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Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022 https://ift.tt/pNGgfHZ Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others. Let’s take a look at some of the design ideas that are helping brands craft their digital identities in 2022, with insight from graphic design subject matter experts at Adobe, Pantone, Canva, Venngage, and MOO. 1 — Adobe’s Turn To Digital Heritage Craft & The Metaverse MixAdobe’s 2022 creative trends forecast — from the innovators at its Adobe Stock arm — provides a robust annual look into the design elements and digital styles that it sees as the most likely to make an impact with online audiences in the coming year. Brenda Milis, principal of creative and consumer insights at Adobe, outlined this year’s forecast and the optimism and meaningful connections that audiences are seeking in 2022, in a wide gamut of formats including:
2 — Pantone's Very Peri PerspectiveFor 22 years the Pantone Color Institute has named a singular "Color of the Year," which has sought to match a color with the characteristics of the general state of the world during the year ahead. Pantone's choice for 2022 was a lavender-purple amalgamation it's called "Very Peri," — or PANTONE 17-3938 for the precise — the name giving nod to the subtle color of the flowers of the periwinkle plant. The color excels at encouraging personal creativity and inventiveness, according to Pantone — elements that B2B marketers can certainly weave into content through the use of color. “As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved color blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” - Leatrice Eiseman, executive director of the Pantone Color Institute shared as the new color of the year was announced.3 — Canvavia GIPHY Since arriving on the digital graphic-design scene in 2012, Canva has seen its numerous creative tools adopted by more professionals every year, with company valuations hitting $40 billion in 2021. The Australia-based firm — with its easy-to-use online design tools running the gamut from icons to infographics — also released its take on the design trends that brands will be using in 2022. Some of the digital formats Canva sees as focal points for brands in 2022 included live-streaming, TikTik videos, user-generated content (UGC), and works in progress (WIPs) digital assets such as tutorials. Leading 2022 design looks to be aware of this year included:
4 — Venngagevia GIPHY When infographic and data visualization specialist Venngage shared its defining 2022 graphic design outlook — it was little surprise that the company did so in infographic format. A few of the notable graphic design elements Venngage saw as ones to pay particular attention to in 2022 included:
5 — MOOvia GIPHY Digital print and design firm MOO put out its own suggestions for the design trends that will play the biggest roles during 2022, offering a glimpse into a few additional elements B2B marketers can take into consideration with forthcoming campaigns. Among the visual graphic design elements MOO sees as coming to the forefront in 2022 are:
Online Optimism Done Up In Style For B2B Marketing Successvia GIPHY We hope the developing ideas, creative insights, and new takes on old themes that we’ve explored from Adobe, Pantone, Canva, Venngage, and MOO will help B2B marketers reach both new creative heights and newfound levels of digital storytelling success in 2022 and beyond. Part of being the best answer in B2B marketing, as we recently explored in "Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022?" includes innovation, and while the industry's digital design trends we've looked at here today are certain to feature prominently in many powerful campaigns in 2022, the top B2B marketers and designers are already hard at work innovating in new ways that may form the visual trends of 2023. Creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Contact us to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.The post Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022 appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/3TbOUcs February 23, 2022 at 05:36AM
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April 2023
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