Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers
In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline.
There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the competition and as a limitation of the in-house team tasked with execution. Professional marketers go beyond wishful thinking and hopes of “better luck next time”.
So, what does it mean to be a “professional”?
Being a professional in any industry represents a combination of characteristics including:
Marketing professionals represent these things and more:
If you want more marketing success, it takes a shift in perspective, an effort to expand your knowledge and awareness of what’s possible.
There are few “sure things” in marketing, but one thing you can count on is the value of the expertise and advice from the group of 10 expert marketers contributing to the Marketers Go Pro ebook we developed for the Pubcon Pro conference in Las Vegas happening in a few weeks. We polled the keynote and main stage speakers for their best advice based on the presentations they will be giving at the conference. I’m one of those main stage speakers, so I contributed as well.
Here’s a list of the marketing experts who contributed and a taste of the insights you’ll find inside the ebook:
To see the full text of our experts’ advice, check out the full ebook below. You’ll also find the details of when, where and what their keynote and main stage presentations will be about.
Besides me, TopRank Marketing will have several team members attending and liveblogging at the Pubcon Pro conference including our agency social content manager, Lane Ellis and senior account manager, Tiffani Allen. You can follow them at @lanerellis and @tiffani_allen as well as our agency tweets during the event at @toprank.
We hope to see you there!
© Online Marketing Blog - TopRank®, 2018. | Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers | https://ift.tt/2wiHYzh
The post Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers appeared first on Online Marketing Blog - TopRank®.
via Hubspot https://ift.tt/2wiHYzh
September 28, 2018 at 04:31PM