Social Platform GoPoolit Launches
The platform positions itself as “social media for good.” And that’s great. I can definitely use a little good in my social media.
GoPoolit, a UK-based global startup platform designed to help non-profits raise funds is launching today.
The platform positions itself as “social media for good.” And that’s great. I can definitely use a little good in my social media given all the bizarre and hateful ways it’s been so abused here in recent years.
The main idea is to let users post the normal creative stuff they post on other social networks and when they do they nominate a charity to their posts and share it across all their usual social networks from the GoPoolit platform.
Instead of a “like,” followers on GoPoolit have the opportunity to pool some small change to the post that goes to the nominated charity. The more viral the post goes, of course, the more money is raised for the charity.
At launch the platform is working with about 60 non-profits. Among them are Motley Zoo Animal Rescue, the Blue Mountain Humane Society, World Vision, SOS Children’s Villages and Habitat for Humanity.
“Imagine if every post you ever made on Facebook or Twitter could be monetized into micro-donations for a cause you care deeply about,” says GoPoolit’s Matt Turner. “In the months and years to come, we are confident that GoPoolit will become a part of millions of people’s everyday lives.”
Seattle-based Julia Martin is vice president/partnerships for GoPoolit for the U.S. and Canada region.
The GoPoolit website and Android app are now live in the US and Canada. With an iOS app coming soon, the GoPoolit website is compatible on all mobile browsers so that iPhone users can also sign up and engage with the site.
Apparently many Americans feel the way I do about social media these days. According to the Pew Research Center almost two-thirds of Americans think that social media has a mostly negative impact on the state of their country.
The GoPoolit folks believe that translates to strong demand from social media users for a new platform focused on social good.
I think they’re on to something.
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January 12, 2021 at 12:11PM