Under Armour Deploys Drone Drop For Digital Scavenger Hunt http://ift.tt/2BRrFvx Under Armour, in partnership with digital agency partner Red Interactive, invited fans of Golden State Warriors star Stephen Curry on a one-day digital scavenger hunt to support a special edition of the brand's Curry 4 basketball shoes. Fans using their mobile devices were first invited to participate in the digital scavenger hunt via UA Basketball’s Instagram page to download a unique QR code to receive an interactive map of the Bay Area. Fans outside of the Bay Area were also able to get in on the action, with hidden prize markers scattered throughout the digital map enabling them to enter a sweepstakes for UA merchandise. The drone drop was a first for Under Armour. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH December 22, 2017 at 11:59AM
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