s a losing battle. With their wealth of resources and expertise, Google is constantly innovating their search engine to circumvent the new era of black hat SEO. While incorporating AI into its own search experience, Google is taking active steps to ensure that unhelpful applications of the technology from others don’t diminish that experience. What’s next for content marketersAs we often say, the secret to good SEO is quite simple: great content. Plenty of data and analysis should go into selecting the right keywords and how you approach them, but at the end of the day, quality is what matters most to rank. Focus on showcasing your brand’s expertise, building connections, and providing concrete value. Do not use artificial intelligence to directly produce content. Generative AI can be helpful for content marketing in many ways, but only as a complement to human skill and perspective. Ultimately, this Google algorithm change should be good news for brands that place domain expertise at the heart of their content strategy. Your authentic and credible content will further differentiate you from competitors who might be drawn to the allure of spammy AI tactics. How to respond to the spam updateThe site reputation abuse and expired domain abuse updates are a bit more technical in nature, and could merit exploration if your brand posts content to third-party sites. If you’re concerned about how your website might be affected by these changes, you can get out in front of it with a thorough SEO audit. Reviewing the latest updates:At TopRank Marketing, we keep a close eye on the ever-changing Google algorithm so we can make sure our clients are in the loop. Here’s a rundown of the latest core updates and where they’ve focused. November 2023
October 2023
Previous core updates
Make your content algorithm-worthyThe path to performing better in search is two-fold: First, evaluate the content you have with an inventory and performance audit. Then develop a content strategy to create content that’s helpful to — and created by — humans. Learn about TopRank’s SEO services and let our experts help you take the lead. We’ll get you started with a free SEO report card.
The post What Marketers Need to Know About the Latest Google Algorithm Update (March 2024) appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/UtEkpnH April 1, 2024 at 06:45AM
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