Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race
Facebook may position itself as “the” social network, but when it comes to America’s teens, it has become a distant also-ran to YouTube, Instagram and Snapchat. Only half of teens ages 13-17 say they even use Facebook, while only one in ten characterize it as the social media platform they use “most often,” according to new research being released by the Pew Research Center this morning.
The study does not have a benchmark to compare the social media platform shares with previous teen generations, but Pew notes that “until recently, Facebook had dominated the social media landscape among America’s youth.”
Pew attributes at least part of the shift from Facebook to a corresponding shift in the “technology landscape for young people,” especially their ubiquitous access to smartphones, and their incessant connection to them: 95% of teens new report having a smartphone or access to one.
“These mobile connections are in turn fueling more-persistent online activities: 45% of teens now say they are online on a near-constant basis.”
The study also probes the effect social media is having on America’s youth, and finds nearly a third (31%) see it as mostly positive, while nearly a quarter (24%) see it as mostly negative.
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May 31, 2018 at 09:22AM