The Trade Desk Is All In On CTV, OTT, Audience Targeting http://ift.tt/2xFPIdB The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables ad buyers to purchase ads programmatically, has been a public company for a year. Apart from working across platform -- video, audio, mobile, and native -- the company is placing its bets on connected TV and over-the-top TV. Brian Stempeck, its chief client officer, spoke with Digital News Daily about the company's plans. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH August 28, 2017 at 06:06AM
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