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T-Mobile Shuts TVision, Cuts New Deals With YouTube TV, Philo https://ift.tt/3fqDq20 Five months into starting up new virtual pay TV service -- in an effort to offer a full service line of communications products -- T-Mobile is calling it quits. Its two TVision services — TVision Live and TVision Vibe — will shut down at the end of April -- in part, due to financial issues of its pay TV technology partner, MobiTV. It filed Chapter 11 bankruptcy protection. At the same time, it has inked two virtual pay TV deals with independent pay TV providers -- YouTube TV and Philo -- to offer its customers a full lineup of communications services. Both deals will give what amounts to a $10 a month price break exclusively to T-Mobile customers. YouTube TV will be T-Mobile pricest option, now starting at $54.99/month (regularly $64.99/month). Philo is being offered as an entry-level/basic service, now $10/month (regularly $20.00/month). Launched last fall, TVision Live had a starting price of $40/month; TVision Vibe ran $10/month. A blog from Mike Sievert, president/CEO of T-Mobile on Monday, said changes needed to be made due to “some financial challenges” of MobiTV. advertisement advertisement In addition, Sievert noted the importance of offering video services to communications customers -- to complement mobile and broadband services -- as well as lessons learned. “We’ve always seen video as a critical ‘door-opener’ for our forthcoming home internet business, because, even today at the peak of cord-cutting and streaming, most homes still buy entertainment and internet connectivity together... I’m proud to run a business that is not afraid to learn, adapt and change.” T-Mobile isn’t the first communications to pull back from all-in ownership of live TV-video business. Last month, AT&T backed away from its video TV businesses when it struck a $7.8 billion deal with investment asset company TPG Capital to start a standalone video company, including DirecTV. AT&T will retain a majority 70% stake; TPG takes a 30% minority equity position. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 29, 2021 at 11:16PM
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April 2023
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