Samsung Expands Relationship With Leo Burnett https://ift.tt/2Ale172 Samsung has appointed Leo Burnett as global creative AOR for the brand's Visual Display division (TVs). Adam&EveDDB previously handled creative for the U.S. and UK. Led by the agency's Chicago office, the 75 market remit will include global brand positioning, integrated communications strategy and creative. The first work under this new partnership will support Samsung's QLED TVs and launch in early 2019. Starcom will also provide media planning and buying expertise for this business, given its role as Samsung's global media agency of record. Samsung and Publicis Groupe have a long-standing relationship. Leo Burnett joined the Samsung roster in 2004 and has worked across much of the business since that time, notably the Mobile Division (phones) and Global Marketing Center, as well as focusing on individual markets around the world.
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