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Shanghai Marathoners Receive 3D Graphics Of Their Run Data http://ift.tt/2ngaG2D Shanghai Marathoners Receive 3D Graphics Of Their Run DataParticipants in the Shanghai marathon got their run stats graphed out in a cool, colorful way courtesy of BMW Many runners have special monitoring devices to track their steps, distance, and heart rate during a major race. However, runners in this year’s Shanghai marathon got to see their data in a whole new way. All 30,000 were invited to plug in their run data from apps like CoDoon, JoyRun, and Rejoice in order to create a unique and colorful graphic that gave all the details of their run. The idea was developed by Wieden+Kennedy Shanghai for BMW, one of the partners of the race. Each runner gets their own personalized chart, which can help give them specific insights into how they did during each part of the race as well as their final stats. Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2017 at 05:35AM
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