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Streaming Ad Views Up 50% In First Half Of 2021 https://ift.tt/3DfupST Streaming advertising consumption in the first half of 2021 showed ad views growing 50%, versus the same period a year before, according to Comcast’s FreeWheel, the digital ad server company. FreeWheel also says streaming services accounted for 45% of recorded ad views -- greater than TV Everywhere, authenticated pay TV viewing, set-top box video-on-demand (STB VOD) and virtual pay TV providers. Connected TV devices accounted for 60% of total digital video ad views. After CTV, comes set-top box video-on-demand (STB VOD) -- 15% share; mobile, 13%; and desktop, 12%, it found. Roku and Amazon Fire TV devices dominated much of CTV activity, with a 43% and 26% share, respectively. Smart TVs have an 8% share; Google Chromecast, 7%; gaming consoles, 6%; other, 10%. FreeWheel says 92% of the ad views are entertainment-oriented, 5% are for news content, 3% for sports. Live entertainment, however, is still strong when looking at all digital platforms. It had a 51% share in the first half of the year. Full-episodes were at 37% and video clips, 12%. How did advertisers place their digital video ad buys? FreeWheel says 24% was via programmatic platforms, while 76% were direct. Year-over-year programmatic ad view growth hit 84%. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 25, 2021 at 09:56AM
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