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VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV https://ift.tt/3fjVBWL Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options like mobile and desktop video advertising. That's one of the data points that can be found in the Out-of-Home Advertising Association of America's (OAAA) just-released "Digital Video Out-of-Home Buyers Guide." "Pricing is always a consideration throughout the entire VOOH plan-buy cycle, and may dictate the targeting approach, publisher, and venue types, but ultimately will impact the ROI return on investment analysis," the guide reads, adding, "VOOH is typically purchased based upon the cost per thousand (CPM)." Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 25, 2021 at 01:23PM
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April 2023
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